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The 5 (or 6) Best Hometown Radio Calls In Super Bowl History

“I tried to narrow it down to 5, but it just couldn’t be done.”

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Sunday the NFL will crown its champion for 2020-21, in Super Bowl 55. The game will be seen nationally on CBS, with Jim Nantz and Tony Romo calling the action. No knock on the network guys because they are excellent at what they do. I’ll be tuned in since I have no skin in this game. It might be different if I had a rooting interest. 

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For those that do have that interest, there’s a better than average chance you’ll be watching, but with the hometown radio call on somewhere close by.  Chiefs radio play-by-play man, Mitch Holthus hopes to belt out his signature “Touchdown, KAN-ZA CITY!” and longtime Bucs radio guy Gene Deckerhoff is hoping to shout out “Touchdown Tampa Bay!” a few times.  It’s the local radio calls that bring the emotion, be it on the winning end or losing end of things. Fans crave it, especially in these huge moments. 

With that in mind as we get ready for the NFL Title game, here are, in no particular order, the best local radio calls in Super Bowl history. I tried to narrow it down to 5, but it just couldn’t be done. 

Helmet Catch–Feb. 3, 2008: Super Bowl XLII, Patriots vs. Giants

New England was trying to complete a perfect season, but the Giants stood in their way. Eli Manning’s pass to David Tyree may be one of the most spectacular in Super Bowl history!  With the Giants on the move, Manning evaded lineman and let loose a deep ball in the direction of receiver David Tyree, who was mainly a special team’s guy in those days.  The hook up was legendary and so was the call.  Bob Papa, Dick Lynch and Carl Banks had the radio duties that day.

Papa: “Manning takes the snap, back to throw, under pressure, avoids the rush and he’s going to fight out of it, still fights out of it, now throws it deep down field, wide open Tyree who MAKES THE CATCH!  What a play by manning, he eluded three sacks and what a catch by Tyree with 58 seconds to go. 

Lynch: They had Manning by the back of the shirt and he was able to evade that and get away from it. How did he get away from that? 

Banks: I have no idea. I am still flabbergasted with what Eli Manning was able to do and it’s amazing that he didn’t go down. 

Papa: Tyree had Harrison all over him, the ball was on his helmet but he got his other hand on it and pulled it in. 

It works because you can tell the utter amazement in all of their voices. It was real emotion in that moment. The description of Papa, assuming Manning was going to get sacked two or three times, was spot on. It didn’t go too over the top, I felt after listening back to it again and again, they nailed it. 

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Marcus Allen, 74-yard TD run, Los Angeles Raiders win Super Bowl 18: 

In Super Bowl XVIII, Los Angeles Raiders Hall of Fame running back Marcus Allen put the game out of reach on the final play of the third quarter. Allen improvised his way to a 74-yard touchdown run to put away Washington. His run was filled with cuts and a reversal of field and was a thing of beauty. So was the hometown call by play-by-play man, the legendary Bill King. 

King: “Plunkett giving to Allen, sending him wide left. He has to reverse his field…and he gets away for a moment. Cuts up the middle to the 40, runs across a man to the 50, down to the 40, picking up a blocker, gets up to the 20. To the 10. To the 5. Touchdown Raiders! Holy Toledo! 74 yards. The Raiders are mobbing Marcus Allen, who has just stood a crowd of 72,000 on its collective ear.”

I only wish I’d been able to listen to King more, living in the Midwest, I didn’t really get the chance. The smoothness in which he delivers his words, the inflection at just the right moment and the descriptions makes this a call of legends. King doesn’t get the credit for being a multi-sport icon that he was. Tremendous call here, not a thing is missing from it. 

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Devin Hester returns opening kick of Super Bowl 41, 92-yards for a Touchdown:

In 2006, Bears rookie kick returner Devin Hester had the reputation of a guy you don’t kick to, at all. He would return kick after kick that season, which made it hard to believe that to start Super Bowl 41, the Colts would even think of letting Hester get his hands on the ball. They did and the opening kick resulted in a 92-yard return for a touchdown. Jeff Joniak and former Bear Tom Thayer had the call that evening.

Joniak: It sails to the far side around the 8-yard line to Hester under it and to the middle at the 15 to the 20. Breaks free at the 25, to the 30 to the OUTSIDE, 40, midfield, 40, 30 of the colts, 20, 15, Hester 5, (OHHHH!) touchdown Bears! 

