BSM Writers
A Simpler Solution: No One Should Be In NBA Logo
A league embroiled in numerous racial issues — Jazz, Timberwolves, LeBron vs. Zlatan, Masai Ujiri, Jeremy Lin, vaccines — is better served by a generic silhouette than a Kobe Bryant/Jerry West debate.
Yep, this is absolutely what America needs right now, a political argument about a logo. This is where we are in 2021: A truther who has said the world is flat, Kyrie Irving, lobbying to replace the old, white dude in the NBA silhouette — presumably Jerry West, though the league never has confirmed it — with an image of Kobe Bryant, whose memory is widely revered even if he hurled an anti-gay slur and was accused of rape by a teenager who wasn’t his wife.
And we’re actually supposed to hunker down and take sides on this matter, igniting a race inferno that has been reasonably tame since Donald J. Trump returned to his previous life as a golfing liar.
“Gotta happen, idc what anyone says. BLACK KINGS BUILT THE LEAGUE,” Irving posted on Instagram, launching a campaign with a next-day addendum: “As a native Black man, a native Black king, it’s part of my responsibility to continue to push our culture forward. I know that it probably was met with some people who love the idea and some people that don’t like it. My thing is paying homage to the example that has been set by that man.”
Normally, my debating reflex would counter with my pick, LeBron James. In the league’s most turbulent era, he has melded all-time basketball greatness with an unprecedented double whammy: a social conscience potent enough to help dislodge Trump from the White House and a leadership presence resilient enough to guide the Lakers to a pandemic championship amid 95-day isolation. James has avoided scandal. James has remained a family man. James hasn’t driven an SUV while gacked out on opioids. James should be The New Logo.
Until, I wondered: Why does anyone specifically have to be in a new logo?
Can’t we just have something generic and inoffensive, exhausted as we are from activism fatigue?
The NFL logo is a red, white and blue shield with a football and eight stars. The Major League Baseball logo, with the same American flag colors, shows an indistinguishable batter preparing to hit a pitched ball that surely is juiced. The Olympics logo was designed with five rings from the participating continents at the time. The NHL logo is duller than commissioner Gary Bettman himself, a silver crest with diagonal lines. College football logos pay tribute to the cash-machine conferences, including the Big Ten’s optical illusion. Major League Soccer’s logo is half-empty (look it up). The only other sports logo that might depict a particular player is the WNBA’s, an orange silhouette resembling the elegance of West’s image, though the league won’t say if it’s Diana Taurasi.
So why exacerbate what remains a volatile era in the NBA when the logo simply can be redesigned without a person in mind? Or is that too easy?
What could be a fun discussion in another time and place — which historic figure best symbolizes what is fondly called the association? — is an attempt by Irving to use the logo as a power play. Understandably, he and other Kobe proponents think a Black legend should represent a league in which three-fourths of players are Black yet only one majority owner — Michael Jordan, also a prime logo contender — is African American. “I think he deserves it,” Irving said. “I think his family deserves it. I think we deserve it (after) seeing greatness personified as Mamba. And anyone that’s coming into the league should know that’s the example that was set.”
I am not opposed. I just don’t understand why — right here, right now. The Black Lives Matter movement inside the Disney World Bubble, which included commanding signage and powerful game boycotts, didn’t end the tension that roils the league today. We don’t need a logo squabble poisoning the pot. Some Black players are reluctant to heed commissioner Adam Silver’s hope that they take coronavirus vaccines, knowing a history of racism in the U.S. health care system has fueled a fear of injections within African-American communities. It reflects a continuing unease in the ranks about the virus, which hasn’t stopped the league from conducting an All-Star Game next weekend despite opposition from James and other prominent players.
The league also is investigating a tweeted allegation by ex-Jazz forward Elijah Millsap that Utah executive Dennis Lindsey, who has helped build one of the league’s leading contenders, told him this in a 2015 exit interview: “If u say one more word, I’ll cut your Black ass and send you back to Louisiana.” Lindsey denies making the comment and is backed by Jazz coach Quin Snyder, who was present during the conversation, but in a smallish market with a predominantly White population, the story has disrupted the team’s rise and forced a busy Silver to state, “We take allegations of discrimination seriously, so do we also take the due process rights of those who are being accused, which is why we do full investigations. And in this case, the investigation is being conducted in partnership and in coordination with the Utah Jazz.”
