Way, way, way back in the spring of 2016, which qualifies as ancient history in American sports, Kobe Bryant retired after his 20th NBA season. All were played with the Lakers, shockingly enough. Who knew it would be an anomaly for the years ahead, a last vestige of allegiance soon to vanish in a bubbling vat of athlete empowerment amid a raging storm of get-me-out-of-here-ism?
The signature on a contract is scribbled in invisible ink now. Free agency is perpetual, as sure as the gold wheels on a Gucci luggage set. Buy a jersey to pay homage to your favorite athlete and, chances are, the purchase is obsolete before the first washing. Should Fanatics consider rentals? Is it possible no icon ever again begins and ends a career with the same franchise?
I hope and pray that man is the dazzling Fernando Tatis Jr., recipient of the third-largest deal in baseball history — $340 million over 14 years. But, really now, what are the chances he’ll finish his playing days in San Diego in the late 2030s? Let’s predict 2026 as the Vegas over-under for his first trade demand, regardless of his no-trade clause.
It can’t be healthy for the leagues when fans are more immersed in where players are headed next than the actual games. A monster that was created in the NBA, with a superteam craze forged by itchy stars, has spread like a virus variant to the NFL, where wandering-eyed quarterbacks who recognize their power already have swallowed an offseason awaiting furious activity. LeBron James started this madness by shuttling from city to city, like a mercenary, and winning four championships. Tom Brady continued it by bolting New England after 20 seasons and winning another Super Bowl in Tampa.
Now, whither Russell Wilson? Deshaun Watson? Aaron Rodgers? For that matter, J.J. Watt? This after James Harden forced his way to Brooklyn, joining two others who did the same, Kevin Durant and Kyrie Irving. And as athletes insist on playing this mobility game, owners are only too willing to flip their own middle fingers — which explains, in labor-troubled Major League Baseball, why the Indians preferred to deal Francisco Lindor than give him a fortune and why Colorado dumped Nolan Arenado two years after vowing he’d be a Rockie for a life. And why, in the NBA, Andre Drummond is sitting on the bench in his civvies while Cleveland collects trade offers … and Draymond Green loses his mind in a rant for the times.
“I would like to talk about something that’s really bothering me. And it’s the treatment of players in this league,” Green said after the Warriors drilled the barely trying Cavaliers. “To watch Andre Drummond, before the game, sit on the sidelines, then go to the back, and to come out in street clothes because a team is going to trade him, it’s bulls—. Because when James Harden asked for a trade, and essentially dogged it — no one’s going to fight back that James was dogging it his last days in Houston — but he was castrated for wanting to go to a different team. Everybody destroyed that man. And yet a team can come out and say, `Oh, we want to trade a guy,’ and then that guy has to go sit, and if he doesn’t stay professional, then he’s a cancer. And he’s not good in someone’s locker room, and he’s the issue.
“At some point, as players, we need to be treated with the same respect and have the same rights that the team can have. Because as a player, you’re the worst person in the world when you want a different situation. But a team can say they’re trading you. And that man is to stay in shape, he is to stay professional. And if not, his career is on the line. At some point, this league has to protect the players from embarrassment like that.”
He makes a timely and powerful point — but not for the reason he thinks. In the dizzying movement of players from team to team in all leagues, as even those who cover sports struggle to keep up, it’s not a question of whether the players or owners are right. In truth, they’re ALL wrong, because no one is concerned about the competitive integrity upon which sports are built. Does anyone care that a superstar in flight, while bringing joy to a market already established as a glittering destination, also might bury his former franchise for years to come? Is anyone thinking about a lopsided paradigm in which only a few teams can win titles? And how this constant motion — and struggle for entitlement — leads to frustration from the provocative likes of Green?