Thayer: NO WAY! Adam Vinatieri kicked the ball so high in the air it gave time for the protection to get behind him and create a running lane and Devin Hester followed his blockers. He caught the ball first and then went to work. 

Joniak: A fast start delivered by the Windy City Flyer, the man they called “Anytime” here in South Florida while he played at Miami. Devin Hester you are ridiculous!”

Hester’s return game made Joniak’s phrase of “Devin Hester you are ridiculous” one that was featured in commercials and on NFL Network promos. Even though it had become “old hat”, the energy brought to this call is spot on. The analysis by Thayer of “why did they kick to him?” was a great question at the time. This Super Bowl first was described nearly perfectly by these two gentlemen. 

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James Harrison’s pick 6–Feb. 1, 2009: Super Bowl XLIII, Steelers vs. Cardinals

Heading into halftime, Pittsburgh was trying to stop an Arizona team looking to take a lead into the locker room. The Cardinals were down 10-7 and had the ball at the Steelers 2-yard line. James Harrison then made a read on a play and picked off Kurt Warner’s pass at the goal-line. He then started the longest interception return in the game’s history, rumbling 100 yards for a Pittsburgh score. Bill Hargrove had the call on Steelers’ radio. 

Hargrove: 18 seconds left of the 2nd quarter, 1st and goal Arizona. Steelers show blitz he throws the pass, it’s going to be picked off, James Harrison has it, he’s running up the sideline, 35, 40, still on his feet at the forty-five, and down, NO he’s still on his feet, here comes Harrison jumping over people to the 20, the 15, the 10, the 5 and it’s a touchdown! 

Hargrove seemed as stunned as anyone that this big burly linebacker was going to return this interception for a touchdown. In the call there were a few moments Hargrove thought the play was over, but just as Harrison was running out of gas, Hargrove put the pedal to the metal with the exclamation of “NO!” he’s still on his feet. The call mirrored the pacing of the play to that point. There was a trepidation on the field and Hargrove handled it carefully trying not to disappoint an audience if he got too into the play as it developed. I loved listening back to this call with video attached. 

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Joe Montana Passes to John Taylor to Win Super Bowl XXIII

Joe Montana worked more of his magic, engineering a drive to win Super Bowl XXIII for the 49’ers. San Francisco went on to a 20-16 win over the Cincinnati Bengals thanks to Montana’s brilliance. He drove his team down the field in the waning seconds of the game and capped it off with a game winning TD pass to John Taylor.  

On the call that day on KGO-AM in San Francisco were, Lon Simmons, who was calling his final game as the 49’ers play-by-play announcer, Wayne Welker and Joe Starkey. As Montana put San Francisco in position for the final score, this is what it sounded like. 

Starkey: It’s such a sight to watch this, whether it happens now or not to watch Joe Montana do this so many years and to watch this absolute surgeon on the football field and one of the all-time greats do his thing again it’s almost like poetry. 

Simmons: At the 10-yard line, 39 seconds remaining. Montana at quarterback in motion comes rice. Back to throw Montana steps up throws…TOUCHDOWN 49’ers! Taylor is in for the touchdown. A 10-yard pass and the 49’ers have scored with 34 seconds remaining. 

Welker: They brought Jerry Rice in motion and a couple of guys followed Rice, one man was on Taylor and he ran a post pattern and Montana hit him in stride.   

Great set up to the eventual outcome to start this particular call. Detailing the previous exploits of Montana, creating the drama for the moment to come. Was awesome to hear Lon Simmons too, forgot about that unmistakable voice. The play was a huge one in the legacy of Montana and it was given more than the appropriate level of deference. A good solid call by Simmons and company. 

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Joe Gibbs Goes for It in Super Bowl XVII

Washington Head Coach Joe Gibbs decided to make a gutsy call in the Super Bowl. With his team trailing the Miami Dolphins 17-13 in the fourth quarter of Super Bowl XVII, he went for it on fourth-and-1.  The decision would pay off. Using his workhorse running back, John Riggins to convert the first down. He got that and more as the Skins would eventually win the game 27-17 thanks to this game changing play. 

Frank Herzog had the play-by-play with analysis by both Sam Huff and Sonny Jurgensen. 

