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The Sports Hub Racks Up Another Ratings Win In Boston

“WEEI’s strongest performing timeslot was in morning drive, as The Greg Hill Show finished fifth with a 6.5 share, a little more than half the number generated by Toucher and Rich.”



Few sports radio brands are operating as well as Boston’s 98.5 The Sports Hub right now. Like a well-oiled machine, they continued their ratings dominance during the summer book, while their sports radio counterpart WEEI did not perform as well.  

Despite COVID-19 erasing games for the first half of the summer book, which spanned June 18 to Sept. 9, The Sports Hub still finished no less than tied for first in all dayparts, according to Chad Finn of The Boston Globe. Overall, in their target demo of men 25-54, The Sports Hub topped the market with an 11.2 share, while WEEI was tied for eighth earning a 4.3. Both numbers include the stream, and both were less than half a point off their spring performance, but The Sports Hub was up by more almost four points year-over-year. 

Beginning with morning drive (6a – 10a), The Sports Hub’s Toucher and Rich finished first with a 12.0, despite being without Fred Toucher for a good portion of the book. As sports returned to give the industry a boost in late July, Toucher took a leave of absence beginning July 22 to enter a treatment center for alcohol addiction. The longtime Boston morning radio personality rejoined his co-host Rich Shertenlieb Sept. 9, just in time for the start of the fall quarter. 

WEEI’s strongest performing timeslot was in morning drive, as The Greg Hill Show finished fifth with a 6.5 share, a little more than half the number generated by Toucher and Rich. Both shows saw declines of more than half a point from the spring ratings period.  

In middays (10a – 2p), Zolak & Bertrand also finished first for The Sports Hub with a dominant 13.7 ratings number, while WEEI’s Dale and Keefe garnered a 4.4 share, earning them a seventh-place finish.  The Sports Hub again maintained their exceptional ratings in afternoon drive as Mike Felger and Tony Massarotti were first with a 16 share from 2p – 6p. 

Despite dropping almost a full point from their spring performance Felger & Mazz continued to produce ratings numbers that are rarely reached in the sports radio industry. Felger & Mazz’s local sports radio competition, OMF (Ordway, Merloni and Fauria) finished the summer book in ninth place with a 3.7 for WEEI.  

In evenings, 98.5 aired The Baseball Reporters hosted by Tony Massarotti in the 6pm hour beginning July 20 which did a 10.4 share. WEEI’s evening programming did a 3 share during that same hour.

From 7p – midnight, 98.5 features The Adam Jones Show which finished tied for first with an 8.1 share, up by more than a point and a half from the spring book.  WEEI’s 7p – midnight programming mostly featured the Red Sox after Major League Baseball made its return in late July. The station saw an increase from the spring book, earning a 3.6 share for the summer.

Sports Radio News

Parker Hillis Named Brand Manager of Sports Radio 610



Goodbye snow and hello heat! Parker Hillis is headed to Houston. Audacy has announced that he will be the new brand manager for Sports Radio 610.

“Parker is a rising star,” Sarah Frazier, Senior Vice President and Market Manager of Audacy in Houston, said in a press release. “He has impressed us since day one with his innovative ideas, focus on talent coaching and work ethic. We’re thrilled to have him join our Audacy team.”

Hillis comes to the market from Denver. He has spent the last three years with Bonneville’s 104.3 The Fan. He started as the station’s executive producer before rising to APD earlier this year.

In announcing his exit from The Fan on his Facebook page, Hillis thanked Fan PD Raj Sharan for preparing him for this opportunity.

“His leadership and guidance set the stage for me to continue to grow and develop in this industry, one that I absolutely love,” Hillis wrote. “This is a special place, one that I am honored to have been a part of and so sad to leave.”

Sports Radio 610 began the process to find a new brand manager in February when Armen Williams announced he was leaving the role. Williams also came to Houston from Denver. He started his own business outside the radio industry.

“I’m excited to join the Sports Radio 610 team in Houston,” said Hillis. “The opportunity to direct and grow an already incredible Audacy brand is truly an honor.”