Meanwhile, Silver was voicing remorse about comments he made in 2019. In an HBO interview, he said Toronto Raptors president Masai Ujiri, one of only four Black executives running basketball operations in NBA franchises, was partly to blame for his altercation with an Alameda County sheriff’s deputy after the Raptors won the NBA title at Oracle Arena. Video footage revealed that the deputy, Alan Strickland, initiated physical contact with Ujiri, and both parties dropped lawsuits last month. Said Silver at the time: “It’s part and parcel of what comes with someone who is living on the edge a bit and is hard-wired to sort of march forward with incredible energy. And I think lessons learned for him — without assigning culpability or blame to anyone — as a leader, those are the kinds of situations he needs to learn to avoid.”
After Ujiri’s recent declaration that he was “completely vindicated,” Silver told Canadian network Sportsnet, “I apologize to Masai for what I said in that interview. … Believe me, when I look at that now, I cringe when I watch it,” adding that he regrets not checking “my own built-in implicit biases around a particular situation.”
This as the NBA deals with its version of a Rooney Rule violation. The NFL has made a mockery of that rule, of course, with White team owners largely giving lip service to league requirements that Black candidates be seriously considered for head-coaching and executive positions. So explain why the Minnesota Timberwolves, after firing coach Ryan Saunders, were so quick to name a White replacement, Toronto assistant Chris Finch, without conducting interviews with numerous worthy Black candidates, including their own lead assistant coach, David Vanterpool? Finch is an offensive innovator and disciple of Raptors coach Nick Nurse, who has won an NBA title with Ujiri. Still, why the mad rush? With the league’s worst record, it’s not as if the Wolves are going anywhere.
The swirl of racial conflicts continued Friday night when James, shirtless, went on the attack in his post-victory Zoom interview. Soccer star Zlatan Ibrahimovic had been critical of James’ activism, saying in an interview with a Swedish network, “I don’t like when people have some kind of status, they go and do politics at the same time. Do what you’re good at. Do the category you do. I play football because I’m the best at playing football. I don’t do politics. If I would be a political politician, I would do politics. That is the first mistake people do when they become famous and they become in a certain status. Stay out of it. Just do what you do best because it doesn’t look good.”
Responded James: “I would never shut up about things that are wrong. I preach about my people, and I preach about equality. Social injustice. Racism. Systematic voter suppression. Things that go on in our community. Because I was a part of my community at one point and saw the things that was going on, and I know what’s going on still because I have a group of 300-plus kids at my school that are going through the same thing, and they need a voice. And I’m their voice. I’m their voice, and I use my platform to continue to shed light on everything that may be going on, not only in my community, but around this country and around the world. So there’s no way I’d ever just stick to sports, because I understand how this platform and how powerful my voice is.”
LeBron also made Zlatan look bad, recalling how Ibrahimovic had spoken in 2018 about “undercover racism” he’d encountered from media in his native Sweden. “I am not Andersson or Svensson. If I would be that, trust me, they would defend me even if I would rob a bank. They would defend me, I tell you,” he said then.
Said James: “He was the same guy who said when he was in Sweden … because his last name wasn’t a certain last name, that he felt there was some racism going on when he was on the pitch. I speak from a very educated mind, so I’m kind of the wrong guy to actually go at because I do my homework.”
On the same night, the NBA’s official minor league, the G League, was looking into claims by former NBA guard Jeremy Lin that he is subjected to racism. Now with the Santa Cruz Warriors, Lin wrote in a Facebook post, “Being a 9 year NBA veteran doesn’t protect me from being called `coronavirus’ on the court.” Over the weekend, Lin tweeted he wouldn’t be “naming or shaming anyone” in the probe. Wrote Lin, who briefly rocked the sport with scoring flurries as the first American-born NBA player of Chinese descent: “What good does it do in this situation for someone to be torn down? It doesn’t make my community safer or solve any of our long-term problems with racism.”