Jergensen: Here comes “The Diesel” (Riggins’ nickname), here comes “The Diesel”.

Herzog: There’s the snap, hand to Riggins, good hole, he’s got the first down at the 40, he’s gone! The 35, the 30, the 20, he’s gone, he’s gone, touchdown Washington Redskins! 

Jurgensen: Woooo hoooo!

Herzog: Holy cow what a play, 42-yard touchdown run on 4th and a foot. John Riggins has given the Redskins the lead in Super Bowl 17!

Huff: That, gentlemen might be the nail in the coffin.

This is the epitome of a hometown call. Jergensen referring to Riggins by his nickname at the beginning of the call. Then the former Redskins’ QB lets out the joyous cackle, folks not fans of the Washington Football Team wouldn’t appreciate it, that’s what makes it great. Herzog nailed the call too. Ecstatic that the first down was picked up, then he gets almost melodic with the “he’s gone, he’s gone” part of the call. Perfect execution and intent. 

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Hometown, home team calls are personal to fans. They feel a connection with the broadcasters, especially when a former player is a part of things. On the national stage, remember that local is still so important and always has a place at the table. 

BSM Writers

Beyond The Mask: Henrik Lundqvist Embraced 2nd Career in Sports Media

“It’s not a coincidence you see a lot of goalies working [on] panels and analyzing the game because that’s a huge part of playing in goal.”

Derek Futterman

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Plucking the strings of an acoustic guitar, Henrik Lundqvist found himself beneath the bright lights once again, poised to put on a worthy performance. Just as he aimed to stop pucks from going in the net as the star goaltender of the New York Rangers for 15 seasons, Lundqvist sought to captivate viewers as half of a musical duo featuring former NHL forward Paul Bissonnette.

Their performance of “Good Riddance” by Green Day was in tribute to Rick Tocchet, a former NHL on TNT studio analyst who recently departed the network to serve as interim head coach of the Vancouver Canucks.

Lundqvist serves as a studio analyst for TNT’s coverage of the NHL, breaking down players and teams throughout the broadcast and bringing his own unique style to the set. His pursuit of a post-playing career in sports media was no guarantee from the moment he retired in August 2021; in fact, he never intended to stop playing the game and competing for a Stanley Cup championship at that time.

During the 2019-20 season, Lundqvist had lost playing time to young goaltenders Igor Shesterkin and Alexandar Georgiev, and by the year’s end, his deal was bought out by the team. In an effort to continue playing, Lundqvist signed a contract with the Washington Capitals – marking the first time in his NHL career that he would not step between the pipes for the Rangers.

Lundqvist never played a game for the team though, as it was discovered in a medical exam that he would need open-heart surgery to replace his aortic valve while also having an aortic root and ascending aortic replacement. One month after the successful five-hour operation, he was back on the ice rehabbing and attempting to make a full recovery – but a few months in, he began to feel unexpected chest pain. Following a medical checkup, Lundqvist was told he had inflammation around his heart caused by exertion. It was a significant setback that required him to step off the ice, take off his goaltender equipment and rest for several months.

After discussions with his family and friends, Lundqvist determined that the risk of taking the ice outweighed the rewards and officially stepped away from the game. Rather than conjuring hypothetical scenarios wherein he did not experience the misfortune and played for the Capitals, Lundqvist looked to the future amid the ongoing global pandemic and thought about how he could best enjoy his retirement.

“I was just mentally in a very good place,” Lundqvist said. “I didn’t have a choice; I guess that makes it easier sometimes when the decision is made because you can’t go back-and-forth – ‘Should I?’ ‘Should I not?’ Yeah, I wanted to play but it was just not meant to be for me.”

Before any definitive resolution on his future endeavors was made though, the Rangers announced that the team would retire Lundqvist’s No. 30 in a pregame ceremony during the 2021-22 season, making him just the 11th player bestowed that honor in franchise history. As a five-time NHL All-Star selection, 2011 Vezina Trophy winner, and holder of numerous franchise records, Lundqvist had the accolades to merit this profound distinction.

Moreover, he was an important component in growing the game of hockey and contributing to the greater community, serving as the official spokesperson for the Garden of Dreams Foundation and founder of the Henrik Lundqvist Foundation. He also was a two-time recipient of the organization’s prestigious Steven McDonald Extra Effort Award, honoring the player “who goes above and beyond the call of duty.”

