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Remembering Tom Bigby

Bigby had created the concept of Guy Talk Radio that is now the norm in every major city in America. WFAN had created successful Sports Talk Radio and Mike and The Mad Dog are its unquestioned first stars, but WIP created and perfected the concept of guy talk/sports talk radio that is the present and future of the medium.

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Remembering Tom Bigby

The following piece has been written by WFAN afternoon host Craig Carton. You can follow him on Twitter @CraigCartonLive or listen to him on WFAN.com.

A legend passed away on Monday and outside of Philadelphia his name doesn’t mean a thing, but to the millions of people who listen to and digest sports talk radio in this country, he might just be the singular most important person to ever work at a sports talk radio station. His name is Tom Bigby, and in 1992 he was put in charge of a small 5,000 watt AM radio station with no ratings, no discernible future, and bad hourly brokered programming. Nearly 30 years later, WIP Radio remains a force in local sports radio broadcasting, spawning countless more sports/guy talk stations from coast to coast, and it never would have happened if not for the shear will, doggedness and bullying style of Tom Bigby.   

I got to the station in the spring of 1993 to host nights and weekends with Garry “G” Cobb. Angelo Cataldi was doing mornings with Al Morganti and Tony Bruno, Jody McDonald and Chuck Cooperstein were doing middays, Steve Fredericks and Mike Missanelli had afternoons. About a month into my hiring we had the only all hands on deck staff meeting that I believe the station ever had. Every host was told to meet in a conference room at 1:00 and to this day I have no idea who was on the air to cover for the fact that every full time host was in the room. Bigby began to lay out his vision for what would make WIP not just successful but dominant. Phone calls, lots of phone calls none of them more than two minutes long and even better if they didn’t last a minute. He showed us that he had installed in the studio, the producer’s room and his own office a countdown timer with red, yellow and green lights on top. The green light lit up at the start of the call, the yellow light lit at 90 seconds, and dare you ever allow the caller to go 2 minutes the red light lit and if he saw it he would hang up on the caller from his own office. He had the station engineers rig it so he could not only hang up on a call himself but he could listen in to hear how the producers screened every call – he was a micro manager on steroids and we all grew to hate him for it.   

At one point in the meeting Chuck Cooperstein raised his hand and said to the room and Bigby that if Texas was suddenly the #1 ranked team in college football that it was a story and we should want to talk to their head coach. Bigby told Chuck to shut up and then went off on him in one of the most demeaning and disrespectful rants I’ve ever heard, calling him the worst talk show host he had ever hired and that keeping him on the station was an act of charity.  

It wasn’t long before Chuck was gone and Glen Macnow replaced him to work with Jody in middays. Bigby’s belief that guests killed ratings and that nobody wants to hear anything other than Eagles talk year round has been well documented in Philly, but it was his belief that in creating a talk show for men you should talk about all the things that men talk about not just sports – so that meant movies, women, drinking, and ultimately for WIP – the single most successful radio promotion of all time Wing Bowl. 

Bigby then installed a green hotline button on the phone console so that whenever he called in to berate you for something you had said or done on the air you knew he was calling because the green light started to flash. There were times he would call the number just to remind you that he might be listening and to keep you on your toes. He led the station by being an overbearing bully, and it worked. 

I was there at Club Egypt on Delaware avenue for the 2nd Wing Bowl, and I remember standing near the back of the stage with about 500 people crammed into the club. Bigby came up to me and told me to take note of who was there standing in line to get in before 6AM and to recognize that those people are “your audience and never be swayed by anyone who tells you that they aren’t.” My radio career changed that day as I came to understand the audience a whole lot better and how it’s far more important to deliver radio that your core audience loves and not to cater to or try to deliver content to the people who don’t like or get what you do. As Bigby would say, “Fuck them, anyone who cares enough to tell you that they hate you is listening to you.” 

Bigby had created the concept of Guy Talk Radio that is now the norm in every major city in America. WFAN had created successful Sports Talk Radio and Mike and The Mad Dog are its unquestioned first stars, but WIP created and perfected the concept of guy talk/sports talk radio that is the present and future of the medium. 

