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Foolish Denial: Saban And King Football Vs. Covid

Between the coaching legend’s hypocrisy and the NFL’s games-first stance in plowing through daily infections, the sport still isn’t taking the pandemic seriously enough — as consequences await.

Jay Mariotti

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Nick Saban

Now that they’ve turned the coronavirus into an intercollegiate sport — Nick Saban rallies late to thwart the nasal swabs! — and now that NFL teams routinely play games just days or hours after closing facilities, we see what the football megalomaniacs are doing now.     

They are raising fists, thrusting middle fingers higher than the heavens and telling all health-minded Americans to bug off, that they have important work to do the next few months. This work is so critical to humankind that Saban had a state trooper meet him at his home after the coach’s “fifth consecutive negative” COVID-19 test, that according to the Alabama team physician, who, of course, couldn’t have reported otherwise without Saban firing him on the spot. The state trooper then escorted St. Nick from “self-isolation,” which involved Zoom-spying on his team every day and night, over to the team hotel so he could join meetings seven full hours before Alabama played Georgia, a game that never, ever could have proceeded without Saban on the sideline.     

Nick Saban: Alabama football coach tests positive for Covid-19 - CNN

Most anywhere else in America, a 68-year-old man who tests positive is quarantined for at least 14 days as an elevated risk, which protects him and others from spread. In the warped and corrupt sphere of college football, the athletic conference grounded in the country’s virus-dumbest region — the Southeast — already had devised a farcical and nakedly suspicious plan to cover coaches in case of a “nuisance” such as a positive test. Never mind that Saban looks like a complete fraud and hypocrite after imploring people all summer to wear masks and even scolding the school mascot, Big Al, for not covering up. Never mind that Saban, if he was sincere about COVID, would have responsibly stayed home and allowed the able Steve Sarkisian to take over. His ego needed to coach. Alabama needed him to coach. CBS needed him to coach and drive prime-time ratings.     

So he relied on a nine-day-old combination of hokum to clear him: The Southeastern Conference’s “Return to Activity and Medical Guidance Test Force Protocol,” in conjunction with “The University of Alabama System Health and Safety Task Force,” indicated Saban was given five tests via two labs after his positive test on Wednesday — and all magically turned up clean. The final test was flown by private jet to to an “SEC-approved lab” in Mobile, which, in case we’re supposed to be impressed, happens to be in Alabama. “Out of an abundance of caution,” said the school statement, which smacks of, “Oh, we really didn’t have to do all of this, but we’re covering ourselves in case those fancy, big-city doctors scold us.”     

And when his return to the sideline finally was complete, with Alabama upholding its No. 2 ranking in a 41-24 win, what did Saban do? He DANCED WITH HIS PLAYERS, WITHOUT HIS MASK, INSIDE THE LOCKER ROOM — as captured in a Twitter video since deleted by his staff — before, ahem, voicing appropriate fear for the virus. His words didn’t reflect his actions.  

“I think I gained a lot of respect (for COVID) thinking I had this even though we’ve done everything to set a good example relative to social distancing, wearing the mask, washing hands,” Saban said. “I think everybody should have the proper respect because, I’m gonna tell you, when they tell you that you’ve tested positive, that’s not a good feeling. Now I wasn’t sick. All right?”  

Sure, Nick, sure. Whatever you say. After all, you’re bigger than life.     

On the same weekend, the Jacksonville Jaguars became the latest NFL team to shut down their building after a positive test. But because the infected person was a practice-squad player, the Jaguars quickly said their Sunday home game wouldn’t be impacted — despite the 12 practice-squad players placed on the reserve/COVID-19 list. Aren’t they in the same facility as active roster players, coaches and team personnel? This as the New England Patriots, already slammed by the Cam Newton-Stephon Gilmore virus whammy, were placing four players on the COVID-19 list — including starting guard Shaq Mason and running back Sony Michel — after another player tested positive. Not that it stopped an already-postponed home game with Denver from happening — and Newton from devolving into a turnover machine in a bad loss. Until now, the NFL needed only one positive test to move games. Now, the league is coldly trudging forward with the schedule, virus be damned.     

