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An Angry Talk Radio Climate Won’t Change Todd Schnitt’s Approach To Entertaining

“The mainstream talk radio environment may be toxic but Todd Schnitt won’t allow it to temper his enthusiasm for radio or limit his ability to entertain audiences and stay true to who he is.”

Chrissy Paradis

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The evolution of Todd “MJ” Schnitt’s career across stations, formats, decades and companies is truly a testament to proving that truth always wins. His respect and unique dynamic with his listeners proves his commitment to utilizing growth and development opportunities within radio is stronger than ever. Among his success, accomplishments and accolades in media, perhaps the most significant contribution is his ability to cut through the bull-Schnitt to candidly speak to his audience while honoring the values most important to him.

Through his desire to continue applying innovative approaches to bolster the broadcast medium, Schnitt, known by many as MJ from his CHR Morning Show based in Tampa, added another host role to his weekly routine. This mic was reserved for The Schnitt Show, airing weekday afternoons on news/talk stations. The eloquence he exhibited allowed for him to manage the challenge before him—as his laser-focus, drive and unmatched work ethic effortlessly aligned to make way for such refreshing programming, especially within the news/talk space.

Schnitt’s philosophy took shape as he remained committed to bringing listeners honest content, genuine intention and authentic communication; as opposed to the fleeting, hollow guise achieved through the outdated style of pandering by way of a scripted format. The more Todd exposed his thoughts, takes, beliefs and ultimately, his truth, the bigger the listenership—until Schnitt’s NTS program was captivating audiences in syndication in over sixty markets.

Having studied and developed a keen understanding of the potential pitfalls that could be associated with the news/talk/sports format, Schnitt found a way for his programming to remain dominant, during a time that so many other shows/stations were suffering. Todd was able to identify, comprehend and prepare for what inevitably was hiding in the blind spot for others around the industry, essentially, the Achilles Heel of NTS shows/stations nationwide: format fatigue.

The rigid confines that so many hosts were painstakingly committed to were rooted in fear-based thoughts. The concern of being lost in the shuffle if they failed to carve out their piece of the market quickly enough. This thought process may have had genuine and honesty peppered in the motives however, the rationale lacked the only standard that is absolutely necessary, if not required— creating a connection with the listeners: transparency.

Schnitt’s programs exemplify the importance of this fundamental principle and the value of flexibility, relatability and honesty with listeners which plays an undeniably important role in the foundation for Todd Schnitt’s career in multiple formats.

His eclectic resume paired with his insatiable appetite for radio continues to inspire media junkies to raise the bar while fostering transparency, both on and off the air: a refreshing rarity to the radio medium. Despite the responsibilities, contacts, managing relationships, prep, hosting and social media responsibilities, Todd ‘MJ’ Schnitt agreed to join me to discuss the return of the MJ Morning Show, news talk as a format, advice for others and what’s in store for the medium in the near future.

CP: First, I wanted to congratulate you on the return of MJ. How has the first month been going?

TS: The first month and a half or so has been tremendous. The response has been enormous. And it’s been fantastic to get such an amazing welcome.

CP: The reunion podcast received a lot of attention. You certainly want that kind of warm reception. How did the crew manage though to rekindle the chemistry and sound like you hadn’t skipped a beat?

TS: The podcast was designed as really a quick reunion. Once we did it, there was an outpouring of people demanding more regular podcasts. Next, we began a biweekly podcast, and then we started doing a weekly podcast in October. I believe, late October of 2019; now, I believe we can wrap up the MJ standalone podcasts. I think that this week’s might be our last one.

CP: Because then, listeners can just catch your show in the morning or the podcast or the show itself each day?

TS: Exactly. The show is on daily, Monday through Friday, 6 to 10am on Q105. The legendary WRBQ-FM in Tampa. The station where Scott Shannon invented The Morning Zoo. WRBQ and the history that this station has is tremendous. For us to relaunch the MJ Morning Show on Q105 is a natural progression because it’s an 80s and 90s station. The audience that grew up with us are now the core demographic of the radio station.

CP: I was amazed with how you would host The MJ Morning Show from 6-10am, then turn around hours later to run The Schnitt Show. To be the lead host of two different style shows, I wondered, how do you keep your head in a CHR morning show and a conservative news talk program every day?

