Connect with us
BSM Summit
blank

BSM Writers

Masks Up, Ratings Down

“The NFL’s first COVID-19 crisis raises doubt about the efficacy of protocols and whether the pro and college seasons can be completed, while Jimmy Butler smack-talks LeBron in an NBA Finals that needs viewers.”

Jay Mariotti

Published

on

blank

Call it Coronakarma. In the same week COVID-19 hospitalized President Trump — just hours after he mocked the size of Joe Biden’s mask, said “the end of the pandemic is in sight’’ and continued a year-long delusional dance challenged in U.S. presidential history only by Frank Underwood in “House Of Cards’’ (and he wasn’t real) — how fitting to see the NFL slammed by its own virus crisis.     

A coincidence, it is not. In the league’s hellbent quest to snag as much of a $17 billion pot as possible this season, commissioner Roger Goodell and the owners embraced Trump’s urging that major sports play on through the pandemic, even if some of those owners loathe the president. As COVID continues to rage for a ninth month in America, what did all of these men gain from an abundance of hubris, ignorance and hypocrisy?

Grim answer: A place in medical limbo and potential American infamy, with the most powerful person in the free world and the most prominent sports enterprise in the Western Hemisphere weakened because neither treated the pandemic with appropriate concern. Trump has been tethered to his room in Walter Reed National Military Medical Center, at the mercy of antibody cocktails, experimental treatments, steroids and whatever else they pump into his 74-year-old, somewhat obese body.

The NFL? Goodell has the freedom to apply common epidemiological sense and call an immediate timeout on the season, which would allow the league and its franchises to reassess protocols and make sure they know what they’re doing while risking the health of thousands. But that’s not how football people roll, even as players and coaches eschew masks, violate policies and make a daily mockery of a virus that has killed almost 210,000 Americans. The league marches on, despite evidence that sports playing inside restrictive environments — NBA, NHL — can avoid COVID-disruptions and complete seasons, while football on the professional and college levels is encountering the same perils outside a Bubble that pummeled Major League Baseball. The college game recklessly marches on, too, as fans foolishly allowed into stadiums on COVID-ravaged campuses are clustering without masks and social distancing, forcing SMU police to clear the entire student section Saturday and the SEC to ponder an autumn of outbreaks in the stands, which conceivably could spread to players.

People still don’t get it.

Until, you know, they GET it.

The sports model on how to survive in a pandemic has been authored, for the most part, by none other than LeBron James. Assuming Game 3 was a momentary and embarrassing snooze and not a sign of more lethargy ahead, the Lakers remain comfortably positioned to win the NBA Finals, though they’ve allowed a hungry badass named Jimmy Butler a crack in the concrete door. Disgusted as he left the court before the buzzer — the loss to the undermanned Heat means two more days in the Bubble — James can’t allow himself to commit eight turnovers and let various teammates, including Anthony Davis, be no-shows again in Game 4. Otherwise, the “LeBron legacy’’ questions become loud and persistent; the Heat, after all, are without Bam Adebayo and Goran Dragic, leaving Butler to carry the night and mouth “trouble’’ to his Miami teammates in the closing seconds. As in, the Lakers are in trouble. They aren’t in trouble yet, but it makes for a more watchable series.

Butler, for instance, admitted to telling James, “You’re in trouble,’’ not long before James exited the court with 10 seconds left — not a good look, and one we’ve seen before in failure. Butler said he simply was responding to what LeBron told him earlier in the game. Observe how far Butler has come from humble beginnings, in life and basketball: He’s mouthing off to the King. “First of all, we’re not going to act like I’m just out there talking trash, because I’m not,’’ Butler said. “LeBron said it to me at the end of the first. That’s what happened. I just said it to him in the fourth quarter.’’

James took the high road, describing Butler as one of the game’s great competitors and someone he’ll miss when he retires from the sport. “I don’t feel like we’re concerned,’’ James said about a Lakers performance he deemed as “poor’’ Sunday night. “We know we can play a lot better. We have an opportunity to take a commanding lead Tuesday night.’’

