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6 Sports Betting Content Creators You Need To Know

“I define up and coming, as someone who is not on a major television show talking about gambling.”

Vik Chokshi

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Two years after the Professional and Amateur Sports Protection Act of 1992 was repealed, the sports media landscape has shifted heavily towards gambling. If you are driving, there is a good chance you will hear an advertisement on the radio or see a billboard paid for by a sportsbook. Same thing goes for watching television, especially sports.

Legal? Don't bet on it | MPR News

Along with that, there has been an influx of new gambling content and media members focusing on that space. And, thanks to the internet, media members don’t need to rely on traditional TV to create and post content anymore. Twitter, Instagram and YouTube have changed the game.

Whether you are a fan of picks or just the gambling industry as a whole, here are six up and coming media members to follow on Twitter. I define up and coming, as someone who is not on a major television show talking about gambling. Full disclosure, I do not know any of the individuals listed in this piece. I just appreciate their grind.

I anticipate responses on Twitter saying that I’ve omitted someone interesting. Feel free to hit me up @docksquad33 for feedback. 

Erin Kate Dolan

Dolan is currently the face of PointsBet for all digital sports betting content. At PointsBet, Erin creates and executes content plans. She previews & recaps national and international sporting events, discussing odds, futures markets, player props, promotions, bad beats, and more. She hosts digital segments with professional bettors and media personalities. She’s also featured weekly on VSiN. 

PointsBet's Erin Dolan: "Sports have the ability to bring people together"  - USBettingReport.com

Segment to watch: “Fade Rovell”, a promotion between PointsBet and The Action Network’s Darren Rovell. Erin runs point and PointsBet gives bettors crazy odds to do what the title of the show says, fade Rovell’s weekly picks. Anytime Rovell loses a pick, he has to do something over-the-top terrible. I think I’ve laughed and cringed while watching this segment, but it is entertaining nonetheless. 

Follow Erin Dolan on Twitter @ErinKateDolan

Sam Panayotovich

Sam is currently a betting analyst for NBC Sports, Rotoworld and WGN Radio. He also hosts “Chicken Dinner”, a daily sports betting podcast, five times a week. 

News & Notes: Terry Boers; Sam Panayotovich; Herb Kent; Robin Rock;  Christina Filiaggi; WERV; Ric Lippincott; Much More

Segment to Watch: “Chicken Dinner”, a daily gambling show which was first started back in 2016 with Radio.com and 670 am host Joe Ostrowski. The podcast brings flair to the space and features various guests from the gambling landscape. Follow for the Bartender segment, you won’t be disappointed. 

Follow Sam Panayotovich on Twitter @spshoot

Minty Bets

Minty is a Vegas born sports betting analyst, and her work can be found at Yahoo Sports, Gaming Today and Wager Talk. Minty is featured on Yahoo’s Mad Bets, posts her daily gambling picks on Twitter via fun videos, breaks down the NFL weekly at Wager Talk and talks ponies over at Gaming Today.

Ask the Experts: NFL Week 1 Upset Predictions and Picks - YouTube

Segment to Watch: “The Mint”, a segment where Minty talks about a relevant gambling topic of the week. She gives you strong, knowledgeable takes on hot button gambling topics in a quick amount of time.

Follow Minty Bets on Twitter @MintyBets

Nick Kostos

Kostos is one of the most entertaining voices in sports betting media. In fact, he has coined the term wagertainment. He used to work for Sports Illustrated and now is the main host of “You Better, You Bet” on Radio.com (owned by Entercom). You can also hear him on the flagship New York-based sports radio station WFAN.

Nick Kostos (@TheKostos) | Twitter

Segment to Watch: “You Better, You Bet” airs nationally 9am-1pm on Sundays and features various guests from all over the gambling industry. If you listen to this show, you will pick up some great betting knowledge, but more importantly, understand what wagertainment means. It’s a good thing, trust me.

Follow Nick Kostos on Twitter @TheKostos

Brandon Walker

Walker, who previously worked at SEC Country and MyBookie, has had a quick rise at Barstool Sports. Walker co-hosts Barstool’s daily gambling show “Walk The Line” with Matt Cahill aka Marty Mush. He also hosts “Picks Central” on Barstool Radio’s daily SiriusXM lineup. Walker also co-hosts “Unnecessary Roughness” with Kayce Smith.

Everything about Brandon Walker and his wife - TheNetline

Segment to Watch: “Walk The Line”, Walker and Cahill are an entertaining pairing. You can tell both love football and gambling, and play off of each other well in their own funny ways. There is a good chance you laugh at some point while listening to this show.

Follow Brandon Walker on Twitter @BWalkerSEC

Megan Nunez

Megan is currently doing multiple shows for FanDuel including her weekly “Makin Money with Megan” and “The Hurry up”. She is also on 104.5 ESPN Baton Rouge with T-Bob Herbert and makes regular appearances on Fridays on Inside Access with Jason La Conforna and Ken Weinman on 105.7 the Fan in Baltimore. Megan also frequently guests on Sports Grid with Jared Smith and Ariel Epstien.

Segment to Watch: “Makin Money with Megan”, an entertaining picks show starring, you guessed it, Megan herself. It’s fun and quirky content built around her gambling picks. 

Follow Megan Nunez on Twitter @MeganMakinMoney

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.

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WRONG BAD

In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.

WORTH EVERY PENNY

I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves

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Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table

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Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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