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All-Time Great Moment, All-Time Low Ratings

If the World Series brought back the pulsating thrill of a great finish, it also reflected a new reality: People are watching sports in significantly fewer numbers as America braces for a long, virus-bullish winter.

Jay Mariotti




Suddenly, for the first time in eons, the rest of the damned world didn’t matter. Anyone who cares about sports once again was feeling a pounding heart, a racing pulse, an urge to air-plane around the outfield with someone named Brett Phillips, a need to scold Dave Roberts for yet another October evening of dastardly dugout decisions.     

Rays Walk Off for 8-7 Win Over Dodgers to Even World Series – NBC Boston

A pandemic? A presidential election from hell? Democracy’s demise? The end of the world as we know it? Get that stuff out of here. Who could care about anything but a frenetic, daffy and utterly fantastic ending to a baseball game in a mostly empty mega-studio in Texas? A bloop, a bobble, an airball of a swiped tag, a flying baserunner given new life after a stumble and tumble, a star-crossed reliever who didn’t back up home plate … all magnified because a miracle team from St. Petersburg, Fla., which still hasn’t explained how it got here, was out-Hollywood-ing the Dodgers with cinematic beauty while nullifying mystique, payroll, metropolis size and a locked-and-loaded roster.     

Regardless of how this World Series concludes — and the Dodgers can’t possibly upchuck again, can they, with a 3-2 lead and the unhittable Walker Buehler waiting in Game 7? — we’ll recall the insane Game 4 sequence as a 2020 gift, an urgently needed and duly appreciated reminder of how sports can enrich lives with one spontaneous thrill from nowhere. To think the hero was a seldom-used Tampa Bay outfielder, without a hit since Sept. 25, whose wife and mother-in-law left Globe Life Field two innings earlier because they were cold. Maybe it’s just as well, for the guy was delirious. “Almost passed out,” said Phillips, who needed an IV after his venture into baseball lore. “I didn’t realize I was dehydrated. My resting heart rate was over 140 just lying there. They had to cover my eyes with a towel because I had a pounding migraine.”     

“I’m about to live 15 years shorter,” the Rays’ Brandon Lowe said. “My God, I think I lost 10 years on that last play.” For all of us who witnessed it, the time investment might have been worthwhile.     

Yet how many of “us” were actually living the moment, watching the events unfold in an “unperfect storm,” as Roberts imperfectly called it? If this was a litmus test of sport’s resilience, the avalanche of emotion was darkened by another reality hit: Ratings continued to be the worst in World Series history, with Nielsen confirming the all-time classic as the lowest-rated game on record. We can’t assume, as career sports aficionados, that the rest of the world is similarly jazzed. “World Series Gobbled Up By ABC’s `Shark Tank’ and CBS’ `Big Brother,’” blasted the headline after the previous game — a 21st-century prison sentence that baseball can’t escape no matter how memorable and great a game might be. We might think the Randy Arozarena drama was all anyone could talk about, that his slip, recovery and slide into home should be framed forevermore by a remake of the “Macarena” tune.     

In truth, it was a “niche” 2020 moment.     

And until further notice — such as, a responsibly approved and widely accessible COVID-19 vaccine — sports programming will remain in the bin of niche programming, a free-fall never thought possible through decades of massive growth. As it is, sports isn’t certain to return in full scale next year as the coronavirus roars on, with leagues unclear if they want to foot the massive costs of daily testing. If the ratings also are nose-diving, is it any wonder the commissioners aren’t committing to seasons yet?     

To be clear, this isn’t a death spiral — not yet. As long as gamblers have money to lose and states open sportsbooks as Bad Beats crack houses, people will watch games in this country — or at least until North Korean leader Kim Jong-un, called a “thug” by Joe Biden, relieves America of its misery with the push of a nuke button that not even Dennis Rodman can stop. Yet a cold pandemic verity can’t be denied, either: Significantly fewer people care about sports now than ever before in my decades on Planet Earth. Anyone with ears, eyes and a common-sense equilibrium knows it, no matter how many optimism-slanted ratings experts are trotted out by ESPN, Fox Sports and The Athletic sports site — all with vested interests in painting pretty viewership pictures that aren’t real.     

