Before the NFL can set the official salary cap heading into the 2021 season and free agency, one of the things they need to know is what their TV rights deals are going to look like in the future. The last thing the NFL needs to clear up before those deals are officially announced is what network will get Thursday Night Football.
According to Jabari Young of CNBC, the Sunday deals are expected to remain the same in terms of who has the rights. However, does FOX still want to keep Thursday Night Football, especially if it is not helping their bottom line?
“Networks are not showing any interest in it [Thursday Night Football]. They had it. It’s not exclusive. They are not making a profit off of it and at that price point, it is not really worth it,” said Young on CNBC’s Closing Bell.
Back in 2018, FOX paid $650 million a year for a 5-year deal to be the network that had Thursday Night Football, which is also currently streamed on Amazon. The question is if FOX does not want the broadcast, could it shift over to ESPN?
Young reported that there might be interest for ESPN to take on the TNF package and pair it with ESPN+, even though it could potentially help out another streaming service in the process.
“There’s speculation a streaming service such as Amazon could bid on the package. But with Fox, CBS and NBC no longer interested in simulcasting the game on a third-party streaming service, Amazon would have to find another partner to produce the game.
“There is a possibility that ESPN could take on the Thursday Night Football game and air the game on ABC. But that would mean helping a rival streaming service as it tries to grow its own ESPN+ offering.”
However, how skeptical is Disney about paying the lucrative rights fee? In an article written by Cynthia Littleton over at Variety, Disney CEO Bob Chapek talked about how far the company would be willing to go to keep football on ESPN.
“We’ve had a long relationship with the NFL. If there’s a deal that will be accretive to shareholder value will certainly entertain that and look at that,” Chapek said during Disney’s quarterly earnings call. “Our first (priority) will be to look and say ‘Does it make sense for shareholder value going forward?’”
In short order, there will be more clarity on the situation as the NFL shifts to a 17-game schedule in 2021. Young writes that the NFL wants the rights situation taken care of before March, so teams know exactly what the salary cap is going to be.
As Andrew Marchand of the New York Post reported in December, the combined rights fees from CBS, FOX, NBC ABC/ESPN, and Amazon could reach over $100 billion. The contract for Monday Night Football runs out after next season and the other networks have their deals run out after 2022-2023.
While most of the new rights fees are ready to go, Thursday Night Football is reportedly holding everything back. Which network will get that package once everything is done? We will soon find out.