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NFL Won Battle, But America Still Fighting A Long War

If reaching Super Bowl LV on schedule is borderline miraculous, the NFL is still a one-percenter anomaly in a sports industry — and a country — that sees no definitive end to the coronavirus pandemic.

Jay Mariotti

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The new scariest-word-in-the-vocabulary is “variants.” They’ve arrived in America from far-flung coronavirus capitals, such as South Africa and Brazil, and they are mutating with enough infectious potency to weaken the efficacy of vaccines that are supposed to save us. “A wakeup call,” said Dr. Anthony Fauci, who really hasn’t been wrong yet.

Coronavirus variant: What mask is best to protect yourself from COVID-19  variant? - al.com

Except you won’t hear “variants” uttered much this week in Tampa, where the NFL is throwing itself a COVID-19 victory party of sorts. Roger Goodell and the owners are ready to turn Super Bowl Sunday into a patriotic celebration of perseverance, having demonstrated how to survive a pandemic-pocked season without cancelling even one game. I can hear Jim Nantz now, gushing about the triumph of our inherent spirit and the light at the end of our dark national tunnel. Certainly, in the short term, the league should be proud of its six-month effort — which seems too good and clean to be true — while trumpeting its success in a scientific paper published by the Centers for Disease Control.

“We hope that our experience will have benefits for public health generally, and we’re pleased that the CDC was willing to engage with us on that topic,” league executive Jeff Miller said.

“We were able to show that you can play a team sport while minimizing risk to the participants,” said Dr. Allen Sills, the NFL’s chief medical officer.

The problem with all this backslapping, of course, is that it creates a false and premature narrative: an almighty sports league showing Americans how to navigate the virus landmines. In truth, the only light created was within the NFL itself. When the 32 franchises alone are worth a collective $100 billion, it isn’t too difficult to invest $100 million in the 955,000-plus daily tests that kept the schedule as coronavirus-free as possible. Confronting COVID-19 is more easily accomplished when the wealthy and privileged are driving the tanks. So let’s not shoot off fireworks and turn this into the 2021 version of a previous Americana spectacle in the same Florida city, 30 years ago, when Whitney Houston made us cry during the Persian Gulf War with the greatest national anthem of all.

Our war against the pandemic is not ending. It is just getting started.

“The road to herd immunity from the coronavirus suddenly looks longer,” the Washington Post wrote Sunday. “The emergence of more transmissible, potentially vaccine-evading variants threatens to extend the global health disaster and make 2021 feel too much like 2020. A complicated mix of good news and bad news makes any forecast for the coming months fuzzy. But scientists have one clear and sobering message: The pandemic is a long way from over.”

In that context, the NFL’s ability to reach the Super Bowl is merely a one-percenter conquest. A fraternity of owners didn’t reap their usual revenues — about $12 billion, down from last season’s $15.2 billion — but did maintain heady momentum veering into broadcast-rights negotiations that will bring staggering increases from four network partners and a streamer such as Amazon. They also can brag at their country clubs about staring down COVID-19 and winning … until next season, when the same logistical problems await if vaccines aren’t rolled out more quickly and efficiently.

And to think the sports kingdom assumed 2021 would be so much better and simpler. The calendar flipped to January, ending our annus horribilis. A presidential transition took place, an elderly man replacing a loon. George Clooney even emerged to say “we’re gonna be OK,” and, gee, we can’t thank him enough for that. So, by logical extension, we’d soon be shedding masks, attending games, launching saliva globules without shame and renewing our collective lifelong vow with sports.

George Clooney: Keep Fighting For Kentucky and Other Red States | Vanity  Fair

Right?

RIGHT???

Not to throw a stinkbomb on the resumption fairy tale, but as we scan the global landscape, even Sports Pollyannas are wearing Chicken Little suits. The Tokyo Olympics might be shut down and leave an eight-year gap between Rio de Janeiro and Paris. Super Bowl LV will have 48,000 empty seats swallowing 22,000 scattered fans, none allowed on the Raymond James Stadium pirate ship. The wife of the infected Russian hockey superstar, Alex Ovechkin, thinks she’s an epidemiologist and suspects a U.S. conspiracy. Basketball and hockey games are postponed by the hour, rosters decimated beyond recognition. The NBA is attempting to curb outbreaks by banning post-game hugs, even after 20-some players and three game officials spend the previous two hours sweating and breathing on each other.

