Philadelphia’s 94 SportsRadio WIP continued to display strong listenership during the fall ratings period, topping their local sports radio competition in every daypart for the book.
The busy sports months proved to be very beneficial for WIP as they enjoyed strong gains with a second-place finish and a 9.2 share for the full week (Mon. – Sun 6a – mid) in their target demo of men 25-54. Their in-market sports competition 97.5 The Fanatic earned a 4.8 share for the second straight book.
According to Nielsen Audio, WIP’s 5:30a – 10a morning show featuring Angelo Cataldi finished the fall quarter second with a very strong 11.8 share, an increase of more than three points from the summer book. Cataldi’s morning show more than doubled The Fanatic, which finished with a 5.4 share led by Marc Farzetta. Last month, The Fanatic announced they were replacing Farzetta with 56-year-old John Kincade, who makes his return to Philadelphia after two decades in Atlanta.
WIP’s midday show hosted by Joe DeCamara and Jon Ritchie finished the fall quarter in fourth place with a 7.6 share. DeCamara and Ritchie were able to build off their summer book, but still fell short of the very impressive pre-pandemic 11.7 share they opened 2020 with. For The Fanatic, Anthony Gargano finished the fall book in seventh place with a 4.5 share.
In afternoon drive, Jon Marks and Ike Reese completed the four-book sweep against The Fanatic’s Mike Missanelli. During the 2p – 6p hours, Marks and Reese finished fourth with a 7.9 share. Missanelli was one slot back in fifth place, but more than a full point behind with a 6.6 share.
WIP continued to dominate in the evening hours, as host Joe Giglio finished first overall with a 9.2 share, more than doubling The Fanatic’s programming which did a 4.3. Giglio and WIP enjoyed a more than two-point increase over their summer book, which featured the return of Phillies baseball.
The post-election final month of the fall ratings period was WIP’s strongest performance across the board, which bodes well for the station as the winter quarter begins this week.