Sports Radio News
Tight Fall Ratings Race In Milwaukee
With thriving local teams, Milwaukee certainly has an appetite for sports radio content and the audience is helped by having three stations to choose from. The competition during the fall ratings book once again featured a tight race between 97.3 The Game, 94.5 ESPN, and 1250 The Fan.
For the full week, (M-SU 6a-Mid) ESPN Milwaukee and 97.3 The Game enjoyed gains during the fall ratings book, each earning a 1.8 share in their target demo, men 25-54. Milwaukee’s third sports radio station 1250 The Fan earned a 1.1 share during the fall quarter. The Fan equaled their summer book despite dropping its FM signal 105.7 FM in favor of 1250 AM.
In morning drive, The Game’s Steve Czaban delivered the market’s highest rated in-format show, finishing 8th with a 3.4 share from 6 – 9a, which was down from a 3.8 in the summer book. The Fan’s morning show featuring Bart Winkler finished 14th with a 2.0 share, up a tick from the summer book.
ESPN Milwaukee delivered a significant increase during the fall book with a 2.8 share, which more than doubled its summer performance. From 6 – 9a, ESPN Milwaukee syndicates Keyshawn, JWill and Zubin for the first hour followed by Gabe Neitzel, Mark Chmura and Jen Lada for a local show from 7 – 9a. It was ESPN Milwaukee’s first full book featuring that combination of shows in morning drive.
From 9a – noon, The Game again topped its local sports radio competition. Their late morning trio featuring John Kuhn, Tim Scott and Brian Butch finished 14th with a 1.8 share. ESPN Milwaukee and The Fan were both 17th finishing the book just under a one share. Jason Wilde and Mark Tauscher fill the block for ESPN Milwaukee, while The Fan aired the final hour of its morning program followed by the first two hours of its midday show with Bill Michaels.
From noon – 3p, The Game was again on top, airing The Crossover with Ted Davis which garnered a 1.8 share. The Fan was 17th with a 1.3 share in the same block, featuring Bill Michaels from noon – 2p and the first hour of The Big Show. ESPN Milwaukee was three spots back and below a one share airing The Dan Le Batard Show with Stugotz and the first hour of Homer and Tony Smith. The Fan and ESPN Milwaukee both made changes for the winter book, with Le Batard leaving The Worldwide Leader and Michaels exiting The Fan.
From 3 – 6p, ESPN Milwaukee topped its in-market sports radio competition with a 2.8 share, airing the second hour of Homer & Tony, followed by Greg Scalzo and Ben Brust. The station built on their 2.4 share from the summer book. 97.3 The Game did a 1.8 share with Drew Olson and Kevin Brandt in afternoon drive. The Fan’s Wendy’s Big Show finished third among Milwaukee’s sports stations from 3 – 6p, with a 1.3 share, equaling their summer quarter.
Following the departure of Bill Michaels earlier this month, The Fan moved The Big Show with Steve “Sparky” Fifer, Gary Ellerson, and LeRoy Butler to middays. Afternoon drive on The Fan now features the returning Ramie Makhlouf partnered with Tim Allen from 2 – 6p.
Good Karma’s News/Talk station WTMJ serves as the rightsholder for the Bucks, Brewers and Packers. As a sister station of WTMJ, ESPN Milwaukee is provided better access to Wisconsin’s pro teams than their local sports radio competition.
Sports Radio News
Chris Russo: Immediacy of News Has Hurt Sports Radio
“I mean, if something happens tonight at 7:00 that’s huge, by the time I get out of here 3:00 tomorrow afternoon, people may you might want to hear my take on it.”
Sports radio has changed since the heyday of Mike & the Mad Dog. It was something Chris Russo reflected on this week during an appearance on the Sports Illustrated Media Podcast.
Host Jimmy Traina, who grew up listening to Russo and Mike Francesa on WFAN in New York, said that he does not hear as much sports as he used to on sports radio. On Mike & The Mad Dog, talk about subjects outside of sports was a rare treat. Now, those subjects are part of every show every day.
Russo says he has noticed the same thing. Some of that is about the crowded market place for sports talk and athlete and team-owned media limiting opportunities to land headlining guests. Chris Russo says there is another reality that should be acknowledged with sports radio.
“I think a little something to do with it is there may be less, quote unquote, big time sports guys who are big fans doing the shows,” he said. “You’ll remember, I’m a big fan. Mike was a big fan. You’re a big fan. A lot of guys hosting shows across America right now, they like sports, but they don’t live it like some of us do.”
Traina noted that another factor is the changing pace of information. In the 90s, New Yorkers relied on Mike & the Mad Dog for the full story of the previous night’s game or details that had developed on a bigger story. Now, everyone has the internet at their finger tips and on their phones.
“I think the immediacy has hurt the guy doing a regular show,” Russio agreed. “I mean, if something happens tonight at 7:00 that’s huge, by the time I get out of here 3:00 tomorrow afternoon, people may you might want to hear my take on it. I’ll give them a take, but I’m not going to get 4 hours out of it.”
Takes have always been the lifeblood of sports radio. Russo said in an age where everyone has the basic information and fewer people live and breathe sports, radio was bound to change.
“They’re more guy talk. So they bounce around and they do culture as much as they do sports. They do Brady and his ex-wife, instead of talking about Brady and what he did against Green Bay.”