Meet the new sports. Same as the old sports.

Nothing has changed, nor will it anytime soon. COVID-19 is still the house bully, or the devil, and the longer it’s allowed to rage with deadly force in 2021, the more the virus weakens an industry mechanism that can’t afford another year with few or no fans in the buildings. We’ll continue to consume pandemic sports via television and streaming, as we generally have done the past 11 months, and we’ll watch games inside massive makeshift studios until enough Americans are vaccinated to resume sociable live experiences. But what that target date is … the health experts keep pushing it back, like LeBron James’ hairline, to the point he could be as bald as Michael Jordan before the first capacity crowd is allowed inside a stadium or arena.

Months? Next year? The year after? When?

What was presumed to be a blip, and then a phase, is now the grudgingly accepted new way of sporting life. The fans have adjusted, finding the NFL conference title games in ample numbers and other leagues sporadically because, hey, what else is there to do but watch TV? Broadcast networks keep pretending the virus doesn’t exist in a hocus-pocus game with viewers. Advertisers are feeling enough buzz to keep supporting the programming inventory, to the point we’re sick of Jake from State Farm and Lily at the AT&T Store. It’s easier now making legal bets than clipping toe nails, as simple as a phone call in many states. Media sites continue to cover it all, though never more awkwardly, as if life-and-death-occupied human beings want to waste time psychoanalyzing Kyrie Irving or arguing where Deshaun Watson should play next.

Yet sometime not far off, a breaking point is coming. Because, at its core, sports is a cluster of multi-billion-dollar corporations dependent on all revenue streams to support high-priced labor. And if COVID-19 outbreaks continue to sabotage schedules deep into the new year, the industry will start to crack, and then crash. The pipedream of herd immunity, essential to the full-throttle resumption of sports, is further endangered by the onrush of these aggressive variants. And any hope of an expedited vaccine rollout this winter — Operation Warp Speed, the Trump administration called it — is more comparable to a cement-mixer crawl. Meaning, the NBA and NHL potentially could lose billions. And Major League Baseball, careening toward an inevitable labor impasse, already is locked in early strife between owners who want to delay the season and players who do not.

Sports has no one to blame for the prolonged misery but, of course, sports. In the insistent rush to mush through COVID and complete haphazard seasons, the leagues have sent a reckless message to the masses. When games are played and create a sense of perverse normalcy, some unenlightened people watch and think, “Hey, I don’t have to wear a mask if they aren’t wearing masks playing basketball.” Thus, despite 450,000 U.S. deaths and collapsing hospital systems, millions of Americans have spread the virus with sports as a contributing enabler — if not a superspreader itself. Has the NFL even thought about infection possibilities Sunday, with 25 percent of respondents to a USA Today poll indicating they’ll attend gatherings to watch the Buccaneers play host — I’ve waited forever to write that — to the Chiefs? In Los Angeles, the virus epicenter where outdoor dining finally has resumed, a county order mandates that “televisions or other screens that broadcast programming must remain off until further notice” on outdoor restaurant patios.

Shouldn’t that be a national mandate? “It will be tragic if the Super Bowl becomes a superspreader of coronavirus,” said Barbara Ferrer, the L.A. County public health director. “Don’t organize a party at home. Don’t go to a Super Bowl party.”

It’s a vicious cycle, hurdling headlong toward March 11, the anniversary of Rudy Gobert Night in America. Did you honestly believe, after the Utah Jazz center recorded the first positive test in U.S. professional sports, that we’d still be swirling in the COVID storm a year later? You would if you were watching the Jazz the other night, when Gobert went to the bench, removed his mask and started talking to teammates. If he hasn’t learned, will anyone? All you need to know is that Tom Brady, again the star of Super Bowl week at the incomprehensible age of 43 years and six months, was petrified when both his parents contracted the virus in September. They’ve recovered and will be in Raymond James Stadium to watch their legendary son try to win his seventh league championship.

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“They’re doing great, so I think that’s the best part about all of it — they came through it,” Brady said. “There are a lot of things that happen in your life. Like all of us, as you get older, there’s more that you take on. I still obviously love going out there and competing. But on the other side of that, there’s a lot of family things that are very important to me. Certainly, the health of my parents is very important. I’ll be very excited to know my parents will be in the stands for the game on Sunday.”