Throughout the night, attendees regaled Lundqvist with chants of “Hen-rik!” and were treated to flashbacks of some of his memorable career moments. The night was of monumental importance for Lundqvist, during which he expressed his gratitude to the Rangers’ organization, former teammates and fans. Then, Lundqvist — referred to as “The King” — promptly took his place among team legends beneath the concave ceiling of “The World’s Most Famous Arena.”

“When I look back at my career, I know, to me, it was all about preparation; how I practiced and how I prepared for each game at practice,” Lundqvist said. “There’s no regrets, and I hope people, when they think about how I played, [know] that it was 100% heart and commitment to the game.”

Before this ceremony though, Lundqvist and Rangers owner James Dolan had held several meetings with one another. The purpose of these conversations was to determine the best way for Lundqvist to remain involved with the team, its fans, and the community. In the end, he was named as a lead studio analyst on MSG Networks’ broadcasts of New York Rangers hockey before the start of the 2021-22 season: the start of his foray in sports media.

This past summer, Lundqvist negotiated a new deal with Madison Square Garden Sports and Madison Square Garden Entertainment in which he maintained his in-studio responsibilities while increasing involvement in other areas of its sports and entertainment ventures. In this new role, Lundqvist supports the business operations for both companies, assisting in digital content development, alumni relations, and partner and sponsor activities.

When Lundqvist is not in the studio or the office, he can often be found at Madison Square Garden taking in New York Rangers hockey, New York Knicks basketball, or one of the arena’s renowned musical performances. Usually, when he is in attendance, he is shown on the arena’s center-hung video board as an “NYC Celebrity” and receives a thunderous ovation from the crowd.

“The network is just part of it, but it feels great to come there,” Lundqvist said of Madison Square Garden. “Every time I go there – to see the people that I’ve known for so long – but also I love that place; I love The Garden. I think the energy [and] the variety of things that happen there is something I really appreciate. It feels really good to be a part of that.”

Sitting alongside former teammate and studio analyst Steve Valiqutte and sportscaster John Giannone, Lundqvist appears in the MSG Networks studios, located across the street from the arena, for select New York Rangers games. From the onset, he brought his allure and expertise to the set and appealed to viewers – so much so that national networks quickly began to take notice.

“I enjoy watching hockey [and] talking hockey, but the main thing to me is the team; the people that you work with,” Lundqvist said. “The guys on the panel [and the] crew behind. I really enjoy that part of it and having a lot of fun off-camera.”

One month later, Lundqvist was on his first national broadcast for the NHL on TNT where he and Bissonnette famously performed a cover of “Nothing Else Matters” by Metallica that went viral on social media. It had been known that Lundqvist was a musician, famously performing on Late Night with Jimmy Fallon in his Rangers uniform to celebrate the end of the 2012-13 NHL lockout.

In fact, during his retirement ceremony, the Rangers gifted him with a custom-made guitar painted by David Gunnarsson, the same artist who used to paint Lundqvist’s goalie masks.

Aside from occasional music performances, Lundqvist brings an esoteric base of knowledge to the NHL on TNT panel as its only goaltender. Whether it be through player breakdowns, interviews, or dialogue with other analysts, Lundqvist has a perspective to which few professional hockey players can relate. There are various goaltenders among local studio panels surrounding live hockey game broadcasts, and Lundqvist is in a unique situation with MSG Networks in that he and Valiquette are both former goaltenders. Yet on Turner Sports’ national coverage, he is the only voice speaking to this different part of the game.

“It’s not a coincidence you see a lot of goalies working [on] panels and analyzing the game because that’s a huge part of playing in goal,” Lundqvist explained. “Yes, you need to stop the puck, but a huge part of being a goalie is analyzing what’s going on. We can never really dictate the play so you need to analyze what’s happening right in front of you.”

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NHL ON TNT STUDIO

In broadcasting at both the local and national level, Lundqvist is cognizant of the differences in each network’s studio programs. Lundqvist says appearing on the MSG Networks studio panel is more about being direct with the viewer, whereas the NHL on TNT views its panel as being conversational in nature. With Turner Sports, Lundqvist also asks his colleagues about the different teams around the league since he is most familiar with the Rangers both as a former player and studio analyst.