Happy feet are nothing new in sports offseasons but not to the degree of 2021, when Wilson or Rodgers can make one cryptic statement and possibly shift the NFL’s balance of power for years. “I’m not sure if I’m available or not. That’s a Seahawks question,” Wilson told talk host Dan Patrick. “I definitely believe they’ve gotten calls. Any time you’re a player that tries to produce every week and has done it consistently, I think people are going to call for sure. … I’m not sure how long I’ll play in Seattle. I think, hopefully, it can be forever. But things change, obviously, along the way.”
What changed? Answer: Watching Brady, more than 11 years his elder, barely get touched in Super Bowl LV while using his potent, hand-selected weapons. Wilson is tired of physical beatings (394 sacks and counting) and weary of having little say in personnel decisions within a Pete Carroll/John Schneider production. “Tom was taking shots down the field and getting the ball to his guys and stuff like that — and he wasn’t touched, really,” Wilson said. “At the end of the day, you want to win. You play this game every day to wake up to win. You play this game to be the best in the world. You know what I hate? I hate watching other guys play the game.”
As in The Big Game, which has eluded Wilson since a repeat Seattle title, easily attainable with a Beast Mode handoff to Marshawn Lynch, became an all-time heinous interception six years ago. “I want to be able to be involved because, at the end of the day, it’s your legacy, it’s your team’s legacy, it’s the guys you get to go into the huddle with — those guys you’ve got to trust,” he said. “If you ask guys like Drew Brees, Peyton Manning and, you know, Tom, I think you saw this year how much he was involved in the process — and that’s important to me.”
So, say Seattle trades Wilson. The team that acquires him becomes an instant contender. The Seahawks, meanwhile, regress for a while.
This is good for sports, caving to one man’s self-centered whims?
Every day, it seems, another big name is restless. “Free agency is wild,” tweeted Watt, who talked his way out of the Houston debacle and could go home to Green Bay, join his two brothers in Pittsburgh, defend a title with Tampa Bay or choose Buffalo, Arizona or Cleveland. Before Brady was even tossing the Lombardi Trophy from his parade boat to another, his QB brethren were plotting moves similar to his escape from Foxboro. Matthew Stafford, his postseason dreams dying in Detroit, respectfully divorced himself from the Lions so he could be saved by the Rams. This only intensified Watson’s wishes to extricate himself from Houston. And who knows what’s inside Rodgers’ head after he suggested a move out of Green Bay, where the Packers might not be receptive to a record-breaking extension even after his latest MVP season?
Suddenly, every team with uncertainty at the most important position in team sports — a description fitting at least half the league — is involved in the domino circus. Is Watson headed to the Jets, Panthers or Dolphins? Would Urban Meyer, soiled by his latest tone-deaf controversy, trade the Trevor Lawrence pick for Watson and the chance to win now in Jacksonville? Or will the Texans rebuff the trade demand, forcing him to return or perhaps sit out the season? Isn’t Wilson a natural in Las Vegas, where the pressure is on Jon Gruden to start earning his $100 million? Or the Cowboys, if Jerry Jones tires of the Dak Prescott drama? The Bears can’t go another generation without a franchise QB, can they? Don’t the Eagles realize Carson Wentz isn’t worth a No. 1 pick, which is why the Bears and Colts haven’t budged in trade talks? The 49ers lurk, not happy with the status quo.
The Saints need a successor to Brees. Bill Belichick will be apoplectic if he can’t find a QB — a Jimmy Garoppolo reprise makes sense — as Brady seeks an eighth title at age 44. The Steelers aren’t committed to broken-down Ben Roethlisberger at a $41 million cap hit. Matt Ryan is nearing the end in Atlanta. And when moves start to happen, whither Sam Darnold? Derek Carr? Tua Tagovailoa? Teddy Bridgewater? In the draft, Zach Wilson and Justin Fields join Lawrence as high picks.
For diehard fans and fantasy players, it’s delirium. But when the drumbeat of the musical chairs game drowns out zeal for the season itself, something is wrong. It means the blurry business of sports is overwhelming the joy of real competition. And yet, do we see anyone stepping in to stop the swirl? The players, the owners, the networks — everyone is too busy getting theirs to notice the chaos. It’s a good thing the customers aren’t spending much money in stadiums and arenas these days, or they’d be contacting the Better Business Bureau. You don’t invest money in a future Broadway show, only to watch the star bolt for a production where he has a better chance of winning a Tony.