With most of the country still homebound, hoping that COVID-19 cases and hospitalizations decline as vaccinations accelerate, Brady’s matchup against Patrick Mahomes — literally for the ages, and for once not a cliche — should attract more than 100 million viewers. The common fan doesn’t care that celebrity parties aren’t happening in Tampa, or that “Opening Night” actually featured daytime Zoom interviews with only nine players per team instead of the usual free-for-all involving hundreds of media. All America wants is some semblance of normalcy, and while this Super Bowl experience will be much more isolated than convivial, pro football has exhibited staying power while other sports have struggled with inconsistent viewership.

The NBA is in an ugly place, cutting and pasting, trying to save a season and avoid financial doom. If the Disney Bubble was magical, the real world is maniacal. The only games worth watching involve top contenders — Lakers, Clippers, 76ers, Bucks — and, I suppose, the follies of a Nets experiment that features three of basketball’s supreme talents but also a spectacular lack of defense and consistency. With teams such as the Heat and Wizards leveled by outbreaks, the league faces a competitive imbalance problem that could lead to a hollow ending — and an 2020-21 asterisk.

The NHL, playing indoors in the virus-conducive chill, already has postponed a slew of games after commissioner Gary Bettman said the league will lose billions playing a truncated season. “Let me make something really clear: We’re coming back to play this season because we think it’s important for the game, because our fans and our players want us to, and it may give people — particularly in isolation, or where there are curfews — a sense of normalcy and something to do,” Bettman said. “It would be cheaper for us to shut the doors and not play. We’re going to lose more money, at the club level and the league level, by playing than by not playing.”

As for whatever they’re doing Down Under, I was stunned to see 4,000 maskless fans in Adelaide — a city said to be COVID-free — watching Rafael Nadal, Serena Williams and others play a pre-Australian Open exhibition. The gathering came just hours after a controversial 14-day quarantine, required of all players participating in the season’s first Grand Slam tournament — which is allowing up to 30,000 fans per day at Melbourne Park. The Aussies think they’ve conquered the virus. As we know in America, the minute you think you’ve won, you’re about to lose.

And the Olympics? Can you say sayonara? We know trouble looms because NBCUniversal is issuing hopeful statements — “I believe there will be an Olympics,” said CEO Brian Roberts of parent Comcast — as the Japanese government and residents openly resist the Summer Games with or without spectators. Tokyo was supposed to represent the symbolic restart of sport as we’ve known it. Instead, it could be a casualty of massive proportions.

Only the NFL has shown relative immunity, keeping a date with a Super Bowl once thought impossible. This is the team sport utilizing the largest swath of athletes, with the closest proximity to each other on a line of scrimmage, but the trick was being outdoors and not on university campuses, as we saw during a chaotic college football season. NFL players and their families miraculously heeded Goodell’s midseason warnings to follow protocols. Are we absolutely sure the league didn’t procure the earliest vaccines and distribute them to everyone but the Cleveland Browns, who nonetheless played well and nearly upset the Chiefs?

We’ll be hearing plenty this week from Dr. Sills, who will tell us why the 32 NFL Bubbles were some of the safest places in the land. We’ll also be hearing from Dr. Goodell, citing his COVID-19 success story as another example of why the NFL is king.

Roger Goodell: 'The NFL stands with the Black community' | Pittsburgh  Post-Gazette

Honestly? I think everyone should just say a group prayer, play the damned game and be very, very, very thankful a catastrophe was avoided. Because no one is winning here except King COVID.

BSM Writers

The Chiefs & Eagles Have Super Bowl Game Plans, How About You?

“The Super Bowl is the biggest event in sports, no team would go in without a solid plan, your show shouldn’t either.”

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When it comes to preparation, I usually hold off. I’m a procrastinator’s procrastinator. It sounds better if I say; “I’m driven by deadlines,” but the truth is, I just generally put things off until they absolutely have to be checked off the list. If your goal as a producer is to have a great post-Super Bowl show, don’t be me, you best start working now.

There are many things that complicate booking guests for a Super Bowl reaction show. The obvious is that you have no idea who is winning the game. But, beyond that, you have no way of predicting what will be the biggest story coming out of the game. It could be anything from overtime to a blowout, halftime show debacle, officiating blunder, or even a surprise retirement announcement.

With that in mind, there are some strategies for targeting guests. With these, though, working ahead is paramount. Most anyone that is going to have enough insight to improve your show will be slammed in the hours following the end of the game.

