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Paul Pierce’s Rivalries Could Derail His Media Career

“Truth seems like a decent dude at the least. I want to believe that. Yet, I see him trending down a risky broadcasting path.”

Stan Norfleet

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Ultra-competitive zeal, as much as anything else, is most paramount to the upward trajectory of an athlete’s career. Conversely, this exact mindset can become a deterrent in allowing a former athlete to perform up to the maximum of their potential as a broadcaster or analyst. I believe this complex dynamic is precisely what happened to ESPN NBA Analyst, Paul Pierce, over the weekend.

Pierce, a retired 19-year NBA veteran and likely Basketball Hall of Famer, has come under fire for comments made on NBA Countdown pertaining to his stance that, “Players today are scared of LeBron!” He added, “…my era is out of the league…we weren’t afraid of LeBron.”

The Paul Pierce vs. LeBron James Rivalry Continues - CelticsBlog

Several current and former NBA players, pundits, and fans took to a variety of platforms to vehemently disagree and vilify Paul for his stance.

I will not do that here! Instead, I choose to try and be understanding and attempt to articulate what is motivating Truth to consistently make these flippant and condescending remarks towards members of the NBA community. Why is he continuing to allow these petty occurrences to distract viewers from better understanding the intricacies of pro basketball from his highly accomplished viewpoint? This rhetoric is not a good look for Mr. Pierce nor the network which employs him.

Obviously, Paul has done more in his athletic career than I ever dreamed for myself, and I respect his achievements. Having never met nor spoken with the man, at a certain level, I believe I can still reasonably identify with his outlook on the sport he’s dedicated his life to. At one time, I had a similar issue.

It’s called infatuation! People like he and I love the essence of the game and how it’s perceived so much, we can become blinded by our own experiences or lack thereof. It makes for pretty rigid and stubborn analysis and that attitude doesn’t show well on television. 

Fortunately for me, I was “coached” out of this mindset just prior to entering the sports media. While working in the player personnel department for the now Washington Football Team, the GM at the time (who happens to now be a media talent himself) shared some very valuable advice.

“Fleet, when it comes to player analysis; write what you see. Nothing more. Nothing less,” he said.

To add context, I shouldn’t create these mental or emotional boxes that players are traditionally expected to fit into. Instead, I should humble myself enough to allow the game and it’s participants to evolve, in order to evaluate accurately. Those players are communicating to us through their performances. Simply tell their story; not what I want their story to be. 

Those words helped me forge this relatively successful career as a pro and college football analyst. I learned objectivity in my assessments. This psychological conditioning I believe served me most well while contributing to the nationally syndicated Atlantic Coast Conference (ACC) football package via Raycom Sports.

Stan M. Norfleet (@stansportsman) | Twitter

It was appropriate for me to be unbiased and not overly critical towards a player or program within the ACC. It is significantly more important Paul demonstrate adequate objectivity in discussing NBA matters, given the scale of his position.

Truth seems like a decent dude at the least. I want to believe that. Yet, I see him trending down a risky broadcasting path. One, which potentially jeopardizes his credibility and value as an analyst. 

I believe I generally understand the uber-competitive gene he’s clinging to. It served him well and made him quite wealthy in a previous chapter of life. However, Paul needs to understand, that this particular characteristic is currently betraying him in the media space.

You had a helluva playing career Truth, but it ended in 2017. You don’t get to guard LeBron anymore. It’s their game now! Life, and the game we once knew, has evolved. It’s time for you to do the same internally. 

I can only imagine how challenging it is for him to contain that extreme passion, for the sake of the job. However, this is the job! 

ESPN's 'NBA Countdown' Sees Ratings Growth Through Team Chemistry

I am certainly not advocating the man completely suppress his genuine personality. I’m simply imploring Paul Pierce to manage his emotions more effectively; it makes for better T.V.

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.

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WRONG BAD

In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.

WORTH EVERY PENNY

I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves

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Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table

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Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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