“I’m closer to the Rangers; I see more of what’s going on,” Lundqvist stated. “When you work [national] games, maybe you focus in on teams on the West Coast or [part] of the league you don’t see as often. You try to talk to the other guys on the panel and the crew and figure out things that are interesting about those teams.”

Hockey is a team sport, and Lundqvist felt grateful to play with his teammates and face his competitors over the years. Now as an analyst though, it is his job to analyze their games and critique them when necessary; however, he does not try to be excessively critical.

Lundqvist knows the trials and tribulations associated with the sport and can relate to scenarios many players face on a nightly basis. Therefore, he thinks about his own experience before giving an opinion, especially a critique, instantiating it with comprehensible, recondite knowledge and/or by recounting a similar situation.

“I’d much rather give them positive feedback obviously because I know it is a tough game,” Lundqvist said, “and sometimes it might look like an easy mistake, but if you can give the viewer a better explanation of why he did that, they might have a different view of that mistake.”

Now metaphorically being beyond the goalie mask, Lundqvist’s vision of the game has evidently shifted. He discerns just how intense the schedule is and the rapid pace of the game, axioms he was aware of while playing but inherently avoided thinking about. He has implemented his refined viewpoint of the game accordingly into his analysis, simultaneously utilizing the mindset and savvy he cultivated on the ice. It is, quite simply, a balancing act.

“I think people can be pretty quick to jump on guys and critique them,” Lundqvist said. “That’s where maybe you take an extra look and try to understand why it happened and give those reasons. I think that’s where it helps if you played the game [for] a long time and just love the game [because] you have a pretty good understanding of why guys react a certain way.”

The challenge tacitly embedded in the jobs of most studio analysts – Lundqvist’s included – is in presenting the information to the audience in a manner through which it learns without being confused. It is a delicate craft that takes time and genuine understanding to master, especially related to promulgating hockey analytics as Valiquette does on MSG Networks and within his company, Clear Sight Analytics.

“There’s a lot of educated viewers out there, but there’s also a lot of people that maybe don’t watch as much hockey,” Lundqvist said, “so you want to find that middle ground where you kind of educate both sides.”

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By broadcasting both locally and nationally in addition to working in a specially-designed business operations role, Lundqvist is staying around the rink in his retirement while facilitating the growth of hockey. Despite the profusion of young talent, dynamic action and jaw-dropping plays, viewership of the sport on ESPN and TNT’s linear channels has dropped 22% from last season, according to a report by Sports Business Journal.

For Lundqvist though, he does not feel much has changed from playing regarding his responsibility to advance the reach and appeal of the sport. He played professionally for 20 years, beginning his career in his home country of Sweden, primarily in the Swedish Elite League (SEL). In the 2004-05 season, his final campaign before arriving in New York City, Lundqvist had won the award for most valuable player. Furthermore, he was recognized as the best goalie and best player, leading Frölunda HC to its second Elitserien championship in three seasons.

His NHL debut came five years after he was selected in the seventh round of the 2000 NHL Entry Draft by the New York Rangers but unlike many rookies over the years, he came polished and prepared to embrace the lights of Broadway. Following an injury to starting goaltender Kevin Weekes, Lundqvist was inserted into the starting lineup and, from that moment on, virtually never came out.

By the end of his first year, he had been named to the NHL All-Rookie Team and was a Vezina Trophy finalist for best goaltender. Additionally, he remains the only goaltender to begin his NHL career with seven consecutive 30-plus win seasons.

“I think the league is doing a great job of growing the game,” Lundqvist said. “In the end, it comes down to the product and right now, it’s a great product. I feel really good about, the best way I can, to promote the game [by] talking about it, but… it feels like I’ve been doing that for 20 years.”

One means through which Lundqvist attempts to grow the game is within the studio demos he performs with the NHL on TNT, displaying different facets of the game in a technical manner. The show also embraces the characteristics of their analysts and implements them in lighthearted segments, such as zamboni races, putting competitions, Swedish lessons and, of course, musical performances.

“I’m huge on mindset and the pressure,” Lundqvist said. “I love to talk about that type of stuff and give the viewer a better understanding of what goes through their heads. In terms of personality, I don’t know if I can say [that] I’m a serious guy because I love to have fun and laugh and do fun things.”