And if they do, he’ll be one victory from an achievement more sweeping and impressive than finally claiming a title for Cleveland in 2016. For more than three months, James has stayed true to Bubble life, followed all the protocols, vigilantly fought racial injustice and police brutality, urged people to vote and vowed to win in Kobe Bryant’s memory while aiming for his fourth title. Shouldn’t everyone be taking notes in America, in sports?

Much of the country still refuses to grasp what’s happening, whether it’s a president who will return from the hospital and claim COVID really is the common flu or a league boss determined to navigate a season out of greed when Vegas odds don’t favor him. “We’re continuing to be vigilant, flexible and adaptable,’’ said Goodell, trotting out words he used in July when October demands much more urgency. In the space of days, the Tennessee Titans were shut down by a COVID outbreak of 20 cases while Cam Newton — one of the NFL’s biggest stories so far and a self-described “Superman’’ —  also tested positive for the virus. That quickly, the league was blindsided by an inescapable 2020 truth: Its expectation of completing the season, through the Super Bowl in February, can shrink to utter folly at any moment.

If there’s one certainty about this mindbleep of an infectious disease, it’s that anyone who thinks it’s a bunch of hooey soon will have his head or ass pressed against a toilet for days. The virus likely is determining the future leadership of this country. On a much lesser scale, it already has shot holes in the almighty NFL shield. Or, more to the point, COVID has popped at least four of Goodell’s “32 separate bubbles’’ before the regular season is a month old. When Newton’s positive test coincided with another positive test at the Chiefs facility, the league shifted Sunday’s hyped Chiefs-Patriots matchup to Monday night in Kansas City — assuming more tests don’t turn up positive. Cold reality is, the NFL schedule no longer can be written in anything but pencil. The two games postponed Sunday could be four games next week. Or seven next month.

Wrote Newton in a somber-faced Instagram selfie, which shows a mask worn improperly on his neck: “I will never question God’s reasoning; just will always respond with `Yes Lord!!’’’ I appreciate all the love, support, and WELL WISHES!! I will take this time to get healthy and self reflect on the other AMAZING THINGS THAT I SHOULD BE GRATEFUL FOR!!!’’

Brady, after throwing five touchdown passes Sunday to outduel Chargers rookie Justin Herbert, didn’t comment about the health status of his New England successor. It’s best he said nothing; Brady was the one flouting protocols by practicing without a mask at a Tampa public park. “We were told during training camp that this could happen, if you’re not diligent, you’re not careful,” Steelers quarterback Ben Roethlisberger said. “I’m home-schooling my kids, we’re not having guests over at the house. You have to do those things if you want to play the games on Sundays.”

Sounding much like commissioner Rob Manfred when MLB was reeling from outbreaks, the NFL is pointing fingers. The problem, the league says, isn’t with the protocols; the failure lies in the protocols not being followed, which the league expects to find as representatives scour the Nashville landscape for clues. This as the league conducted a conference call with all teams concerning COVID “accountability, learnings and requirements.’’ What Goodell won’t admit, like Manfred, is that the NFL didn’t communicate COVID evils strongly enough from the season’s outset. Seven head coaches have failed to wear face masks on the sidelines, including two (Jon Gruden and Sean Payton) who contracted the virus, setting a poor example for the league and the U.S. population. Ravens coach John Harbaugh lowered his mask to argue with an official, spraying saliva droplets in the poor guy’s face. Last week, several Raiders players weren’t wearing masks or socially distancing during a charity event in Nevada. No amount of fines or threats of suspensions and docked draft picks seems to faze the men in uniform when in the heat of battle.

Leave us alone, they say. We’re busy.

“I understand that we’re all chasing perfection,” Harbaugh said. “We try to be as perfect as we can. It’s a pretty hard standard to hold other people to. But you try the best you can. That’s all I really have to say about it.”

Perfection? We’ll accept mask mediocrity at this stage.