TS: I’ve always been able to delineate the content between the two shows. The MJ Morning Show is more lifestyle, entertainment, personal experience and current events; whereas The Schnitt Show was certainly more current events, but you definitely get plenty of MJ that creeps into The Schnitt Show.

CP: With the development of bringing back MJ, are there any big changes or additions that you’re trying to implement? In terms of prep or your routine?

TS: No, it’s pretty much business as usual. Nothing has really changed. I just formulate each show on a daily basis just based on what’s available and what’s going on, and what happened in our lives.

CP: You’ve been vocal on your show about being an independent conservative with libertarian values. I don’t know if you’re a Parks and Rec fan, but I like to think of you like a Ron Swanson, except you carry a microphone instead of a mustache. Have you ever felt like it was difficult to appeal to some of the more staunchly conservative listeners or P1’s that listen to your show, with it being broadcast on dozens of stations nationwide?

TS: On The Schnitt Show, I just call it the way I see it. The audience knows that I’m a conservative Republican, but I’m also an entertainer first. I’m not swayed by what the audience wants to hear. I just deliver my opinions and what I think is correct. I can’t do a show based on what the audience might want. I have to do a show from my heart and mind.

CP: I’m sure you experienced some of that in New York, a very liberal area. You were talking last week about being a realist as it pertains to the election results. During what’s been considered by many to be a tense time, with divisive topics dominating our country, what do you think the most important thing for news talk hosts to remember as they’re talking to their listeners?

TS: Ultimately, you have to be true to yourself. A lot of hosts these days are held hostage by what they think they’re supposed to broadcast and what they think they’re supposed to deliver. There are a lot of talk show hosts who are not speaking honestly and will not call true balls and strikes as they see them.

CP: You’ve had a lengthy career between MJ and Schnitt. What would you point to as some of your more significant moments or special memories from your time on the air?

TS: For The Schnitt Show, I think it’d be George W. Bush’s administration, and their decision to launch military action in both Afghanistan and Iraq, plus the election, and eight years of the Obama administration. Then of course there’s the campaigning, election, and four years of Trump which really changed everything.

CP: When you think about the news talk radio business in 2020, what do you think are the biggest issues facing conservative talk radio? Are their issues in the industry that you feel are becoming more inflammatory (for example, Twitter/Facebook vs. Parler, censorship issues, etc.)? Will we always have a left vs. right media battlefield?

TS: There is a dynamic that has been brewing for quite some time where the extremes are so polarized, the far right and the far left seem to have zero tolerance for any other ideas, even those that are more centrist. And, I believe that’s problematic because not everything lies on the fringes and the extremes. The fact is, this is really kind of a centered up nation for the most part, but the most noise is being made on the extreme wings. There’s a degree of hijacking going on. Unfortunately, some folks take things too seriously these days. While there are some very serious topics and very intense subject matters that I cover, you can still present it in an entertaining way without an angry delivery. The mainstream talk radio environment has become remarkably toxic. We need to work on reducing the toxicity while being informative, but most importantly, entertaining.

CP: What is your philosophy for dealing with those who think you’re not conservative enough or that you’re too conservative for certain people because their personal opinions aren’t reflected in yours?

TS: Part of the toxicity that I described, has been if I didn’t agree with Trump on everything, or if I criticize Trump, whether it’s a policy or whether it’s his behavior, I would get attacked by a certain portion of my listenership. People would threaten to stop listening. They call me a RINO (Republican In Name Only). They call me a fake Republican. And that kind of personifies the poisonous landscape that has been developed, there is a lack of tolerance for a diversity of opinion, even within a perceived political group.

CP: When it comes to news talk media figures, who are some people who have been influential to you in your news career?

TS: I came out of entertainment radio, and while I listened to news talk quite a bit, I tried to develop my own persona and just build on my existing personality. But of course, there’s Rush Limbaugh who helped reshape talk radio and is deservedly credited with saving a lot of AM radio stations across the country. I can remember as a kid growing up in Virginia Beach, Virginia, a talk show host named Charlie Huddle who made an impression on me. There was also DXing at night, and hearing Larry Glick out of WBZ in Boston.

photo courtesy of South Tampa Magazine

CP: For people interested in pursuing a career in radio, specifically the News/Talk radio format—where you’re on the air 40 plus minutes, an hour, what advice would you pass along to them?