The leagues and broadcast networks are playing it cool, using safe and convenient phrases such as “aberration” and “extraordinary times” while pointing out that millions are peeled to cable news channels. But if these officials are being honest with themselves, they are very nervous about the future. What if the coronavirus, still raging with a perilous winter ahead, is still with us in a year or two? What if a Biden victory next week leads to “a depression like you’ve never seen,” to quote President Trump? Why would people come rushing back to sports — cable or streaming — when they have careers to protect, kids to educate, family members to keep alive, mortgages and bills to pay? If people are preoccupied with their own existential worries, such as sleeping at night, why would sports ratings magically spike to previous robust levels or anywhere near?     

To enjoy the luxury of sports, millions of Americans need more than disposable income. They need disposable time and disposable energy that has been robbed by 2020. So let’s keep dialogue about the stunning ratings declines simple and unbiased. In a country of 330.5 million human beings, anywhere between 6 million and 9 million watched the first four games of a Fall Classic featuring a famed team from the Los Angeles mega-market — again, the smallest audiences ever for a once-venerated spectacle and a 40 percent decrease from last year’s troubling lows. An NBA Finals that saw LeBron James win a title — again, in the L.A. market — was watched by an average of 7.4 million, a 67 percent drop from two years ago. You say Clayton Kershaw saved the Dodgers and maybe his postseason legacy in Game 5? You say Roberts tried his best to fiddle around again, much to Joe Buck’s dismay, before coming up big with Blake Treinen as the closer and not Kenley Jansen? That’s cool, but was anyone watching one night after The Brett Phillips Finish couldn’t beat Adele and “Saturday Night Live”?    

SNL season 46, episode 4 recap: Adele hosts with musical guest H.E.R. |

“This team is super-special,” Kershaw said. “And there’s no better explanation than what happened (in Game 4), and then the text messages after, with the group of guys in the players’ texts saying, `You know what? it’s a best-of-three series, we’re going to get it done.’ We came back with a new perspective.”     

Only the NFL kingdom, with its heavy gambling emphasis and big-screen magnetism, has avoided huge declines. College football, with the Big Ten resuming last weekend and the Pac-12 returning next month, may or may not boost sluggish numbers. The Stanley Cup Finals sunk 62 percent. The U.S. Open golf major was down 55 percent. The U.S. Open tennis major was down 50 percent. The Kentucky Derby was down 49 percent. Again, the leagues and networks spin madly, pointing out many of those events were played far outside their usual calendar frames and how they’ve collided in October and September, forcing viewers to choose.     

Fact is, the numbers haven’t just dipped. They’ve cratered. And unless these powerful moguls have crystal balls that can see the future, there’s a chance things will get worse — maybe much worse — before they get better in sports. If you don’t believe me, consider a widely referenced Marist Poll that revealed another alarming number — 46 percent of those who consider themselves sports fans say they’re devoting less time to sports broadcasts than before the pandemic. They cited sensible reasons: COVID-19 prevents them from attending games in stadiums and arenas, gathering with friends and like-minded fans in bars or living rooms and enjoying the conviviality of community. They cited political reasons, too: Some don’t like how NBA, NFL and MLB players have protesting racial inequality and police brutality.     

But the biggest factor, obviously, is the absence of normalcy. If America is entering its most vulnerable period yet for the coronavirus, and hospitals again are facing crisis-level shortages of beds, staff and treatment drugs, isn’t any self-immersion into sports disproportionate to the real world? Especially when we don’t know week to week how many NFL and college players — or position groups — are testing positive for the virus? Isn’t it a major development how Cam Newton, now a turnover machine, hasn’t been the same for the 2-4 Patriots since he contracted COVID? And that the Raiders, who haven’t followed protocols, are slipping at 3-3?      

