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Paramount+ To Use NFL, Soccer to Drive Subscriptions

The service officially launches on March 4 at a $4.99 monthly fee with ads or a $9.99 monthly premium fee without ads.

Kate Constable

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ViacomCBS will lean heavily into live NFL and soccer programming to drive subscriptions to Paramount+, according to John Ourand of the Sports Business Journal. The service officially launches on March 4 at a $4.99 monthly fee with ads or a $9.99 monthly premium fee without ads.

Ourand notes that during a web presentation on Wednesday, George Cheeks, President & CEO of the CBS Entertainment Group, said that the NFL drives more streaming subscriptions than any other programming and UEFA brings more new subs than any sports partner, except the NFL.

The early focus of the presentation addressed live games as a differentiator with other streaming services, which is why Paramount+ will carry every NFL game that is available on CBS.

“It will be fundamental to the growth of Paramount+,” he said. “It drives more subscriptions than any other program; and significant engagement, too. Time spent streaming NFL games grew 88% this season alone.” ViacomCBS will move Inside the NFL off of Showtime to make it exclusive to Paramount+.

“This is exactly the kind of programming that turns new subscribers into lifelong fans,” Cheeks said.

The second pillar of ViacomCBS’ sports strategy will focus on soccer.

“We’re doubling down on soccer,” Cheeks said. “We are making soccer a core pillar of sports exclusively available on Paramount+.”

Soccer’s young audience of digital natives is a big drawing point as to why Paramount+ is so focused on the sport. According to Ourand, Paramount+ will have exclusive deals with UEFA (Champions League, Europa League and Europa Conference League), the NWSL and Concacaf. ViacomCBS also picked up English-language rights to the top soccer leagues in Argentina and Brazil.

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Barstool Sports Star Big Cat Launches Coffee Business

Barstool conducted a recent fan survey, and 80% of respondents said they drink coffee on a daily basis. Katz and the folks at Barstool listened, and so Stella Blue was born.

Jordan Bondurant

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A new direct-to-consumer product from the minds at Barstool Sports has hit store shelves – coffee. Stella Blue Coffee is a new brand launched by Pardon My Take co-host and Barstool Sports star Dan “Big Cat” Katz.

The name was inspired by Big Cat’s love of coffee and his love for his recue dog Stella.

Barstool conducted a recent fan survey, and 80% of respondents said they drink coffee on a daily basis. Katz and the folks at Barstool listened, and so Stella Blue was born.

The coffee will feature three different blends. Positive Vibes is the light roast, Big Cat Blend is the medium roast and Electric Avenue Dark Roast. The coffee is available in 12-ounce whole bean bags, 12-ounce ground bags and pods for Keurig lovers.

A portion of the proceeds from sales of the coffee will go to PAWS Chicago, the largest no-kill humane organization in Dan’s hometown.

Stella Blue is the latest Barstool-backed and created DTC product to hit store shelves. The company has a record of previous success launching other products including flavored vodka, beer and hard seltzers.

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Barstool Sports Raising Money In Memory of Murdered Virginia Football Players

Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.

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Barstool Sports founder Dave Portnoy has announced a fundraising campaign for the three Virginia football players murdered earlier this week.

In a tweet, Portnoy said 100% of proceeds from t-shirt sales will go to support the families of Lavel “Tyler” Davis Jr., Devin Chandler, and D’Sean Perry, who were all killed in an on-campus shooting earlier this week.

Two of the three football players killed were Barstool Athletes, a name, image, and likeness program started by the online outlet.

Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.

Merchandise can be purchased here.

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Grant Wahl Details Run-In With Qatari Security At World Cup

“Picture is not allowed, sir,” the guard purportedly told Wahl. When he asked for clarification, the guard told him “Kindly delete it, sir”.

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CBS Sports soccer analyst Grant Wahl has detailed an issue he had with security as the 2022 World Cup prepares to take place in Qatar.

In an article posted on his Substack, Wahl claimed he took a picture of a sign in the media center that said “Now is All”. He shared after he took the photo, a security guard immediately walked over.

“Picture is not allowed, sir,” the guard purportedly told Wahl. When he asked for clarification, the guard told him “Kindly delete it, sir”.

The 2022 World Cup being held in Qatar has been viewed as controversial for a multitude of reasons, mostly centered around the country’s poor record on human rights. Other media members have shared their experiences with Qatari security, as a confrontation with a Danish television crew went viral earlier this week.

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