TS: I love radio. I’ve always loved radio. I was bitten by the radio bug, probably at about five or six years of age when I was growing up in New York City, prior to moving to Virginia. My station back then was WABC, when it was a famous top 40 brand. I just honed in on the magic of what came out of the speakers in the car, or at home, or my little mustard colored RCA 9v transistor pocket radio. That made an impression on me and drove me towards this career path. I have an extreme love for radio and am still in love with the medium. I wouldn’t discourage anybody from exploring this career path, but I’d be lying if I didn’t say that the radio business on many levels is not the way it used to be. With the rif’s (reduction in force) and gutting of many great radio companies and stations, it’s a very difficult environment. It’s not for the faint of heart.

I’ll say this, I’m thankful that I’ve experienced several decades of amazing radio operations, and am very excited about my new home for The MJ Morning Show and The Schnitt Show- Beasley Media Group. Beasley Media wants to continue to build an environment where talent is appreciated, and that’s all any on-air performer can ask for.

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BNM Writers

Dagen McDowell Is Ready For A New Adventure With Fox Business

“Every decision in America is born of policy, On the show, we bring that to our show. Talk about the news of the day.”

Jim Cryns

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To know Dagen McDowell, you must understand what she comes from, where she comes from. You won’t know her until you know the lessons, kindness, and determination set forth by her parents.

Her parents operated a small grocery store, LW Roark and Company. Charles and Joyce McDowell were high school sweethearts and both went to college but decided to go back home and open a business. “This is in the middle of nowhere,” McDowell said. “It was a wholesale grocery store. They sold it in the late 90s.”

She said her parents were smart, encouraging, and took every opportunity to teach McDowell and her brother.

“They’d constantly talk up people who came into the store. Both of them have and had an insatiable curiosity about everything. They felt they learned things through their customers. It was more fun to learn about things from other people.”

McDowell’s parents never took a week off work. Never. The family took no vacations as most families would. Once while McDowell was in college at Wake Forest University, the family visited the Air and Space Museum on the Mall in D.C.

“Both of my parents were very interested in architecture and landscapes. We’d go to Williamsburg and just look at the buildings.”

McDowell joined FOX News Channel in 2003 and helped launch FOX Business Network as a founding anchor in 2007.

Her mother passed away three years ago and her father is still very much a part of her life. Her father was a constant teacher.

“One time my father, who we called Dowell McDowell, was putting up an outbuilding and asked me how long one line should be if the other line was such and such. He taught me the Pythagorean theorem when I was about 4 years old.”

McDowell was nurtured by parents with endless curiosity.

“I was raised by parents who would always debate and converse around the dinner table. We shared breakfast and dinner together every day. They loved learning, were always inquisitive, never afraid to ask a question. My parents shared a fearlessness and passed that on to me. I’ve never been embarrassed to ask people questions. I love talking to people and finding out about things.”

For a long time, McDowell had no idea what she wanted to do for a living. She knew if she worked at different jobs she’d eventually figure out what she was good at.

“I knew I was a decent writer, but I always tried to get information out of people, what they were doing. Ask if they were fulfilled and happy.”

At Wake, Forest McDowell majored in art history and had every intention of working in a museum, possibly as a curator.

“I interned at the Center for Contemporary Arts. I lived in Venice, Italy for a while. Wake Forest owns a house in Venice.”

After that it was Colorado. She moved back to New York during the recession of 1991 with a duffel bag. She took the Amtrak to New York City and sublet an apartment for six months.

“I had no TV, just a radio. I knew I could find something good to do in New York, there were so many jobs. I always wanted to live in the city. Either the city or way out in the country. Nowhere in between.”

She said being in New York made her feel anything was possible. This was January in 1994 when job ads were still in the physical newspaper, like the New York Times. McDowell interviewed at Institutional Investor through a referral from a friend.

“It was a brilliant magazine with terrific writing,” McDowell explained. “Very prominent in the industry. They were looking for someone to work with the newsletter written for the financial community.”

She’d cover topics like the bond business, Wall Street, and money management. The magazine made her take a reporting test where you’d make up a story and write it. She was offered a job and worked there for three years.