Strategy 1: The Game Participant

This is a big risk, big reward strategy. It is also one that is only available to a select group of shows. If your show is nationally syndicated, in a very large market, or home market for one of the teams, you have a shot here. If not, the odds are not in your favor. The team’s media departments are as busy as anyone during a Super Bowl run. They aren’t likely to help a show they’ve never dealt with during that whirlwind of action.

I am reminded of a friend of mine who worked as the media relations director for a mid-major basketball team that sprung a huge round two upset and advanced to the Sweet 16. Needless to say, he was swamped overnight with interview requests for his coach. He told me every station led with “ESPN Radio” then mumbled the part about being in Puyallup, Washington. It never hurts to ask, but understand it is a long shot.

Strategy Two: Local Player Not In The Game

This can be a really solid idea for both previewing the Super Bowl and the Monday after the game. If you are in a local NFL market, or if a local college or high school star is in the NFL, consider him as an analyst. Who better knows what happens in an NFL game than an NFL player? Bonus points if he has been a Super Bowl participant in the past.

Don’t underestimate how many NFL players are thinking about life after football. One of the dozens of roles as NFL analyst at a major network is an excellent retirement plan. You don’t have to have a Hall of Fame jacket for those gigs, but you do need to be good on air. You might be surprised by how many players will agree to an interview with that in mind.

Strategy Three: The Trusted Analyst

Every network has all their biggest voices either In Phoenix or in the studio for the game. These are people that know the interview game and have plenty of experience. This strategy comes with some obvious hurdles; it turns out the networks paying the analysts to be on site keep them rather busy. While they might have been happy to join your show the Monday after Week Three, this is a different animal.

One other factor you should consider in this strategy is the fact that Sky Harbor airport will be one of the busiest in the world Monday morning. Many of the analysts will be scrambling home to start their off season as well. If your analyst is on the move, travel delays can wreck your whole plan.

Strategy Four: The Pop Culture Angle

Oftentimes the biggest talking point coming out of the game is one of the things happening outside the actual play on the field. If you watch Super Bowl Twitter, the biggest traffic moments are people joking about a slow starting Star Spangled Banner “hitting the over” or how bad the halftime show is. Regardless of the act, it has become the default position that the halftime show is awful, even when we all think they are pretty good. 50 Cent hanging upside down will forever be a meme.

Commercials are going to be a massive talking point after a game, especially if the game doesn’t quite deliver. Who is the voice that can talk to your audience about everything from Rihanna to a Taco Bell commercial? There is the inherent risk of alienating the “talk more sports” guy with this type of guest so, as you should with any guest, make certain they are entertaining.

The Super Bowl is the biggest event in sports, no team would go in without a solid plan, your show shouldn’t either. Communication between hosts and producers is critical. Have a plan, work ahead and be on the same page.

Most of all, try to enjoy the game – and take the Chiefs and the points.

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ESPN Burying ‘Outside the Lines’ Shows Little Regard for Respected Brand

Continuing to use the ‘OTL’ brand is likely a nod to the great work of Bob Ley, Ryan Smith, and Jeremy Schaap.

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With the end of college football season and the Super Bowl marking the conclusion of the NFL season, ESPN has air time to fill on Saturday and Sunday mornings for the next six months. In past years, that opened up a window for the network to bring back its prestige news magazine program, Outside the Lines.

However, late last week, Sports Business Journal‘s John Ourand reported that ESPN has decided not to bring back the standalone OTL show. The program most recently aired Saturday mornings during football’s offseason, typically from mid-February through August. That timeslot essentially buried a show that was once an important part of ESPN’s Sunday morning programming.

Outside the Lines provided substantive, in-depth sports features, interviews, and discussions on Sunday mornings, when viewers were conditioned to expect important dialogue and commentary with weekly public affairs programs and political talk shows like Meet the Press and Face the Nation.

Originally anchored by Bob Ley, OTL was a departure from the highlights, analysis, and quips that made up most of the network’s programming. This was ESPN doing journalism with a capital “J,” reporting and investigating longer-form stories on pertinent issues in sports, usually off the field, and examining trends that developed through a news cycle.

Eventually, the number of stories the OTL staff worked on — and presumably, the appetite for such content from ESPN viewers — necessitated expanding the show to a daily schedule airing in mid-afternoons. After Ley retired in 2019, Ryan Smith and Jeremy Schaap hosted the show and continued its deeper look into topical sports stories.