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Didn’t the Tennessee Titans assume they’d be safe after a solo positive test late last month, only to play matador to a massive virus outbreak that eventually infected 24 people and played havoc with the NFL schedule? Are we expected to just forget and ignore the league’s numerous fires, which suggest more NFL outbreaks are inevitable as cold weather emerges and COVID cases rise to national levels not seen since July?     

That’s what King Football would like America to do. Shut up, sit back and be happy that we still have games to watch, while the NFL makes its billions, the Power Five conferences make theirs and broadcast networks make theirs. Think about whether it’s Russell Wilson’s year in the NFC, or if Tampa Bay’s trash-talk riddling of Aaron Rodgers gives Tom Brady a shot to join the Rays and Lightning in a pandemic title threesome (no chance). Ponder whether the rejuvenated, balanced Steelers can upend the Chiefs in the AFC, as they head to Nashville next weekend for an early showdown. And why the interim Texans coach, Romeo Crennel, blew a game when he eschewed an extra point (it would have put his team up by eight) and chose a two-point conversion that failed, allowing Derrick Henry and the Titans an opening they seized. In college ball, fantasize about — ugh — yet another Clemson-Alabama rematch, about the only decipherable projection for a four-team playoff amid out-of-whack schedules and belated Big Ten and Pac-12 starts. They want us to appreciate, you know, the entertainment.    

So what if they get us all infected? So what if they’re falling victim to virus impatience and fatigue at the absolute wrong time? So what if we have no idea if they’re being transparent about test results — positive, negative, false positive — with huge money on the table? So what if the host of the NFL’s ever-popular “Red Zone” show, Andrew Siciliano, missed work for the first time in 15 years because he has COVID? What if Saban still had the virus? He could have passed it on to players, who could have passed it on to loved ones and other students on a campus already ravaged.     

They’re trying to wear us down, of course, like a strong running game, only through denial and deceit. I don’t know how many times I have to write it: Without the use of Bubbles — and the NFL reiterated it has no plans to move to a restrictive environment — football is dangerously pushing its luck by not pausing seasons, waiting until someone becomes seriously ill as a result of this self-serving delusion.     

And even then, it probably would take someone to die before these commissioners, from the NFL’s Roger Goodell to the SEC’s double-talking Greg Sankey, think about stopping a season. At least the players are being paid in the NFL. College players not only are assuming health risks without pay, they’re being brainwashed by masculinity-related pressures within the system — sit and you’re less of a man — if not overtly then subtly. In the SEC, I’m not sure if anyone would care if a kid died from COVID. That’s how blind they are to the pandemic, as enabled by President Trump. This is the league where Ed Orgeron, coach of defending national champion LSU, thinks most of his players have contracted the virus — though he isn’t sure — and openly hopes they achieve herd immunity. This is the league where Georgia coach Kirby Smart, interviewed before the Alabama game in a stadium with only 21,000 fans, said, “It’ll be a raucous environment’’ … before catching himself. This is the league where Florida coach Dan Mullen sounded brain-dead when he demanded The Swamp be packed with 90,000 breathing, expectorating fans for an LSU game that thankfully didn’t happen — it was postponed when the Gators, pounded by a virus breakout, didn’t have enough scholarship players.     

“Coaches sometimes say things outside of their area of expertise,” Florida athletic director Scott Stricklin said. “And they’re really good at what they do. Dan is really good at calling ball plays.”

Mullen also is really good at playing the fool — he, too, eventually tested positive for COVID, finally conceding, “I am proud of how our players, staff and campus community have navigated this unprecedented time and hope all continue to be safe.”     

One Week After Wanting to Pack the Swamp, Florida Coach Dan Mullen  Announces He Has COVID-19 | Bleacher Nation

This is the league where Sankey, the boss, is a flim-flam man. He keeps scolding SEC programs for “not following proper COVID-19 protocols” and threatening $100,000 weekly fines, writing in a memo, “Do not relax — and do not let those around you relax — because of a few weeks of success.” He did sock Ole Miss, Texas A&M and Tennessee with financial penalties for mask violations, yet on a weekend when two conference games were postponed, Sankey let Saban jump out of quarantine and into his sideline windbreaker in no time. By coaching only hours after testing positive, then dancing maskless with his players afterward, Saban was setting a lousy example for the millions watching the game — the same lousy example set by the rest of college football and the NFL.     

