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Schlereth & Evans Fuel 104.3 The Fan’s Summer Book Success

“Schlereth & Evans produced nearly 5 points above the station’s overall number.”

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The Denver sports radio ratings for the summer book produced a mixture of highs and lows, but one constant was the performance of Mark Schlereth and Mike Evans. The 104.3 The Fan morning team led the market for the quarter with an impressive 11.3 share, placing them 1st among Men 25-54. The show did lose a point year over year, but a 1st place performance delivering double digit shares is one that The Fan had to feel great about.

Turning to middays, The Fan led its competition with ‘Sandy & Orlando’ delivering a 3.6 to place them 10th, and ‘Stokley & Zach’ finishing 6th with a 4.1. The bigger areas of concern were a 1.7 year over year drop by Sandy and Orlando, and a 2.3 year over year drop by Stokley and Zach. The lack of sports as a result of the pandemic certainly provide a valid reason for a decline. The tougher conversation is the nearly 8 point drop between mornings and the early midday show.

104.3 The Fan had to feel good about the afternoon performance it received from Darren ‘DMac’ McKee and Tyler Polumbus. ‘The Drive‘ came in 2nd for the book with a 6.7 share. That led the local competition and News/Talk station KOA where DMac’s former partner Alfred Williams hosts head to head against his former employer. The Drive did lose 1.6 in share year over year, the result of the pandemic impacting sports radio brands.

Overall, The Fan was the top sports radio brand in the market for the quarter in weekday prime (M-F 6a-7p), finishing 2nd with a 6.5. Last year at this time they were just above an 8 share. However, with its morning show producing nearly 5 points above the station’s number, The Fan is in good shape. The challenge now is getting the rest of the lineup to elevate to a similar position.

In terms of local competition, Altitude Sports Radio 92.5 is still relatively new to the marketplace and has a long way to go, but there were a few positives to recognize.

Starting in mornings, the team of Vic Lombardi, Marc Moser, and Brett Kane doubled their share year over year. They sit further back at a 1.3 but improving during a pandemic minus sports while most in the market decline is something the station likely feels good about.

In afternoons, Nate Kreckman and Andy Lindahl saw similar improvement, raising their overall share year over year by 33%. The show is now up to a 2.1 and in 12th place during the summer book, a climb of 8 spots. That’s a strong gain in just 12 months.

Middays is where Altitude stumbled in the summer book. Josh Dover, Ryan Harris and Scott Hastings suffered the same fate as some of The Fan’s shows, dropping seven tenths of a point year over year. The midday trio did a 1.3, falling to 20th.

For the quarter, Altitude was the lone sports radio brand in the market to grow year over year. Though the progress was light, one tenth of a point improvement in M-F 6a-6p, it beats the alternative.

With the Nuggets and Avalanche advancing to the playoffs and Broncos football creating more interest in the market during the fall, the next quarter should offer more content opportunities for shows and stations to take advantage of.

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Sports Media Reacts to Chris ‘Mad Dog’ Russo Taking THC Gummies & Watching College Football

Jordan Bondurant

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Mad Dog Chris Russo
Courtesy: SiriusXM

Over on First Take on Wednesday, Chris “Mad Dog” Russo turned some heads when he was given the floor by Molly Qerim to talk about his plans for this weekend.

Mad Dog, host Stephen A. Smith and Marcus Spears were talking about Saturday’s matchup between Colorado and Oregon, when Qerim told Russo to share with Stephen A., Marcus and America what he told Molly about the weekend.

Russo proceeded to lay out his tentative schedule for Saturday, which involves taking a THC gummy, drinking cocktails and betting $10,000 on the Buffaloes to beat the Ducks in Eugene.

Naturally, Russo’s moment captured the attention of plenty in sports media.

But almost seemingly more so than what Russo actually said, social media had some fun with the facial expressions of Spears.

Even Spears had to chime in himself.

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Travis Rodgers: ‘I’m a Little Skeptical’ of Netflix Sports Documentaries

Jordan Bondurant

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Netflix Logo

Netflix on Wednesday released a trailer for an upcoming four-part docuseries on soccer legend David Beckham, and 710 ESPN host Travis Rodgers isn’t sure how to feel about it.

On Travis & Sliwa on Wednesday, Rodgers explained that on the one hand, he’s going to check the series out so that he can potentially learn something new about a superstar athlete he wasn’t all that familiar with. On the other hand, not having that familiarity will prevent him from maybe looking at the show with a little more critical eye.

“I don’t know anything about him other than he’s wildly famous and married to a Spice Girl,” he said. “That’s really all I know about him. So I won’t have the base of knowledge to say, ‘Ehh that’s not quite how that went.'”

Travis added that other Netflix series like Untold has made him leery of having high expectations.

“They’re so deeply flawed that I just can assume that this one will be too,” he said. “I’m a little skeptical when that brand is on it, what’s actually in it.”

Rodgers explained that he would much rather have a series that tells stories from different angles rather than perhaps a one-sided story from one person.

“We’ve entered this phase of sports documentaries where the participants are involved in them I’m instantly skeptical of what’s in it,” he said. “Because do you think Michael Jordan would have ever done something like The Last Dance if he didn’t have sign-off on it? Of course not he’s Michael Jordan and he probably doesn’t need to. But the biographies that we see of famous people that are not just unauthorized hatchet jobs but that take a story and tell it from this side, that side and the truth is probably somewhere in the middle.”

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104.5 ESPN Partnering with LSU, LHSAA for Suicide Prevention Walk

Jordan Bondurant

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104.5 ESPN

104.5 ESPN in Baton Rouge is getting out in the community to raise money for a cause – suicide prevention.

The station, LSU and the Louisiana High School Athletic Association have teamed up to organize the Out of the Darkness Walk on October 7. The walk is going to benefit The Rain Will Bring Flowers Foundation.

The foundation was started by the family of Owen Tabor, a young man who took his own life earlier this year. Owen was a high school football player and a devoted LSU fan. The family began the foundation as a way to help make an impact on suicide awareness and prevention.

To learn more about the walk or to donate, check out this link.

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