All of which throws America into a deeper daze as it searches, in vain, for any semblance of normalcy in sports. Distracted by Trump’s illness and the many news channels smothering it, sports fans have tuned out the NBA Finals; Game 1 was the lowest-rated Finals game since 1994, when millions were busy watching O.J. Simpson in a white Bronco. At least baseball is playing its postseason in its customary month, but if viewership has taken a beating in previous autumns, how many will watch now? Ratings are undeniably down throughout the industry. And it’s not hard to explain.

The scope and grandeur of sports simply isn’t the same. It’s difficult to wrap oneself into a game when your team, even the Lakers or Stanley Cup champion Lightning, is in a Bubble with no fans or pomp. Or when you have no idea if a game will be postponed or how many missing players will dilute the experience. Or when the NFL’s biggest stories are Josh Allen and the 4-0 Bills, the Kevin Stefanski-revived Browns and the dismal Cowboys, who are worse under Mike McCarthy than they were under Jason Garrett. Or when college football actually is moving forward with a four-team playoff when ACC teams are playing 11 games, the SEC and Big 12 are playing 10 games, the Big Ten is playing nine and the Pac-12 is playing seven. At some point, the joy of having sports is interrupted by the jolt that sports is still very messed up and disjointed without fans in the arena and disposable energy across America. Even when Russell Wilson throws 16 TD passes in four games and leaves the stage to Aaron Rodgers and Patrick Mahomes, a delectable treat is shrouded in the 2020 haze.     

Though only a few realists wanted to hear it, football is the sport most vulnerable to the coronavirus. As I’ve said and written, ad nauseam, dozens of players and personnel on each team are perpetually in close contact — on lines of scrimmage during games and practices, at facilities, in locker rooms, on road trips in planes and hotels and dining rooms. The NFL has been administering daily COVID tests — and an outbreak happened anyway, with the Titans reporting positive tests for 10 players and 10 personnel members. That should sound alarms that the worst could be ahead. Exposed to the outside world every day, NFL and college teams are required to be extra-diligent when they return to their living quarters or, perhaps, wander into public restaurants and bars. For weeks, the NFL’s plan seemed to work. After the Titans’ outbreak, the most accomplished coach of his time, Bill Belichick, voiced pride in how the Patriots were eluding COVID issues. “We monitor everything every day. We don’t just do it when there’s a problem or something comes up somewhere else,’’ he said. “We do it on a daily basis and make everyone aware — because this is everybody. It’s not just players; it’s players and coaches and staff and everybody else. If we can do something better, then we talk to them about how we can do it better. So we try to monitor it the best we can, and we, I think, are pretty vigilant with all of us.”     

Until Newton was placed on the dreaded reserve/COVID-19 list. This forced the Patriots to take a game-day flight — two planes, 3 1/2 hours in the air — and turn to backups Brian Hoyer and Jarrett Stidham in a rushed reset Monday night. See how this already has altered competitive balance at the most important position in team sports and further discombobulated a schedule complicated by a Titans-Steelers postponement? It doesn’t require much imagination to see how the season could become a logistical entanglement; at least MLB, when it was bombarded by summer outbreaks, had time to shut down a team or two for weeks. The NFL doesn’t have such a luxury. As for the idea of sequestering everyone in hotels in home cities, the Players Association shut it down.     

Of course, there still is no exact science about how COVID is contracted and spreads. In the Titans’ case, multiple positive tests over several weeks seemed to take an eventual toll. In other cases, a player can catch it from a family member or child or simply by happenstance. On the college level, Notre Dame’s outbreak was linked to players and coaches sitting together for a team meal — dumb, dumb, dumb — and a player vomiting on the sideline. Such irresponsibility is a poor reflection on school leadership — namely the president, Red. John I. Jenkins, who was maskless when he attended the ceremony for Trump’s Supreme Court nominee, Judge Amy Coney Barrett. Apologizing to students, Jenkins wrote in a letter: “I know many of you have read about the White House ceremony I recently attended. I write to express my regret for certain choices I made that day and for failing to lead as I should have.’’ Days later, after Trump saluted Notre Dame during a debacle of a presidential debate, Jenkins tested positive for the virus.     

