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WDAE, WFNZ See Strong Summer Ratings In Tampa & Charlotte

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The city generally isn’t a hotbed for sports, but Tampa Bay has been on a roll lately. Between Tom Brady kicking off his NFL tenure with the Bucs, the Rays capturing their first playoff series victory in more than a decade and the Lightning winning the Stanley Cup, the Gulf Coast city has plenty to tout right now and it bodes well for their top sports radio brand 95.3 WDAE. 

Specific shares were not available to BSM for the summer book, but the Tampa Bay sports radio station still had some highlights to be proud of. The summer ratings period saw each of WDAE’s weekday shows improve by at least one full share year over year. Beginning with morning drive, Ronnie and TKras jumped more than two shares from 6 – 9a, finishing the book in sixth place among men 25-54. 

From noon – 3p, Pat Donovan and Aaron Jacobson also finished in the top-10, helped by a massive 75% ratings increase year-over-year. In afternoon drive, Ron Diaz and Ian Beckles were also up a full share from 3 – 7p as compared to their 2019 summer performance. With Brady and the Bucs providing plenty of fall excitement, and the Rays playing meaningful October baseball, WDAE hopes to see similar ratings growth in the fall book.

A drive north takes you to Charlotte, where the sports news has been very different. The home of the perennial cellar dwelling Hornets and the Carolina Panthers, who are looking to rebound from a six-win campaign in 2019, is also home to WFNZ. Radio seems to be the only place the city has any good sports news to share.

In the targeted demo of Men 25-54, WFNZ received solid performance from all three of their key weekday shows. The Mac Attack with Chris McClain and Travis Hancock ranked 8th in mornings. Nick Wilson & Josh Parcell and Kyle Bailey who swapped time slots in August helped the station enjoy 7th and 2nd place finishes in middays and afternoons.

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Sports Radio News

101.9 The Horn in Austin Sold to Norsan Media

Norsan has appointed Edgar Saucedo as Southwest Market President overseeing all of the company’s Texas operations and Ramon Loo as Austin Program Director.

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Logo for 101.9 The Horn in Austin, TX

A Radio Insight report says Norsan Media has purchased 101.9 The Horn in Austin, Texas from Genuine Austin Radio. According to the report, Norsan had already been operation a couple of Genuine Austin Radio’s stations and will now take add the rest of their stations, which also includes country stations 99.3 FM.

The report also says Norsan has appointed Edgar Saucedo as Southwest Market President overseeing all of the company’s Texas operations and Ramon Loo as Austin Program Director.

The Horn used to also be on 104.9 FM and was the University of Texas flagship station for Longhorn athletics. That stopped when Norsan took over the signal to air Regional Mexican programming. The Texas Rangers games air currently on The Horn.

Should anything change with the programming or format at The Horn, we will keep you posted.

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AJ Hoffman Headed to Mornings on San Antonio’s Sports Star

“Excited for my next chapter post-Vegas and stoked to start building an audience in San Antonio!”

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Photo of AJ Hoffman and a logo for 94.1 San Antonio's Sports Star

AJ Hoffman announced via his X account he will be back on local radio in Texas doing mornings at San Antonio’s Sports Star. “Life announcement,” Hoffman wrote. “I’m moving back to Texas. Starting May 6, you can find me back on local radio, doing mornings on San Antonio’s Sports Star. Excited for my next chapter post-Vegas and stoked to start building an audience in San Antonio!”

Hoffman had worked for several years at ESPN 97.5 in Houston and was most recently in Las Vegas serving as the executive vice president and director of digital content for Pregame, an information site for sports wagering.

Hoffman had hosted the popular show, The Blitz, with Fred Faour for more than 10 years and then became the station Program Director in 2019. He exited the station in the summer of 2021 to take the position with Pregame.

San Antonio’s Sports Star made a change earlier this year in mornings when Rudy Jay left the station in mid-January. RJ Ochoa, Managing Editor of the ‘Blogging the Boys’ website, took over for Jay, doing the show with station Program Director Rob Thompson.

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Steak Shapiro About Pat McAfee: “Dude, Relax”

“That is the definition of cringe. You have to be authentic.”

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Graphic for The Steakhouse on 92.9 in Atlanta and a picture of Pat McAfee

Sports radio has spent a lot of time during this football offseason talking about Bill Belichick. From his ending in New England to the search for a new head coaching position to being a free agent in the sports media world, his name has come up often. Steak Shapiro and Sandra Golden hit on the topic this week during The Steakhouse on 92.9 The Game in Atlanta.

A lengthy story from ESPN’s Don Van Natta Jr., Seth Wickersham and Jeremy Fowler this week reported Belichick may not have landed the Atlanta Falcons head coaching position because of a conversation Falcons owner Arthur Blank had with New England Patriots owner Robert Kraft. Another part of the story says the executives around Arthur Blank didn’t have Belichick in their top 3 of candidates which had interviewed for the position.

The same report also divulged that Belichick is expected to sign a deal with Omaha Productions to provide analysis and is interested in potentially coaching either the Dallas Cowboys, Philadelphia Eagles or New York Giants after taking this year off.

The same day, The Pat McAfee Show had Belichick on as a guest and announced the coach would join McAfee and team for their annual Draft Spectacular.

Shapiro and Golden talked about the article as it related to Atlanta, but also about Belichick’s appearance on McAfee’s show. “[Belichick] on McAfee trying to be this lighthearted guy that loves The Pat McAfee Show, it’s a stretch dude, that is a stretch.”

“That is the definition of cringe,” Golden replied. “You have to be authentic.”

Shapiro does an impersonation of McAfee talking excitedly about hanging out with Belichick and said, “Dude, relax, relax…the whole thing…I wish we hadn’t gotten started on this…”

Back in late January, McAfee had said on his show about Belichick, “I would like to let everybody know…I will make this promise that if Bill Belichick is going to do TV, ol’ Pat McAfee will be in the running to try to get Bill Belichick to join our progrum [sic],” McAfee said. “Belichick… knows everything about the NFL. Every game that’s ever been played…every player that’s ever been great — that’s why he was so great on [NFL 100 All-Time Team]. And after what we saw on College GameDay, he’s got moxie too. He’s great on TV, I think we’ll all be incredibly lucky if that’s the case.”

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