As a labor impasse looms at season’s end, MLB begins its death-march season with a trickle of legitimate contenders and too many premeditated stragglers. Clayton Kershaw drilled the industry with a fastball when he told the Los Angeles Times why playing for the Dodgers is special: “The motivation is the fact the Dodgers are one of the few teams that are actually trying, you know? Like when you look around the league, we have a great opportunity to win another one. So there’s motivation in that, knowing that I’m very fortunate to be on a team that actually tries to win every single year is pretty cool. You see around the league, a lot of these … big-market teams are not trying to win and trading guys and doing different things and not spending money.”
Down the freeway, the Padres are defying their small-market status with gargantuan statements, rewarding Tatis with the richest contract ever given a 22-year-old U.S. athlete. In a stunning but laudable sequence, they’re trying to keep up with the filthy rich Guggenheims at Dodger Stadium. But the Padres also are angering owners who wonder why San Diego didn’t manipulate the system and wait a few seasons before making the jackpot offer, creating more labor tension and division in a sport that can’t afford a work stoppage. Ever think you’d see a $630-million left side of the infield anywhere in baseball, much less at Petco Park, where Tatis and Manny Machado do their work?
The NBA, in desperation mode amid ratings declines and an All-Star Game that Atlanta doesn’t want, smothers America with Brooklyn Nets appearances while praying another formed superteam, the Lakers, isn’t doomed by Anthony Davis’ Achilles issues. Never mind that the Utah Jazz might win a title without the help of mobile superstars; let’s just put the Nets on TV three times a week, including Thursday’s night game against the reigning champion Lakers in Los Angeles. In the height of irony, James rejected hype that Durant, Harden and Irving are the most potent threesome ever.
“Um, have we forgot about KD, Steph (Curry) and Klay (Thompson) already? I mean, there you go. There you go right there,” said James, 11 seasons after taking his talents to South Beach and joining Dwyane Wade and Chris Bosh.
Amnesia about the Warriors, just two years removed from the Finals, might explain why Green’s moods are on red alert. As a lightning rod who once said people who buy sports franchises shouldn’t be called “owners” — he compared it to a slave plantation mentality — Draymond is a little loopy if he thinks those who’ve accumulated massive wealth will bow to athletes who ultimately come and go. If Green wants to invest his earnings wisely and try to buy a franchise someday, he can make delusional remarks such as: “You shouldn’t say owner. When you think of a basketball team, nobody thinks of the f—in’ Golden State Warriors and think of that damn bridge (on the jersey). They think of the players that make that team … you don’t even know what the f—ing (bridge) is called.” But as James reminded Green, owners always will be called owners.
“It’s the narrative of what the league has always been,” he said. “They’ve controlled the narrative of how players should be, how they should act, how they should treat their organization and if things don’t go their way they have a way of getting out the narrative that this person or that person is a bad fit or a cancer to the team or whatever the case may be. We want to be able to have an opportunity to create and also be able to control our own destiny at times as well. We just want people to understand there’s two sides of the coin. It’s not just one-sided.”
Mark Cuban dismisses Green’s words as prattle. “For him to try to turn it into something it’s not is wrong. He owes the NBA an apology,” the Mavericks owner told ESPN when the issue originally flared. “To try and create some connotation that owning equity in a company that you busted your ass for is the equivalent of ownership in terms of people — that’s just wrong. That’s just wrong in every which way. People who read that message and misinterpret it — make it seem we don’t do everything possible to help our players succeed and don’t care about their families and don’t care about their lives, like hopefully we do for all of our employees — that’s just wrong.”