If it can happen in Tennessee, if it can happen in South Bend, it can happen anywhere.     

The NFL insults us all by treating the virus like an ankle sprain and simply playing the game a night or two later. College football, with a power base in the Southeast, can be even more careless. The coach who slayed LSU last month, Mississippi State’s Mike Leach, hasn’t been wearing his facial covering as mandated by the SEC. “I tried to remember the best I could. Then I found myself talking all the time,’’ said Leach, who calls the team’s offensive plays. “So between me taking it down to talk, me lifting it up and it falling down on its own and me remembering to put it back up, I think there were a number of challenges there.”     

Greg Sankey, the SEC commissioner, responded with a two-page memo to coaches and warned of consequences. Leach responded with trademark sarcasm in a back-and-forth with the New York Times. “Do you ever find that pretty soon those things will start to smell bad, and all of a sudden, you’re going: `What’s that smell? What’s going on out there?’ No, there’s nothing going on out there. That’s your breath,’’ he said. “I find myself too preoccupied to do it, and then all of a sudden I notice it’s around my neck down there.’’     

Eventually, Leach centered on the political heart of the matter. “I try to do my best with it,’’ he said, “but once you’re six feet apart, I can’t help but wonder if some of this isn’t a homage to politicians.’’     

Saturday, Leach and Mississippi State were muffled in a shocking loss to Arkansas. The Razorbacks’ first-year coach, Sam Pittman, dutifully wears a mask, saying, “I couldn’t live with myself if I thought I had transferred the virus to somebody.’’     

Coronakarma, to paraphrase John Lennon, is gonna get you.

Continue Reading
Advertisement

BSM Writers

Mike Silver Has An NFL Backstage Pass

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships.”

Derek Futterman

Published

on

blank

It was the 2010 NFL Draft and standout wide receiver Dez Bryant was eligible to be selected by a professional football team. As a journalist, Mike Silver has always looked to enterprise stories and wanted to be with Bryant when the moment he had been waiting for finally arrived.

Through a preexisting relationship with Pro Football Hall of Famer Deion Sanders, he got in touch with Bryant and received permission to attend his draft celebration. Before being selected in the first round by the Dallas Cowboys, Bryant revealed to him that then-Miami Dolphins General Manager Jeff Ireland had asked him during the pre-draft process if his mother was a prostitute.

Once that information was published in Silver’s column, Ireland had to publicly apologize and was subsequently put under investigation by the team’s majority owner Stephen Ross.

“People were like, ‘How did you get that?,’ but I was very proud because really the way I got it was because Deion Sanders respected me enough based on things that had happened decades earlier and the way that I conducted myself that I was able to ultimately get to Dez,” Silver expressed. “That to me is a validation. I’ve nurtured relationships for years and years that have led to zero reporting and thought, ‘It’s okay; it’s just part of the process. It is what it is.’”

From the start, Silver was a believer in journalism and the power the profession had in divulging stories in pursuit of the truth. Born in San Francisco, Calif. and raised in Los Angeles, he would read The Los Angeles Times sports section for a half hour per day, observing the proclivities and vernacular of other writers. As a high school student, he co-authored a sports column in the Palisades Charter High School Tideline with current Warriors head coach Steve Kerr, gaining practical experience in journalism and cultivating professional relationships.

“I was the only Warriors fan in our school because I was born in San Francisco so he used to clown me for being a Warriors and 49ers fan like everyone else in our school – so I ended up having the last laugh,” Silver said. “By old standards, you’d say, ‘You can’t cover Steve Kerr. That’s your friend.’ I think in 2022 if I have to cover Steve Kerr, I’ll just be like, ‘You know what? Everyone knows we’re friends. I’m just going to be up front about it.’”

Silver attended the University of California, Berkeley where he earned his bachelor’s degree in mass communication and media studies. The school was not known for profound levels of success within its football and basketball programs, according to Silver; however, the student newspaper was a place to gain repetitions in covering sports and having finished work published, printed and distributed.