Too many Americans are thinking now, “Hey, if Saban was back in three days and all of these NFL games are happening despite daily positive tests, how serious could this stupid virus be? It’s a hoax!” And anyone who thinks the recklessness will change if Joe Biden is the president doesn’t know the stubbornness of a football coach, player or fan. Or the irresponsibility of a broadcast network, a betting operation or anyone else who makes money off a football season amid a pandemic.     

Decades from now, assuming Planet Earth hasn’t imploded, scholars will look back at 2020 and ask, “Why were those men and boys playing football and perpetuating spread?” In a world presumably more health-conscious by then, they’ll be appalled to learn it was about money and money only. The university presidents who are supposed to teach and protect young people only put them at risk. And the NFL, which foolishly thought the virus would have subsided by now, is presiding over a tsunami, callously rescheduling games while advertisers squirm, wondering when a tenuous landscape will explode. The league, in a cosmetic attempt to show it is serious, is forcing players and team staff members with any symptoms to go home, with the league’s chief medical officer, Dr. Allen Sills explaining, “Because there’s so much overlap (in symptoms), we have to assume it could be COVID.” All of which only will dilute the quality of play, already suspect in a league of calamitous injuries — be well, Dak Prescott — and all-time record scoring that seems kind of phony. Yes, we love spectacular offenses. No, we don’t like defenses that can’t tackle or scheme.     

In a country where 46 states and the nation’s capital are experiencing COVID surges, as we near the holidays amid a creeping reality that THIS is our world now, these crazy men are still trying to wedge in football games. It’s easy for NFL owners and university administrators to stay inside their bunkers and preside over bank deposits. It’s easy for broadcast executives to sit in their handsome homes and feel good that the lights are still on. But who’s thinking about the players? Or the long-term ramifications of COVID, including a mysterious brain fog that some survivors compare to dementia?    

The attitudes won’t change when the Titans, Team COVID, are 5-0 and actually taking football inspiration from those 24 positive tests. Said quarterback Ryan Tannehill: “What this team and this organization has been through, to really fight that off, shake that off … I think it makes a statement.”     

Shake it off? That quickly, a coronavirus outbreak is nothing but a Taylor Swift song?     

Nor will the attitudes change after Nick Saban — for all we know, still carrying an infectious disease — bursts from his house and whips those Bulldogs just as he whipped that ol’ virus. “I have a tremendous amount of gratitude to the unbelievable number of people who texted or sent prayers,” he said. “It was just phenomenal and I believe in things like that so I think all of that helped. I’d like to thank all those people for their support and help and the relationships and people I know all over the United States — calling, checking, texting. It’s heartfelt, and I really appreciate it.”     

And his players? “They handled the disruption really well,’” he said.     

Don't Bet Against Nick Saban Coaching Alabama Against Georgia Even After  Positive Covid-19 Test

The football victory, you see, is all that matters in life.     

Even if it leads to the symptoms of death.

BSM Writers

John Mamola Didn’t Overthink New WDAE Lineup

“I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things.”

Brady Farkas

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Just over one month ago, WDAE in Tampa Bay reshuffled its daily line-up. The iHeartMedia station, programmed by John Mamola, moved the Ronnie and TKras program from mornings to afternoons and moved the midday Pat and Aaron show into mornings, while creating a new midday show centered around Jay Recher and producer-turned-host Zac Blobner.

The station let previous host Ian Beckles go as part of the reshuffling.

Barrett Sports Media caught up with Mamola this week to talk about the new line-up, the Tampa Bay market, the importance of developing from within and much more.

(Some of the answers have been edited for brevity and clarity)

BSM: It’s been just over a month since these changes took hold, what would you say is the overall response to them?

JM: Overall, really positive. We lost a really important piece and a pillar of the station in Ian Beckles, but with the moves that we did make, it was overall a pretty positive response from the listeners.

BSM: This wasn’t just creating one new show and calling it a day, this was moving multiple shows into new dayparts. How do you as a programmer get multiple hosts on board with re-arranging their schedules in that manner?

JM: My morning show went into afternoons so they didn’t have to wake up early, so they were very open and welcome to that. As for the original midday show, I knew they were early risers, so moving to mornings didn’t really affect their sleep schedules. And then my midday show, which is the new one, putting those two together is just a combination of some very young, hungry guys that always want new opportunity and are always looking to capitalize on opportunity.