“I learned to be a journalist there,” McDowell said. “I could write but I became a better journalist. We’d break news, create our sources, and learn more and more about finance. People love to talk about what they do if you show interest.”

The next big job was SmartMoney.com, a resource and web newspaper for private investors. There McDowell wrote a personal finance column. She started doing commentary on television shows, the way a lot of people in different professions tend to do. “Then I started making more appearances on weekend financial or business shows,” McDowell said.

She got a call from Neil Cavuto about 20 years ago and he told McDowell, ‘Kid, you want a job? I know you don’t have much professional TV experience. We’ll give you some training and you’ll figure it out. If you do, you stay. If not, you go.’

McDowell said she was glad she was a writer first before she arrived at Fox. She writes her own scripts and has a background in finance and business writing.

“Before the business network was launched, they had only one business reporter and two senior business correspondents,” she said. “I’ve gotten to do so many different jobs, use different muscles, so to speak. As the years have passed I’ve discovered other talents I may have and I’m incredibly grateful for that.”

There’s a new show in town. McDowell and Sean Duffy will co-host The Bottom Line which will air on weeknights from 6-7:00 PM ET.

McDowell said she and Duffy come from extremely similar backgrounds. Duffy is from rural Wisconsin and McDowell is from Virginia.

“We know what small-town living is like, “McDowell said. “I might live in New York City but where I grew up affects the way I view the world. I’m still grounded in my hometown. On the show, we look south and west with everything we cover. You have to think of your audience. Rather than talking about them, we talk with them. That’s our shared background and vision. Sean is extremely down to earth and generous.”

McDowell said the show is not financially based, but steeped in business.

She said Duffy’s experience as a former U.S. Congressman, he understands policy as well as financial matters.

“Every decision in America is born of policy,” she said. “On the show, we bring that to our show. Talk about the news of the day.”

This is different from anything McDowell has done in the past.

“It’s a two-anchor show in the evening,” she explained. “This is not taking place during market hours. We tie all the business happenings together from the day. Again, it’s not about Washington or New York. It’s about the people we grew up with. We talk to them. Build a relationship with them on the air. For me, this is not just sitting in front of a camera. I can run off at the mouth as well as anyone, hang in there with the filibuster.”

McDowell says she is blunt, but hopes she isn’t rude. During a recent interview for the new show she used the terms ‘pig potatoes’ and ‘chapped backsides.’

“Those are terms I just made up,” she said. “I make up a lot of phrases and don’t always know what they mean. I have an entire repertoire of those kinds of phrases.”

Duffy assumed they were southern phrases he had to learn from McDowell, but she assured him she’d never heard them anywhere else.

“I’m just making stuff up,” McDowell said. “You can’t curse. Can’t say BS. At least you shouldn’t say BS on television. You don’t want to say manure. You never want to say something that makes people wince or evokes a smell.”

Dealing with people directly and bluntly seems to come from her mother.

“My mother had grit,” McDowell said. “She was also very kind, never syrupy. I used to say she had no magnolia-mouth.

That’s got to be a southern phrase.

McDowell said her mother was not a servile flatterer, but she was kind. Always there when somebody was in need.

“She had real grit. She’d stand and fight for her friends and family members.”

Her mother passed away after being diagnosed with stage-four cancer.

“She went through unimaginable pain,” McDowell said of her mother. “For nearly six years. You want to talk about somebody who was tough. There was nobody more pugnacious than my mother.”

She explained even with her illness, her mother was always on the go. Continuing to live her life. When questioned about being so active while she was ill, her mother continued to show grit.

“My mother would say she didn’t want to walk around looking like she had cancer. She asked, ‘What choice do I have? I could lay in bed and wait to die, or I can get up and do what I can .’”

McDowell said her mother’s illness taught her to be a caregiver in ways she never could have imagined. Her mother taught her to find moments of joy every single day, in the smallest of things.

“It can be as simple as telling a stranger to have a great day. Treat a perfect stranger with kindness. I do it all day long. I know it sounds corny, but I want to be known as a person who brings a casserole to a friend when they’re ill.”

A one-sheet from Fox tells you McDowell and the culmination of her background is perfect for The Bottom Line. The fact is, it’s true.

