The Covid-19 pandemic is far from over in the United States, but in terms of the radio industry, one reliable venue that was suffering is starting to make a comeback. Edison Research has updated its Share of Ear report to show that people are starting to consume audio in their cars again.
Before the coronavirus made its impact, 32% of all audio consumption was done in the car. In the second quarter of the year many people were stuck at home. Commutes in cars were replaced with telecommuting. The Share of Ear study showed that listening at home accounted for 70% of all audio consumption. That is up from just 49% before the pandemic. As a result, car listening dipped to just 20% of audio consumption.
The stats have been updated again to reflect Q3 in the United States. Many have begun commuting to a physical office again, and it shows. Car listening now accounts for 28% of all audio consumption.
Listening at home has dipped from Q2, but it is still higher now than it was before any quarantine measures were put in place. Now that number is around 59%.