So I wouldn’t say necessarily the convincing was the hard part because it just made a lot of sense for the people involved. The guys in the morning didn’t have to wake up early. The guys in the mornings are early risers anyway, and you get two young, hungry guys to take care of that opportunity so the convincing part was quite easy.

BSM: I got to know Zac Blobner a little bit on the Producers Podcast. He was highlighted a few episodes back and I thought really highly of him. Why was this the right time to get him into a full-time on-air role?

JM: Zac’s been doing some on-air stuff for on the weekends for a number of years. He had his own show and then we tried him out with a couple people on staff on Saturday mornings. That just didn’t necessarily work out but he has hosted a fantasy football show, which we actually air Orlando and in Miami as well as Tampa, live for the last five years.

So his on-air persona – he was a huge part of the morning show and the success of the Ronnie and TKras Show for their run in mornings. So if we were to elevate someone from inside, it just seemed like he was the right guy to elevate, and to pair with Jay Recher. It’s two young, hungry guys and they play well off each other. Some of the best highlights of my day are just sitting in their pre-show meetings with them and their producer Jon Dugas and just listening to how they collaborate together as a threesome on how to attack content, what sound to use, and what guests to book.

Really, it’s three producers in one room all talking about how to collaborate and do a show. Zac has earned the opportunity, just like Pat Donovan who was a producer first. Aaron Jacobson was a producer at first. It was Zac’s time and he’s done a tremendous job with it so far, albeit it’s only a month, but I totally expect it to be a very high ceiling for that show and for Zac in particular.

BSM: Some programmers believe on developing and promoting from within and some programmers believe in always looking for a splashy hire from the outside. Why is developing talent and promoting from within important to you and WDAE?

JM: I think it’s vital for every brand to have a good bench and to continue to find different ways to utilize that bench. Maybe not on the Monday through Friday, but definitely on the weekends in some capacity. And if not there, then on the digital product. You bring in certain guys to push everyone else. Zac was one of those guys. Jay Recher was one of those guys. Pat Donovan was one of those guys. Ronnie and TKras were two of those guys. I like to bring in guys that have a goal and want to push everyone to be better, not just themselves, but push everyone to be better. We have a tremendous team atmosphere on WDAE and we’ve had it for a number of years.

And when you do a lot of change, like we did about a month ago, you don’t want to keep it too foreign. You want to keep it with somebody that the audience knows and the audience has grown to know. Because the minute you start bringing in out of town people that nobody’s ever heard of or you start going to syndication instead of staying live and local, you start to lose your cume, and you start to lose that branding.

We like to put out as much as we can with whatever we have and I think having good, driven people in the hiring process, albeit I’ve hired a little young over my time here, it’s continued to push the narrative that we are continually growing from within and this was just the latest step of that. I don’t think that’s going to change anytime soon.

BSM: When you have new shows and shows in different dayparts, are you mentioning things like ratings and revenue to them? Or do you just tell them to build the shows and worry about it later?

JM: I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things. It’s important, but it’s not the biggest thing. For me, it’s the sound of the show. If the show sounds like it’s got energy, if it sounds like it’s progressing, if it sounds like we’re creating more attention by what we’re saying and we’re developing as talents and as a station, you feel it. You don’t need to see the numbers. The numbers are the numbers.

The system is great when it’s great but when it’s terrible, it’s still flawed. You know? I mean, Neilson ratings only get you so far but If I start seeing stream numbers go up, which I’ve seen, that’s a positive.  If I see digital traffic or social media growth or something like that, that’s a metric I can track. Today I went to the gas station and they had our sports station on. If I can hear that, that means we’re doing something right. I don’t look book-to-book. I think PDs that dive into numbers and analytics and, and clocks…. Look, if you put out entertaining stuff, they’ll stick with you. And it starts with giving that confidence to your talent. And that’s how I program.

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BSM Writers

Brock Huard Believes The Third Time’s The Charm For Brock and Salk

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity.”

Tyler McComas

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It just felt right for Brock Huard when he stepped back behind the mic at Seattle Sports 710. On September 6th, he returned to the airwaves with longtime partner Mike Salk in morning drive. It’s been almost three months since Huard returned to radio, but it still feels as right as it did that early September morning. That’s because the business is in his blood. 