The leagues and networks continue to downplay the virus. The NFL “punished” the protocol-busting Tennessee Titans with a mere bank-account hiccup, a $350,000 fine that hurts much less than bogus threats of game forfeitures and docked draft picks. And it’s a sign of the times when Wisconsin freshman Graham Mertz throws five touchdown passes in his college debut, then tests positive for the virus, meaning, if confirmed, he’ll have to sit a minimum of 21 says. All that said, sports still wants you to think fans are agog over the reunion of Tom Brady and troublemaker-in-waiting Antonio Brown (and, yes, Brady the social worker had Brown talk to Tony Robbins). Or how Jerry Jones blew it again with the hiring of Mike McCarthy, who is openly fighting with Cowboys players and asking why they didn’t retaliate after a cheap shot to fill-in quarterback Andy Dalton. Or how the Steelers are 6-0 and the emerging AFC favorites. Or how, in college football, Indiana beat Penn State for its first statement victory in years, leading coach Tom Allen to crowd-dive into his players. Or how pink-suited Dabo Swinney defended slow-starting Clemson from the evil media with a defensive tone: “I just want to make sure I’m at the right press conference here. We did win the game, I think.” Sure, some people in America still care about basic sports topics.     

Indiana 36, Penn State 35: What Twitter Had to Say - Black Shoe Diaries

Many others do not. And won’t for a long time.     

Lost in the mad rush to resume events in 2020 are the gathering clouds of 2021. Just because seasons finished and champions were crowned doesn’t mean the same will happen next year. There is no guarantee, for instance, that MLB will have a season if only a smattering of humanity is allowed in most ballparks, as seen this month down yonder in Arlington. The sport lost almost $3 billion in cash in an abbreviated season, and the owners would prefer to pull the plug than lose twice that amount next year.     

“We’re thinking long and hard about our entire situation next year,” commissioner Rob Manfred told ESPN. “With respect to 2021, it depends on (fans in attendance). We can play. We can collect our broadcast revenue, but for the game to be healthy, we need fans in the ballpark.”    

But in California, home of five MLB franchises, Gov. Gavin Newsom will continue to limit large gatherings at stadiums even if regions show marked improvements in COVID data. At only 20 percent capacity, would it be worth MLB’s bother to begin another season? “I think we’re looking for 2022 to start to feel normal again, while we work through this in 2021,” Dodgers co-owner Todd Boehly said.     

The NBA, meanwhile, is assuming fans won’t be inside arenas anytime soon and wants to launch a 72-game season in time for Christmas. If that is unrealistic — eight weeks away, really? — so is the concept of placing five teams in each of six Bubbles. Haven’t James and other prominent players ruled out such restrictive environments? The NHL, which wants to start Jan. 1, has yet to post a schedule.    

Sports plows on, of course, because gamblers are wagering in record numbers at legal sportsbooks — an estimated $2.5 billion in September, $748 million in New Jersey alone. This explains why FOX SUPER 6 promos are becoming as commonplace as Alex Rodriguez and David Ortiz acting like frat bros and why ESPN has a Las Vegas studio. But gambling, while potentially lucrative for the leagues and media companies, also fits the very definition of sport’s new pandemic reality.     


Sports betting ruling: What it means for gamblers

As in, ditch.     

As in, stuck there until further notice.

BSM Writers

Jac Collinsworth Has Learned From The Best

“The way he would take all of the young people, myself included, under his wings. You couldn’t get this anywhere else.”

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Jac Collinsworth got his first taste of Notre Dame football while watching his brother Austin play for the Fighting Irish. There was his brother playing on special teams and getting a chance to return kicks.

“I remember sitting in the stands for his first football game inside Notre Dame Stadium thinking this is the coolest thing I’ve been a part of,” said Collinsworth. “The history of this building and my brother is out there in a Notre Dame jersey.”