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Airing The Tyre Nichols Video Was A Necessity

There were hard moments to watch in those videos, hard sounds to hear. But they aired.

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Far be it for me not to address this outrageous and embarrassing instance in humanity. After the videos of Memphis police brutally beating Tyre Nichols were shown on television there really seemed to be more outrage emerging from society this time than from the media, for a change. One would think that’s how we wish things to be.

In instances like this, where the video and audio images are far from brief but are instead chaptered as they unfold, there are few options other than to let them run their course. Clocks — breaks hard and soft — are out the window, just as in live coverage.

Because that’s what this was, only the live this time was us, and as we all absorbed and reacted to actions disapprovingly familiar yet somehow foreign at the same time, the impact was still becoming apparent even though we already knew the outcome.

It’s happened before.

Not always like this but we’ve seen it before, police encounters shown on the news overtakes and become the news.

It takes effect as the sights and sounds are digested, dissected, and discussed, often before their potential impact could really be imagined.

In 1991, when the Handycam footage crossed screens for the first time and we learned Rodney King’s name, we didn’t know then but we had a feeling.

We were on the right track, though as newsrooms evolved and street reporting incorporated a different type of storytelling.

I was a cop in 1991. Changes came. Some.

It’s 2023, I’m no longer a cop. Changes will come again. Some.

Turning points — or the overused watershed moments — mean just as much to the news media as they do to law enforcement.

The “why’s” that make this a turning point are more society and community based this time around than they were in 1991.

At least I think so. And I don’t think it makes a bit of difference who’s involved this time.

There were hard moments to watch in those videos, and hard sounds to hear. But they aired. Where they couldn’t air, they were described in great detail; descriptions sometimes can be worse than the real thing. Sometimes, not this time.

And they should air, they shouldn’t stop airing. This is what happened and this is what people need to see and hear and this is exactly why we are here.

Warn them, provide them with a heads up that they’re not going to like what happens next. It’s life and we show life, and we show what some of us do with it when it’s someone else’s.

Overall, I would say the news platforms held their composure, even after the videos were released. I saw, read, and heard some refreshingly neutral coverage, even from outlets where I expected hard turns into the lanes on either side of the road.

Legitimate questions were asked by anchors and reporters and much of the time, the off-balance issues were raised more by those on the sidewalks and those on the other side of the cameras and microphones.

As much as I find myself in disagreement with what I often see on the cable networks — all the cable networks — I did find a sense of symmetry watching CNN’s Don Lemon speak with Memphis City Council Chair Martavius Jones in the hours after the videos were released.

Regular protocols be damned, Lemon and producers lingered patiently as Jones, visibly overcome by emotion, struggled to regain breath and composure enough to be able to speak. Rather than cut away or move to other elements, they stood fast and it became an example of what often requires no words.

There were fewer punches pulled on other platforms as well.

The sounds of the screams, the impacts, and the hate-filled commands were broadcast through car radios.

As were Tyre Nichol’s calls for his mom. They aired. They had to.

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Does the Republican Establishment Get It?

For many it seemed that the Republican establishment stood idly by as Democrats changed the rules and worked behind the scenes to alter elections.

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In a move that seemed to go against the wishes of the patriotic American grassroots, the Republican party on Friday re-elected RNC Chairperson Ronna McDaniel. 

The media immediately took notice, as many on television and radio are now wondering why the party would re-elect a chairperson who has been so unpopular with the base of its party. 

Grant Stinchfield discussed this issue Friday night on his program, Stinchfield Tonight, which airs on Real America’s Voice network.

“Ronna McDaniel holds on to her chairmanship of the Republican Party. By a whopping total of — what were the numbers– 111 to 54. Harmeet Dhillon only received 54 votes. Mike Lindell 4 votes. This is proof to me that the Republican establishment is dug in,” Stinchfield — formerly of Newsmax — said. “Don’t tell me they’re out of touch. See, you tell me they’re out of touch, that implies ignorance. They’re not ignorant about anything.”

As sentiment for Dhillon grew in the days leading up to Friday’s vote, many influential politicians and party donors publicly offered her their support and endorsement. These included Gov. Ron DeSantis (R-FL), as well as donors Mike Rydin, Dick Uihlein, and Bernie Marcus.

