After parting ways with ESPN earlier this year, Dan Le Batard and former ESPN executive John Skipper announced a new media venture, Meadowlark Media.
According to Awful Announcing, Skipper said on a recent episode of South Beach Sessions that audiences will not have sign up for or download content from the Meadowlark platform. Their plan instead is to sell the content they create to other networks and third parties, making them more of a content supplier, per the report.
“What we want to do is to sell them to third parties,” said Skipper on South Beach Sessions. “In doing so, and in creating a pipeline of those projects, executing them, selling them, we want to become known as the supplier of choice. The standard-bearer for what it means to create sports content.”
Michael McCarthy and Front Office Sports reported that Le Batard and Skipper are seeking $10-$15 million in initial financing, which they hope will come from multiple investors rather than just one person. This will likely allow them to have creative freedom to do what they want instead of answering to a specific money person, according to FOS.
As the Executive Chairman of DAZN, Skipper expects Meadowlark to remain its own entity separate from DAZN. However, McCarthy notes it’s possible that DAZN could end up being one of those investors.
The report also notes, “There is also some expected revenue to be generated from a pending deal for Le Batard’s radio show and podcast, which are now separate from ESPN. Companies such as Spotify, iHeartRadio, and SiriusXM are all expected to be in the mix. amongst others.”