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VSiN Exiting SiriusXM To Pursue Broader Audiences on Free Audio Platforms

“VSiN’s free audio programming will become available starting January 1st. Their partnership with SiriusXM will end on December 31st.”

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VSiN has its sights set on expanding its national footprint by distributing their content on free audio platforms. To do so, the sports betting content company will soon be leaving SiriusXM, with additional announcements to come regarding the network’s terrestrial plans.

Since arriving on the scene in 2017, VSiN has produced high quality sports betting audio, video and written content. The company has hired a number of top personalities including Brent Musburger, Mike Lombardi, Mitch Moss, Pauly Howard, and Mike Pritchard, just to name a few. The network has partnered with groups such as SiriusXM, MSG, NESN, Marquee Sports Network, Rogers SportsNet, the English Premier League and iHeartMedia, as well as many of America’s sports radio stations as a result of producing daily Action Updates.

But to increase its audience and path to larger revenues in legalized sports betting states, a bold move had to be made. VSiN made the difficult decision to leave satellite radio, and is now focused on ramping up their podcasting and “betcasting” efforts, while also gearing up for terrestrial expansion.

VSiN’s free audio programming will become available starting January 1st. Their partnership with SiriusXM will end on December 31st. The two companies have been partners since February 2017, 18 months before the Supreme Court ruled in favor of allowing states to legalize sports betting.

“We’re ready to take things to the next level and are close to announcing a deal that will even further expand that reach by making VSiN available to significantly more people and on more devices for free, across the globe” said VSiN founder and CEO Brian Musburger in an internal memo. “Additional reach on more devices will also mitigate some of the new challenges brought by the pandemic, specifically the fact that more and more people are listening from home instead of during their daily commutes to and from work.”

SiriusXM was an important part of VSiN’s launch. Musburger said he appreciates the company offering his brand a platform when it was the first and only network dedicated to sports betting. The exposure on SiriusXM helped VSiN ignite its exponential growth over the past nearly 4 years, but now the company must expand its offerings in order to reach the next phase of its growth. 

With sports betting now legal in 22 states, and others expected to follow suit, VSiN is well positioned to attract interest from radio operators across the country. Currently, the network distributes seven podcasts through the iHeartRadio platform. Expect more news on the company’s expansion plans in the near future.

Sports Radio News

Doug Franz Launching Sports Betting Podcast, ‘Props Arizona,’ With Sean Lockhart

“I appreciate Doug & Wolf listeners more than they’ll ever know, and I’m excited for them to experience my new podcast Props Arizona.”

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Following his dismissal from Arizona Sports 98.7 FM, Doug Franz has found a new gig. Franz will join sports gambling expert Sean “Papa Bear” Lockhart to host a new podcast for Props.com titled Props Arizona.

Franz was a mainstay on Phoenix sports talk radio, co-hosting The Doug and Wolf Show in the market for 15 years. Parent company Bonneville Phoenix said Franz would be moved to a “digital role” in shuffling the Arizona Sports daily lineup last August.

But Franz said he was effectively fired. Soon after leaving 98.7 FM, he launched a daily podcast titled Doug Franz Unplugged.

Lockhart has been a mainstay in Arizona, consulting on sports betting and sales since graduating from Arizona State. He’s provided analysis for several sports betting podcasts and digital shows, in addition to his own website, for several years.

“I’m thrilled to have the opportunity to work alongside Sean on this new podcast,” said Franz in the official announcement from gambling media company American Affiliate. “I appreciate Doug & Wolf listeners more than they’ll ever know, and I’m excited for them to experience my new podcast Props Arizona.”

For American Affiliate, which has several sports betting and investment properties in its portfolio including BetPrep and Wagers, Props Arizona is the first regional (or state-exclusive) spinoff of its Props City podcast.

Props Arizona is set to launch at the end of January. The show will be available on all major podcast platforms including Apple Podcasts and Spotify. A teaser for the show is currently online for download.

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Sports Radio News

Michael Irvin: ‘Shan & RJ Start National Conversations’

“Y’all stir the pot a lot on the national scene. Every time I’m out there I gotta hear ‘Jerry said on Shan and RJ 105.3’.”

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Michael Irvin makes regular appearances on 105.3 The Fan in Dallas. He is one of the many stars associated with the Dallas Cowboys that make time to talk to the hosts on the team’s flagship station. On Thursday morning, The Playmaker joined Shan & RJ and told them to be careful with the words they choose.

Irvin came on following a discussion of Mike McCarthy’s final conversation with the media for the season. During the segment, one of the host’s said it was the Cowboys’ coach’s “final conversation.” Irvin said that statement needed some clarity.

“You should have added ‘of this year’,” he said. “Because the national guys, they’ll pick it up and run with that.”

It isn’t just a matter of what was said. Michael Irvin says that the national media will pay attention to who said it was McCarthy’s final conversation with the media and jump to conclusions.

“Y’all stir the pot a lot on the national scene. Every time I’m out there I gotta hear ‘Jerry said on Shan and RJ 105.3’.”

The hosts laughed as Irvin made the declaration. Maybe they enjoyed the characterization. Maybe they knew he was telling the truth.

Plenty of national headlines have been generated by appearances from Jerry and Stephen Jones on the station. Although, to be fair to Shan & RJ, K&C Masterpiece has been at the center of plenty of those conversations too.

That didn’t stop Michael Irvin distilling Shan & RJ’s role in the national media conversation about the Cowboys to a simple sentence: “Y’all starting mess out here.”

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Sports Radio News

Jeff Rickard Out At WEEI

“In the memo, new Audacy Boston market manager Mike Thomas says that the station will be naming a new brand manager in the future.”

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Jeff Rickard’s tenure in Boston did not last long. Chad Finn of the Boston Globe tweeted yesterday that the WEEI brand manager has left Audacy and intends to return to Indianapolis.

Rickard was announced as the new brand manager of the legendary Boston sports talker in August. He left his role as morning show host and PD at The Fan in Indianapolis at that time.

In the memo, new Audacy Boston market manager Mike Thomas says that the station will be naming a new brand manager in the future.

In the meantime, Ken Laird has been promoted to operations manager for the station. Laird announced yesterday that this means he is leaving the Greg Hill Show, which will be on the lookout for a new producer.

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