So, with considerable angst bubbling in the National Basketball Association, we’re going to approach a revamped All-Star Sunday — and the outsized media attention accompanying it — with furious sparring sessions about the logo? As Bryant’s widow was weighing in with her approval (“love this @KyrieIrving”), she also was learning for the first time that actress Evan Rachel Wood had called her late husband “a rapist” the day of his fatal helicopter crash.
Vanessa fired back at Wood. “Your false, insensitive, defamatory and slanderous tweet on 1/26/20 is vile and disturbing to say the least,” she wrote. “Behavior like this is part of the reason why innocent black men go to jail for crimes they didn’t commit. An accusation doesn’t make someone guilty. YOU DON’T KNOW THE FACTS OF THE CASE.”
You know what’s crazy? Jerry West never wanted to be the man in the logo. It just happened that way as a league-commissioned consultant poured over various images in 1969 and came up with what appears to be West. Thus, The Logo was born. Four years ago, West seemed agonized about the topic when appearing on ESPN’s “The Jump” program. “Again, it’s flattering. But it’s also, I think — if I were the NBA, I would be embarrassed about it,” he said. “I don’t like to do anything to call attention to myself, and when people (call him The Logo), that’s just not who I am. If they would want to change it, I wish they would. In many ways, I wish they would.”
The NBA can change the logo, sure.
To the simple image of a basketball, round and pebbled and not at all flat, unlike Kyrie Irving’s complicated world.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
BSM Writers
Beyond The Mask: Henrik Lundqvist Embraced 2nd Career in Sports Media
“It’s not a coincidence you see a lot of goalies working [on] panels and analyzing the game because that’s a huge part of playing in goal.”
Plucking the strings of an acoustic guitar, Henrik Lundqvist found himself beneath the bright lights once again, poised to put on a worthy performance. Just as he aimed to stop pucks from going in the net as the star goaltender of the New York Rangers for 15 seasons, Lundqvist sought to captivate viewers as half of a musical duo featuring former NHL forward Paul Bissonnette.
Their performance of “Good Riddance” by Green Day was in tribute to Rick Tocchet, a former NHL on TNT studio analyst who recently departed the network to serve as interim head coach of the Vancouver Canucks.
Lundqvist serves as a studio analyst for TNT’s coverage of the NHL, breaking down players and teams throughout the broadcast and bringing his own unique style to the set. His pursuit of a post-playing career in sports media was no guarantee from the moment he retired in August 2021; in fact, he never intended to stop playing the game and competing for a Stanley Cup championship at that time.
During the 2019-20 season, Lundqvist had lost playing time to young goaltenders Igor Shesterkin and Alexandar Georgiev, and by the year’s end, his deal was bought out by the team. In an effort to continue playing, Lundqvist signed a contract with the Washington Capitals – marking the first time in his NHL career that he would not step between the pipes for the Rangers.
Lundqvist never played a game for the team though, as it was discovered in a medical exam that he would need open-heart surgery to replace his aortic valve while also having an aortic root and ascending aortic replacement. One month after the successful five-hour operation, he was back on the ice rehabbing and attempting to make a full recovery – but a few months in, he began to feel unexpected chest pain. Following a medical checkup, Lundqvist was told he had inflammation around his heart caused by exertion. It was a significant setback that required him to step off the ice, take off his goaltender equipment and rest for several months.
After discussions with his family and friends, Lundqvist determined that the risk of taking the ice outweighed the rewards and officially stepped away from the game. Rather than conjuring hypothetical scenarios wherein he did not experience the misfortune and played for the Capitals, Lundqvist looked to the future amid the ongoing global pandemic and thought about how he could best enjoy his retirement.
“I was just mentally in a very good place,” Lundqvist said. “I didn’t have a choice; I guess that makes it easier sometimes when the decision is made because you can’t go back-and-forth – ‘Should I?’ ‘Should I not?’ Yeah, I wanted to play but it was just not meant to be for me.”