Not only did Jac eventually go to Notre Dame as well, but he just completed his first season as the play-by-play voice for Notre Dame Football on NBC. As a student, Jac was part of the NBC sideline production team during his four-year education at South Bend from 2013 to 2017 and he was the sideline reporter for the NBC broadcast of the Blue/Gold spring game in 2016 and 2017.

“To work on the broadcasts for four years — as an intern really — with Alex Flanagan and then with Kathryn Tappen for three years down there on the sideline and being in all those production meetings, it was such an invaluable piece of the journey for me.”

And now, the 27-year-old is the television voice of the Fighting Irish.

“To see it all come full circle and be up there in the booth, it was really a special experience every single game,” said Collinsworth.

After graduating from Notre Dame, Collinsworth joined ESPN where he was a correspondent for NFL Live and Sunday NFL Countdown while also hosting the ESPN-owned ACC Network’s football show The Huddle.

Jac then returned to NBC in 2020 and was part of the Notre Dame telecasts during the pregame show and halftime show for two seasons. Collinsworth had the opportunity to learn under veteran play-by-play voice Mike Tirico, especially during the production meetings.

Tirico became a mentor to Collinsworth.

“I felt like I was getting a graduate degree watching him handle those meetings,” said Collinsworth. “The way he would take all of the young people, myself included, under his wings. You couldn’t get this anywhere else. To be able to do that for two years and still have him as a close friend and somebody I can text…I text with him before every single game.”

Another huge mentor to Collinsworth has been the legendary Al Michaels, the former play-by-play voice for Sunday Night Football who is now calling the Thursday night package for Amazon.

“I talk to him all the time,” said Collinsworth. “I’ve had dinner with him. He invites me out to play golf. We just get on the phone and spent 45 minutes just breaking down everything.  Every time that phone rings I don’t care what I’m in the middle of, I walk outside and I take that call.”

Collinsworth, the son of former Bengals wide receiver and current NFL Sunday Night Football analyst Cris Collinsworth, first felt the broadcasting itch growing up in Ft. Thomas, Kentucky.  It goes without saying that his father was a huge influence, but Jac remembers when Highlands High School was being renovated when he was in 7th and 8th grade.

The first part of the renovation was a brand-new broadcast facility.

“It was a studio that had these amazing cameras, a desk, lights and two sets,” recalled Collinsworth. “To this day, I’ve never seen a high school setup…I mean this is better than most college setups…a state of-the-art facility.”

The class was called “Introduction to Filmmaking” and Collinsworth started out wanted to be a cameraman. 

“I became obsessed with running around the school and filming all this stuff whatever students were doing,” said Collinsworth. 

From there, Jac gained experience in editing and producing but deep down inside he thought he wanted to be a cameraman…that was until his first taste of on-air experience.

“They started a rotation where everybody in the class had to try hosting the announcements live right before the final period of the day,” said Collinsworth.

And the rest is history.

An important part of Jac’s growth as a play-by-play announcer came last spring working NBC’s coverage of the United States Football League. Paired with Jason Garrett, Collinsworth was able to continue the learning process before taking over the Notre Dame duties. He appreciated the fact that these were really good football players that were among the best players on their college teams and could very well be in the NFL.

And just like for the players, the USFL was an opportunity for Jac to get better at his craft. 

“Just continuing to learn the art form of calling a game,” said Collinsworth. “The timing and getting out of the way sometimes and letting the broadcast breathe and rising for those big moments.” 

An incredibly big moment for Jac would be if the opportunity to work a game with his father ever presented himself. It’s something that he’s thought about and would love to see come to fruition somewhere down the road.

But if that happens, there could be a problem for the viewers.

“Would anybody be able to tell who is talking?” joked Jac.  