Towards the end of his time in college, Silver wrote stories that were published in The Los Angeles Times, the newspaper he grew up reading and from which he drew inspiration to become a journalist.

“We would tell the players we covered, ‘Hey, we’re trying to go to the pros too, and we’re not going to get jobs in this industry if we don’t write the truth,’” Silver said. “We were trying to break in as legitimate journalists and we definitely ruffled some feathers along the way.”

Once he graduated from school, Silver began his professional career writing for The Sacramento Union where he covered the San Francisco 49ers. Silver grew up as a football fan and was familiar with the team but always tried to find original, untold angles to differentiate his stories from others. Shortly thereafter, he transitioned to join The Santa Clara Press Democrat as a beat writer and used the time to further develop his writing and reporting skills. Five years later, he was in talks to land his dream job as a writer in Sports Illustrated, a prolific sports magazine focused on producing original content.

Sports Illustrated was released on Wednesdays and operated under the belief of trying to omit any stories that may have been reported in the days prior. The goal was to tell stories that were under the radar and would be impactful and memorable for its readers.

During a typical week, Silver would visit both the home and road teams in their own cities with the hopes of connecting with players and team personnel. After a game, he would go to the locker room, yet he would try to avoid doing one-on-one interviews since the content would likely be published elsewhere before the magazine was released.

Then, his writing process commenced and often went through the night, as Sports Illustrated had a 9 a.m. EST deadline the following morning. By taking the approach of enterprising stories, Silver quickly became one of the most venerated and trusted sportswriters in the country, composing over 70 cover stories for the publication.

With the advent of the internet though, journalism and communication was forever changed allowing for the free flow of information and ideas in a timely manner.

“Now I can arrogantly write to whatever length I want and every precious word of mine could be broadcast to the masses, but [back then] you better have it the exact length because it’s going on a page,” Silver said. “You’re maybe reading over a story 15 times or more to get it just right before the seven layers of editing kick in. You’re also leaving theoretically half of your great stuff on the cutting room table never to surface again or seldom.”

Nurturing a relationship built on trust and professionalism is hardly facile in nature, and it required enduring persistence and resolute determination to achieve for Silver. Through these relationships, he has been able to create both distinctive and original types of content. As innovations in technology engendered shifts in consumption patterns though, he decided to do what he originally perceived as being unthinkable and left Sports Illustrated after nearly 13 years.

“When I went there, I felt like we had 30 of the 35 best sportswriters in America and it was murderer’s row,” Silver said of Sports Illustrated. “I had a great, great experience there the whole time so I never thought I’d leave.”

After meeting with Yahoo Sports Executive Editor Dave Morgan and being given an offer with flexibility in the job and a promise of a lucrative salary, Silver knew it was simply too good to pass up. He opted to still write a column on Sundays to counterprogram Peter King at Sports Illustrated, who authored his own weekly “Monday Morning Quarterback” column.

Additionally, Silver agreed to write two additional branded columns per week in a quest to adapt to the digital age of media.

“I was trying to stay current and connect to an internet generation and keep up with the way that people were consuming their content at that time,” Silver said. “….We just had a spirit at Yahoo that we weren’t owned by anyone, we didn’t have a deal with the league and we were going to report the news in a very unfiltered way.”

An advent of the digital age in media has been the practice of writers appearing on television to present their information en masse, requiring changes in their delivery. Unlike in a written piece, reporting on television requires efficiently making key points and speaking in shorter phrases to allow the viewer to easily follow the discussion. Moreover, writers are sometimes presented with questions that may provoke deeper thought or analysis, and occasionally challenge their lines of reporting.

Silver never thought he would work in television, but as a part of his contract with NFL Media, he was writing columns and serving as an analyst on select NFL Network programming. In working on television on a league-owned entity, it forced him to step out of his comfort zone and pursue mastery of a new skill set.

“I never wanted to do TV voice and be cheesy and look like someone who was trained for the medium so my strategy was more to try to be myself on camera and see how that translated,” Silver articulated. “It seemed to work to some degree – and then obviously I picked up a lot of tricks of the trade and techniques and got better reps. Essentially, I think reporting is reporting [and] information is information.”

