Tue. Apr 20th, 2021

ABC’s Saturday NBA Ratings Show Growth

“A day before Super Bowl LV – NBA Saturday Primetime on ABC continues Feb. 6 as the Golden State Warriors take on the Dallas Mavericks.”

It wasn’t quite Bird-Magic magnitude, but Lebron’s Lakers taking on the fiery Celtics attracted a lot of eyeballs on Saturday.

Ben Cafardo of ESPN confirmed to Barrett Sports Media that the Los Angeles Lakers victory over the Boston Celtics on Saturday averaged 2.74 million viewers, peaking with 3.45 million viewers. The audience was up 16 percent compared to the 2019-20 NBA Saturday Primetime on ABC series average, according to Nielsen.

ABC was the most-watched television network on Saturday in primetime among all key demos, including P18-34, P18-49, P25-54, M18-34, M18-49, and P25-54.

A day before Super Bowl LV – NBA Saturday Primetime on ABC continues Feb. 6 as the Golden State Warriors take on the Dallas Mavericks.

The entertaining and insightful Mike Breen, Jeff Van Gundy, and Mark Jackson booth-trio along with reporter Rachel Nichols will be on duty for that game.

Enormous sports weekend ahead.

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