When I got the information that Norman Braman had agreed to sell the Eagles to Jeffrie Lurie I went to Bigby with it and before he would let me break the story he had me sit with Cataldi, a former respected newspaper journalist, to go over what I had and if it passed the smell test. In those conversations I learned the importance of how to break a big story and maximize the effects of such an opportunity for overall station success.  When I was being threatened with a lawsuit from The Flyers over a report that Eric Lindross had missed a game for being hungover, it was Bigby who publicly defended me and my story, and privately put me through the ringer to confirm the validity of the story. He was a brow beating task master at his best but in holding you accountable for everything you did and said on his radio station, he made me and everyone else who ever worked there infinitely better at what we do. 

Bigby had a sense of humor too. I would have to endure early morning phone calls form him yelling at me and demanding to know what I had said on his radio station the night before only to let me sweat for a few minutes before telling me he was just kidding and hadn’t even heard the show. I was in Dallas getting ready to do an Eagles pre-game show from my hotel room because Infinity Broadcasting at the time didn’t have a station for me to broadcast from in Dallas. Two minutes before I went on the air there was a knock at my door. It was Bigby dressed in his typical all black Johnny Cash clothing, and as I opened up the show, he started jumping up and down on my bed trying to distract me. The sight of a 400 pound Bigby bouncing up and down on my bed was for sure distracting. After 5 minutes he said ‘have a good show’ and walked out. Afterwards he called me to invite me to have brunch with him and his wife in the hotel restaurant, and he dead panned to me that he thought I had a good show but seemed a little distracted during my open and that I should work on being more prepared for future shows and then he never mentioned it again. 

I left WIP in 1997 to pursue an opportunity to be syndicated and frankly because I was upset that I had not been given a better time slot after 4 years of doing nights. Three years later I was in Denver doing mornings at KBPI when Bigby called me out of the blue and asked if I wanted to do middays. The timing was interesting as I had just started at KBPI, my wife was pregnant and we were contemplating a move back to the East Coast.  The ratings came out and for the first time in my life I was the #1 ranked morning drive host in a major market. One week later I resigned to move back to Philly thinking I was going to do middays at WIP and when I got there Bigby didn’t give me the job. He concocted some convoluted story of how the midday show just got decent numbers and he felt he owed it to them to give them another ratings period to grow. He instead offered me a job to host the Monday night Brian Mitchell show for $200 a show and all the part time work I wanted. Truth be told I was moving back to Philly anyway but I was reminded of how ruthless Bigby could be and I would be again one more time. 

In the Fall of 2001, I was doing mornings at WNEW when the station hired Bigby to be a consultant. His first big decision was to fire and replace me with Scott Ferrall. This was the day after the station holiday party which he insisted I go to so that we could all enjoy each others company a few months after the horror of the 9-11 attacks on our city and country. 

The last time I saw Tom was at a radio convention that I had been asked to speak at. I didn’t know that he would be there and when I caught sight of him I was eager to rub it in his nose that Boomer and I were #1 in the ratings on WFAN but before I could he grabbed me and gave me a huge bear hug and told me how proud he was of me. While I’m not sure if I believed him, it meant the world to me because his opinion and blessing was something I yearned for since the day I met him in March of 1993. 

Tom should be credited with creating the blue print of how to successfully program a radio station for men, young and old, and how to connect with the community and tap into the passion of the local fans without apology. I hated Tom, but I would have never had anything close to the career success I have been so fortunate to enjoy over the last 15 years if not for him. He may or may not be missed by the hundreds of hosts who worked for him but his legacy lives on in every city in America.

BSM Writers

Kevin Burkhardt Is Broadcasting’s Most Unlikely Success Story

“To go from a car lot to the main NFL on FOX booth in less than 20 years is about as likely as one quarterback leading his team to seven Super Bowl wins.”

