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Sports Radio Reacts to Joe Biden Election Victory

Brandon Contes

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It took a few days, but election week finally closed Saturday morning, just in time for everyone to turn their attention to football. Despite President Trump’s refusal to concede defeat, many in sports radio trusted the election process which saw America vote the Biden/Harris ticket into office.

FOX Sports Radio’s Colin Cowherd gets criticized by conservatives for being too liberal and he’s criticized by the left for being too far right. Maintaining that theme, Cowherd kept his acknowledgement of the president-elect relatively bi-partisan. 

In New York, former WFAN host and current political pundit for 77 WABC Sid Rosenberg has spent many days talking up President Trump and rooting for reelection. Despite his frequent condemnation of the left, Rosenberg graciously supported the president-elect, representative of a peaceful transfer that the majority are hoping for. 

WFAN’s weekday lineup remained quiet, but a couple of producers offered reaction to the election results. Morning show producer Al Dukes was sarcastically hopeful the tense political discussion would continue to dominate social media now that the White House is soon to be occupied by a democrat. 

Moose and Maggie producer Brian Monzo was very thankful for everything President Trump did to the country in the last four years. 

https://twitter.com/BMonzoRadio/status/1325130202041573376

A vocal Trump advocate, Monzo puts the country first, amiably offering support for the incoming president and vice president of the United States.

https://twitter.com/BMonzoRadio/status/1325118405611933696

On ESPN New York, The Michael Kay Show’s Peter Rosenberg has been outspoken about his disdain for President Trump throughout his tenure in office. The popular radio host shared his excitement over Joe Biden being announced the president-elect. 

Chris Canty, a Super Bowl winner and morning co-host on ESPN New York compared the Biden/Harris victory to winning a championship game. 

92.9 The Game’s Hugh Douglas checked in from Atlanta, the city that helped turn Georgia blue for the first time since 1992. 

97.5 The Fanatic’s Mike Missanelli has been politically driven on social media in recent months. With his audience mostly located in Philadelphia and the battleground state of Pennsylvania, Missanelli took solace in the election result. 

Ken Carman, morning host on 92.3 The Fan in Cleveland and a native of Ohio, was on CBS Sports Radio Saturday morning and tasked with presenting the breaking news of Biden being named president-elect to affiliates nationwide. 

Former WNBA All Star and current co-host of ESPN Radio’s afternoon show, Chiney Ogwumike was especially proud of Kamala Harris becoming the first Black woman to be elected vice president. Ogwumike also donated her time on Election Day as a poll worker, helping Americans cast their vote which drew appreciation from President Obama.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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