Another side effect of so much access to information is that even the most unique sports take doesn’t always stand out. Chris Russo noted that the only thing a radio show has that is truly unique now is the hosts themselves.
Listeners form a bond with the host and want to hear more about his or her life. He learned that last week when he posted a picture of his son Tim signing a contract to be an assistant basketball coach at the University of Northern Arizona.
“A lot of guys out there who listen on our radio show feel part of a unit. They feel part of a group. They feel part of the channel. They feel part of the crew,” he said. “So as a result, where are they going to get information about Timmy, getting a Northern Arizona job? I’m only one.”
Sports Radio News
Mike Mulligan: Jeff Van Gundy is Terrible & ‘That Broadcast is Bad’
“Unfortunately, my mind turned off when it was his voice.”
Mike Mulligan dislikes everything about Jeff Van Gundy. At the end of Thursday’s edition of Mully & Haugh, the 670 The Score morning man reacted with disgust to audio of the ABC analyst suggesting that an assist should be awarded to a player that passes to a teammate that is fouled if the teammate hits his free throws.
Dan Bernstein, who was in studio for the crossover segment, asked Mully if he really hates the suggestion or does he just hate that it is coming from Van Gundy.
“Unfortunately, my mind turned off when it was his voice,” Mully responded. “So, I don’t even know what we’re talking about.”
Others in the studio suggested that the disdain stems from the fact that Jeff Van Gundy was the coach of the Knicks, a team Mully hates. He disagreed.
“I think he’s terrible, and I think that broadcast is bad,” he said.
Bernstein noted that he is a huge fan of Stan Van Gundy’s work for TNT. He asked Mike Mulligan if his hate covers all of the Van Gundys or did it just apply to Jeff.
“Stan seems like a decent guy,” Mulligan answered. “I don’t adore his brother, but I do like his brother.”
Sports Radio News
Adam Silver: Networks Will Always Focus on Most Popular Players & Teams
“In fairness to them, the ‘Joker’ hasn’t been in the Finals before.”
The first two games of the NBA Finals between the Miami Heat and Denver Nuggets have attracted a larger than anticipated audience. NBA Commissioner Adam Silver shared with Dan Patrick that he has attended the first three NBA Finals games, and the atmosphere inside both arenas has been electrifying. The same seems to be true from the media angle with comparable ratings to last year’s matchup featuring the Boston Celtics and Golden State Warriors, a pleasantly surprising outcome marking sustainability and viability the league has worked to strengthen over the last decade.
“Probably after last night, we’re going to be up a little bit, which says a lot about the league that you have two midsize markets,” Silver said. “A popular team in Miami, and a Nuggets team that has never been in the Finals, and the fans are responding.”
Silver became the commissioner of the league in 2014, and since then has been a part of the league expanding its digital footprint. The NBA national media rights deal with The Walt Disney Company and Warner Bros. Discovery expires at the conclusion of the 2024-25 season, and speculation has already begun as to which entities will bid to present league games.
Patrick asked Silver how the Association can do a better job in utilizing its national media rights to market superstar players in smaller markets. Prior to the NBA Finals, Nikola Jokić was a two-time recipient of the Most Valuable Player award and a five-time NBA All-Star, but was only ninth in social media views. Over the last 30 days, Jokić has skyrocketed to No. 1 on the list, drawing more than 300 million video views across the NBA’s social media platforms.
“We have some influence,” replied Silver. “It’s interesting. To the networks, they do focus on the teams and players that they think are going to be most popular. In fairness to them, the ‘Joker’ hasn’t been in the Finals before.”
On Wednesday, ESPN analyst Jeff Van Gundy appeared on The Dan Patrick Show and reiterated ideas he has previously stated about modernizing basketball. Some of these ideas included doing away with halftime, offensive goaltending and changing the rules on free throws. Silver heard these remarks before appearing with Patrick on Thursday, and responded to the inquiry with intrigue regarding halftime.
“When we’ve looked to shorten it a bit – because I think you know we changed the format of the last two minutes a couple of years ago to speed the game along – and I think we forget sometimes that the guys really do need the break,” Silver said. “Put aside the programming at halftime; the commercials… maybe you could shorten it slightly. But I think it is meaningful to the players in addition to the coaching that goes on at halftime, [plus] the opportunity to get a breather.”
Silver also commented on the recent merger between the PGA Tour, DP World Tour and LIV Golf, which has come under scrutiny because of human rights violations in Saudi Arabia. The Saudi Arabian Public Investment Fund (PIF) owns a majority stake in LIV Golf, and has made lucrative offers to external golfers in an attempt to lure them to the entity. Phil Mickelson and Dustin Johnson, along with several other golfers, took the money, and PGA Tour commissioner Jay Monahan is coming off as hypocritical after making remarks about how the deal comes off to families of survivors of the September 11 attacks. Silver divulged how the fund has not tried to make an offer for an NBA team; yet even so, the league only permits individuals to buy teams at the moment.
“When the Saudis invest in sports, it gets outsized attention,” Silver said. “I don’t want to complain about that because we want to get outsized attention. On the other hand, somebody could go down the list – they are investors in some of our largest American corporations. Some of the most well-known brands have investments from them…. With a sport like basketball, our Finals are distributed virtually everywhere in the world where the sport is played. It’s an opportunity to bring people together.”