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There is always something appealing about the 50-75% off rack in a clothing store. It is the hope against hope I can find a shirt in my size that doesn’t look like a 1980’s Bill Cosby sweater and a velour tracksuit had a baby. That is not where FOX went shopping for Tom Brady.

Nope, FOX paid top dollar for their newest NFL analyst. Though the actual number first reported by Andrew Marchand of the New York Post (ten years, $375 million) hasn’t been confirmed by FOX, it is safe to say Brady will be the highest paid sports analyst in television history. “Will be” because he has that pesky little roadblock of finishing the greatest NFL career we’ve ever seen first.

I’m glad Brady could finally catch a break, looks like things are turning around for the poor guy.

The reason Brady is even being hired is that FOX is in the relatively unique position of having an entire booth opening for their top NFL game telecast with the departure of Joe Buck and Troy Aikman to ABC/ESPN. The closest thing we’ve seen to this situation was the 2006 move from ABC to NBC of Al Michaels and John Madden. Of course, ABC was moving Monday Night Football to ESPN at that time and the break felt a little more natural.

As another side note, that was the Al Michaels/Oswald the Lucky Rabbit trade. Yes, one of the greatest play-by-play voices in television history was traded from ABC to NBC for some Ryder Cup rights, an Olympic highlights agreement and the rights to a cartoon rabbit. Oswald, of course, was the forerunner to Mickey Mouse. That must be the cartoon equivalent of what it was like being the opener for The Rolling Stones. The house lights are up, the single guys are hitting on the single ladies and everyone is coming back from the concession stands ready for Oswald to shut up so Mickey can take the stage.

What this has created for FOX is the search for the play-by-play partner for Brady, the role 46-year-old Kevin Burkhardt has earned. You’ll notice I said “earned” instead of “was given”. No, Burkhardt has absolutely worked his way to the top of the FOX ladder, starting by covering local high school football in New Jersey. In fact, my favorite part of this story is Burkhardt, not Brady. 

Burkhardt is as good an example of perseverance paying off as you will find in sports broadcasting. As Richard Deitsch once profiled for Sports Illustrated, just 15 years ago, seemingly having given up on hitting it big, Burkhardt was selling cars for Pine Belt Chevrolet in New Jersey. His silky smooth voice has been one of the reasons Burkhardt has climbed the FOX ladder but can you imagine him describing what is under the hood of a 2005 Chevy Suburban? Or him saying, “We have cars for every price range starting as low as $10,000. From ten to 15 to 20, 25, 30, 35, 40, 45, 50…”

To go from a car lot to the main NFL on FOX booth in less than 20 years is about as likely as one quarterback leading his team to seven Super Bowl wins. Maybe that is why this pair will work. Brady, himself, was fairly close to using that business degree from Michigan. If not for a fortuitous draft pick and a Drew Bledsoe injury, the car salesman-sixth round pick broadcast team may have never happened.

Burkhardt’s climb is a lesson for young people looking to break into the sports broadcasting field. I’d be writing this from my summer home in Santorini, Greece if I had a dollar for every time someone asked me how to get on the air in sports radio or TV. My answer is the same every time: go to your local radio or TV station that carries high school sports and tell them you’ll volunteer to be part of the production. Trust me on this, local stations make good revenue on high school sports and are looking to produce it as cheaply as possible.

I did that when I was in college at Jacksonville State University and worked my first football season, 14 weeks, for a free game of bowling and a free meal for two at a local bar-b-que joint. I can’t calculate now how much that bowling and bar-b-que has been worth to me since. I was able to get on the air, learn the craft and make all my early mistakes in a very forgiving environment.

The local high school broadcast teaches you how to adapt to unforeseen circumstances. You will, at some point, call a game from a booth shared with a member of the home team’s quarterback club, a man who lives for the free pizza and cookies in the Friday night press box. He’s certain the game officials are either blind or on the opposing team’s payroll and doesn’t care if your crowd mic hears him yelling it.