Green also is askew when he says franchises are arrogant and heartless in moving players. Again, does he not grasp that the owners sign the paychecks? Blake Griffin has outlived his usefulness, a broken superstar unlikely to atrract a nibble on the trading block when he’s making $36.8 million this season, with an option for $39 million next season. So what are teams supposed to do, still treasure him as the dunking demon who once leaped over a Kia when he hasn’t dunked in a game in more than 14 months?
Where Green is right about NBA life not being fair: When the Cavaliers sit Drummond without criticism while Harden is pulverized for tanking in his final Houston days. They’re all wrong, allowing winning to become a distant priority to cold business. Just because players are speaking up now and demanding trades doesn’t make them right. They’re as egocentric as the owners now.
More than five decades ago, Curt Flood fought the baseball lords over the reserve clause. His challenge spawned the beginnings of free agency, which served as rocket fuel for the sports boom. But it’s one thing for an athlete to wait for his contract to expire before pursuing freedom.
Pre-agency is something entirely different and considerably more lethal. It is a euphemism, in fact, for anarchy.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
The Chiefs & Eagles Have Super Bowl Game Plans, How About You?
“The Super Bowl is the biggest event in sports, no team would go in without a solid plan, your show shouldn’t either.”
When it comes to preparation, I usually hold off. I’m a procrastinator’s procrastinator. It sounds better if I say; “I’m driven by deadlines,” but the truth is, I just generally put things off until they absolutely have to be checked off the list. If your goal as a producer is to have a great post-Super Bowl show, don’t be me, you best start working now.
There are many things that complicate booking guests for a Super Bowl reaction show. The obvious is that you have no idea who is winning the game. But, beyond that, you have no way of predicting what will be the biggest story coming out of the game. It could be anything from overtime to a blowout, halftime show debacle, officiating blunder, or even a surprise retirement announcement.
With that in mind, there are some strategies for targeting guests. With these, though, working ahead is paramount. Most anyone that is going to have enough insight to improve your show will be slammed in the hours following the end of the game.
Strategy 1: The Game Participant
This is a big risk, big reward strategy. It is also one that is only available to a select group of shows. If your show is nationally syndicated, in a very large market, or home market for one of the teams, you have a shot here. If not, the odds are not in your favor. The team’s media departments are as busy as anyone during a Super Bowl run. They aren’t likely to help a show they’ve never dealt with during that whirlwind of action.
I am reminded of a friend of mine who worked as the media relations director for a mid-major basketball team that sprung a huge round two upset and advanced to the Sweet 16. Needless to say, he was swamped overnight with interview requests for his coach. He told me every station led with “ESPN Radio” then mumbled the part about being in Puyallup, Washington. It never hurts to ask, but understand it is a long shot.
Strategy Two: Local Player Not In The Game
This can be a really solid idea for both previewing the Super Bowl and the Monday after the game. If you are in a local NFL market, or if a local college or high school star is in the NFL, consider him as an analyst. Who better knows what happens in an NFL game than an NFL player? Bonus points if he has been a Super Bowl participant in the past.
Don’t underestimate how many NFL players are thinking about life after football. One of the dozens of roles as NFL analyst at a major network is an excellent retirement plan. You don’t have to have a Hall of Fame jacket for those gigs, but you do need to be good on air. You might be surprised by how many players will agree to an interview with that in mind.
Strategy Three: The Trusted Analyst
Every network has all their biggest voices either In Phoenix or in the studio for the game. These are people that know the interview game and have plenty of experience. This strategy comes with some obvious hurdles; it turns out the networks paying the analysts to be on site keep them rather busy. While they might have been happy to join your show the Monday after Week Three, this is a different animal.
One other factor you should consider in this strategy is the fact that Sky Harbor airport will be one of the busiest in the world Monday morning. Many of the analysts will be scrambling home to start their off season as well. If your analyst is on the move, travel delays can wreck your whole plan.