“Once radio is in your blood, it doesn’t leave,” said Huard.

If you talk sports radio with Huard for any length of time, you won’t question his love or intelligence about the industry. He truly loves and understands the business. When you have a former player that has an incredible amount of passion for sports radio, you really have something. Seattle Sports 710 really has something with Huard and his return to the airwaves made locals in the Pacific Northwest very happy. 

Brock & Salk haven’t had to deal with the challenges that new shows experience in the first few months. They’re not trying to establish a chemistry and flow together. They’ve had it after doing a show together twice before, plus a podcast the two hosted together.

“He and I had still done the podcast together for the last couple of years, and had a number of conversations over that time about how fun that hour and a half was, each and every week,” said Huard. “We never really missed a podcast and we both thoroughly enjoyed it. Had we not done that podcast for two years, I don’t know if we would have come back for a third iteration. The third time has been the charm on this iteration.”

What makes the show isn’t just Huard being a former athlete or Salk being a very dynamic and experienced host. The two share an incredible chemistry that shines through on the air. However, Huard thinks there’s one reason in particular that the two mesh so well on air. 

“Because we listen,” said Huard. “That’s number one. I will listen to so many radio shows when I’m on the road and I’m like, this is bad radio. And you can tell hosts aren’t listening to one another, they’re just waiting for their time to talk and they fill and it’s terrible.

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity. I think for 14 years he’s still genuinely curious about me and how my mind works, world views, ideology and sports views. After 14 years, I’m equally interested in how he thinks and it’s very different than me.

“It was hard to be able to listen and respect one another, because we come from two totally different world views, in many ways. But at the same time, when you do, and you’re curious to listen to the other side and what they have to say, you create unique content.

“He and I used to have to build these big show sheets when we started and we still have structure and everyday there’s still show sheets, but a consultant by the name of Rick Scott told me this early on, he said you know your show will be good, when you don’t get to half of the stuff on your show sheet. And he was absolutely right 14 years ago.”

Co-hosting morning drive at Seattle Sports 710 isn’t the only gig Huard has in sports media. He’s also a college football analyst for FOX. He’ll be on the call Friday night for the Pac-12 Championship game between USC and Utah. But everything ties back to radio for Huard and a recent experience on an airplane made him realize it again. 

“I was sitting next to this very smart gentleman the other day on my trip home from college football, and he was crushing crossword puzzles like I’ve never seen before,” said Huard. “He’s a very successful attorney and you could see for him, that was such a tool to keep his mind sharp. For me, radio is the same thing. It’s been the best training ground for everything I do with media, especially television.

“If you can do live radio and equip your mind to listen and strengthen that listening muscle, while also creating content, it’s a pretty good active tool. It keeps my mind sharp and plays to my mind’s strengths, I think, with just how wackado I can be between my ears at times. If you have a tremendous partner that helps shape you, like Salk is to me, then it’s just addictive and gets in your blood and doesn’t leave.”

As it relates to radio, being a college football analyst has its perks, because of the access it gives Huard. Every week before calling a game, he gets production meetings with head coaches, which gives him insight that others may not have. It also awards Huard the opportunity to create relationships with coaches. But how much of what’s said does he feel like he can use on the game broadcast or his radio show?

“99.9 percent is used on the air, on the show and sometimes I gain insight and share it with coaches that I know to encourage them,” said Huard. “It baffles me how many times I will hear from my peers, oh, I hate these coaches meetings. I don’t get anything out of them. And I’m like, God bless you. I will have a career for the rest of my life if that’s the way you approach it. It’s the most valuable real estate we have. It’s a forum that nobody else has.

“Yeah, they have press conferences, but if you build true trust and relationship and confidence, they want to tell you their story. They want to share their team. I can’t tell you how many times content from those meetings comes to life in my sit downs with Pete Carroll or Jerry Dipoto, GM of the Mariners or Scott Servais, or on the air or off the air.”

Huard has an insight to college football that few in the Pacific Northwest has, but that doesn’t mean he and Salk will jam pack content from that sport into the show. The duo knows that Seattle cares about. Sure, there’s an interest for college football, but not anywhere near the hunger from Seahawks and Mariners content. 

