The NBA Christmas Day slate. A handful of appealing national matchups. The 13-hour Martin Luther King Jr Day marathon of the world’s best basketball players. Reports indicate that viewership is up 34 percent. Not so fast.
Andrew Marchand from the New York Post reports that these numbers are erroneous. The association shuffled the normal scheduling format in lieu of a later start to the season due to the coronavirus pandemic.
He calculated when you exclude the Christmas Day lineup because it was counted in this calendar year then the real number is only an 8 percent increase.
There is a slew of reasons that coincide with the lack of viewership that professional sports leagues have had to endure. Some include the vast amount of game postponements due to COVID-19 testing, raising awareness of social injustice, and the absent attendance of fans in the stands.
The NBA should benefit from more eyeballs on television screens as winter drags on into early spring. The NFL season is coming to an end, hockey has just recently started and spring training for MLB teams won’t take place until March.
Television networks shouldn’t fret.