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Sports Radio News

Dave Rothenberg Can’t Stand Hearing Kenny Albert Mispronounce ‘Raleigh’

“I would think a true professional, like somebody that cares about their craft, would get that kind of feedback and welcome it.”



Dave Rothenberg has a tiny bone to pick with Kenny Albert, and it’s over the way Kenny pronounces the Carolina Hurricanes’ home city.

Talking on his show on ESPN New York on Tuesday, Rothenberg, who spent three years working in Raleigh on 99.9 The Fan, said he wished someone would get in Albert’s ear and correct the way he’s been saying it adding that it has made him wish one of the top play-by-play voices in hockey wouldn’t be on the call for the playoff series between the Canes and New York Rangers.

“I would think a true professional, like somebody that cares about their craft, would get that kind of feedback and welcome it,” Rothenberg said.

Albert has been pronouncing the city’s name as “RAW-lee”. It is properly pronounced “RAH-lee”.

Co-host Rick DiPietro and the rest of the show crew thought Albert would take offense to the correction, especially since it’s such a minor thing, but Rothenberg thought that was ridiculous.

“See, no one can deal with tough love anymore,” Rothenberg said.

The New York Rangers and Carolina Hurricanes series shifts back to Raleigh on Thursday for Game 5. The series is tied 2-2.

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Sports Radio News

NBC Sports Names Al Michaels To Emeritus Role

The partnership will keep Michaels on for the Olympics and NBC’s NFL playoff coverage.



Richard Rodriguez/Getty Images

NBC Sports, which had been the home of Al Michaels since 2006, will still feature the veteran broadcaster despite Michaels’ moving to Amazon for Thursday Night Football.

The network announced that Michaels will still be a part of NBC Sports’ high-profile broadcasting properties including the Olympics and NFL Playoffs. Michaels’ last broadcast with the network had been Super Bowl LVI in February, his eleventh Super Bowl.

NBC Sports Chairman Pete Bevacqua said in a statement, “Revered by viewers and colleagues, Al has been the soundtrack for many of the greatest moments in sports television history. We are thrilled that he’s staying in the family and raising the stature of our events for years to come.”

“I’m looking forward to continuing my longtime NBC relationship while also launching the Thursday Night Football package on Amazon this fall. A special thanks to NBC Sports Chairman Pete Bevacqua and the folks at NBCUniversal for their help in making this happen,” Michaels said.

Michaels moved to Amazon Prime Video this season for their Thursday Night Football package. He will be paired with ESPN’s Kirk Herbstreit. This season will mark his 37th NFL play-by-play campaign in primetime.

Following another historic broadcasting moment in which Michaels deftly demonstrated his expertise and versatility, he became just the second sportscaster in history to receive a News Emmy nomination for his coverage of the San Francisco earthquake during the 1989 World Series.

In addition to the 11 Super Bowls, Michaels has worked nine Olympics and called eight World Series.

In December 2020, Michaels was honored with the 2021 Ford C. Frick Award for excellence in broadcasting by the National Baseball Hall of Fame and Museum. Michaels is one of only five distinguished broadcasters to be recognized with the baseball honor and the Pro Football Hall of Fame’s Pete Rozelle Award (Dick Enberg, Lindsey Nelson, Jack Buck, and Curt Gowdy).

One of television’s most respected journalists, Michaels has covered more major sports events than any sportscaster, including 20 years as the play-by-play voice of Monday Night Football. He is the only commentator to call the Super Bowl, World Series, NBA Finals and host the Stanley Cup Final for network television. In addition, Michaels called the classic 1985 championship boxing match between Thomas “Hit Man” Hearns and “Marvelous” Marvin Hagler.

Among his many accolades, Michaels has captured eight Emmy Awards – seven for Outstanding Sports Personality – Play-by-Play and one in 2011 for the Lifetime Achievement Award, and has three times (1980, 1983 and 1986) received the NSSA Award from the National Sportscasters and Sportswriters Association; he was inducted into the NSSA Hall of Fame in 1998. Michaels was named Sportscaster of the Year in 1996 by the American Sportscasters Association, and, in 1991, he was named Sportscaster of the Year by the Washington Journalism Review.

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