For example, Huard called the TCU vs. Baylor game two weeks ago, which featured one of the best endings in college football this year, when the Horned Frogs nailed a field goal as time expired. The call of the moment was spectacular and could be the shining moment of the season for a TCU team that looks destined for the College Football Playoff. On the Monday after, Huard and Salk made it a part of the show, but never had the intention of making it the majority of the show. 

“Our audience is dominated by the Seahawks and Mariners,” said Huard. “That dominates 80 to 90 percent of our conversation. I would say lifestyle is probably the rest. For example, we played that highlight today four times over the course of the show. We rank things at the end of every show and it was my Top 5 games of my broadcast life in 14 years on the road and that was number 1.

“I often use conversations and things I learned from those games and players and relate them to the Seahawks and Mariners. Dave Aranda talked about living with expectations and how hard that is in our meeting on Friday. He said, you watch, TCU is going to have to live in an entirely different world, where you’re on the mountain top instead of climbing it. And then you relate that toward the Seahawks or the Rams this year.

“Inevitably, yes, those moments create content, either emotionally or football 101. Radio is all encompassing in that way. I never understand radio hosts who try to play it straight. I just don’t. I think it’s bad radio. You have to be willing to live your life and put your life out there, whether it’s good, bad or ugly. The more you do that, the more you attach yourself and connect with your audience.”

It feels like the third time is truly the charm for Huard and Salk. They listen, they have chemistry and the content is a refreshing mix of sports and lifestyle. 

“He and I are not comedians,” said Huard. “We don’t play fake laugh tracks like others do. He and I will land way more on the analytical information side than maybe a consultant would tell us what morning radio people want. But I think where it cuts through is he and I put our lives out there. Our parenting success and failures. Relationship struggles, kids, sports, youth sports, that’s probably where we connect in a way that’s more lifestyle. That’s the word I would use.”

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BSM Writers

Chuck Swirsky Embodies ‘Always A Pleasure’

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV.”

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It’s hard to imagine there are any more positive thinking people in the world than Chuck Swirsky. If you don’t believe me, just check out his daily tweets. Swirsky has a lot to be upbeat about, he’s doing what he’s always wanted to, and now he’s written a book.

Always a Pleasure” is his creation, putting thoughts on paper, or iPad or whatever, about stories and people he’s encountered over the more than 40-years he’s been in the business.

The title is aptly accurate. Chuck is always a pleasure to be around and is one of the most supportive people I’ve ever met. He encourages those that need it. Swirsky always has time for people in the business and those trying to get into this crazy racket. I’ve seen and experienced it for myself, so trust me when I tell you, it’s the truth.

There are those that have worked multiple decades in play-by-play, and I’ll bet each and every one of them has been asked at some point, ‘hey, why don’t you write a book?’. Sounds easy enough, I’m sure. But when you really think about it, how can a person be expected to fit 40 plus years of work into a book that wouldn’t be the size of a dictionary?

More on that in a moment. I was wondering what makes someone in Swirsky’s position to write a book. So, I asked him. He outlined the main reason he decided to put pen to paper and tell some of his favorite stories and recall good memories.

“Over the past several years I was approached by several publishers and writers who were interested in detailing my journey in sports broadcasting, featuring my stops calling major college athletics and NBA basketball in addition to sports talk.” Swirsky told me. “I was reluctant to do so but a year ago I had a change of heart knowing 2022-23 Bulls season would be my 25th in the NBA, including my 2-thousandth NBA play-by-play game.”

Swirsky didn’t use a sportswriter or an author to tell his tale. “For years I have saved notes and decided to write the book myself, in my own words. I love my job. I have no desire to retire. I want to continue broadcasting Bulls game for many more years as long as my health and clarity allow me to do so.” he said.

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV. I have the utmost respect for the Reinsdorf  family and our entire organization.  I just felt this was the right time to write a book.”

I have followed Swirsky’s career closely and gotten to know him over the years. Growing up in Chicago, I was fortunate enough to hear him in his early days here, at the old WCFL (now ESPN 1000), where he became one of the pioneers of sports talk radio. He’s called games on radio and television.