Lundqvist thoroughly enjoys what he is doing both locally and nationally, and he ensures he surrounds himself with people he wants to be around. There are plenty of other broadcast opportunities for former hockey players, such as moving into the booth as a color commentator or between the benches as a rinkside reporter. At this moment though, he is more focused on being immersed in his current roles, performing them to the best of his ability while ensuring he allocates time to spend with friends and family.

“I see myself more as an analyst in the studio more than traveling around and being in the rink,” he said. “I think that’s another thing with the schedule; it works really well with my schedule to have one or two commitments with the networks, but then I have other things going on in my life that I commit to.”

Plenty of comparisons can be drawn between playing professional hockey and covering the sport from the studio in terms of preparation and synergy. Yet the end result is not as clearly defined since “winning” in television is quantifiably defined as generating ratings and revenue. Undoubtedly, Lundqvist is focused on doing what he can to bolster hockey’s popularity; however, he also wants to enjoy this new phase of his career being around the game he loves.

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“In sports, you win or you lose,” Lundqvist explained. “With TV, you want to be yourself [and] you want to get your point out – but at the same time, if you do it at the same time you’re having a good time, I feel like that’s good TV.”

Once their careers conclude, many athletes think about pursuing a post-playing career and oftentimes end up taking on a role in sports broadcasting. On MSG Networks alone, there are plenty of former players who take part in studio coverage on live game broadcasts, such as Martin Biron of the Buffalo Sabres, Bryce Salvador of the New Jersey Devils, and Matt Martin of the New York Islanders. At the national level, Turner Sports employs Paul Bissonnette, Anson Carter, and Wayne Gretzky for its studio broadcasts, while ESPN’s top studio crew includes Mark Messier and Chris Chelios.

All of these former professional hockey players had an obligation to regularly speak with media members, answering questions about games and the season at large. Lundqvist maintained a professional relationship with journalists and beat reporters, and he most enjoyed taking questions when the team was doing well. Regardless of what the end result of a game was though, he had a responsibility to divulge his thoughts and, in turn, be subject to criticism and/or negative feedback.

His stellar career and persona all came from emanating a passion for the game – and it continues to manifest itself beyond the television screen. Listening to those passionate about the game discuss it usually engenders euphony and lucidity to viewers, analogous to the sound of the puck hitting the pads or entering the glove. It is a timbre Lundqvist created 27,076 times throughout his NHL career (regular season and playoffs) in preventing goals, and one he now aims to explain en masse.

“The reason why I kept going to the rink and put all the hours in was because I really enjoyed it,” Lundqvist said. “If you decide to go into media or whatever it might be, I think the bottom line is [that] you have to enjoy it and make sure you have good people around you.”

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BSM Writers

Should the NBA Nationalize Local TV Rights Like MLS?

The NBA’s upcoming rights negotiations will be this transformational idea’s first testing grounds.

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Diamond Sports has been anything but a diamond in the sports world. As subscribers leave cable and satellite for streaming services, companies are dropping RSNs nationwide because they are too expensive to carry. This has caused an impending bankruptcy for the company, which owns the local rights to dozens of sports teams nationwide. It is also putting the NBA, NHL, and MLB at major financial risk. 

In the short term, it is known that teams will still broadcast on their RSNs even if they aren’t getting the paychecks they were promised in previous rights deals. This will affect teams’ ability to pay players and could even create an unfair advantage among the haves of the sports world like the Yankees and Lakers and the have-nots. The NFL doesn’t face the same problems that the other leagues are facing because its rights have been nationalized.

With the NFL’s continued television dominance, college conferences also bundling up games together for more money, and the MLS guaranteeing themselves television revenue after packaging local and national rights together, could we see the other leagues follow suit? It is an option that is much easier said than done but it seems like we are moving closer to it becoming reality. 

The NBA’s upcoming rights negotiations will be this transformational idea’s first testing grounds.

The biggest problem the NBA and other leagues would face are that the local rights to all of its teams don’t expire at the same time. If the league were to sign a deal that included giving all local rights to a streamer, the amount which the league was getting paid would be very unique year after year. It would be crazy for a streamer to pay a huge chunk of money to the NBA all at once if the number of teams they have local rights to changes every year.

