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Lisa Guerrero Had Suicidal Thoughts After Monday Night Football

Viewers and industry members built a narrative that Guerrero was just a cheerleader/model and wasn’t qualified for the sideline role despite her nearly decade-long work as a sportscaster.

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Lisa Guerrero spent one season as the sideline reporter for ABC’s Monday Night Football broadcasts. It was a year that led her down a dark path and resulted in clinical depression.

According to Andrew Marchand at The New York Post, Guerrero developed suicidal thoughts after being bullied and criticized for being a one-and-done MNF reporter.

A former LA Rams cheerleader, actress and model, Guerrero never wanted the job alongside Al Michaels and John Madden to begin with, according to The Post. Yet her agent, Ken Linder, and MNF executive producer at the time, Fred Gaudelli, talked her into taking the position upon the premise that it would not be an “X’s and O’s” sideline job.

Viewers and industry members built a narrative that Guerrero was just a cheerleader/model and wasn’t qualified for the sideline role despite her nearly decade-long work as a sportscaster.

Marchand reports that after a few mistakes on air, Guerrero began throwing up before games and lost eight pounds during the season. Her relationship with Gaudelli also became unhealthy.

“I was terrified,” Guerrero told The Post. “People at home probably looked at it as, ‘She’s scared of the job. She’s intimidated by Monday Night Football.’ I wasn’t afraid of the job. I was afraid of [Gaudelli]. I was afraid of him screaming at me after every game and during the game. I cried every game. It was awful.”

Marchand tells the story of one night, about a year after she was taken off MNF, while driving down the Pacific Coast Highway, Guerrero turned on sports radio to hear the hosts laughing as they read a Pittsburgh Post-Gazette column that trashed her name and called her MNF’s “biggest liability ever.”

“I considered killing myself,” Guerrero told The Post.

Thankfully she called her dad who helped her understand that there was life for her after MNF.

Guerrero took that advice to heart and worked her way into role at Inside Edition where she is currently an investigative reporter.

Examining her success in this role, The Post notes a 2012 report by Guerrero that led to a Nebraska man being tried and found guilty of intentional child abuse that led to a 2-year-old’s death. It also highlights her 2019 interview with preacher Kenneth Copeland about his wealth, which has more than six million views on YouTube.

Guerrero is in a vastly different place today than she was that night on the Pacific Northwest Highway.

“I wake up and pinch myself every day,” Guerrero told Marchand. “I can’t believe I get to chase bad guys every day for a living. I get to make a difference in people’s lives and I get to make change happen. I get to be a victim’s advocate.”

Sports TV News

NFL Considers Ending Pro Bowl Amidst Low Ratings

“Mark Maske of The Washington Post reports the future of the Pro Bowl was discussed on Tuesday during the owners’ meetings in Atlanta.”

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The NFL is obsessed with TV ratings. It isn’t a surprise that the league may not be willing to tolerate the Pro Bowl underperforming for much longer. 

In 2022, the NFL’s all-star game produced it’s lowest ratings in 16 years. Fewer that 7 million people tuned in to watch the game across ABC, ESPN and DisneyXD. 

“The (Pro Bowl) game doesn’t work,” NFL Commissioner Roger Goodell said Tuesday after the owners’ meeting in Atlanta. “We need to find another way to celebrate the players.”

There are two proposed alternatives that have been reported. The Washington Post says the league is considering launching a seven-on-seven competition. It would not include tackling or full clocks. The other report comes from Ian Rapport of the NFL Network. He says the league is considering hosting a series of skills competitions over the course of what would be branded an all-star week. The NFL has partnered with DirecTV in the past to present similar events during Super Bowl Week. 

No details have emerged or final decisions made. Mark Maske of The Washington Post reports the future of the Pro Bowl was discussed on Tuesday during the owners’ meetings in Atlanta.

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Former Hulu Exec Michael Schneider Hired To Run Bally Sports+

“Schneider previously was VP of brand and content marketing at Hulu, where he had involvement in various marketing efforts for Hulu + Live TV.”

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Sinclair Broadcast Group and Diamond Sports Group have tapped Michael Schneider as the chief operating officer and general manager of Bally Sports+ when it launches this year.

Schneider will oversee the direct-to-consumer platform that will also be the hub for Bally Sports live programming.

Schneider previously was VP of brand and content marketing at Hulu, where he had involvement in various marketing efforts for Hulu + Live TV.

“Throughout his career, Michael has successfully launched and developed DTC streaming and service platforms and created immersive engagement experiences,” said Sinclair COO and president of broadcast Rob Weisbord. “He is a terrific addition to the team as we build out the Bally Sports+ offering, its exclusive content and passionate fan community.”

Even before Hulu, Schneider had a hand in streaming. He was a founding member of the PlayStation Vue launch team.

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Sports TV News

Marquee Sports Network Weighs Streaming Options Outside of Bally Sports+

“Marquee GM Mike McCarthy said to Sports Business Journal there’s no rush, but the network is hopeful they can have something in time for the 2023 season.”

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As Sinclair Broadcast Group prepares to launch Bally Sports+, its direct-to-consumer platform that will be home to Bally Sports live events, the Chicago Cubs are weighing their options for Marquee Sports Network, which the team co-owns with Sinclair.

Despite being under the Sinclair umbrella, Marquee is its own free-standing RSN from the rest of the Bally Sports networks across the country.

Marquee is readily available on a number of cable providers, but the only thing that’s really missing is its own standalone streaming platform for games. Marquee GM Mike McCarthy said to Sports Business Journal there’s no rush, but the network is hopeful they can have something in time for the 2023 season.

“We’re always interested in being on the cutting edge with the ultimate deliverable to our consumer,” McCarthy said. “But there isn’t any contractual clock ticking to make us feel that way. It’s how we’ve approached things from the beginning. Between our two ownership groups, there’s a lot of aggression to get it right. And I think you’ll see something along those lines shortly.”

The TV ratings will always be of top interest for MLB, especially regional ratings. But as the league has worked to embrace more streaming options for games, striking deals with Apple and Peacock for rights this season, it’s all about providing what the fans and viewers want.

“We now have the ability to do so much more, to properly tell the story of a 162-game season,” said Crane Kenney, Chicago Cubs president of business operations. Kenney was instrumental in the launch of Marquee. “We love baseball, we love the game, and we love the opportunity we have to share it with our fans in really deep ways.”

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