Tue. Dec 1st, 2020

NBA Draft Draws Lowest Audience Since 2009

“The event drew an audience of just 2.65 million for its simulcast across ESPN and ESPNU. It represents a 16% drop from last year’s total audience.”

Stop me if you’ve heard this one before. A sporting event posted record low numbers in 2020. This time, it’s the NBA Draft that gets the dubious distinction.

The event drew an audience of just 2.65 million for its simulcast across ESPN and ESPNU. It represents a 16% drop from last year’s total audience.

That is a measurement from 8 until 11 pm when the NBA Draft was happening. Post-Draft coverage, which extended until 12:24 am failed to draw even 1 million viewers.

It is an historically small audience for the NBA Draft. The last time the event had an audience this small was 2009.

The NBA’s struggles have been highlighted more than other leagues and organizations during the pandemic. While it is fair to say that the NBA has seen some of its all-time lowest audiences for its marquee events, the World Series, the Masters, and all three races in horse racing’s Triple Crown also clocked in with some of their smallest audiences ever.

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