For DePaul, Michigan, select White Sox games, the Raptors and now over the last nearly 2 decades, the Bulls. That’s a lot of experience and a lot of experiences for one person. It made ‘editing’ the book a little difficult.

“I could have easily written another 100 pages featuring additional sports personalities and stories.” Swirsky said. “But I elected to highlight specifics of a timeline allowing the reader to understand that my quest to reach a childhood goal of broadcasting NBA basketball was met with challenges, setbacks and ultimately persevering through hard work, focus, passion and positivity.”

Writing books can be a way to look back on a career. Swirsky if far from done. He never really reflected on things, because he was always looking forward. But the retrospective allowed him to realize a few things along the way.

“I would say this. I am my own worst critic.  I very seldom look back on my career. While I was writing “Always A Pleasure” I had to stop and truly reflect how blessed I  am to be in the position where  I am today. I never take it for granted. Never have. Never will.” Swirsky said.  “Nothing is easy. It’s hard. This business can be exhilarating yet so difficult. I never get too high nor too low although I’m very sensitive and my insecurities get the best of me which is probably not a good thing , especially in radio-television.”

In looking back there’s bound to be a few lessons learned from the past. Swirsky did find a few things in writing the book that he remembered, educated him along the way. “I learned that anyone who applies themselves, making  a commitment to work on their  skill set, and their weaknesses through hard work, dedication, passion and purpose, can be successful.” he said. 

“For example, not every professional athlete is going to hit .330. Let’s say another player is hitting .240. What is keeping him in the big leagues? Is it his  glove,  his ability to play multiple positions?  His  character in the locker-room? The same principle is in effect in our industry. Maximize your strengths and do it with a great attitude, humility and kindness.”

Swirsky’s book details his interactions with some very familiar people in the business and the sports world. “I have plenty of stories featuring some of the biggest names in sports ranging from Hall of Fame baseball star Willie Mays who many consider perhaps the greatest player of all time to Kobe Bryant who left our world way too soon.” he says. “When you’ve been a professional broadcaster for 46 years, one  meets many, many players, coaches, executives, media and sports personalities along the way.” 

The one thing you can say about Swrisky, is he is real. There’s no pretense or facade. A genuine human being that is interested in what people have to say. Athletes, coaches, broadcasters and yes, even fans. His book has been reviewed by some of the greats. Mike Breen, Chris Bosh and even Steph Curry. Here’s the 2-time NBA MVP’s take on Swirsky and the book.

Having known Chuck since my days as a still-developing youth player in Toronto, where my dad was a member of the Raptors, I can attest to the fact that his passion for people and basketball is deep and sincere.

Chuck’s unique desire to mentor young people, especially minorities and those of different cultures and backgrounds, will help inspire those who share the same dreams, dreams that enabled him to persevere to the top of his profession.

I’m proud of Chuck, and excited that others can become enlightened by his exciting broadcasting journey, which includes nearly 25 years in the NBA and, of course, a trio of Curry family members shooting from the stars, just like him.

A book written by someone as accomplished in this industry as Swirsky draws interest because of who he is. But the Bulls’ play-by-play man is always thinking of others and trying to help where he can, just like Curry said. Along with stories, he lends his knowledge and relates it to those who are already in broadcasting and those trying to get in.

“I’m hoping those in our industry who read the book even those outside the radio-tv, new media field will come away knowing that perseverance is a powerful resource to help withstand the emotional heartache of rejection, disappointment and loneliness.” said Swirsky. He adds, “I have experienced everything. The good. The bad. The ugly. I’m talking all levels.  My message is to stay true to your core values. In this case,  my foundation is  built on respect,  kindness, honesty, sincerity and selflessness.”  

Given the opportunity to beam about the finished product, Swirsky in typical fashion, deflected any praise. Simply saying, “I am very humbled and appreciative of  the professionalism of the book’s publisher, Eckhartz Press. They allowed me to be me. That’s all I wanted. Mission accomplished. I am grateful.”

The entire industry should be grateful for people like Swirsky. There are so few in the business who are as kind and caring as he is. There are just as few people that take interest in others, and help mentor the next generation like Chuck. Inspiring stories, a career chronicle and life lessons, “Always a Pleasure” is going to be on my must-read list for the holidays. Congrats “Swirsk” keep up the great work.

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