With thriving local teams, Milwaukee certainly has an appetite for sports radio content and the audience is helped by having three stations to choose from. The competition during the fall ratings book once again featured a tight race between 97.3 The Game, 94.5 ESPN, and 1250 The Fan.
For the full week, (M-SU 6a-Mid) ESPN Milwaukee and 97.3 The Game enjoyed gains during the fall ratings book, each earning a 1.8 share in their target demo, men 25-54. Milwaukee’s third sports radio station 1250 The Fan earned a 1.1 share during the fall quarter. The Fan equaled their summer book despite dropping its FM signal 105.7 FM in favor of 1250 AM.
In morning drive, The Game’s Steve Czaban delivered the market’s highest rated in-format show, finishing 8th with a 3.4 share from 6 – 9a, which was down from a 3.8 in the summer book. The Fan’s morning show featuring Bart Winkler finished 14th with a 2.0 share, up a tick from the summer book.
ESPN Milwaukee delivered a significant increase during the fall book with a 2.8 share, which more than doubled its summer performance. From 6 – 9a, ESPN Milwaukee syndicates Keyshawn, JWill and Zubin for the first hour followed by Gabe Neitzel, Mark Chmura and Jen Lada for a local show from 7 – 9a. It was ESPN Milwaukee’s first full book featuring that combination of shows in morning drive.
From 9a – noon, The Game again topped its local sports radio competition. Their late morning trio featuring John Kuhn, Tim Scott and Brian Butch finished 14th with a 1.8 share. ESPN Milwaukee and The Fan were both 17th finishing the book just under a one share. Jason Wilde and Mark Tauscher fill the block for ESPN Milwaukee, while The Fan aired the final hour of its morning program followed by the first two hours of its midday show with Bill Michaels.
From noon – 3p, The Game was again on top, airing The Crossover with Ted Davis which garnered a 1.8 share. The Fan was 17th with a 1.3 share in the same block, featuring Bill Michaels from noon – 2p and the first hour of The Big Show. ESPN Milwaukee was three spots back and below a one share airing The Dan Le Batard Show with Stugotz and the first hour of Homer and Tony Smith. The Fan and ESPN Milwaukee both made changes for the winter book, with Le Batard leaving The Worldwide Leader and Michaels exiting The Fan.
From 3 – 6p, ESPN Milwaukee topped its in-market sports radio competition with a 2.8 share, airing the second hour of Homer & Tony, followed by Greg Scalzo and Ben Brust. The station built on their 2.4 share from the summer book. 97.3 The Game did a 1.8 share with Drew Olson and Kevin Brandt in afternoon drive. The Fan’s Wendy’s Big Show finished third among Milwaukee’s sports stations from 3 – 6p, with a 1.3 share, equaling their summer quarter.
Following the departure of Bill Michaels earlier this month, The Fan moved The Big Show with Steve “Sparky” Fifer, Gary Ellerson, and LeRoy Butler to middays. Afternoon drive on The Fan now features the returning Ramie Makhlouf partnered with Tim Allen from 2 – 6p.
Good Karma’s News/Talk station WTMJ serves as the rightsholder for the Bucks, Brewers and Packers. As a sister station of WTMJ, ESPN Milwaukee is provided better access to Wisconsin’s pro teams than their local sports radio competition.
Parker Hillis Named Brand Manager of Sports Radio 610
Goodbye snow and hello heat! Parker Hillis is headed to Houston. Audacy has announced that he will be the new brand manager for Sports Radio 610.
“Parker is a rising star,” Sarah Frazier, Senior Vice President and Market Manager of Audacy in Houston, said in a press release. “He has impressed us since day one with his innovative ideas, focus on talent coaching and work ethic. We’re thrilled to have him join our Audacy team.”
Hillis comes to the market from Denver. He has spent the last three years with Bonneville’s 104.3 The Fan. He started as the station’s executive producer before rising to APD earlier this year.
In announcing his exit from The Fan on his Facebook page, Hillis thanked Fan PD Raj Sharan for preparing him for this opportunity.
“His leadership and guidance set the stage for me to continue to grow and develop in this industry, one that I absolutely love,” Hillis wrote. “This is a special place, one that I am honored to have been a part of and so sad to leave.”