Jac and his father sound so much alike it’s scary. In fact, during our twenty-minute phone conversation, I really had to pay attention to listen for any discernable difference between Jac and his dad and it was very hard to find any.

But it would still be fascinating to hear them work together.

“I think it would be a very cool experience,” said Jac. “We would have so much chemistry that it would be a crazy experience. I would love to do it. I’d be getting out of his way and let him make points and I wouldn’t be afraid to take a couple of shots at him. I think it would be damn entertaining.” 

While their on-air roles are different, Jac has been able to learn a lot about broadcasting from his father. While he does — for the most part — give his son some space when it comes to work, Cris leaves Jac a note prior to each broadcast, mainly has it pertains to a specific aspect of a telecast like coming back from a break or the flow of a telecast.

But there’s one valuable lesson that Jac learned from his dad years ago that he has adopted for himself.

“Probably the biggest thing I’ve learned from him is, he is a worker man,” said Collinsworth.  “He just works at this stuff.” 

Jac would constantly see his father going through film at various hours during the day, but Cris would still pay close attention to his son’s studies at school and would let Jac know about it if he saw something wasn’t right.

Like when Jac would be having some difficulty with a math assignment.

“I’m like ‘Dad, this is calculus, I can’t figure out how to do this equation’,” said Jac. “He would put that clicker down and come up and he would be deep in the math book going through the chapters learning all this calculus that he hasn’t done in 40 years.  I’d come down at six in the morning and he’d still be flipping through the math book while I’m eating breakfast and he’s teaching me the lesson to make sure I got it for the quiz.

“That’s how he was…just the work element is the biggest thing that I still use every day and I definitely got it from him.”

Aside from his football duties, Collinsworth has also been a NASCAR studio analyst for NBC and he’s also been the voice of Atlantic Ten Men’s Basketball and the Atlantic Ten Tournament. There’s something to be said for getting experience in multiple sports because each sport has its own pace and its own flow.

Some play-by-play voices specialize in one sport and some can handle multiple assignments.  In Jac’s case, there’s one sport that stand above all the others.

“The rhythm, feel and flow of a football game is my favorite,” said Collinsworth. “Football has always been my first love and grew up around it. Basketball happens fast not to mention you’re on the court and you’re right there in the middle of it. I’ve called baseball games too and that’s a very slow game.” 

Jac Collinsworth is still very early in his broadcasting career but he has great talent and he’s been rewarded with some amazing opportunities like Notre Dame Football and being part of NBC’s NFL coverage.

But he knows that he’s had some help along the way and he’s very grateful for it.

“I feel like I’m living out a dream and I feel like I’m standing on a lot of people’s shoulders that helped me get there,” said Collinsworth. “I think about a lot of people who didn’t need to but chose to help me when I was a kid. I feel like I have a great responsibility to take that advice and take it as far as I can and that’s what I’m trying to do.”

And it all started with a high school television studio and his willingness to try all different aspects of the business.   

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BSM Writers

Chris Kinard Has 106.7 The Fan, The Team 980 Primed For Continued Success

“Coming right out of the books and beating our direct competitor in the first month will always be something I’m proud of.”

Derek Futterman




When Jim Riggleman resigned as manager of the Washington Nationals in June 2011, it was the first time Chris Kinard thought the fanbase cared about the team.

Riggleman wanted the Nationals to pick up the option on his contract and effectively remove the “interim” tag from his job description, and once they declined to do so, he essentially packed up and left.

From the time he was young, Chris Kinard was interested in media, and he had early exposure in the industry since his uncle Lee worked as a television news anchor in Greensboro, N.C. The elder Kinard was the pioneer of the Good Morning Show on WFMY News 2 and was honored with the dedication of the main studio in his honor from where he worked since 1956.

By the time he was in fifth grade, Chris Kinard began listening to radio and realizing it may be a viable career path for him to pursue. He shadowed his uncle in 1996 to learn about news media and television broadcasting; however, he gravitated towards working in radio in part because of WJFK-FM, and had an affinity towards professional sports.