Strategy Four: The Pop Culture Angle
Oftentimes the biggest talking point coming out of the game is one of the things happening outside the actual play on the field. If you watch Super Bowl Twitter, the biggest traffic moments are people joking about a slow starting Star Spangled Banner “hitting the over” or how bad the halftime show is. Regardless of the act, it has become the default position that the halftime show is awful, even when we all think they are pretty good. 50 Cent hanging upside down will forever be a meme.
Commercials are going to be a massive talking point after a game, especially if the game doesn’t quite deliver. Who is the voice that can talk to your audience about everything from Rihanna to a Taco Bell commercial? There is the inherent risk of alienating the “talk more sports” guy with this type of guest so, as you should with any guest, make certain they are entertaining.
The Super Bowl is the biggest event in sports, no team would go in without a solid plan, your show shouldn’t either. Communication between hosts and producers is critical. Have a plan, work ahead and be on the same page.
Most of all, try to enjoy the game – and take the Chiefs and the points.
Ryan Brown is a columnist for Barrett Sports Media, and a co-host of the popular sports audio/video show ‘The Next Round’ formerly known as JOX Roundtable, which previously aired on WJOX in Birmingham. You can find him on Twitter @RyanBrownLive and follow his show @NextRoundLive.
ESPN Burying ‘Outside the Lines’ Shows Little Regard for Respected Brand
Continuing to use the ‘OTL’ brand is likely a nod to the great work of Bob Ley, Ryan Smith, and Jeremy Schaap.
With the end of college football season and the Super Bowl marking the conclusion of the NFL season, ESPN has air time to fill on Saturday and Sunday mornings for the next six months. In past years, that opened up a window for the network to bring back its prestige news magazine program, Outside the Lines.
However, late last week, Sports Business Journal‘s John Ourand reported that ESPN has decided not to bring back the standalone OTL show. The program most recently aired Saturday mornings during football’s offseason, typically from mid-February through August. That timeslot essentially buried a show that was once an important part of ESPN’s Sunday morning programming.
Outside the Lines provided substantive, in-depth sports features, interviews, and discussions on Sunday mornings, when viewers were conditioned to expect important dialogue and commentary with weekly public affairs programs and political talk shows like Meet the Press and Face the Nation.
Originally anchored by Bob Ley, OTL was a departure from the highlights, analysis, and quips that made up most of the network’s programming. This was ESPN doing journalism with a capital “J,” reporting and investigating longer-form stories on pertinent issues in sports, usually off the field, and examining trends that developed through a news cycle.
Eventually, the number of stories the OTL staff worked on — and presumably, the appetite for such content from ESPN viewers — necessitated expanding the show to a daily schedule airing in mid-afternoons. After Ley retired in 2019, Ryan Smith and Jeremy Schaap hosted the show and continued its deeper look into topical sports stories.
Producing for a daily schedule probably spread the show too thin, however. Finding important stories that warranted the stronger coverage promised by the OTL brand became difficult, forcing the show to include panel discussions that resembled the sort of debate programming seen throughout the day on ESPN. As a result, OTL content was whittled down and integrated into the noon edition of SportsCenter each day.
OTL also suffered amid the inherent conflict at ESPN from having a news-gathering, journalistic operation while entering partnerships with the sports leagues it was covering. Hard-hitting reports on domestic violence issues in the NFL, particularly in light of the Ray Rice assault scandal, and player safety concerns with the rise in traumatic brain injuries gave the network’s producers and reporters credibility. But such stories also rankled league officials and team owners who sought more positive promotion for their sport.
ESPN would surely balk at the idea that it throttled back on in-depth reporting and scrutinization. But the network’s relationship with the NFL is obviously better than it once was, best demonstrated by getting better match-ups on the Monday Night Football schedule, Wild Card playoff games, and Super Bowl telecasts for ESPN/ABC in 2027 and 2031. Meanwhile, Outside the Lines has been effectively buried among ESPN programming.