Sports Radio 610 began the process to find a new brand manager in February when Armen Williams announced he was leaving the role. Williams also came to Houston from Denver. He started his own business outside the radio industry.
“I’m excited to join the Sports Radio 610 team in Houston,” said Hillis. “The opportunity to direct and grow an already incredible Audacy brand is truly an honor.”
Schopp & Bulldog: NFL Has To Figure Out Pro Bowl Alternative That Draws Same Audience
“The game just could not be less interesting.”
After years of criticism and declining television ratings, NFL Commissioner Roger Goodell publicly stated this week that the Pro Bowl, as it is currently contested, is no longer a viable option for the league and that there would be discussions at the league meetings to find another way to showcase the league’s best players.
Yesterday afternoon, Schopp and Bulldog on WGR in Buffalo discussed the growing possibility of the game being discontinued, and how the NFL could improve on the ratings it generates with new programming.
“The same number of people [who] watched some recent… game 7 between Milwaukee and Boston… had the same audience as the Pro Bowl had last year,” said co-host Chris “The Bulldog” Parker. “….Enough people watch it to make it worth their while; it’s good business. They’ll put something in that place even though the game is a joke.”
One of the potential outcomes of abolishing the Pro Bowl would be replacing it with a skills showdown akin to what the league held last year prior to the game in Las Vegas. Some of the competitions held within this event centered around pass precision, highlight catches and a non-traditional football competition: Dodgeball. Alternatively, the league could revisit the events it held in 2021 due to the cancellation of the Pro Bowl because of the COVID-19 pandemic, which included a virtual Madden showdown and highlight battle, appealing to football fans in the digital age.
Stefon Diggs and Dion Dawkins of the Buffalo Bills were selected to the AFC Pro Bowl roster this past season, and while it is a distinct honor, some fans would rather see the game transformed or ceased entirely – largely because of the risks associated with exhibition games.
In 1999, the NFL held a rookie flag football game on a beach in Waikiki, Hawaii before the Pro Bowl in which New England Patriots running back Robert Edwards severely dislocated his knee while trying to catch a pass. He nearly had to have his leg amputated in the hospital, being told that there was a possibility he may never walk again. Upon returning to the league four seasons later with the Miami Dolphins, Edwards was able to play in 12 games, but then lost his roster spot at the end of the season, marking the end of his NFL career.
“You might not want to get too crazy with this stuff, but there’d have to be some actual contests to have it be worth doing at all,” expressed show co-host Mike Schopp. “Do you not have a game? I don’t know.”
The future of the Sunday before the Super Bowl is very much in the air, yet Goodell has hardly been reticent in expressing that there needs to be a change made in the league to better feature and promote the game’s top players. In fact, he’s been saying it since his first days as league commissioner in 2006, evincing a type of sympathy for the players participating in the contest, despite it generating reasonable television ratings and advertising revenue.
“Maybe the time has come for them to really figure out a better idea, and maybe that’s what’s notable [about] Goodell restating that he’s got a problem with it,” said Parker. “If there’s some sort of momentum about a conversation [on] creating a very different event that could still draw your 6.7 million eyeballs, maybe they’ll figure out a way to do something other than the game, because the game just could not be less interesting.”
Iowa Adds WCKG As Chicago Radio Affiliate
“The Hawkeyes open their season at home on September 3 against FCS power South Dakota State.”
Iowa City, home of the University of Iowa, sits just over three and a half hours from Chicago. It makes sense to assume plenty of alumni move to the Windy City after school and that other Iowa fans live in the metro area as well. That is why the Hawkeyes have struck a deal with WCKG to become their radio affiliate in Chicago.
The station, which is heard on 1530 AM, will air the entire season of Iowa football.
“Iowa Football’s storied history, continued success, and loyal fan base and alumni network throughout Chicagoland made this move a no-brainer for WCKG,” WCKG Sports Director Jon Zaghloul said in a press release. “I’m excited to bring the Hawkeyes to Chicago, and can’t wait to start airing games this Fall. It’s a huge acquisition for our brand, and, more importantly, our devoted listeners.”
The Hawkeyes open their season at home on September 3 against FCS power South Dakota State. Gary Dolphin has called all of the school’s sports on radio since 1996. Ed Podolak is his partner in the booth during football season.