That’s if you are fortunate enough to have a spot in the actual press box. When I was in college, doing high school play-by-play on WHMA-FM in Anniston, Alabama, we once were told there was no room in the home team’s press box for a state playoffs semifinal game. We convinced the station’s sales team to go to the local equipment rental store and negotiate for us to use a scissor lift at the stadium. They delivered it for us and it became our perilous mobile broadcast booth for one Friday night. 

The lessons learned in those years shaped my career. Those same types of lessons were also the building blocks for the man who is now slated to call the biggest games on FOX, including the Super Bowl, for the foreseeable future.

It is crazy to think a man drafted 199th is now paired in one of the biggest jobs in sports TV with a man who once tried to convince people to add on things like the Platinum Level Pine Belt Chevy Service Agreement. Those are the stories we love in sports. Now, those two will tell us those types of stories for years to come.

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BSM Writers

Patrick Beverley Announced Himself As the Next Sports Broadcasting Star

ESPN shouldn’t have let Beverley leave its studios without signing him to a contract that put him in an analyst role as soon as his playing career is over.

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@ESPN on Twitter

Last week, Fox Sports announced the signing of what the network hopes is the next sports broadcasting star in Tom Brady. More dazzling headlines came from Brady’s mega-deal with Fox, though the network disputes the 10-year, $375 million figure reported by the New York Post‘s Andrew Marchand.

This week, however, viewers may have seen the emergence of another future sports broadcasting star. And unlike Fox, ESPN didn’t tell us NBA player Patrick Beverley would be an impactful commentator based on name recognition and contract size. The network showed us Beverley’s talents and capabilities with sharp, biting opinions on its Monday daytime studio shows.

Beverley, who played this season for the Minnesota Timberwolves, has long been known as one of the NBA’s most provocative and irritating defenders. Coaches regularly task him with checking the opposing team’s best player.

He obstructs opponents physically with quick footwork and hands that result in steals, blocks, and rebounds of missed shots. But he also throws players off their game verbally and mentally, getting in their heads and forcing them to think about matters other than the game at hand.

That talent for highlighting weaknesses and insecurities in opponents serves him well as an analyst, which Beverley demonstrated by skewering Phoenix Suns guard Chris Paul during appearances on Get Up and First Take. On the Monday morning after the Suns’ shocking 123-90 Game 7 loss to the Dallas Mavericks in the NBA Playoffs, the NBA guard went beyond stating that Paul had played badly.

Appearing with JJ Redick, Beverley could’ve said something obvious and safe like the Suns needed their leader to score more than 10 points with their season on the line. Paul needed to elevate the rest of the team and make them better. But given a national platform, Beverley pushed harder than that.

“They benched the wrong person,” Beverley said, referring to center Deandre Ayton playing only 17 minutes (and less than four minutes during the second half) in what Suns coach Monty Williams called an “internal” matter.

“They should’ve benched Chris… Once you see they started attacking Chris early and that might become a problem later on, you need to see how my team works without Chris in the game.”

On First Take, Beverley continued his criticism of Paul, especially his defense.

“There ain’t nobody worried about Chris Paul when you play the Phoenix Suns, nobody in the NBA,” Beverley said to Stephen A. Smith. “He’s finessed the game to a point where he gets all the petty calls, all the swipe-throughs at the end.

“We wanna be really honest? He should’ve fouled out. The last game, too. You see the replay against [Jalen] Brunson, hit him on the shoulder, hit him on the mouth, ref don’t call anything. If that’s me, ‘Oh, review it! Flagrant 1!’ If that’s him, they don’t call it.”

Beverley went on to say Paul can’t guard anyone and called him “a cone” that stays still while opponents run around him. That is scathing commentary coming from a current NBA player, criticism not typically heard on a studio show.

Yet if Beverley sounded bitter and resentful toward Paul, it’s because he is. The 10-year veteran holds an intense grudge against the Suns guard going back to when they faced each other in high school and college, which he explained to Redick earlier this year on his podcast, Old Man and the Three (via Awful Announcing).

“Chris, he does slick s**t,” Beverley told Redick. “People don’t know, that’s a little dirty motherf***er, man. Chris know that too, man. I know you don’t want to say it, but I’ll say it for you, though. I know he was your teammate.”

