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97.1 the Fan Posts Big Numbers In Summer Book

“The success enjoyed by the Columbus sports station carried into the larger demo of adults 25 – 54, where The Fan finished fourth overall in weekday prime with a 7.3 share.”

Brandon Contes

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97.1 The Fan continues to be a dominant force in the Columbus, OH radio ratings scene. Even with shuffling their lineup mid-book, not only did The Fan continue to perform strongly, but their summer ratings success extended beyond their target demo. 

In weekday prime (M-F 6a – 7p), 97.1 The Fan earned an 11.2 share among men 25-54. The sports station ranked first in the market, a full point ahead of 99.7 The Blitz which broadcasts a rock format. The next highest talk station behind The Fan was the Ohio State owned WOSU 89.7, with a 5.6 share. 

Morning drive was the lowest share for The Fan, from 6 – 9a the Columbus sports station earned a 6.7 rating, while mostly featuring a simulcast of Golic and Wingo. But on Aug. 17, when ESPN Radio launched a new morning show, The Fan further localized their lineup by moving Bobby Carpenter, Brandon Beam and Anthony Schlegel into the AM hours. With the lineup changes, Bishop & Laurinaitis remain in the 9a – noon block and during the summer book, the duo earned a strong 9.7 share, finishing third overall. 

In the noon – 3p timeslot, The Fan topped the market with a 12.7 share, more than two points ahead of the second-place station. During those hours, The Fan mostly featured Bobby Carpenter and Anthony Rothman, but with Carpenter moving to morning drive in mid-August, Rothman closed the book with his new co-host and former show producer Matt Hayes. 

From 3 – 6p, The Fan’s afternoon drive duo Common Man & T-Bone (Mike Ricordati and Jonathan Smith) dominated the book with a 14.8 share, beating second-place 99.7 The Blitz by more than five full points.  

The success enjoyed by the Columbus sports station carried into the larger demo of adults 25 – 54, where The Fan finished fourth overall in weekday prime with a 7.3 share. From 9a – noon, The Fan finished tied for fifth in the larger demo, second-place from noon – 3p with an 8.3 share and third in afternoon drive with a strong 9.4.

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101.9 The Horn in Austin Sold to Norsan Media

Norsan has appointed Edgar Saucedo as Southwest Market President overseeing all of the company’s Texas operations and Ramon Loo as Austin Program Director.

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Logo for 101.9 The Horn in Austin, TX

A Radio Insight report says Norsan Media has purchased 101.9 The Horn in Austin, Texas from Genuine Austin Radio. According to the report, Norsan had already been operation a couple of Genuine Austin Radio’s stations and will now take add the rest of their stations, which also includes country stations 99.3 FM.

The report also says Norsan has appointed Edgar Saucedo as Southwest Market President overseeing all of the company’s Texas operations and Ramon Loo as Austin Program Director.

The Horn used to also be on 104.9 FM and was the University of Texas flagship station for Longhorn athletics. That stopped when Norsan took over the signal to air Regional Mexican programming. The Texas Rangers games air currently on The Horn.

Should anything change with the programming or format at The Horn, we will keep you posted.

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AJ Hoffman Headed to Mornings on San Antonio’s Sports Star

“Excited for my next chapter post-Vegas and stoked to start building an audience in San Antonio!”

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Photo of AJ Hoffman and a logo for 94.1 San Antonio's Sports Star

AJ Hoffman announced via his X account he will be back on local radio in Texas doing mornings at San Antonio’s Sports Star. “Life announcement,” Hoffman wrote. “I’m moving back to Texas. Starting May 6, you can find me back on local radio, doing mornings on San Antonio’s Sports Star. Excited for my next chapter post-Vegas and stoked to start building an audience in San Antonio!”

Hoffman had worked for several years at ESPN 97.5 in Houston and was most recently in Las Vegas serving as the executive vice president and director of digital content for Pregame, an information site for sports wagering.

Hoffman had hosted the popular show, The Blitz, with Fred Faour for more than 10 years and then became the station Program Director in 2019. He exited the station in the summer of 2021 to take the position with Pregame.

San Antonio’s Sports Star made a change earlier this year in mornings when Rudy Jay left the station in mid-January. RJ Ochoa, Managing Editor of the ‘Blogging the Boys’ website, took over for Jay, doing the show with station Program Director Rob Thompson.

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Steak Shapiro About Pat McAfee: “Dude, Relax”

“That is the definition of cringe. You have to be authentic.”

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Graphic for The Steakhouse on 92.9 in Atlanta and a picture of Pat McAfee

Sports radio has spent a lot of time during this football offseason talking about Bill Belichick. From his ending in New England to the search for a new head coaching position to being a free agent in the sports media world, his name has come up often. Steak Shapiro and Sandra Golden hit on the topic this week during The Steakhouse on 92.9 The Game in Atlanta.

A lengthy story from ESPN’s Don Van Natta Jr., Seth Wickersham and Jeremy Fowler this week reported Belichick may not have landed the Atlanta Falcons head coaching position because of a conversation Falcons owner Arthur Blank had with New England Patriots owner Robert Kraft. Another part of the story says the executives around Arthur Blank didn’t have Belichick in their top 3 of candidates which had interviewed for the position.

The same report also divulged that Belichick is expected to sign a deal with Omaha Productions to provide analysis and is interested in potentially coaching either the Dallas Cowboys, Philadelphia Eagles or New York Giants after taking this year off.

The same day, The Pat McAfee Show had Belichick on as a guest and announced the coach would join McAfee and team for their annual Draft Spectacular.

Shapiro and Golden talked about the article as it related to Atlanta, but also about Belichick’s appearance on McAfee’s show. “[Belichick] on McAfee trying to be this lighthearted guy that loves The Pat McAfee Show, it’s a stretch dude, that is a stretch.”

“That is the definition of cringe,” Golden replied. “You have to be authentic.”

Shapiro does an impersonation of McAfee talking excitedly about hanging out with Belichick and said, “Dude, relax, relax…the whole thing…I wish we hadn’t gotten started on this…”

Back in late January, McAfee had said on his show about Belichick, “I would like to let everybody know…I will make this promise that if Bill Belichick is going to do TV, ol’ Pat McAfee will be in the running to try to get Bill Belichick to join our progrum [sic],” McAfee said. “Belichick… knows everything about the NFL. Every game that’s ever been played…every player that’s ever been great — that’s why he was so great on [NFL 100 All-Time Team]. And after what we saw on College GameDay, he’s got moxie too. He’s great on TV, I think we’ll all be incredibly lucky if that’s the case.”

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