Also on board were musician and outspoken conservative John Rich, along with the state GOP of Nebraska and Washington State. Countless journalists and media personalities, such as Charlie Kirk, Miranda Divine, and Lou Dobbs, also came out publicly in support of Dhillon. Former President Donald Trump remained neutral, not making a public choice of either of the three candidates.

For many of Dhillon’s supporters, the deciding factor was public sentiment across the party’s base.

“They’re reading the same chat boards. They’re getting the same emails I’m reading. I will literally post something about this race when I was supporting Harmeet Dhillon. There was not one comment – not one – that supported Ronna McDaniel. Everyone wanted change,” Stinchfield said, noting that the party elite saw the same groundswell of support for change.

“Now, nobody has an issue as Ronna McDaniel is some evil kind of person. I don’t believe she is. I believe, though, that she is part of the establishment. She’s been around too long as far as the establishment goes. And she’s been ingrained in doing business as usual. It’s not working.”

In making their choices known, many Dhillon supporters simply pointed to the scoreboard during McDaniel’s reign.

“Think about where we are. 2018, we lost the House. 2020, we lost everything. 2022, we won the House, but we should have really steamrolled the House and we should have taken back the Senate, which we didn’t do,” Stinchfield said. “That means we’re on a real losing track since she took over. I don’t like being on a losing track. I like being on a winning track.

“Something has got to change when you talk about all of this. So how does Ronna McDaniel get 111 votes and Harmeet Dhillon only get 54 votes, when everyone, every Republican voter I talk to said it was time for change?” pondered Stinchfield.

And even more than the losses, for many it seemed that the Republican establishment stood idly by as Democrats changed the rules and worked behind the scenes to alter elections. The most recent example of which came in Arizona, where presumptive gubernatorial favorite, Kari Lake, was “defeated” when countless voting irregularities occurred in some of the state’s most deep-red areas.

“Under her watch, Democrats instituted a mail-in ballot scheme. That may be even worse than losing, when you talk about the House and the Senate and all these things. The fact that we now have a junk mail-in ballot scheme across the country under Ronna McDaniel’s watch is serious trouble. Very serious trouble,” Stinchfield said on Friday. “And so the reason it is is because the Democrats are rigging the system.”

For years – until Donald Trump descended the golden escalator and took the world by storm – the Republican party had the reputation of being the party of the rich. Rush Limbaugh used to refer to this wing of Republicans as “the country club crowd.” President Donald Trump flipped the narrative completely, offering a clear vision of hope and patriotism to working-class America.

Reputable polling — such as Richard Baris’ Big Data Poll — consistently showed Trump running well ahead of almost every Republican candidate during the 2022 mid-term election cycle. In other words, Trump still maintains considerably more support across the country than most of the individual Senate or House candidates experienced.

Many experts believe this is because voters still view Trump as an outsider, while they view the Republican party much less favorably.

“Let’s tell you how out of touch they are, how elitist they are,” Stinchfield said, calling out the GOP establishment. “This meeting that went on, do you know where it is? It’s at the Waldorf Astoria Monarch in California. One of the most expensive resorts in America. You’re lucky if you get a room for a thousand dollars a night down there on Dana Point. Now, it’s a beautiful hotel, but why is the Republican Party holding an event there? Then I went back and I looked at what RedState did. RedState went back and looked at some of the expenses that the Republican Party under Ronna McDaniel’s leadership was spending money on.

“Take a look at this. $3.1 million on private jets. $1.3 million on limousine and chauffeur services. $17.1 million on donor mementos. $750,000 on floral arrangements. Now you compare this to the Democrats. The Democrats spent $35,000 on private airfare. A thousand dollars on floral arrangements. A thousand. Not $750,000. A thousand. And the $17.1 million they spent on donor mementos, the Democrats spent $1.5 million.

“Democrats know where to put the money. It’s not giving donors gifts. Donors shouldn’t want gifts. If you give money, give money. You don’t need the fancy pin to put on your lapel.”

Following her loss, Dhillon warned her party that it must listen to the base, saying, “if we ignore this message, I think it’s at our peril. It’s at our peril personally, as party leaders and it’s at our peril for our party in general.”

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