Producing sports media content out of Las Vegas has grown in popularity in recent years with brands such as VSiN, ESPN, and Bleacher Report, just to name a few, striking deals with casino operators to broadcast from their locations. Now, Blue Wire podcasts are about to add a Las Vegas presence as well.
The Wynn Hotel is finalizing a $3.5 million deal with Blue Wire, to construct a podcast studio in the hotel’s lobby. According to The Verge, the studio will host Blue Wire podcast personalities as well as star athlete guests to entice people to visit the hotel, get excited about sports, and hopefully place bets on games.
Blue Wire CEO Kevin Jones said in a statement, “The company will hire staff on both the operations and talent side based in Vegas. Wynn will receive equity through this investment as well as some in-podcast ads, and the two groups will also collaborate on a branded podcast for WynnBet.”
With casinos like Circa, South Point, Caesars, and The Linc already involved in partnerships with sports media brands, and Wynn now entering the mix, the question becomes, which brands and hotels will be next to strike a similar arrangement?