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KNBR Up In San Francisco Summer Ratings Book

“COVID-19 has made it difficult to compare year-over-year numbers, but despite impacts of the global pandemic on the sports schedule for the first month of the book, KNBR finished top-five for all dayparts.”

Brandon Contes

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After a ratings dip of more than a full point in the spring book, the Bay Area’s KNBR 104.5/680 enjoyed a strong rebound during the summer months. 95.7 The Game did not fare as well, with their numbers remaining mostly steady. 

COVID-19 has made it difficult to compare year-over-year numbers, but despite impacts of the global pandemic on the sports schedule for the first month of the book, KNBR finished top-five for all dayparts. 

In weekday prime (M-F 6a – 7p), KNBR ranked second overall for their target demo of Men 25 – 54, with a 5.3 share, 1.5 points ahead of their spring book. Their sports radio competitor, 95.7 The Game finished the summer ratings period with a 2.4 share. For the full week, (M-SU 6a – Midnight) KNBR finished fifth with a 4.7 rating, while The Game produced a 2.1 share, according to Nielsen Audio data.

KNBR’s morning show featuring Brian Murphy and Paul McCaffrey regained more than what they lost in the spring book, jumping almost two full points with a 6.1 share for the summer. The Game’s morning show which began the book as Joe, Lo & Dibs did a 2.0 in the 6a – 10a timeslot. But they experienced significant change midway through the ratings period as morning show quarterback Joe Fortenbaugh departed the station for a new role with ESPN.

In middays, KNBR’s Greg Papa and John Lund went from 12th to second, earning an impressive 5.3 share for the summer book. The Game’s Bonta, Steiny & Guru stayed the same, finishing with a 2.1 for the second straight ratings period.

KNBR again finished strong in afternoons with Tolbert, Krueger & Brooks turning in a 4.8 share. The Game’s Damon, Ratto & Kolsky garnered a 3.0, which was up a tick from their spring performance. 

In evenings, KNBR’s Mark Willard helped to more than double the station’s spring performance, jumping from 2.4 to a 5 share for the summer book. The MLB season starting in late July also provided a boost, with KNBR serving as the San Francisco Giants flagship radio station. From 6p – 10p, The Game’s weeknight duo of Ryan Covay and Joe Shasky earned a 2.9 share, up by half a point from their spring book.

Ratings for the fall book should be interesting, with an unprecedentedly jam-packed sports season and a retooled lineup for The Game. Although one month of the fall ratings period has already passed, The Game just announced changes to their weekday lineup that will begin Oct. 12. 

Sports Radio News

1010XL Jay Fund Radiothon Raises Nearly $250,000 For Pediatric Cancer Research

“In the 15 year history of the radiothon, the station has raised just under $1.6 billion for the Jay Fund.”

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Jacksonville’s 1010XL used its airwaves to raise money for the Jay Fund for the fifteenth year earlier this week. The radiothon was a smashing success, raising $249,784 to fight pediatric cancer.

This year’s total is a new record for the event. In the 15 year history of the radiothon, the station has raised just under $1.6 million for the Jay Fund.

“I’m truly amazed at the generosity of the 1010 XL listeners in times when a carton of eggs cost six dollars,” said General Manager Steven Griffin, “and equally amazed how the hosts, producers, radio staff and volunteers come together with a singular focus to year-after-year produce these results in one broadcast day.”

Former Jacksonville Jaguars and New York Giants coach Tom Coughlin started the Jay Fund in memory of  Jay McGillis, who developed leukemia while playing for Coughlin at Boston College.  The organization has helped over 5,000 families and given away over $16 million in grants in Northeast Florida and the New York/New Jersey Metropolitan Area.

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Sports Radio News

Parkins & Spiegel Wonder If Trent Dilfer Will Still Appear On Their Show After Taking UAB Job

“I will just say that his status with the show and the station is uncertain.”

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Former ESPN NFL analyst Trent Dilfer has been hired as the new head coach at UAB. However, Danny Parkins and Matt Spiegel wondered if that meant Dilfer would no longer be making his weekly appearances on Parkins & Spiegel on 670 The Score.

“Our guy is no longer gonna do a radio show out of Chicago?” Parkins joked, referencing an incident last month where Dilfer failed to say “Parkins & Spiegel during an appearance on The Herd with Colin Cowherd.

“I don’t know that that’s the case,” Spiegel replied.

“We don’t know that yet,” producer Shane Riordan said. “We have only shared a couple of text message — Trent and I — this morning and I will just say that his status with the show and the station is uncertain.”

Later in the show, Parkins and Spiegel jokingly wondered what jobs they could have on UAB’s staff, with Parkins balking at being a sports information director. He did say he would welcome being the offensive player caller, but believed that job might fall under the purview of Dilfer.

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Sports Radio News

Mike Milbury: Jack Edwards Is ‘Awkward’ and ‘A Different Breed’

“Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”

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Boston Bruins television play-by-play announcer Jack Edwards has come under fire for recent comments he made about Tampa Bay Lightning forward Pat Maroon and his weight. In turn, Maroon donated money in Edwards’ name to a mental health organization. On The Greg Hill Show Thursday, former NHL on NBC analyst Mike Milbury both slammed and defended Edwards.

“Jack Edwards. Who’s Jack Edwards? He went through all of junior high school being picked on and bullied,” Milbury said. “Now he’s trying to get even. Wouldn’t you want to smack that guy, Wiggy? Skinny, scrawny, mouthy son of a bitch.”

“Jack is screaming at the TV all the time,” he continued. “I gotta turn it down half the time.”

When asked by Courtney Cox if it was appropriate for Edwards to make comments about Maroon’s weight, noting that the comments were “awkward”, Milbury said Edwards is a divisive presence.

“Jack is awkward. I think half of Boston hates him and half of Boston loves him. He certainly loves the Bruins and is passionate about it but he’s a different breed of cat. Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”

Milbury was “cancelled” after saying NHL players in the league’s playoff “bubble” weren’t being distracted by their wives and girlfriends being present. He was dropped by the NHL on NBC after the comments and has not resurfaced on a major network.

The comments and questions to Milbury came after Cox and co-host Jermaine Wiggins disagreed about whether Edwards’ comments were warranted.

Wiggins said he “thought hockey players were supposed to be tough”, adding “he’s got a few extra LBs. It’s a joke.”

Cox countered by saying “it’s not a joke. No one should be talking about it. Jack Edwards went on for like five minutes about it. It wasn’t funny.”

Hill said when Wiggins was in the NFL, nobody cared what television broadcasters said about them. Cox argued by saying “in your day, nobody talked to a therapist, either”.

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