Moving into television, a medium with sports coverage that is, at its core, nonlinear due to the potential for breaking news and unexpected occurrences, changed the manner in which the information was presented and/or prioritized on the air. In a column, Silver’s goal was to find original angles and obtain anecdotes and quotes to implement into the storytelling. Now on television, sources were still used largely on the condition of deep background, meaning no individual or group could be attributed to the information in any way.

“With TV, there was an element of, ‘Hey man, I’m just trying to sound smart when I talk about you guys,’ which is code for, ‘I don’t have to use your name when I say this stuff, but when I’m weighing on why you just traded for Trent Richardson, help me understand what’s really going on with the Indianapolis Colts at this moment,’” Silver explained. “That’s just a random example. I liked [television] more than I thought I would.”

Silver’s contract was not renewed at NFL Network in 2021, providing a stark change in his lifestyle and leaving him looking for a job in the midst of trying economic times. Through a relationship he had with sports radio host Colin Cowherd, he was given the opportunity to join his upstart podcast platform The Volume as a host. Cowherd eagerly recruited Silver to the platform following a lunch in which the topic came up naturally in conversation about future endeavors.

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships and I have a lot of them from players, coaches, owners and GMs to media people and friends in other industries, etc.,” he explained. “Colin Cowherd is someone I’ll never, ever, ever forget or stop being grateful to…. We were kind of talking some stuff out and he was like, ‘Why don’t we do a show on my network?,’ and we started talking about what that would be. We left lunch… and about 10 minutes later he called me and said, ‘Okay, here’s what I think,’ and kind of continued it.”

Today, Silver is hosting an interview-based program called Open Mike featuring guests from the world of professional football. Recent guests on the program have included Detroit Lions quarterback Jared Goff, New York Jets head coach Robert Saleh and Jacksonville Jaguars wide receiver Marvin Jones. Prior to joining The Volume, Silver had hosted a podcast with his daughter called Pass It Down, which ultimately ran for over 50 episodes and gave him experience working within the medium.

“I’m sitting there spending an hour with [Las Vegas] Raiders GM Dave Ziegler or [Buffalo Bills] linebacker Von Miller or whoever we have on,” Silver said. “You’re not only getting to know that person; you’re watching the way I connect with that person and usually have a body of work with that person, and there’s a comfort level there too.”

John Marvel was Silver’s direct boss at NFL Media and a friend he kept in touch with for many years. Through various correspondences and the dynamic media landscape, they decided to start their own media venture called Backstage Media. The company has a first-look deal with Meadowlark Media – a company co-founded by John Skipper, who also serves as its chief executive officer. Skipper was formerly the president of ESPN and someone Silver wished he had worked for earlier in his career.

“I did not know John Skipper before I left NFL Network,” he said. “I didn’t particularly have a dream to [ever] work at ESPN. We’ve had conversations over the years – ESPN and I – and it never seemed like the perfect fit for me. Now that I know John Skipper, it’s like ‘I would have worked for that guy any time.’ He’s fantastic, [and] I’m just so pumped to be in business with him.”

The company, which focuses on producing documentaries and other unscripted programming through the intersection of sports, music and entertainment, has various projects in development. The idea was derived out of both of their penchants for storytelling and an attempt to utilize new platforms built for engagement within the modern-day media marketplace.

“We’re hoping that documentaries, docuseries [and] episodic podcasts – mostly unscripted – …will be kind of our wheelhouse,” Silver said. “….There’s about four big things that are [hopefully] close to being announced. One’s football; one’s boxing; one is basketball; and one is kind of a blend of some things. I feel like we have a pretty diverse set of interests.”

Joining The San Francisco Chronicle as a football reporter has been indicative of a full-circle moment for Silver, as he is once again around the San Francisco 49ers and writing columns about the team and other sports around the Bay Area at large. Today, he is working with Scott Ostler and Ann Kllion, and directly with Eric Branch on the outlet’s 49ers coverage. Through it all, he seeks to continue gaining access to places that the ordinary person would only be able to dream about in order to tell compelling and informative stories, no matter how they may be delivered or on what platform(s) to which it may be distributed.

