The summer numbers are out for Dallas, and has been the case before, things remained complicated due to the split between radio and streaming. According to Nielsen Audio, 105.3 The Fan topped Sports Radio 1310/96.7 The Ticket by more than a full point in weekday prime (M-F 6a-7p) for their target audience of men 25-54 if you go solely by radio measurement. The Fan finished seventh with a 4.3 and The Ticket was tied for 12th with a 2.9 share.
But when streaming enters the mix, things get complicated. The Ticket produced an impressive 2.6 streaming share M-F 6a-7p, nearly the same share as their over the air radio performance. The Fan on the other hand delivered a 0.3 in the M-F 6a-7p timeslot.
If people are listening to programming offered by a station thru their phone or computer, that should coun for both brands. Digital listening continues to grow and the work-from-home regularity caused by a global pandemic may be helping the tendency along. It’s important to note that many sports radio brands don’t deliver a digital share as large as the one generated by The Ticket. In some dayparts, The Ticket’s streaming number surprisingly out-rated their terrestrial share.
Starting with the morning shows, The Fan’s duo of Shan Shariff and RJ Choppy outrated KTCK’s The Musers terrestrial audience by more than a point and a half. Shan and RJ topped their spring performance by a full point, finishing seventh with a 4.1 share for the summer book. They also gained another 0.6 from streaming. On the other hand, summer listening for The Ticket’s iconic morning show declined a bit, both terrestrially and digitally as The Musers earned a 2.4 share, while their streaming number was a 1.8. With or without the stream included, Shan & RJ prevailed this book.
From 10a – 3p, The Fan again saw their audience increase from the spring book, finishing in sixth place with a 4.8 share. They pick up another 0.2 in streaming. The Ticket’s over-the-air number was tied for 14th with a 2.6, down half a point from the spring. Their stream though for the second straight book topped their terrestrial listening with a 3.1 share. The midday timeslot is occupied on The Fan by K&C Masterpiece from 10am – 2pm, and GBag Nation from 2p-3p. The Ticket during those hours features Norm & Donovan from 10a to noon, and BaD Radio with Dan McDowell and Jake Kemp from noon to 3pm.
In afternoons, GBag Nation led by Gavin Dawson, which actually airs from 2 – 7p, earned a top-10 finish and a 3.8 share for The Fan. They picked up another 0.1 on their stream. For The Ticket, The Hardline with Corby Davidson and Bob Sturm finished 12th with a 3.5 share from 3 – 7p but gained an additional 2.6 share from their streaming number.
The top-rated radio brand in the market from 3 – 7p is rock station 97.1 The Eagle which earned an 8 share during the summer book. From 2 – 5p, The Eagle features Ben Rogers and Jeff “Skin” Wade, former sports radio hosts on 105.3 The Fan and ESPN 103.3. During their three hours on-air together, Ben and Skin were first in the market among Men 25-54.
For The Fan and The Ticket, there will be new audience available in the fall book in terms of the local sports radio listener. During the summer book, ESPN 103.3 earned a 2.1 share in weekday prime, but Cumulus, who also owns The Ticket, chose to release control of their ESPN affiliate to Disney as of October 7th. Disney has since cut local weekday programming on the station in favor of their national ESPN Radio lineup.
*** This article has been modified to correct an error from earlier which accidentally left out The Fan’s streaming number with Men 25-54. We apologize for the mistake.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
ESPN Radio 94.1 Sells Station Naming Rights To Priority Automotive Group
“The programming on the station does not change.”
Max Media has found an interesting new revenue stream in Virginia Beach. ESPN Radio 94.1 has sold its naming rights. The station has rebranded as Priority Auto Sports Radio 94.1.
“This is an important partnership for us,” said Priority Automotive COO Matt Elmer. “At Priority Automotive we think sports ties everyone together, so this is a great opportunity for us to be a voice in the community and partner with the number one voice for sports in Hampton Roads, ESPN 94.1.”
The programming on the station does not change. Listeners in the 757 will still hear the nationally syndicated ESPN Radio lineup except for in afternoon drive when The Tim Donnelly Show is on the air.
“The partnership between ESPN 94.1 and Priority Automotive is a natural evolution for both companies,” President and Market Manager Keith Barton added. “From the many youth organizations to college teams, Priority Automotive Has been dedicated to sports in Hampton Roads for decades. Max Media is incredibly proud to be partnered with such a class organization.”
Priority Automotive owns 17 car dealerships across Virginia.
SiriusXM Plots Super Bowl LVII Coverage
“SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM.”
SiriusXM has announced its extensive plans for coverage of Super Bowl LVII and the events leading up to the big game.
A dedicated Super Bowl pop-up channel on SiriusXM Channel 104 will be just one of the avenues SiriusXM plans to cover the event. Amber Theoharis will conduct interviews with players, and personalities making their way through Radio Row throughout the week that will air on the pop-up channel.
Mad Dog Sports Radio will have a large presence on Radio Row, with shows hosted by Chris “Mad Dog” Russo, Adam Schein, Dusty Dvoracek, Danny Kanell, and Steve Torre all airing live on location in Arizona. Former NFL All-Pro wide receiver Brandon Marshall will be on hand to host I Am Athlete Tonight from the event, as well.
“With all eyes and ears focused on Phoenix for Super Bowl Week, SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM,” said SiriusXM President and Chief Content Officer Scott Greenstein.
“With multiple game broadcasts, several channels in Phoenix covering the latest news and providing expert analysis on the teams, interviews with many of the celebrities in town for the game, and our exclusive concert with Luke Combs, our subscribers will have exceptional access throughout the biggest week on the NFL calendar.”
ESPNU Radio hosts Colt McCoy, Rick Neuheisel, and Max Starks will also be in Arizona on Radio Row, in addition to Dusty and Danny hosting their shows each day from Radio Row.
Fantasy football expert Jeff Mans and SportsGrid Radio host Scott Ferrall will also originate content from Radio Row.
SiriusXM will offer four different game broadcasts of Super Bowl LVII. The Kansas City Chiefs and Philadelphia Eagles home broadcasts will each air, as will the national Westwood One call. Additionally, a Spanish-language broadcast will also be provided. Listeners will also be able to hear the halftime show — performed by pop star Rihanna — on Sirius XM Hits 1, The Heat, and Super Bowl LVII Radio.
BetQL Network Going to Arizona for Super Bowl Week
“Three shows will be at the BetMGM Sportsbook in Glendale.”
BetQL is headed to Radio Row. Audacy’s sports betting radio network will be in Arizona ahead of Super Bowl LVII.
Three shows will be at the BetMGM Sportsbook in Glendale. BetQL Daily and You Better You Bet will be live Monday through Friday. BetMGM Tonight will be live Monday through Thursday.
The network’s hosts will stay busy in the desert. BetQL is producing 52 hours of live audio and video content. Hosts are also scheduled to make 25 live appearances across other Audacy radio stations and digital channels.