Fri. Feb 26th, 2021

WWE Headed To Peacock In $1 Billion Deal

“This continues the trend of NBC using sports as a point of differentiation for Peacock amongst its streaming competition.”

The WWE Network will soon be a thing of the past in the US. The professional wrestling juggernaut has struck a billion dollar deal with Comcast to make Peacock the exclusive streaming home of WWE content.

WWE Network will become a channel within Peacock on March 17. The company will shut down its proprietary platform that day. Fans will have access to 24/7 programming. That will include the WWE Network archives, original series, and access to all of the WWE’s pay-per-view events. It will be free for Peacock Premium and Peacock Premium Plus subscribers.

This continues the trend of NBC using sports as a point of differentiation for Peacock amongst its streaming competition. The OTT platform already has rights to English Premier League Soccer and a whole day’s worth of streaming shows. The addition of WWE and the previously announced shut down of NBCSN will take the streaming platform’s live sports content to a whole new level.

No one should be surprised that such a deal was made between the two sides. WWE and NBC Universal have a had a relationship for 30 years, dating back to Monday Night Raw’s premier on the USA Network.

“We are thrilled to further the long-standing and trusted partnership WWE has with NBCUniversal,” WWE president and chief revenue officer Nick Khan said in a press release. “Peacock is an innovative platform that will enable us to showcase our most significant events, including WrestleMania, and provide the extraordinary entertainment our fans have come to expect with the combination of premium WWE content, live sports, news, films, and television programs.”

The WWE Network launched in 2014. It is available in over 180 countries. It will remain a standalone service outside of the United States.

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