Producing for a daily schedule probably spread the show too thin, however. Finding important stories that warranted the stronger coverage promised by the OTL brand became difficult, forcing the show to include panel discussions that resembled the sort of debate programming seen throughout the day on ESPN. As a result, OTL content was whittled down and integrated into the noon edition of SportsCenter each day.

OTL also suffered amid the inherent conflict at ESPN from having a news-gathering, journalistic operation while entering partnerships with the sports leagues it was covering. Hard-hitting reports on domestic violence issues in the NFL, particularly in light of the Ray Rice assault scandal, and player safety concerns with the rise in traumatic brain injuries gave the network’s producers and reporters credibility. But such stories also rankled league officials and team owners who sought more positive promotion for their sport.

ESPN would surely balk at the idea that it throttled back on in-depth reporting and scrutinization. But the network’s relationship with the NFL is obviously better than it once was, best demonstrated by getting better match-ups on the Monday Night Football schedule, Wild Card playoff games, and Super Bowl telecasts for ESPN/ABC in 2027 and 2031. Meanwhile, Outside the Lines has been effectively buried among ESPN programming.

Yet ratings ultimately decide what stays on a broadcast schedule and what doesn’t. And OTL hasn’t drawn a good number of viewers in quite some time. Some of that is likely influenced by an early Saturday morning timeslot that drew an average audience of 303,000. But SportsCenter AM attracts 572,000 viewers in the same timeslot, so it’s apparent that fans want quicker, breezier content as they begin the weekend.

Outside the Lines simply may not stand apart in the current sports media landscape, either. Longer-form storytelling and reporting are often found in documentaries now, and we’re living in the golden age of sports nonfiction films. That includes ESPN’s own documentary brands E:60, 30 For 30, and ESPN Films. (E:60, in particular, seems to have replaced news magazine programming or special reports, which were once reserved for monthly specials early in OTL‘s life, at ESPN.)

Shuttering the Saturday OTL fortunately won’t result in anyone losing a job. According to SBJ‘s Ourand, some staffers will be reassigned to other studio programs. And others will continue to work on OTL-branded content that runs on SportsCenter throughout the day, not just at noon, under the “OTL on SC” banner. Additionally, OTL content will run on ESPN’s digital platforms such as the network’s YouTube channel. So the show will go on… sort of.

ESPN obviously values the OTL brand and realizes that it carries respect among fans and media. (The show also penetrated pop culture enough to warrant a parody on Saturday Night Live.) Otherwise, the network might shelve the title entirely. Yet perhaps that’s really a nod to the work of Ley, an ESPN institution, and Schaap, one of the network’s best reporters (with ties to sports media royalty in Dick Schaap).

That may be Outside the Lines‘ true legacy. Ley created a brand (continued by Smith and Schaap) taken seriously enough that viewers knew it meant bolder sports journalism unafraid to explore stories and questions that warranted such attention. The OTL name carries enough weight that ESPN can’t bear to get rid of it entirely, even if it doesn’t hold the place at the network that it once did.

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Chris Broussard Is No Longer Just A ‘Basketball Guy’

“There’s no doubt that gets attached to you and that can be good because you’re seen as an ‘expert’ in one sport which is great.”

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After embarking on a career in sports, Chris Broussard made a name for himself as a writer, specifically as it pertains to covering the NBA. Whether it was covering the Cleveland Cavaliers for the Akron Beacon Journal, covering the New York Knicks and New Jersey Nets for The New York Times, or doing television hits for ESPN, Broussard had always, whether it was justified or not, been pigeon-holed as a “basketball guy”.

That was the perception then, but today, the reality is different.

“There’s no doubt that gets attached to you and that can be good because you’re seen as an ‘expert’ in one sport which is great,” said Broussard, the co-host of First Things First on FS1 and the co-host of The Odd Couple on FOX Sports Radio. 

“But what was good for me was that at ESPN, I had done First Take with Skip Bayless a lot.  There were a few years where it was a rotation and I was in that rotation. That enabled me to at least do the other sports.” 

Broussard has certainly made a seamless transition from print to electronic media.

After joining The New York Times in 1998, Broussard started to get television exposure doing local hits and then appearances on the various ESPN platforms would soon follow. He joined ESPN full-time in 2004 as a writer for ESPN The Magazine, but that also included regular guest appearances and fill-in hosting opportunities on shows like First Take and the opportunity to be a co-host for NBA Countdown for the 2010-11 season.