Paul wasn’t the only Suns player targeted by the guest analyst, however. Besides saying the entire Phoenix team was “scared,” especially of Mavericks star guard Luka Dončić, Beverley had plenty of criticism for Ayton, saying he was “OK” after Redick called him “fantastic” on First Take.

“I’m all about greatness,” Beverley said (via the Arizona Republic‘s Duane Rankin). “What would Wilt Chamberlain do? What would Shaquille O’Neal do? Get it off the rim. Y’all don’t have him in the pick-and-roll, I’m going to get it off the rim. I’m going to go get it. I’m going to go get it.”

Ayton only scored five points in Phoenix’s Game 7 loss. By “get it off the rim,” Beverley meant that there were plenty of opportunities for offensive rebounds and putbacks with all of the shots that Paul and Devin Booker missed. (The two shot a combined 7-for-22.)

ESPN shouldn’t have let Beverley leave its South Street Seaport studios in New York City without signing him to a contract that put him in an analyst role as soon as his playing career is over, as Fox did with Tom Brady. Actually, the network should make sure Beverley appears across its daytime schedule while he’s still an active player, as Turner Sports does with Draymond Green. And why not on NBA Countdown as well?

Fox drew the headlines last week for signing Tom Brady to its top NFL broadcast team without having any idea if he will be good at calling football games. He received a reportedly massive contract to prevent him from going anywhere else after he retires, and Fox is banking that casual fans will tune in out of familiarity and curiosity.

Patrick Beverley doesn’t have that kind of mainstream recognition. The NBA isn’t as nationally popular as the NFL. And studio analysts aren’t typically as well-known as game commentators. But maybe that’s more true of football. Who is the most famous basketball analyst? It’s Charles Barkley, by far.

Barkley is known for his candor and pointed opinions, which stand out in a studio setting far more than they would during a game broadcast as the action keeps moving. His jokes and jabs can be easily captured in video clips that play well on social media and have a shelf life on YouTube. ESPN has never had that kind of personality for its NBA coverage. No matter how hard it’s tried, the network has never produced anything close to Turner’s Inside the NBA.

But ESPN, whether realizing it or not, may have found its guy in Beverley. Put him on NBA Countdown and it instantly becomes a better program. Let PatBev argue with Stephen A., as he did on Monday’s First Take, and the pregame show is something that generates buzz and conversation.

Maybe Beverley, Redick, and Stephen A. would make for a good post-game show, something ESPN has never done while Inside the NBA shines in breaking down what just happened. Yes, there’s SportsCenter and Beverley could appear with Scott Van Pelt afterward. But a strong NBA postgame show could become a key part of the overall package. What if SVP played moderator as Ernie Johnson does with Barkley, Kenny Smith, and Shaquille O’Neal?

Doesn’t that already sound better than what ESPN is doing now? Don’t let PatBev get away! He could be the network’s next big, must-watch star. Especially if he has grudges against more NBA players besides Chris Paul.

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BSM Writers

Mike Raffensperger Examines The Business of Sports Betting

“McAfee asked some outstanding questions, as he often does, while Raffensperger pulled back the curtain on a lot of things listeners and customers of the book were wanting to know.”

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Pat McAfee has built quite a following since the end of his playing days. Last December, the former Indianapolis Colts punter signed a four-year, $120 million deal with FanDuel to make it the exclusive sportsbook of The Pat McAfee Show, where he seamlessly blends gambling talk with football talk every weekday. 

Last Thursday, McAfee welcomed Mike Raffensperger to the show for a very insightful and informative segment. The Chief Marketing Officer for FanDuel touched on numerous topics during the interview, ranging from how likely it is that each state will eventually have online gambling, to which show member was having the worst gambling run per their account history.

