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Exit Polling a Positive Sign for News Talk Radio

This election has shown that the American people are not “down” with the woke movement that is sweeping across the nation and they will be continuing to look for outlets and information to push back against this movement.

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There is still much uncertainty as to the outcome of the 2020 Presidential Election. As of this writing, outcomes are still yet to be determined in Michigan, Wisconsin, and Pennsylvania. This could last for hours, days or weeks. 

I don’t have a crystal ball to know what will happen. But there are trends that talk radio should be encouraged by. 

Most importantly, the “blue wave” that many Democrats and media members insisted was going to happen did not happen. Joe Biden may beat Donald Trump, but it will be by a slim margin. The Republicans look like they will hold onto the U.S. Senate. And the Republicans have also picked up some unexpected House seats. 

Much has already been made of how colossally wrong the polling data was, once again, for a second-straight Presidential Election cycle. There were several polls that finished this past week with Joe Biden leading Donald Trump by five points in Florida, and Pennsylvania and Michigan by seven. Trump won Florida by more than he did four years ago, and even if he loses the latter two states, it will be by a point or two. These polls were off by nearly double digits. 

So why did this happen and what does that mean for our business? 

It’s all good news. 

The notion that conservative principles are falling by the wayside in 21st Century America is not true. Oh, and the notion that those who still believe in those principles are nothing but 65+ year-old white males, is also not true. That is good for programmers and sales managers moving forward as it relates to news talk radio.

This election has shown that the American people are not “down” with the woke movement that is sweeping across the nation and they will be continuing to look for outlets and information to push back against this movement. Also, the Republican Party is slowly becoming a more diverse and “big tent” party. In many ways, it’s becoming a working class, multi-racial party. 

Florida U.S. Senator Marco Rubio put it very well on Wednesday morning when he tweeted out: “Trump lost #MiamiDade by 30% in 2016. A multi-ethnic working class coalition in #MiamiDade cut that margin 7% in 2020. That’s the future for the #GOP.” 

That’s right. And it also can be the future for talk radio, but with a caveat: the folks in charge in the business need to also see those trends and believe it and then invest to find that audience. 

Donald Trump and the Republican Party also had a better night with certain groups per some exit polls than probably many media executives would expect. Per this CNN exit polling data, Donald Trump made the most gains in 30-44 year olds, where he lost by 10 points to Hillary Clinton, but closed the gap to seven points this time around.

What programmer wouldn’t take more of the 30-44 year olds in the marketplace right now? 

Then, his lead actually shrunk with the 65+ crowd from +7 to +3. 

Also per that exit poll, Donald Trump lost double digits with white men (from +31 to +18), but gained in white women, black men, latino men, black women and Latina women. 

Granted, outside of white women (Trump +12), the other groups still heavily favored Joe Biden, but the trends were still in a positive direction for Trump and Republicans.

These voters and potential listeners are out there and would consume our content. They are disenfranchised with what they would call the “mainstream media”. That isn’t going anywhere even in a post-Trump world.

The question now becomes will radio invest in itself enough from a programming and marketing perspective to find these voters and theoretical listeners? The trends would suggest they should and would be wise to (example: just look at some of the digital growth for, as an example, Ben Shapiro’s Daily Wire), but it remains to be seen if radio will see that this audience is out there, is growing in the coveted target demo, and wants to get them to their platforms.

News Radio

Larry Elder Joins Epoch Media Group

Elder hosted a nationally syndicated radio show for Salem Media Network for six years before taking a break to join California’s gubernatorial race during last year’s recall election. 

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Conservative talk show host Larry Elder will join Epoch Media Group (EMG) as a television host on Epoch TV. Talkers Magazine first reported the story Wednesday. 

Elder hosted a nationally syndicated radio show for Salem Media Network for six years before taking a break to join California’s gubernatorial race during last year’s recall election. 

EMG is an independent news organization, which includes the newspaper The Epoch Times and the TV network NTD. The Epoch Times is published in 21 languages, in 33 countries. 

Elder will reportedly host a live, streaming show four times a week and a podcast which will originate from Los Angeles. Known as the “the Sage from South Central” and “America’s truth detector” Elder was a legend in Southern California’s radio landscape for two decades on TalkRadio 790 KABC. 

“In a day and age of sensationalist and emotionally charged news coverage, Elder uses the facts – with humor and insight – to break down the nation’s current events and most urgent issues,” EMG CEO John Tang told Talkers

“I’m excited to join The Epoch Times. I’m impressed by the newspaper’s courage and willingness to speak the truth to promote liberty and freedom,” added Elder.

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Dinesh D’Souza’s Documentary “2000 Mules” Grosses $751,755

The controversial movie debuted initially in 270 theaters rented by the film’s producers for one week with one showing per day.

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Salem Media is starting to recoup the $4.5 million investment in Dinesh D’Souza’s documentary “2000 Mules,” the movie that alleges voting fraud during the 2020 presidential election, per The Wrap

The controversial movie debuted initially in 270 theaters rented by the film’s producers for one week with one showing per day. Also, on May 20th, D’Souza’s flick returned for regular theatrical release in 411 movie houses with four showings a day, including at least 169 Cinemark locations.

“With the success of the movie, everyone talking about the movie, a lot of independent theaters began to call us, ‘Hey, why didn’t we have this movie in the theater?’” D’Souza said.

In its opening weekend as a theatrical release, “2000 Mules” grossed $751,755. Furthermore, it’s also available as an on-demand digital movie on the video streaming platform Rumble. 

“It’s too early in the movie release window to properly estimate where Q2 revenue for this film will end up, but we are pleased with the results to date and certainly expect to make a solid profit from Salem’s investment in this movie,” Santrella said.

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News Radio

Madi Bolaños Named Co-Host for KQED’s “The California Report”

Bolaños comes over from public media station KVPR in Fresno, serving as the station’s immigration and underserved communities’ reporter.

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KQED’s daily radio news program, “The California Report,” has a new co-host as Madi Bolaños takes over the position, per Radio Ink

Bolaños comes over from public media station KVPR in Fresno, serving as the station’s immigration and underserved communities’ reporter.

“I couldn’t be more excited to join The California Report team,” said Bolaños. “I’m looking forward to bringing diverse voices from across the state to TCR listeners every morning.”

Furthermore, KQED’s new co-host is no stranger to the TCR team and audiences. While at KVPR, she filed several stories for TCR and The California Report Magazine.

“We have been huge fans of Madi’s work and are excited to bring her community approach to finding story ideas and reporting to TCR,” said Angela Corral, Senior Editor.

 “With her Central Valley roots and deep consideration of the issues that impact immigrant communities, and now reporting out of the Bay Area, she is ideally suited to develop stories that complement the work that Saul Gonzalez is doing for communities throughout Southern California.”

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