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94 WIP Wins Sports Radio Battle Again In Philadelphia

“The busy sports months proved to be very beneficial for WIP as they enjoyed strong gains with a second-place finish and a 9.2 share for the full week (Mon. – Sun 6a – mid) in their target demo of men 25-54.”

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Philadelphia’s 94 SportsRadio WIP continued to display strong listenership during the fall ratings period, topping their local sports radio competition in every daypart for the book. 

The busy sports months proved to be very beneficial for WIP as they enjoyed strong gains with a second-place finish and a 9.2 share for the full week (Mon. – Sun 6a – mid) in their target demo of men 25-54. Their in-market sports competition 97.5 The Fanatic earned a 4.8 share for the second straight book. 

According to Nielsen Audio, WIP’s 5:30a – 10a morning show featuring Angelo Cataldi finished the fall quarter second with a very strong 11.8 share, an increase of more than three points from the summer book. Cataldi’s morning show more than doubled The Fanatic, which finished with a 5.4 share led by Marc Farzetta. Last month, The Fanatic announced they were replacing Farzetta with 56-year-old John Kincade, who makes his return to Philadelphia after two decades in Atlanta. 

WIP’s midday show hosted by Joe DeCamara and Jon Ritchie finished the fall quarter in fourth place with a 7.6 share. DeCamara and Ritchie were able to build off their summer book, but still fell short of the very impressive pre-pandemic 11.7 share they opened 2020 with. For The Fanatic, Anthony Gargano finished the fall book in seventh place with a 4.5 share. 

In afternoon drive, Jon Marks and Ike Reese completed the four-book sweep against The Fanatic’s Mike Missanelli. During the 2p – 6p hours, Marks and Reese finished fourth with a 7.9 share. Missanelli was one slot back in fifth place, but more than a full point behind with a 6.6 share. 

WIP continued to dominate in the evening hours, as host Joe Giglio finished first overall with a 9.2 share, more than doubling The Fanatic’s programming which did a 4.3. Giglio and WIP enjoyed a more than two-point increase over their summer book, which featured the return of Phillies baseball. 

The post-election final month of the fall ratings period was WIP’s strongest performance across the board, which bodes well for the station as the winter quarter begins this week.

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John Skipper: ‘Charles Barkley Is The Only Broadcaster Fans Tune In To See’

“Dan Patrick asked Skipper if that meant ESPN ever tried to sign Barkley while Skipper was in charge.”

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John Skipper has a very high opinion of Charles Barkley. He joined Dan Patrick on Thursday to talk about Tom Brady’s new deal with FOX. The Meadowlark Media boss made it clear that he thought Barkley was in rarified air amongst his broadcasting colleagues.

“I think there are only three or four people in the history of broadcasting that you can genuinely say people tune in to see them. The late, great John Madden, who just recently passed, was one of those guys. Barkley is the guy right now in all of sports that you can say people will tune in to see him.”

Dan Patrick asked Skipper if that meant ESPN ever tried to sign Barkley while Skipper was in charge.

“There’s almost nobody who’s really, really good that we didn’t try to get,” Skipper said adding that the problem was that ESPN asks its employees to work too much.

He said this same problem came up when he talked to Shaquille O’Neal about coming to Bristol. Skipper pitched Shaq on being the star of ESPN’s NBA coverage instead of “playing second fiddle to Barkley on TNT.”

Skipper says Shaq told him that he had already talked to Charles Barkley, who had said that at TNT there were no rehearsals, no First Take appearances and no SportsCenter hits. The Inside the NBA crew gets to just show up and talk basketball. That was all Shaq was looking for.

John Skipper acknowledged that the workload can be a disadvantage for ESPN in those situations. ESPN has a lot of programming to fill though and the model they use has worked for them. It wasn’t for Shaquillel O’Neal or Charles Barkley, and Skipper says that is okay. TNT created a show that stands out above other studio shows because it plays to its cast’s strengths.

“It’s because they look like they’re having fun,” Skipper said, explaining why Inside the NBA is his favorite sports studio show. “They know what they’re talking about. They’re willing to be provocative, they’re willing to mash it up, and it’s great.”

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FanDuel CMO: ‘We Will Never See All 50 States Legalize Sports Betting’

“I think you’ll see a continued, steady pace for the next few years and then you’ll get close to a critical mass, but my hunch would be no. You won’t get all 50.”

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Every year a group of new states decides to legalize sports betting. FanDuel CMO Mike Raffensperger doesn’t think means there will be a day when his company can take bets from wherever it wants in the United States.

“I don’t think it will ever get to 50,” he told Pat McAfee on Thursday.

There are still 15 states where betting on sports is totally illegal. Raffensperger cited Utah as an example, saying that in some places, the opposition to gambling is built into the state constitution. That doesn’t mean he doesn’t expect progress to continue elsewhere.

“I think you’ll see a continued, steady pace for the next few years and then you’ll get close to a critical mass, but my hunch would be no. You won’t get all 50.”

McAfee theorized that the Covid-19 pandemic, while not a good thing, was beneficial in the effort to legalize sports gambling across the country. He asked Raffensperger if it created a culture where more people became used to connecting to the rest of the world on their phones.

Raffensperger answered that it certainly helped. Plus, it was a time when state governments needed to find new sources of income. Sports betting created a whole new tax revenue stream in a time when large sectors of the economy were shut down. That is why he is confident that a good chunk of the 15 holdouts will eventually embrace sports betting.

“This is really common sense legislation,” he said. “Everybody pretty much wants this to happen. It’s taking a black market that is unregulated and unsafe into a safe and regulated environment and it creates new revenue for the state.”

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Dan Le Batard: ‘Fox Gave $375 Million To Someone Who’s Not Interesting’

“This is one of the easiest jobs in broadcasting. Sitting next to another professional and just being Tom Brady.”

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Reaction continued to pour in on Wednesday to the news that Tom Brady agreed to a massive contract to join the FOX NFL booth.

Dan Le Batard didn’t hold back. He said that $375 million is an absurd amount of money for anyone to make, but he did say that this is all part of a plan for the future Hall of Famer.

“He wants to conquer,” he said. “He’s going to want to conquer the next 20 years. He’s going to do it with a part-time job.”

Domination or not, Le Batard doesn’t think FOX thought much about making a deal with Tom Brady beyond name recognition.

“Tom Brady is not fun or interesting in front of a microphone, Stugotz,” Le Batard said. “They just gave $375 million to somebody who’s never said anything interesting.”

Le Batard added that even though Brady isn’t proven yet on the microphone as an analyst, Brady just being himself is the reason why he commanded so much money.

“This is one of the easiest jobs in broadcasting. Sitting next to another professional and just being Tom Brady,” he said.

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