“A local morning show here in D.C. on a top 40 station was kind of my entry point,” Kinard said. “I listened to that show actually when it moved over to WJFK for years in middle school and high school.”

At the time, WJFK-FM was broadcasting in the talk format and was among the network of stations syndicating The Howard Stern Show and other programming targeted towards the male 25-54 demographic. Kinard was an avid listener of the station, tuning in to its programming for several hours a day over the course of many years.

Today, it is known as 106.7 The Fan and it is managed, along with Audacy’s cluster of radio stations by Kinard himself. He was responsible for flipping the station’s format from talk to sports in 2009 and has helped cement the brand as dominant in the ratings.

“Flipping the station to sports will always be a bittersweet thing for me,” Kinard said. “I grew up with the station [in] the previous format and I took a lot of pride in what we were doing at the time, but I think we launched with great success. Coming right out of the books and beating our direct competitor in the first month will always be something I’m proud of.”

During his freshman year at American University, he got word that The Sports Junkies were making a public appearance a few minutes away from his childhood home. Additionally, he found out the show was looking for people to volunteer to serve as interns, an opportunity he knew was simply too good to pass up.

Inherently shy, Kinard introduced himself with the hopes of landing an internship at WJFK-FM. A few weeks later, he received a phone call informing him that he was selected to work as an intern, a surreal opportunity for him to begin working in sports media. Little did he know he would still be working at the station, albeit in a more substantial role, 25 years later.

“When it started and when I was actually in the building and seeing the behind the scenes, I was kind of in awe,” Kinard said. “….I had no idea what I was doing really except that I really wanted to be there and couldn’t believe that I was and wanted to soak it all in.”

Three months later, one of the show’s producers who largely acted as a call screener left the station to pursue another opportunity in media. As a result, there was a gap to be filled, and since Kinard had been diligent and responsible as an intern, he was hired part-time to take over the role. At the conclusion of his sophomore year in college, he was hired full-time as the producer of The Sports Junkies – a development in his career he calls “fortuitous” initially difficult to foresee balancing with two years remaining to earn his undergraduate degree.

“It was a really kind of interesting conversation with my parents about whether to do it or not and how it would impact my schoolwork and that kind of thing,” Kinard said. “I just was determined to take that opportunity; I knew how scarce they were I guess just by seeing people who had been at the station and working part-time [for] several years who had left because they couldn’t get a full-time position.”

By the time he was in his junior and senior years, Kinard had valuable professional experience from working at WJFK-FM and also interning at the local ABC affiliate station. Although he participated in some of the student-run media outlets at the school, his mindset was to prioritize what he was doing off campus.

“I’m not sure that I actually got a lot out of college to be honest with you because I was doing it outside of school already just by kind of virtue of connections,” Kinard said. “Being in Washington, D.C. and all the opportunities that are available here, [that was] really… my focus more than anything else.”

During his first year as show producer, The Sports Junkies became nationally syndicated on Westwood One Radio and was achieving notoriety and high ratings within the marketplace. The show is hosted by four childhood best friends – John Auville, Eric Bickel, Jason Bishop, and John-Paul Flaim – who began the program on public access television in Bowie, Maryland before joining WJFK-FM as evening hosts in 1996. None of them had any formal broadcast training, instead utilizing their indelible chemistry and local background to auspiciously impact sports media.

“They’re very authentic,” Kinard expressed. “I think when people hear them, they can relate to them. They sound like every guy’s group of friends sound when you get together. I think they sound like our city; they sound like sports fans in Washington over the last 30 years.”

All four co-hosts recently inked four-year contract extensions to keep The Sports Junkies on 106.7 The Fan, officially putting pen to paper together in studio earlier this month.