Before any definitive resolution on his future endeavors was made though, the Rangers announced that the team would retire Lundqvist’s No. 30 in a pregame ceremony during the 2021-22 season, making him just the 11th player bestowed that honor in franchise history. As a five-time NHL All-Star selection, 2011 Vezina Trophy winner, and holder of numerous franchise records, Lundqvist had the accolades to merit this profound distinction.
Moreover, he was an important component in growing the game of hockey and contributing to the greater community, serving as the official spokesperson for the Garden of Dreams Foundation and founder of the Henrik Lundqvist Foundation. He also was a two-time recipient of the organization’s prestigious Steven McDonald Extra Effort Award, honoring the player “who goes above and beyond the call of duty.”
Throughout the night, attendees regaled Lundqvist with chants of “Hen-rik!” and were treated to flashbacks of some of his memorable career moments. The night was of monumental importance for Lundqvist, during which he expressed his gratitude to the Rangers’ organization, former teammates and fans. Then, Lundqvist — referred to as “The King” — promptly took his place among team legends beneath the concave ceiling of “The World’s Most Famous Arena.”
“When I look back at my career, I know, to me, it was all about preparation; how I practiced and how I prepared for each game at practice,” Lundqvist said. “There’s no regrets, and I hope people, when they think about how I played, [know] that it was 100% heart and commitment to the game.”
Before this ceremony though, Lundqvist and Rangers owner James Dolan had held several meetings with one another. The purpose of these conversations was to determine the best way for Lundqvist to remain involved with the team, its fans, and the community. In the end, he was named as a lead studio analyst on MSG Networks’ broadcasts of New York Rangers hockey before the start of the 2021-22 season: the start of his foray in sports media.
This past summer, Lundqvist negotiated a new deal with Madison Square Garden Sports and Madison Square Garden Entertainment in which he maintained his in-studio responsibilities while increasing involvement in other areas of its sports and entertainment ventures. In this new role, Lundqvist supports the business operations for both companies, assisting in digital content development, alumni relations, and partner and sponsor activities.
When Lundqvist is not in the studio or the office, he can often be found at Madison Square Garden taking in New York Rangers hockey, New York Knicks basketball, or one of the arena’s renowned musical performances. Usually, when he is in attendance, he is shown on the arena’s center-hung video board as an “NYC Celebrity” and receives a thunderous ovation from the crowd.
“The network is just part of it, but it feels great to come there,” Lundqvist said of Madison Square Garden. “Every time I go there – to see the people that I’ve known for so long – but also I love that place; I love The Garden. I think the energy [and] the variety of things that happen there is something I really appreciate. It feels really good to be a part of that.”
Sitting alongside former teammate and studio analyst Steve Valiqutte and sportscaster John Giannone, Lundqvist appears in the MSG Networks studios, located across the street from the arena, for select New York Rangers games. From the onset, he brought his allure and expertise to the set and appealed to viewers – so much so that national networks quickly began to take notice.
“I enjoy watching hockey [and] talking hockey, but the main thing to me is the team; the people that you work with,” Lundqvist said. “The guys on the panel [and the] crew behind. I really enjoy that part of it and having a lot of fun off-camera.”
One month later, Lundqvist was on his first national broadcast for the NHL on TNT where he and Bissonnette famously performed a cover of “Nothing Else Matters” by Metallica that went viral on social media. It had been known that Lundqvist was a musician, famously performing on Late Night with Jimmy Fallon in his Rangers uniform to celebrate the end of the 2012-13 NHL lockout.
In fact, during his retirement ceremony, the Rangers gifted him with a custom-made guitar painted by David Gunnarsson, the same artist who used to paint Lundqvist’s goalie masks.
Aside from occasional music performances, Lundqvist brings an esoteric base of knowledge to the NHL on TNT panel as its only goaltender. Whether it be through player breakdowns, interviews, or dialogue with other analysts, Lundqvist has a perspective to which few professional hockey players can relate. There are various goaltenders among local studio panels surrounding live hockey game broadcasts, and Lundqvist is in a unique situation with MSG Networks in that he and Valiquette are both former goaltenders. Yet on Turner Sports’ national coverage, he is the only voice speaking to this different part of the game.