It would also be insane to pay an astronomical amount if the streamer is only getting the local rights to small-market teams like the Cavs and the Pistons. A major market team like the Lakers doesn’t renew their local rights until 2032. We’re still in 2023. How does that affect the league’s operating costs? 

The NBA would also have to figure out whether teams whose rights don’t expire yet deserve to be included in the pot of money garnered from selling local rights to a streamer. Whether they are or they aren’t, does it put each team at different competitive advantages and/or disadvantages when trying to acquire free agents or front-office personnel?

One of the most interesting puzzles to figure out is what influence a league owner like Washington’s Ted Leonsis has in this potential measure when all is said and done. Leonsis just acquired complete control of the regional sports network — currently named NBC Sports Washington — that broadcasts Wizards and Capitals games for millions of dollars, although the exact amount remains undisclosed.

What does Leonsis do with his network if his team’s games can no longer air there? Can his team opt out of participating in a potential league offering? Or if the games continue to air on his network but are simulcasted locally on the streamer that wins local rights on a national scale, does the streamer have the ability to pay less money for rights?

If so, does that make the deal as lucrative for the NBA? And what does that mean for retransmission fees that cable companies like Comcast pay to Leonsis and other RSNs they’re still carrying?

The league will face a similar problem with the Lakers, Bulls, Knicks and other franchises that either wholly own or partially own a part of the RSNs where they broadcast their games. 

I don’t have the answers to any of these questions which is why they are written here in this column. Unfortunately for the leagues, they don’t have the answers either. But if the NBA figures out a way to nationalize their product even more and make streaming games more appealing by ending local blackouts, it’ll benefit the game more than it hurts the game. 

NBA, NHL, and MLB games are still some of the highest-rated programs locally in many markets when you look at how they rate vs. other cable and broadcast offerings. But at this point, the ability to charge everyone for a program that only ten percent of subscribers are watching is a losing business proponent.

The leagues should start from scratch and sell a mass package of games for maximum profit. It gives fans a more centralized location to watch their favorite teams and puts the leagues on a much more steady path than where they could be headed sooner rather than later.

Diamond in the rough to sparkling jewel of light? Only time will tell.

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BSM Writers

Do You Have Affirmations Of Gratitude?

“We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right?”

Jeff Caves

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Having gratitude for your life is all the rage. If you, like me, have trouble starting your day with positive affirmations and maintaining a positive outlook about your job, read on! 

We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right? Here is another version. Try a few affirmations of gratitude instead.

“I HAVE A JOB.”

With interest rates rising, inflation increasing, and spending down; corporations are laying people off. PayPal laid off 7% of its entire workforce. Amazon let 18,000 go. Alphabet (Google) said goodbye to 12,000 jobs. Radio sales managers need to hire people like you – experienced sellers with a track record of bringing home the bacon. 

I AM A PROBLEM SOLVER.”

You solve a problem for your company when it comes to revenue. You know people, and you sell advertising better than anything they can come up with…so far. 

Yes, they are trying to replace you, but Zoom Info reports iHeart’s self-serve spot buying service,  AdBuilder, is doing under 5 million in business. You have time to solidify your value. Be happy you are the rainmaker. 

I WORK IN THE PEOPLE BUSINESS.”

Sports talk radio is the ultimate companion to millions of listeners. They aren’t robots, and your stations improve their lives by talking about what they care about 24/7. Celebrate selling access to callers, Twitter followers and FANS who go to games. You also get to work with local celebrities that everybody knows but you know best. We all need a connection to other people and want to be seen and heard. 

“I GET TO CHANGE HOW I FEEL ABOUT MYSELF.”

In this job, you determine your value, feelings about your work, and who you work with. You get to set a strategy and talk to the businesspeople you want to help and do business with. It’s like running your own business with a tremendous support staff. Try to do it independently, and you will appreciate accounting, traffic, production, and sales assistance. Those wins produce deposits in your bank account.  

I HAVE COMPETITION!”

That format competitor across the street does things differently and sometimes better than you or tries to imitate you and looks terrible. They motivate you to beat them to a new account or put a moat around your best clients so they can’t be touched. They keep you sharp and willing to try new things. Good competition schemes to take money from your station, and your management needs you to protect them. And they also provide a place for you to work one day. The FTC wants to eliminate non-competes so you can walk across the street this year.  

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