Since 2016, The Sports Junkies has been simulcast on NBC Sports Washington, and although listeners now have the ability to add a visual component to their experience, it did not change how any of the co-hosts approach the job. From the beginning, there was a mutual understanding that the show would still operate in the same way with the cameras serving the purpose of pulling back the metaphorical curtain.

“It is really a fast-paced show in terms of the camera switching and the direction of it because there’s four guys, so I think this show translates really well,” Kinard said. “There’s a lot going on because there are four hosts, not just two talking heads. There’s also two producers that chime in a lot. There’s a lot of movement, I think, within the show because of just how dynamic of a cast it is.”

Since its official shift to the sports talk format in 2009, 106.7 The Fan had primarily competed with The Team 980 to try to win in the ratings. In November 2020, Audacy, officially agreed to acquire various stations across the United States owned by Urban One, including The Team 980, effectively ending that competition. Part of Kinard’s job is to oversee both sports talk stations, which now compete with ESPN 630 DC.

“We have some really talented staff,” Kinard said. “I’m not sure we’ve ever had more talent under one roof than we have now. Having two stations in my market allows me to groom new people and give people opportunities quicker than I could with just one station.”

Moreover, he helped launch 1580 The Bet, a radio station broadcasting in the growing sports gambling format in partnership with the BetQL Audio Network and CBS Sports Radio. Its creation coincided with a nationwide effort by Audacy to better utilize certain signals to their full potential, and with the proliferation and legalization of sports betting in select states across the country, many of them flipped to this format.

“I think it was important to have the BetQL Network represented in Washington at a high level because of the proximity to the MGM National Harbor, which is just kind of 15 minutes away from the radio station,” Kinard said. “[It is] on a signal that, in the past, had not been a big ratings play, so that was a great opportunity to just kind of own sports in Washington – to have 106.7 The Fan; The Team 980; and 1580 The Bet all under one umbrella.”

A compelling draw to sports radio is live game broadcasts, and as brand manager of Audacy DC, Kinard is responsible for maintaining 106.7 The Fan’s relationship with the Washington Capitals and Washington Nationals. When the teams are doing well, it usually results in better metrics for the station.

“There’s a huge correlation between winning and listenership and also advertiser interest,” Kinard said. “There’s a segment of the fanbase, I think, that thinks that local sports radio roots against the teams. It’s not that we root for the teams necessarily, but if you ask any host probably on any radio station in America whether it’s better for their individual show’s success and their overall station success if the teams are successful, I think everyone’s going to say it’s way better.”

Prior to the start of this NFL season, Audacy DC parted ways with the Washington Commanders due to a disagreement regarding “the value of the broadcasts.” The Team 980 was previously owned by the Washington Commanders franchise itself and had been the flagship station of the team for several years through its sale to Urban One in 2019. The Fan had not had the radio broadcast rights to the Commanders since 2006 before it was broadcasting in the sports talk format, hence why The Sports Junkies co-host Eric Bickel stated that the station had had no relationship with the team for two decades.

Since the Commanders officially entered into a new partnership with iHeartRadio, its flagship station has been BIG 100, which airs a classic rock format. Consequently, The Team 980 had the opportunity to change its on-air strategy, airing five hours of pregame coverage every week followed by extensive postgame coverage. During the games themselves, the station has broadcast Burgundy & Gold Gameday Live, a show that has had stellar listenership thus far.

“I think play-by-play rights are really important and do have a ton of value, but only if it’s done in a way where there’s partnership on both sides but also an understanding on both sides that the team has a job to do and the radio station has a job to do,” Kinard expressed. “Our focus is just to continue to provide great talk and coverage of the teams.”

As media continues to evolve with changes in technology and consumption habits, Kinard remains optimistic about the future because of the influx of new talent and the leadership at Audacy.

“We have just a wealth of talent and content, and I think that content will cut through no matter what’s going on with technology,” he said. “I think that we will continue to push to make sure that we are on the platforms that we need to be on and that we own that content and can monetize it for the future. I don’t know how anyone could compete with that, so I’m really excited about it.”