Yet ratings ultimately decide what stays on a broadcast schedule and what doesn’t. And OTL hasn’t drawn a good number of viewers in quite some time. Some of that is likely influenced by an early Saturday morning timeslot that drew an average audience of 303,000. But SportsCenter AM attracts 572,000 viewers in the same timeslot, so it’s apparent that fans want quicker, breezier content as they begin the weekend.
Outside the Lines simply may not stand apart in the current sports media landscape, either. Longer-form storytelling and reporting are often found in documentaries now, and we’re living in the golden age of sports nonfiction films. That includes ESPN’s own documentary brands E:60, 30 For 30, and ESPN Films. (E:60, in particular, seems to have replaced news magazine programming or special reports, which were once reserved for monthly specials early in OTL‘s life, at ESPN.)
Shuttering the Saturday OTL fortunately won’t result in anyone losing a job. According to SBJ‘s Ourand, some staffers will be reassigned to other studio programs. And others will continue to work on OTL-branded content that runs on SportsCenter throughout the day, not just at noon, under the “OTL on SC” banner. Additionally, OTL content will run on ESPN’s digital platforms such as the network’s YouTube channel. So the show will go on… sort of.
ESPN obviously values the OTL brand and realizes that it carries respect among fans and media. (The show also penetrated pop culture enough to warrant a parody on Saturday Night Live.) Otherwise, the network might shelve the title entirely. Yet perhaps that’s really a nod to the work of Ley, an ESPN institution, and Schaap, one of the network’s best reporters (with ties to sports media royalty in Dick Schaap).
That may be Outside the Lines‘ true legacy. Ley created a brand (continued by Smith and Schaap) taken seriously enough that viewers knew it meant bolder sports journalism unafraid to explore stories and questions that warranted such attention. The OTL name carries enough weight that ESPN can’t bear to get rid of it entirely, even if it doesn’t hold the place at the network that it once did.
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at firstname.lastname@example.org.
Chris Broussard Is No Longer Just A ‘Basketball Guy’
“There’s no doubt that gets attached to you and that can be good because you’re seen as an ‘expert’ in one sport which is great.”
After embarking on a career in sports, Chris Broussard made a name for himself as a writer, specifically as it pertains to covering the NBA. Whether it was covering the Cleveland Cavaliers for the Akron Beacon Journal, covering the New York Knicks and New Jersey Nets for The New York Times, or doing television hits for ESPN, Broussard had always, whether it was justified or not, been pigeon-holed as a “basketball guy”.
That was the perception then, but today, the reality is different.
“There’s no doubt that gets attached to you and that can be good because you’re seen as an ‘expert’ in one sport which is great,” said Broussard, the co-host of First Things First on FS1 and the co-host of The Odd Couple on FOX Sports Radio.
“But what was good for me was that at ESPN, I had done First Take with Skip Bayless a lot. There were a few years where it was a rotation and I was in that rotation. That enabled me to at least do the other sports.”
Broussard has certainly made a seamless transition from print to electronic media.
After joining The New York Times in 1998, Broussard started to get television exposure doing local hits and then appearances on the various ESPN platforms would soon follow. He joined ESPN full-time in 2004 as a writer for ESPN The Magazine, but that also included regular guest appearances and fill-in hosting opportunities on shows like First Take and the opportunity to be a co-host for NBA Countdown for the 2010-11 season.
With that gig came the opportunity to work with Michael Wilbon, Jon Barry, and his childhood hero Magic Johnson.
“I think that may be have been the pinnacle because Magic is Magic,” said Broussard. “He was my favorite player until Jordan came along and (with Wilbon and Barry), we just had great chemistry.”
After one season, Broussard and Barry were replaced by Bill Simmons and Jalen Rose. A few years later, Broussard would make the move that would bring him to the next chapter of his career.
In 2016, Broussard left what amounted to being just a reporters role at ESPN for a new opportunity at FS1 where he would also be an analyst as well as a regular panelist for shows like Undisputed, The Herd with Colin Cowherd, First Things First and Lock It In. In 2018, he began co-hosting The Odd Couple radio show with Rob Parker on FOX Sports Radio.