“I’m old school in a lot of my mentality in terms of journalism and storytelling and all of that,” Silver said. “I think those things don’t go away. I think it’s journalism first; relationship first; access first; storytelling first; and you figure out the rest.”

As for the future of the profession which has ostensibly become less defined because of the evolution of social media and communication, relationships and storytelling have truly become the differentiators. Silver aims to continue practicing what has allowed him to gain exclusive scoops in the industry and tell stories that would otherwise, perhaps, fly under the radar, but do so in a way that does not jeopardize his sources.

“I’m going to try to develop relationships and cultivate relationships where people trust me and give me a sense of what’s going on,” he said. “I’m going to try to get into places that you, as the consumer, couldn’t otherwise go and take you there, and I’m going to err on the side of the relationship as opposed to finding out one thing that could cause a splash that day on Twitter.”

Some athletes are hosting podcasts or writing columns to directly communicate with their fans, including Cincinnati Bengals quarterback Joe Burrow and Golden State Warriors forward Draymond Green on The Volume, intensifying the quest for engagement and attraction. Yet Silver advises journalists looking to break into the industry not to get distracted in meeting certain metrics, instead adhering to best practices and reporting truthful information without ambiguity.

“Just don’t get undone by the noise,” Silver said. “Put your head down; hyperfocus; grind; tell good stories; do journalism and hopefully over the course of time, that will stand out. I’d still like to believe that.”

Covering professional sports, specifically football, generates a large amount of potential storylines on which journalists can report – and today, digital platforms give them the ability to cover them in different ways. While some scoops may requit a large article, others may be able to be told in 280 characters or less, such as a trade rumor or injury. The amount of information Silver and his colleagues uncovered working for a print publication and then had to omit because of space limitations underscores a key journalistic principle of efficient and truthful storytelling. In today’s media landscape, he hopes to be able to do that regardless of its means of dissemination.

“If you went back and just looked at our normal… feature or story off a game [and] the level we reported on a Wednesday and translated that to a Twitter generation, people would lose their minds about how much we found out and how much we reported with on-the-record quotes usually, and they’d be like, ‘He said what!?,” Silver said. “That’s all we knew and that’s [how] we did it…. I don’t think people understand how much the threshold has changed. It’s all good. The most important things hopefully haven’t changed.”

Continue Reading

BSM Writers

Video Simulcasts Are Now A Must Have For Sports Radio

All of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

Avatar photo

Published

on

blank

Video simulcasts of sports talk radio and podcasts have gone up extraordinarily in quality as of late. The craft started as a novelty that very few participated in. ESPN and YES Network dominated the genre with their simulcasts of Mike and Mike in the Morning and Mike and the Mad Dog respectively. Slowly but surely other sports networks and RSN’s picked up the genre over time and it has now become a major component within sports coverage in the streaming world.

The most popular and prominent shows in the medium right now include The Dan Patrick Show, The Dan LeBatard Show with Stugotz, The Pat McAfee Show, and The Rich Eisen Show. These four shows in particular have done an excellent job of independently producing and building out their video content to look visually appealing while also engage with the audience through graphics, pictures, stats on screen. In McAfee’s case, his company even entered into a rights agreement with the NFL for highlights.

Finding their shows can be difficult at times. Eisen’s show has moved from television to Peacock and to Roku Channel all within the span of a couple years. When LeBatard’s shipping container first began their live video voyage they didn’t have a consistent schedule. Patrick’s show has also leapt between RSNs, national networks, YouTube and its current home on Peacock. But all of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

The video simulcasts have become so lucrative for these shows that they’ve found sponsors to advertise against what they’re offering and they ensure that they pay attention to the look of the show. Commercials that feel like television play during Patrick and Eisen’s shows. Logos are displayed during LeBatard’s broadcast and NFL Films vignettes that you would find on NFL Network air in the middle of McAfee’s broadcast.