“It’s not a coincidence you see a lot of goalies working [on] panels and analyzing the game because that’s a huge part of playing in goal,” Lundqvist explained. “Yes, you need to stop the puck, but a huge part of being a goalie is analyzing what’s going on. We can never really dictate the play so you need to analyze what’s happening right in front of you.”
In broadcasting at both the local and national level, Lundqvist is cognizant of the differences in each network’s studio programs. Lundqvist says appearing on the MSG Networks studio panel is more about being direct with the viewer, whereas the NHL on TNT views its panel as being conversational in nature. With Turner Sports, Lundqvist also asks his colleagues about the different teams around the league since he is most familiar with the Rangers both as a former player and studio analyst.
“I’m closer to the Rangers; I see more of what’s going on,” Lundqvist stated. “When you work [national] games, maybe you focus in on teams on the West Coast or [part] of the league you don’t see as often. You try to talk to the other guys on the panel and the crew and figure out things that are interesting about those teams.”
Hockey is a team sport, and Lundqvist felt grateful to play with his teammates and face his competitors over the years. Now as an analyst though, it is his job to analyze their games and critique them when necessary; however, he does not try to be excessively critical.
Lundqvist knows the trials and tribulations associated with the sport and can relate to scenarios many players face on a nightly basis. Therefore, he thinks about his own experience before giving an opinion, especially a critique, instantiating it with comprehensible, recondite knowledge and/or by recounting a similar situation.
“I’d much rather give them positive feedback obviously because I know it is a tough game,” Lundqvist said, “and sometimes it might look like an easy mistake, but if you can give the viewer a better explanation of why he did that, they might have a different view of that mistake.”
Now metaphorically being beyond the goalie mask, Lundqvist’s vision of the game has evidently shifted. He discerns just how intense the schedule is and the rapid pace of the game, axioms he was aware of while playing but inherently avoided thinking about. He has implemented his refined viewpoint of the game accordingly into his analysis, simultaneously utilizing the mindset and savvy he cultivated on the ice. It is, quite simply, a balancing act.
“I think people can be pretty quick to jump on guys and critique them,” Lundqvist said. “That’s where maybe you take an extra look and try to understand why it happened and give those reasons. I think that’s where it helps if you played the game [for] a long time and just love the game [because] you have a pretty good understanding of why guys react a certain way.”
The challenge tacitly embedded in the jobs of most studio analysts – Lundqvist’s included – is in presenting the information to the audience in a manner through which it learns without being confused. It is a delicate craft that takes time and genuine understanding to master, especially related to promulgating hockey analytics as Valiquette does on MSG Networks and within his company, Clear Sight Analytics.
“There’s a lot of educated viewers out there, but there’s also a lot of people that maybe don’t watch as much hockey,” Lundqvist said, “so you want to find that middle ground where you kind of educate both sides.”
By broadcasting both locally and nationally in addition to working in a specially-designed business operations role, Lundqvist is staying around the rink in his retirement while facilitating the growth of hockey. Despite the profusion of young talent, dynamic action and jaw-dropping plays, viewership of the sport on ESPN and TNT’s linear channels has dropped 22% from last season, according to a report by Sports Business Journal.
For Lundqvist though, he does not feel much has changed from playing regarding his responsibility to advance the reach and appeal of the sport. He played professionally for 20 years, beginning his career in his home country of Sweden, primarily in the Swedish Elite League (SEL). In the 2004-05 season, his final campaign before arriving in New York City, Lundqvist had won the award for most valuable player. Furthermore, he was recognized as the best goalie and best player, leading Frölunda HC to its second Elitserien championship in three seasons.
His NHL debut came five years after he was selected in the seventh round of the 2000 NHL Entry Draft by the New York Rangers but unlike many rookies over the years, he came polished and prepared to embrace the lights of Broadway. Following an injury to starting goaltender Kevin Weekes, Lundqvist was inserted into the starting lineup and, from that moment on, virtually never came out.
By the end of his first year, he had been named to the NHL All-Rookie Team and was a Vezina Trophy finalist for best goaltender. Additionally, he remains the only goaltender to begin his NHL career with seven consecutive 30-plus win seasons.
