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Super Bowl LV Watched by 96.4 Million

It also became the first NFL game in history to deliver more than one billion total streaming minutes.

Kate Constable

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All eyes were on CBS Sports’ coverage of Super Bowl LV on Sunday, resulting in record-setting numbers.

The matchup between the Tampa Bay Buccaneers and the Kansas City Chiefs was the most live-streamed NFL game ever, averaging 5.7 million viewers per minute, which was up +65% compared to last year’s Super Bowl, according to a CBS press release.

It also became the first NFL game in history to deliver more than one billion total streaming minutes.

The network announced a Total Audience Delivery of 96.4 million viewers across all platforms, including the CBS Television Network, CBS Sports and NFL digital properties, Buccaneers and Chiefs mobile properties, Verizon Media mobile properties and ESPN Deportes television and digital properties.

According to a tweet by John Ourand of SBJ, TV-only numbers for CBS were not reported. However, he’s told that over 91 million viewers tuned in to watch Tom Brady win his seventh ring.

As noted by CBS, Kansas City led all metered markets with a 59.9 household rating, the highest rating ever for a Super Bowl in that market, which, compared to the team’s win last year, was up +8 percent. 

Boston fans were especially curious to see how their former QB would fair in the Big Game, finishing in second with a 57.6 HH rating, the second-best rating ever for a Super Bowl in that market. Tampa came in third with a 52.3 HH rating, the second-best rating for a Super Bowl in that market since 2003.

Overall, the NFL may be a little disappointment with the ratings performance of Super Bowl LV. The game was the lowest rated in more than a decade. Super Bowl XLI, a game remembered as much for Prince’s halftime performance as it is for Peyton Manning’s first title, drew just 93.1 million viewers.

The CBS release notes that Super Bowl Sunday delivered a record-breaking day on CBS All Access in terms of new subscriber sign-ups, unique devices, streams and time spent. It also generated more than 127 billion potential impressions on social media.

Sports TV News

FOX Sued for Patent Infringement Over NFL Scheduling

“Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.”

Jordan Bondurant

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An analytics company is suing FOX over claims that the network developed a mapping tool using their patented technology to create a season slate of NFL games.

Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.

The lawsuit claims FOX used access to Recentive’s predictive analytics tools to develop a resource of their own that would create optimal schedules for its 1 and 4 p.m. NFLwindows.

The company is seeking a declaration that FOX infringed on two of its patents. Recentive is also suing for damages and wants an injunction keeping FOX from using Recentive tech and preventing the network from “selling, offering for sale, marketing or using any internal network and mapping analytics tool for the scheduling and regionalization of events covered by the patents.”

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Sports TV News

FOX Will Use Chris Fallica On Belmont Stakes Coverage

“While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.”

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The Bear will be more than just a college football presence when he moves to FOX. Chris Fallica wrapped his final duties for ESPN last week and is now headed to a new network and will tackle some new responsibilities.

Fallica’s new role at FOX will involve plenty of sports gambling content. Richard Deitsch of The Athletic reports that content will include horse racing.

“One Fox Sports source said look for him to appear on the Belmont Stakes coverage,” Deitsch wrote in his weekly media column.

Starting in 2023, horse racing’s Triple Crown will not be seen all in one place. While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.

How the network intends to use Chris Fallica on the broadcast is not clear. Given that he is coming to the network to contribute to gambling conversations, it is likely he would either be making picks or at least reviewing odds right up to the start of the race.

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Sports TV News

NBCUniversal CEO Expects Disney To Buy Company’s Hulu Stake

“Shell noted that live sports coverage is helping make the stake in Hulu a luxury for NBCUniversal.”

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The Walt Disney Company owns 67% of Hulu. The other 33% is owned by NBCUniversal. The latter company doesn’t expect that to be the case forever.

“It’s worth a lot of money,” NBCUniversal CEO Jeff Shell said at an investor conference earlier this week, “and I think there’s no indication that anything else is going to happen than Disney writing us a big check.”

Hulu is primarily a platform for movies and television shows. It is a major part of Disney’s deal with the NHL though. The streaming giant is part of the package of 103 games that are exclusive to ESPN and ABC. Hulu is also a live TV provider for many. The company’s Hulu Plus Live TV package had over 4 million subscribers as of the summer of 2022.

Shell noted that live sports coverage is helping make the stake in Hulu a luxury for NBCUniversal. He credits sports and content migrated from Hulu as the reason Peacock has grown to 18 million paid subscriptions since September.

Deadline reports that if Disney does want to acquire NBCUniversal’s stake in Hulu, “the price could fluctuate but will be in the tens of billions of dollars.”

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