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Decline In Super Bowl Ratings Tied To How Millennials Follow NFL

According to Clark, the NFL has done research on the decline in viewership among the 18-49 age group and found that this generation doesn’t pick their teams based on their parents’ habits.

Kate Constable

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After learning that for the ninth year in a row, Super Bowl ratings declined in the 18 to 49 age, Sports Illustrated’s Jimmy Traina turned to The Ringer’s Kevin Clark to find out why.

The NFL columnist joined Traina on the Sports Illustrated Media Podcast to explore the topic.

Traina mentions that rating being down wasn’t a huge surprise being it wasn’t one of the better games we’ve seen in recent years. However, he was surprised that the star power of Tom Brady and Patrick Mahomes didn’t draw more viewers.

According to Clark, the NFL has done research on the decline in viewership among the 18-49 age group and found that this generation doesn’t pick their teams based on their parents’ habits.

There is less of, “I was born in Pittsburgh; I’m a Steelers fan. Or, I was born three hours outside of Pittsburgh, but my parents are from Pittsburgh; I’m a Steelers fan.”

Instead, “It’s more of fantasy football; it’s more of they will travel with the player,” said Clark. “If they love a player, whether that’s Tom Brady or whether that’s Derrick Henry or whomever, and they move, they will go with the player. And they’ll become a Bucs fan or they’ll become [a fan of] wherever Derrick Henry goes in five years.”

Clark goes on to mention that the NFL is grappling with how to market their product to this generation of viewers. Partners and sponsors are also trying to work with the NFL to figure this out.

“I would say if I could point to one thing, it would be the NFL has known that there’s changing consumer habits among the young people,” said Clark. “And also there’s just more to do, there are more channels to watch, you can just go play a PS5. So it’s just a different generation and that’s O.K.”

Sports TV News

Stugotz: ‘Sean McDonough Hates The Aaron Judge Cut-Ins’

“If you look at the numbers, if you look at the interest, if you look at the revenue that it generates for the networks, it makes more sense to have an Aaron Judge at-bat interrupted by an Iowa State field goal attempt than it does the other way around.”

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College football fans are not being shy with how they feel about Aaron Judge. Whether it is private conversations or social media posts, people are making their disdain for the cut-ins to college football games on ESPN networks when the Yankee slugger comes to bat known. On Monday morning, Stugotz added that it isn’t just fans that are unhappy.

The Dan Le Batard Show discussed the second straight week of cut-ins on Monday morning. Stugotz pointed out that one of ESPN’s primary college football voices sounds just as annoyed as fans are.

“Sean McDonough hates the toss to Aaron Judge,” he said. Hates it!”

Last week, ESPN and ABC cut into games when Judge was sitting on 60 home runs. This week, he was sitting on 61. A 62nd home run would be the most in American League history.

Stugotz added that has to be part of McDonough’s frustration.

“In his defense, what are we cutting in for? I have no idea if [Aaron Judge] is breaking a record, what record he’s breaking, if he’s clean. I have no idea!”

Producer Mike Ryan Ruiz said the fact that Judge is yet to deliver is making the cut-ins more frustrating for fans.

“I think what hurts the whole thing is that Aaron Judge has been terrible during these cut-ins,” Ruiz said. “He’s been God awful during these cut-ins. I haven’t seen a single home runs during one of these cut-ins. There was genuine fury at a watch party I was at. Fury! At Aaron Judge.”

A popular criticism of ESPN has been that this kind of attention would not be paid to Aaron Judge if he was chasing a mark that wasn’t the home run record if he played anywhere other than New York. According to Ryan, the mistake is bigger than that. Why would regular season baseball ever interrupt college football?

“If you look at the numbers, if you look at the interest, if you look at the revenue that it generates for the networks, it makes more sense to have an Aaron Judge at-bat interrupted by an Iowa State field goal attempt than it does the other way around.”

There are four games left in Major League Baseball’s regular season. You can bet college football fans will make plenty of signs for College GameDay if Judge cannot hit number 62 before the playoffs start.

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Sports TV News

Terry Bradshaw Is Cancer Free

Bradshaw’s candor comes after struggling through a sentence during the September 25th edition of the show, in which Howie Long helped finish his sentence.

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During FOX NFL Sunday, Terry Bradshaw revealed he was diagnosed with two different forms of cancer in the last year.

However, after surgeries and treatments, Bradshaw said he is now cancer free.

The Pro Football Hall of Famer said he was diagnosed with bladder cancer in November of last year and surgery and treatments removed the cancer. Then, in March of this year, a tumor was found on the left-side of his neck. Bradshaw called it a “Merkel cell tumor”, which he had removed.

Bradshaw’s candor comes after struggling through a sentence during the September 25th edition of the show, in which Howie Long helped finish his sentence.

The 74-year-old has worked on FOX NFL Sunday since its inception in 1994. He will be inducted into the Sports Broadcasting Hall of Fame later this year.

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Sports TV News

Scott Van Pelt’s ‘Bad Beats’ Becoming 30-Minute Monthly Show

Van Pelt, alongside “Stanford Steve” Coughlin, recaps the toughest losses suffered by sports gamblers with unconventional final moments and unexpected outcomes as it pertains to the over/under or point spread.

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The popular “Bad Beats” segment from SportsCenter with Scott Van Pelt is being turned into a monthly half-hour show on ESPN.

Van Pelt, alongside “Stanford Steve” Coughlin, recaps the toughest losses suffered by sports gamblers with unconventional final moments and unexpected outcomes as it pertains to the over/under or point spread, otherwise known as a “bad beat”. Generally, the segment lasts around 5-10 minutes. ESPN will repurpose the content from the show to package it into a half-hour edition.

The new monthly show debuted yesterday at 5:30 PM ET on ESPN.

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