“I think the league is doing a great job of growing the game,” Lundqvist said. “In the end, it comes down to the product and right now, it’s a great product. I feel really good about, the best way I can, to promote the game [by] talking about it, but… it feels like I’ve been doing that for 20 years.”
One means through which Lundqvist attempts to grow the game is within the studio demos he performs with the NHL on TNT, displaying different facets of the game in a technical manner. The show also embraces the characteristics of their analysts and implements them in lighthearted segments, such as zamboni races, putting competitions, Swedish lessons and, of course, musical performances.
“I’m huge on mindset and the pressure,” Lundqvist said. “I love to talk about that type of stuff and give the viewer a better understanding of what goes through their heads. In terms of personality, I don’t know if I can say [that] I’m a serious guy because I love to have fun and laugh and do fun things.”
Lundqvist thoroughly enjoys what he is doing both locally and nationally, and he ensures he surrounds himself with people he wants to be around. There are plenty of other broadcast opportunities for former hockey players, such as moving into the booth as a color commentator or between the benches as a rinkside reporter. At this moment though, he is more focused on being immersed in his current roles, performing them to the best of his ability while ensuring he allocates time to spend with friends and family.
“I see myself more as an analyst in the studio more than traveling around and being in the rink,” he said. “I think that’s another thing with the schedule; it works really well with my schedule to have one or two commitments with the networks, but then I have other things going on in my life that I commit to.”
Plenty of comparisons can be drawn between playing professional hockey and covering the sport from the studio in terms of preparation and synergy. Yet the end result is not as clearly defined since “winning” in television is quantifiably defined as generating ratings and revenue. Undoubtedly, Lundqvist is focused on doing what he can to bolster hockey’s popularity; however, he also wants to enjoy this new phase of his career being around the game he loves.
“In sports, you win or you lose,” Lundqvist explained. “With TV, you want to be yourself [and] you want to get your point out – but at the same time, if you do it at the same time you’re having a good time, I feel like that’s good TV.”
Once their careers conclude, many athletes think about pursuing a post-playing career and oftentimes end up taking on a role in sports broadcasting. On MSG Networks alone, there are plenty of former players who take part in studio coverage on live game broadcasts, such as Martin Biron of the Buffalo Sabres, Bryce Salvador of the New Jersey Devils, and Matt Martin of the New York Islanders. At the national level, Turner Sports employs Paul Bissonnette, Anson Carter, and Wayne Gretzky for its studio broadcasts, while ESPN’s top studio crew includes Mark Messier and Chris Chelios.
All of these former professional hockey players had an obligation to regularly speak with media members, answering questions about games and the season at large. Lundqvist maintained a professional relationship with journalists and beat reporters, and he most enjoyed taking questions when the team was doing well. Regardless of what the end result of a game was though, he had a responsibility to divulge his thoughts and, in turn, be subject to criticism and/or negative feedback.
His stellar career and persona all came from emanating a passion for the game – and it continues to manifest itself beyond the television screen. Listening to those passionate about the game discuss it usually engenders euphony and lucidity to viewers, analogous to the sound of the puck hitting the pads or entering the glove. It is a timbre Lundqvist created 27,076 times throughout his NHL career (regular season and playoffs) in preventing goals, and one he now aims to explain en masse.
“The reason why I kept going to the rink and put all the hours in was because I really enjoyed it,” Lundqvist said. “If you decide to go into media or whatever it might be, I think the bottom line is [that] you have to enjoy it and make sure you have good people around you.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he serves as the production manager for the New York Islanders Radio Network and lead sports producer at NY2C. He has also worked on live game broadcasts for the Long Island Nets and New York Riptide. He previously interned for Paramount within Showtime Networks and wrote for The Long Island Herald. To get in touch, find him on Twitter @derekfutterman.
BSM Writers
Should the NBA Nationalize Local TV Rights Like MLS?
The NBA’s upcoming rights negotiations will be this transformational idea’s first testing grounds.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
BSM Writers
Do You Have Affirmations Of Gratitude?
“We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right?”
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on Twitter @jeffcaves.