And then in August of 2021, Broussard was named the full-time co-host of First Things First, something that almost had happened when the network first launched.
“When they asked me to come on as a full-time co-host, it was great and maybe a long time coming,” said Broussard. “I know when Jamie Horowitz first brought all the people over from ESPN to be on FS1 in 2016, he was considering doing a show where Nick Wright and I were the co-hosts.”
Broussard now co-hosts the show with Wright and Kevin Wildes.
“I thought that I really just fit right in with the chemistry and it’s just been a great trio,” said Broussard.
Born in Baton Rouge, Broussard and his family also lived in Cincinnati, Indiana, Syracuse, Iowa, and Cleveland. He was a star football and basketball player for Holy Name High School in Parma Heights, Ohio and went on to play basketball for Oberlin College, an NCAA Division III school in Ohio.
Believe it or not, his first love was not basketball.
“My favorite sport growing up was football,” said Broussard. “I played football through high school. I played basketball at Oberlin College but they recruited for me football and basketball. I even played baseball up until I was about 16 years old.”
So much for being just a basketball guy, right?
After college, Broussard had a decision to make. He knew he wanted to be a sports reporter but wasn’t sure if it was going to be print or electronic media. When he was an intern at The Indianapolis Star, he spoke to people in the know about which direction to go.
“I was told that it’s just easier and there are more spots in print journalism than there are in television and radio,” said Broussard. “I chose print because I thought I had more opportunities.”
Broussard’s first taste of covering pro sports was in 1995 at the Akron Beacon Journal when he was a backup writer covering the Cleveland Indians who would go to the World Series for the first time since 1954. He shifted to covering the Cavaliers and then it was off to New York and a bit of culture shock for Broussard.
During his 2 ½ years covering the Cavaliers, Broussard typically wore a rugby shirt, jeans and sneakers at games. But he noticed that when the Knicks and Nets would come to Cleveland or when Broussard travelled to New York and New Jersey when the Cavaliers visited the Knicks and Nets, that the New York writers would typically wear suits and ties when covering the games.
So, when he interviewed for the job with The New York Times, Broussard had an important question for his future editor.
“I asked him when I was being interviewed for the job do they require that your writers dress up,” said Broussard. “He said no but they do generally in New York because they know television opportunities are there. So, when I started working at The New York Times, I started dressing up wearing a suit and tie or sportscoat and tie whenever I would cover games. Ultimately that led to television.”
And the rest is history.
This coming week, Broussard will be busy co-hosting his shows from the Super Bowl in Arizona. It’s one thing to host a radio show or a television show from a studio but it’s really something special to do it from a live event, especially on the giant stage of the Super Bowl.
And this week, Broussard will be center stage in front of a lot of ears and eyeballs.
“It’s always great,” said Broussard. “FOX Sports Radio always has one of the biggest and best platforms on radio row. It’s always fun when you’re doing these live shows at the big events and you’ve got an audience, it really can kind of bring out the best in you. I’m excited about it both for TV and radio.”
Chris Broussard has certainly come a long way in his career in sports.
From his days as an athlete in high school in college to getting his start as a write to a transformation into a radio and television personality, Broussard has worked hard to get to where he is today.
“I haven’t written a word since I went to Fox,” said Broussard. “I do feel fortunate that I’ve been able from morph from a writer into TV and radio. What you want to do in this business is stay relevant and you want an audience and a platform. There’s not that many people who get that opportunity to do it.”
He’s no longer just a “basketball guy”. He’s a “sports guy”.
Peter Schwartz has been involved in New York sports media for over three decades. Along the way he has worked for notable brands such as WFAN, CBS Sports Radio, WCBS 880, ESPN New York, and FOX News Radio. He has also worked as a play by play announcer for the New Yok Riptide, New York Dragons, New York Hitmen, Varsity Media and the Long Island Sports Network. You can find him on Twitter @SchwartzSports or email him at DragonsRadio@aol.com.