McAfee’s show recently moved into a new studio in Indianapolis specifically built for them by FanDuel and just yesterday LeBatard announced they would be moving into their own state of the art studio in Miami that will help expand their creativity. Patrick’s show doesn’t even have guests call into their show anymore – most join via Zoom. Eisen’s guests are more often than not in studio. All of these shows also upload highlights relatively quickly to YouTube. They’re still audio-first but video is no longer secondary. It is 1A in terms of importance.

As much as these simulcasts feel close to real TV, there are still some hijinks that fans have to get used to that aren’t the same as a regular TV broadcast. During LeBatard’s broadcast, a rolling loop of their own self produced album plays during breaks. While the songs are hilarious in nature, if you’re a weekly viewer of their simulcast it might get tiresome to hear every time there is a break.

A loop of some of the show’s greatest moments and some of the side projects Meadowlark Media produces might be more engaging and help reduce drop off rate. McAfee’s show also struggles with white balancing their cameras almost every telecast. At times in the middle of a conversation during the show, discoloration occurs before changing back to normal skin tones.

Patrick’s show has used the same set of graphics since it began simulcasting on NBC’s linear sports network years ago which could be a turnoff for younger viewers of the internet era who always want change in order to grab their attention. Eisen’s show has awkward interruptions happen in the middle of conversations because commercial breaks are different in length on terrestrial radio vs. streaming.

At the end of the day though, these shows are the epitome of what it means to have grit and guts to achieve your American dream. Although their productions are subsidized and/or licensed by big media platforms and sports books, their social media presence and the actual production of these shows was built on their own. During the first couple of weeks after LeBatard’s show left ESPN, the former columnist could often be heard teasing listeners that they were working on building a video enterprise and how difficult it was.

It’s hard to stand on your own in sports talk media without the backing of superpowers like ESPN, Fox, NBC, CBS and Turner who have been producing live broadcasts for decades. But these shows have found a way to do so in a new world that is tailored towards doing everything on your own. 

Continue Reading

BSM Writers

5 Ideas For December Sales Success

How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?

Jeff Caves

Published

on

blank

Now is the time to put your foot on the gas for a great start to 2023-not waiting til January. With Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day all falling on weekends, you can’t count on who will be at work the Friday or Monday around those holidays in December.

So, looking forward from here, you only have 15 or so days that you can count on your clients and prospects to be at work before the end of 2022. And, if they are at work, consider their motivation or lack of it before approaching them. But here are five ways to attack December.

Cutting a year-end deal

Make sure you go back from the potential start date of the schedule and allow for production, proposal, and acceptance. That usually means you need a week from when you present a year-end idea to when the schedule starts. So, aim to have all appointments booked by 12/9, so you can sell 2-week packages that begin Monday, 12/19. That will give you a sense of urgency and gives you five solid business days to sell your ass off starting Monday.

5-day sale

Make all your pricing and payment terms expire by Friday, 12/9. You can always extend if need be once they give a partial commitment. You want anybody involved in the decision to sign off and let you cut this deal! The idea here is to create urgency and work ahead.

Beat the bushes

Do you want to wake up on 1/2/23 with an empty pipeline? How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea? Don’t try to qualify these prospects over the phone. Do it in January when both of you are fresh but get that commitment NOW. Look for your new client avatar.

Be gracious

From now til the end of the year is also an excellent time to meet with your sales assistant, traffic manager, production person, or anybody who helps you at the station. Sit down with them face to face and see what you can do better to make their job easier. Give them some ideas on how they can help you as well. Mend some fences or make new friends; the reason tis the season. Surprise them with a Cheetos popcorn tin for less than $10. Please do it. You will be surprised by what you hear because this is a popular time of year for layoffs, transfers, and people taking new jobs.

Practice a new pitch

December is also a great time to record yourself doing a webinar and start planning to let your content do the talking. Wouldn’t it be nice if your 10-minute talk on how to make live reads work, how to buy radio, or why your audience buys the most widgets produced some warm leads? Practice and get going!

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.