Tue. Apr 20th, 2021

NBA Ratings Up In 2021, But Not As Much As League Claims

“The association shuffled the normal scheduling format in lieu of a later start to the season due to the coronavirus pandemic.”

The NBA Christmas Day slate. A handful of appealing national matchups. The 13-hour Martin Luther King Jr Day marathon of the world’s best basketball players. Reports indicate that viewership is up 34 percent. Not so fast.

Andrew Marchand from the New York Post reports that these numbers are erroneous. The association shuffled the normal scheduling format in lieu of a later start to the season due to the coronavirus pandemic. 

He calculated when you exclude the Christmas Day lineup because it was counted in this calendar year then the real number is only an 8 percent increase.

There is a slew of reasons that coincide with the lack of viewership that professional sports leagues have had to endure. Some include the vast amount of game postponements due to COVID-19 testing, raising awareness of social injustice, and the absent attendance of fans in the stands.

The NBA should benefit from more eyeballs on television screens as winter drags on into early spring. The NFL season is coming to an end, hockey has just recently started and spring training for MLB teams won’t take place until March.

Television networks shouldn’t fret.

5 thoughts on “NBA Ratings Up In 2021, But Not As Much As League Claims

  1. The ONLY nba news we’re interested in, is when the terror supporting league folds up for good. Can’t happen soon enough.

  2. NBA is horrible …. take the politics out of sports … Lebron is not as smart as he thinks … he should quit playing on the race factor and start telling people their self worth is more than anyone thinks …. many great black people to use as an example

  3. The reality is that NBA ratings are in the toilet and the league is panicking. Go Woke Go Broke is the operative term here. People want to watch a basketball game, they don’t want to watch a BLM political rally conducted by multimillionaire players that are somehow oppressed and marginalized. There are other ways to waste your time than to watch a basketball game/BLM rally, believe me, thousands of ways. People are waking up to this fast, this league might be out of business within 10 years at this pace.

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