In a year where the country came to a screeching hault, the World Wide Leader in Sports found creative ways to stay engaged with starved sports fans on social media. Now, the women behind that operation are now being rewarded.
ESPN announced Wednesday that Kaitee Daley and Flora Kelly are being promoted to Vice President roles.
Daley’s role overseeing ESPN’s Social Media team will remain the same. In 2020, ESPN led the industry with their sports media engagement.
“Kaitee’s leadership has set the gold standard for social media at ESPN and across the industry,” said Laura Gentile, SVP of Marketing and Social Media, ESPN.
ESPN saw 4.2 billion total actions across Facebook, Twitter, and Instagram (up +64% YOY).
In a report from ESPN PressRoom Kelly will lead the new Brand Strategy & Content Insights team, responsible for ESPN’s market, fan, and media insights that help strengthen and grow the business. Key areas of focus for Kelly and her team will include the ESPN Brand, content development, sports trends, fandom, and audience expansion.
Gentile was equally as excited for Kelly. “For years, Flora has served as a valuable advisor for senior leaders and teams across all divisions of ESPN,” she added.