Kinard’s vertical movement in the industry might not have been possible without finding a mentor in Michael Hughes, the station’s general manager. Over the years working in the industry, Kinard grasped that managers are often not thinking about the needs and wants of individuals because of the myriad of responsibilities they are juggling related to the entity as a whole over any given period of time.

As a result, it is essential for subordinates to communicate with their superiors, as they are “at the mercy of the communication [they] receive,” according to Kinard.

“I had a conversation with him about… wanting to be a program director,” Kinard said of Hughes. “I think he took that seriously and took that to heart and he said, ‘Well, let me help you be prepared for that when the time might come.’ It just so happened that it came less than a year later.”

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BSM Writers

Pete Thamel Was ESPN’s College Football Missing Link

His no-frills approach is refreshing in a time when many “insiders” view being as famous as the athletes they cover as a quasi-goal for their futures.

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For a network often accused of “running” college football, it always seemed odd to me that ESPN never had that true news-breaking reporter it had for other sports. That is, until it hired Pete Thamel in January of this year.

ESPN poured resources into “insiders” like Adam Schefter, Adrian Wojnarowski, and Jeff Passan while it poured rights fees into the SEC, Big 12, Pac-12, ACC, and the College Football Playoff, but from the outside, it looked as if the network just wasn’t interested in having that same type of reporting for college football, which is truly puzzling.

When the entire postseason of the country’s arguably second favorite sport is centered around what is best for your television channel, you would think supplementing it with high level, national reporting would be a priority.

Maybe the right deals never came to fruition or maybe the value just wasn’t seen by the network until Thamel became available, but his contributions to ESPN’s college football coverage have been immeasurable.

In a day and age where reporters break news on Twitter and get around to eventually writing a story for their outlet’s website, Thamel flexed his reporting chops in a major way on Sunday. While the rest of the college football world was still pondering whether Ohio State should consider firing Ryan Day, Thamel dropped a bomb on the sport’s landscape by revealing Wisconsin had hired Cincinnati head coach Luke Fickell to run their program. His initial tweet was accompanied by a link to ESPN’s website with further details about the move.

Pete Thamel was so convinced he was the first and potentially only person working on that ever-changing breaking news story, that he took the time to write the story, submit it through ESPN’s editorial staff, and then release the news before anyone else. In 2022, that’s the equivalent of mailing his story from side of the country to the other in order to break news. And yet, he was so far ahead of the game that he was able to take his time, gather his facts, and report an accurate, succinct story that would be of value to him and his network. What a novel concept.

One of Thamel’s best qualities as an “insider” is he — thus far — hasn’t been plagued by questions that have been a factor in the perception like his ESPN counterparts. Schefter, Wojnarowski, and Passan have each faced their own incidents during their time as the lead reporters for ESPN but Thamel, in my opinion, is unlikely to be pulled into those scenarios. It seems clear Thamel doesn’t release things for the benefit of anyone other than himself and the outlet he works for.

He doesn’t seem to be swayed by agents, athletic directors, coaches, boosters, or anyone else with skin in the game. His no-frills approach is refreshing in a time when many “insiders” view being as famous as the athletes they cover as a quasi-goal for their futures.

Last week, College GameDay host Rece Davis noted on the show’s podcast that Thamel brought “something to GameDay that GameDay’s desperately needed for years”, and he’s right. Not only did ESPN need a news breaker for it’s digital outlets, but it needed that presence on its pregame show.

And when you think about it, nearly ever other pregame show has that role filled. Schefter and Chris Mortensen hold that role for ESPN’s NFL coverage, FOX Sports has Jay Glazer in its NFL pregame show and Bruce Feldman for Big Noon Kickoff. It’s just an area ESPN lacked.

But they made a fantastic hire by bringing Thamel aboard, and his reporting will serve the worldwide leader well over the course of the following weeks as the college coaching carousel heats up.

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