While some questioned the decision to give McAfee such a high amount of money in the deal, it appears to have paid off handsomely for FanDuel. In a report put out last week by their parent company, Flutter Entertainment, the book signed up 1.3 million active new customers in the first quarter of 2022. In addition, their 1.5 million active customers on Super Bowl Sunday was the highest single-day total ever, and the 19 million bets they processed during the NCAA Tournament signaled the most popular betting period in the book’s history. 

Raffensperger discussed some of the challenges that have been overcome with getting the FanDuel online service up and running in states as they slowly begin to legalize it. He stated that 15 states currently offer online services, but that getting all 50 will never happen.

He cited Utah as an example, as their state constitution clearly outlaws gambling, but stated that many states have legalized it because it is “pretty common sense legalization.” He does believe we will see many more states, including California, legalize sports wagering in the coming years, however. “You will see a continued, steady pace for the next few years, and then you will get close to a critical mass, but you will never get to 50.” 

McAfee asked how much of a role COVID-19 played in the legalization of sports gambling, and Raffensperger said many states were forced to explore new ways to recoup tax revenues lost during shutdowns. “From a state, municipal budgets, they needed tax revenue,” he said, while also discussing how it went from being something done in the shadows to commonplace. “It is taking a black market that is unregulated and unsafe, into a safe and regulated environment, and creates tax revenue for the state. It’s very common sense.”

One of the more informative discussions came when McAfee asked what Raffensperger would say to listeners that complained they were unable to take advantage of odds boosts or promos that FanDuel offered through his show, yet were not available to listeners in every state. This is a common issue for radio stations throughout the country that have gambling ads in multi-state markets.

“It tends to be a little more restrictive,” Raffensperger said regarding how states tend to regulate what can be offered in the months following legalization. “Then over time, as states get comfortable, we build a good relationship with our regulating partners.” He added, “it does tend to open up a bit more over time” as they build that rapport within a state, but fully understands the frustration for customers and listeners. “At the end of the day, we gotta own what the customer experience is, and it’s FanDuel’s job to work through those regulatory challenges to make it as easy on customers as possible.”

When McAfee asked him about whether more brick-and-mortar book sites might be coming in the future at professional stadiums, Raffensperger was quick to point out it was also impacted by state regulations. Stating that 90% of all their bets were made online, he also questioned to what end a physical site would be a prudent investment.

“Beyond a physical teller and placing a bet, what is a super premium or luxury experience that would make being at a sportsbook different than what you have in your mind of a Vegas sportsbook,” he asked theoretically, “but being at a retail stadium?”

He also said that physical sites, like online apps, are tied to regulation on a state-by-state basis. “You’re either allowed to take a physical bet in a sports facility or not. Most of the time, and in most of the laws, you have to have already been a gambling establishment, either a race track or a casino, to have a physical book.” 

They also touched on the McAfee same game parlay for Super Bowl LVI, which Raffensperger confirmed was tailed by more than 200,000 of his listeners. Paying out nearly eight-to-one, the wager was for Cooper Kupp to score a touchdown and to have more than 60 yards receiving, in addition to Odell Beckham Jr scoring a touchdown, and Joe Burrow rushing for 12 or more yards. Raffensperger said the parlay, which needed just nine rushing yards from Burrow to hit, may have been “the biggest parlay liability in the history of gambling,” and would have cost the book nearly $50 million had it come through. 

One final interesting fact was the rise of women in the sports gambling space. A report over the weekend from Global Wireless Solutions stated that the growth rate of women signing up with sportsbooks is 63% higher than the rate of men during the same time frame. They also reported that in 2021 FanDuel added almost 1.7 million new female customers, with DraftKings adding close to 900,000 in the same span. As sportsbooks look to bring in higher market share and look to find new ways to advertise their services, women are likely the next major demographic the books fight over. 

All in all, it was a terrific interview from all sides. Entertaining and enlightening, McAfee asked some outstanding questions, as he often does, while Raffensperger pulled back the curtain on a lot of things listeners and customers of the book were wanting to know. The partnership appears to be greatly beneficial for all parties involved, and hopefully the positive reception to the McAfee interview will lead to more transparency and open dialogue from sports book executives to their consumers.

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