All eyes were on CBS Sports’ coverage of Super Bowl LV on Sunday, resulting in record-setting numbers.
The matchup between the Tampa Bay Buccaneers and the Kansas City Chiefs was the most live-streamed NFL game ever, averaging 5.7 million viewers per minute, which was up +65% compared to last year’s Super Bowl, according to a CBS press release.
It also became the first NFL game in history to deliver more than one billion total streaming minutes.
The network announced a Total Audience Delivery of 96.4 million viewers across all platforms, including the CBS Television Network, CBS Sports and NFL digital properties, Buccaneers and Chiefs mobile properties, Verizon Media mobile properties and ESPN Deportes television and digital properties.
According to a tweet by John Ourand of SBJ, TV-only numbers for CBS were not reported. However, he’s told that over 91 million viewers tuned in to watch Tom Brady win his seventh ring.
As noted by CBS, Kansas City led all metered markets with a 59.9 household rating, the highest rating ever for a Super Bowl in that market, which, compared to the team’s win last year, was up +8 percent.
Boston fans were especially curious to see how their former QB would fair in the Big Game, finishing in second with a 57.6 HH rating, the second-best rating ever for a Super Bowl in that market. Tampa came in third with a 52.3 HH rating, the second-best rating for a Super Bowl in that market since 2003.
Overall, the NFL may be a little disappointment with the ratings performance of Super Bowl LV. The game was the lowest rated in more than a decade. Super Bowl XLI, a game remembered as much for Prince’s halftime performance as it is for Peyton Manning’s first title, drew just 93.1 million viewers.
The CBS release notes that Super Bowl Sunday delivered a record-breaking day on CBS All Access in terms of new subscriber sign-ups, unique devices, streams and time spent. It also generated more than 127 billion potential impressions on social media.
Kate Constable is a daily news writer for BSM. She has worked on-air and behind the scenes for a number of media outlets including Stadium, NBC Sports Chicago, KAAL and KARE television, and The Daily Iowan. You can find her on Twitter @KateConstable.
Jim Boeheim Making Analyst Debut on ACC Network, Joining The CW
Former Syracuse Orange basketball head coach Jim Boeheim will make his debut as an analyst on Saturday, Dec. 2 on the ACC Network. Boeheim will be on the broadcast for the matchup between Florida State and North Carolina at 2 PM ET featuring play-by-play announcer Wes Durham and sideline reporter Cory Alexander.
Boeheim will make his studio debut on Tuesday, Dec. 5 during halftime of the men’s prime-time doubleheader games on the day – which consists of Central Connecticut against Boston College at 6 PM ET, followed by Cornell taking on Syracuse at 8 PM ET.
On the program, he will be joined by host Kelsey Riggs and analyst Luke Hancock, and he will also remain on the air for the 10 p.m. edition of Nothing But Net, the network’s signature basketball show.
Additionally, Jim Boeheim also joined Westwood One and is reportedly set to work on The CW coverage of ACC basketball, debuting this Saturday with pre-taped segments during halftime of two conference games. News of Boeheim working with The CW was first reported by Mike Waters of Syracuse.com.
Boeheim departed Syracuse University after 47 seasons as a coach and holding an overall win-loss record of 1,015-441. He has the second-most wins at the Division I level in the history of college basketball, only being surpassed by former Duke head coach Mike Krzyzewski.
Dan Le Batard: I Thought Pat McAfee Would Grow College GameDay, But That Hasn’t Happened
Le Batard said McAfee is playing under a different set of rules than others at ESPN.
Pat McAfee has checked all the boxes Disney and ESPN leadership had when the former NFL punter brought his daily sports talk show into the fray, but one area where it seems like the waters aren’t so smooth for McAfee is in his reception as an analyst on College GameDay.
GameDay viewers have not shied away from making their feelings known that they don’t like seeing McAfee on the show, and Dan Le Batard has found the criticism quite interesting.
On The Dan Le Batard Show with Stugotz on Thursday, Le Batard said he thought having Pat McAfee on GameDay would continue taking the show to the next level, but it turns out he was wrong in some respects.
“And so they get McAfee and they give him a new set of rules,” Le Batard said. “But I thought that would result in College GameDay getting bigger and better. More popular. I underestimated the allegiance that the viewer has to David Pollack.”
“I’m reading him and everyone around him saying he’s a good teammate, they all love him, they’re all getting along with him,” Le Batard added. “He is effusive, he is such a positive person. He is effusive in his praise for the people on that sat. But now the numbers are coming back, and this is something that McAfee couldn’t have expected.”
Executive producer Mike Ruiz chimed in saying that a contributing factor in the changing conditions at GameDay is due to the mass layoffs and non-renewals of more expensive talent over the last couple years. He said there was going to be a natural need to switch things up after cutting ties with the likes of Pollack, Tom Rinaldi, and Chris “The Bear” Fallica.
“The format of the show when you take someone like that, you’re changing it,” Ruiz said. “You’re changing the emotional stories that made you cry in advance of a Purdue/Ohio State game. All that stuff starts going away. And now it’s not just going away, some of that stuff is going to FOX.”
Dan Le Batard responded saying he wasn’t trying to blame Pat McAfee for Big Noon Kickoff closing the gap on GameDay and negative fan feedback. But all of a sudden now that FOX can tout its pregame show continuing to grow and be a successful alternative to ESPN’s product, the narrative shifts.
“I always say perception is not reality, but when all you have is perception and fudged numbers, FOX is saying, ‘We’ve caught College GameDay. We’ve caught one of the most popular shows in the history of sports television,'” Le Batard said.
Jordan Bondurant is a features reporter for Barrett Sports Media. He’s a multimedia journalist and communicator who works at the Virginia State Corporation Commission in Richmond. Jordan also contributes occasional coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly, WRIC-TV 8News and Audacy Richmond. He can be reached by email at [email protected] or follow him on Twitter @J__Bondurant.
The CW to Air 2023 Barstool Arizona Bowl
After going streaming-only last year, the 2023 Barstool Arizona Bowl will also air on the CW.
The Barstool Arizona Bowl just secured an additional broadcast home — The CW.
The news broke earlier today on Twitter from the official Barstool Arizona Bowl account. The 2023 Barstool Arizona Bowl will stream once more on Barstool.TV but can also be found on your local CW affiliate.
Fear not, Stoolies — your favorite Barstool personalities won’t be replaced by The CW’s broadcast teams. Pardon My Take’s Jake Marsh confirmed that he will once again assume play-by-play duties, while his bosses Dan “Big Cat” Katz and Dave Portnoy will join him as color commentators. Caleb Pressley and Adam “Rone” Ferrone will act as sideline reporters.
Last year, Barstool ditched a traditional media platform to air their bowl game after reports surfaced that CBS wouldn’t work with Barstool to broadcast the game. Instead, the company streamed the game direct-to-consumer on Barstool.TV, the company’s streaming platform. Ratings were about on par with a streaming-only event, with 1 million total viewers, 500,000 unique viewers, and a high of 130,000 concurrent viewers according to Front Office Sports.
Last year, Ohio defeated Wyoming 30-27. We’ll find out which two teams will play in this year’s Barstool Arizona Bowl following this weekend’s college football slate.
Jeff Kotuby is a nationally-published journalist with bylines on many popular broadcasting and pop culture sites, including The Streamable, eBaum’s World, Twin Galaxies, and more. Jeff grew up in the shadows of New York City and cultivated his love for sports media with the classic broadcasting voices of the area, like Mike & The Mad Dog, Mike “Doc” Emerick, and Michael Kay. You can reach Jeff on Twitter @JeffKotu3y.