With that gig came the opportunity to work with Michael Wilbon, Jon Barry, and his childhood hero Magic Johnson.

“I think that may be have been the pinnacle because Magic is Magic,” said Broussard. “He was my favorite player until Jordan came along and (with Wilbon and Barry), we just had great chemistry.”

After one season, Broussard and Barry were replaced by Bill Simmons and Jalen Rose. A few years later, Broussard would make the move that would bring him to the next chapter of his career.

In 2016, Broussard left what amounted to being just a reporters role at ESPN for a new opportunity at FS1 where he would also be an analyst as well as a regular panelist for shows like Undisputed, The Herd with Colin Cowherd, First Things First and Lock It In.  In 2018, he began co-hosting The Odd Couple radio show with Rob Parker on FOX Sports Radio.

And then in August of 2021, Broussard was named the full-time co-host of First Things First, something that almost had happened when the network first launched.

“When they asked me to come on as a full-time co-host, it was great and maybe a long time coming,” said Broussard. “I know when Jamie Horowitz first brought all the people over from ESPN to be on FS1 in 2016, he was considering doing a show where Nick Wright and I were the co-hosts.”

Broussard now co-hosts the show with Wright and Kevin Wildes.

“I thought that I really just fit right in with the chemistry and it’s just been a great trio,” said Broussard. 

Born in Baton Rouge, Broussard and his family also lived in Cincinnati, Indiana, Syracuse, Iowa, and Cleveland.  He was a star football and basketball player for Holy Name High School in Parma Heights, Ohio and went on to play basketball for Oberlin College, an NCAA Division III school in Ohio.

Believe it or not, his first love was not basketball.

“My favorite sport growing up was football,” said Broussard. “I played football through high school. I played basketball at Oberlin College but they recruited for me football and basketball. I even played baseball up until I was about 16 years old.” 

So much for being just a basketball guy, right?

After college, Broussard had a decision to make. He knew he wanted to be a sports reporter but wasn’t sure if it was going to be print or electronic media. When he was an intern at The Indianapolis Star, he spoke to people in the know about which direction to go.

“I was told that it’s just easier and there are more spots in print journalism than there are in television and radio,” said Broussard. “I chose print because I thought I had more opportunities.”

Broussard’s first taste of covering pro sports was in 1995 at the Akron Beacon Journal when he was a backup writer covering the Cleveland Indians who would go to the World Series for the first time since 1954. He shifted to covering the Cavaliers and then it was off to New York and a bit of culture shock for Broussard.

During his 2 ½ years covering the Cavaliers, Broussard typically wore a rugby shirt, jeans and sneakers at games. But he noticed that when the Knicks and Nets would come to Cleveland or when Broussard travelled to New York and New Jersey when the Cavaliers visited the Knicks and Nets, that the New York writers would typically wear suits and ties when covering the games.

So, when he interviewed for the job with The New York Times, Broussard had an important question for his future editor.

“I asked him when I was being interviewed for the job do they require that your writers dress up,” said Broussard. “He said no but they do generally in New York because they know television opportunities are there. So, when I started working at The New York Times, I started dressing up wearing a suit and tie or sportscoat and tie whenever I would cover games.  Ultimately that led to television.”

And the rest is history.

This coming week, Broussard will be busy co-hosting his shows from the Super Bowl in Arizona. It’s one thing to host a radio show or a television show from a studio but it’s really something special to do it from a live event, especially on the giant stage of the Super Bowl.

And this week, Broussard will be center stage in front of a lot of ears and eyeballs.

“It’s always great,” said Broussard. “FOX Sports Radio always has one of the biggest and best platforms on radio row. It’s always fun when you’re doing these live shows at the big events and you’ve got an audience, it really can kind of bring out the best in you. I’m excited about it both for TV and radio.”

Chris Broussard has certainly come a long way in his career in sports. 

From his days as an athlete in high school in college to getting his start as a write to a transformation into a radio and television personality, Broussard has worked hard to get to where he is today.

“I haven’t written a word since I went to Fox,” said Broussard. “I do feel fortunate that I’ve been able from morph from a writer into TV and radio. What you want to do in this business is stay relevant and you want an audience and a platform. There’s not that many people who get that opportunity to do it.”

He’s no longer just a “basketball guy”. He’s a “sports guy”.

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