Before he can walk again and try resuming everyday life, or even begin to entertain the implausible notion of playing 18 holes, Tiger Woods must be of right mind. That would mean accepting a rehab agony far more excruciating than any pain he already has experienced, in what has been an uncommon life of physical torture and emotional anguish.
At 45, as a father whose kids are entering their teens, will he even want to deal with the process? Isn’t his body broken enough, after five back surgeries and three knee operations, to attempt the unbearable repair of a mangled right leg held together by a rod, screws, pins, everything but superglue? What is the end game here — showing up at a PGA Tour event in 2023, hopefully not in a motorized cart like Casey Martin, so he can hit a ceremonial driver off the first tee while the world roars one last time?
He simply might not be up to it. Who would be? And if that’s the course he chooses, we all should be fine with it, because even before he sped down dead-man’s curve in his latest SUV mishap, no one was entirely sure where Woods’ head was anyway. Everybody is so relieved that he’s alive right now, few are asking the urgent questions about why he almost died.
To wit: Why did officers not draw blood at the crash scene to determine if he was impaired, knowing Woods only four years ago was arrested in an SUV in the wee hours with a cocktail of opioids in his system? Why did they also not consider a previous SUV crash in 2009, when his soon-to-be-ex-wife confronted him about his extramarital affairs, leading him to ram his vehicle into a fire hydrant after ingesting Ambien?
If this had been any other citizen with a drug-riddled past, damned right the Los Angeles County Sheriff’s Department, at some point last Tuesday morning, would have arranged for a field sobriety test or summoned a drug expert to analyze Woods. That did not happen, with Sheriff’s Deputy Carlos Gonzalez, the first responder at the scene, saying he found “no evidence of any impairment whatever.” That assessment was made in quite the hurry; just because the officer didn’t see a prescription bottle or booze flask and thought Woods looked “lucid” doesn’t mean he couldn’t have had drugs or alcohol in his system.
It seemed irresponsible of Sheriff Alex Villanueva to declare that day, as if wrapping a hug around Woods, “He was not drunk. Definitely, you can throw that one out. We hold everyone to the rule of law, no matter what your celebrity status is. But that was no evidence of that … no odor of alcohol, no evidence of any medication, narcotics or anything that would bring that into question.” Yet without a sobriety test, how would Villanueva know that so definitively?
A day later, a Sheriff’s Department deputy said an investigation of the crash “probably” will include a toxicology report from Harbor-UCLA Medical Center, where the golf legend underwent emergency surgery before being transferred to Cedars-Sinai Medical Center in Los Angeles. The probe will determine how fast his SUV was speeding, among other possible crash factors, but the deputy cautioned that the results might not be known for some time, perhaps months because of the coronavirus pandemic. By then, the urgency to know — was Woods under the influence again? — will have faded.
Leading me to ask, given his troubled past: Are the authorities protecting Tiger Woods? Rather than issuing relieved statements that “he’s lucky to be alive,” shouldn’t they be condemning Woods for jeopardizing the lives of other drivers or pedestrians had they been present at the intersection of Hawthorne Boulevard and Blackhorse Road? Villanueva is on record as saying Woods was traveling at a “relatively greater speed than normal.” That statement alone indicates he was driving recklessly to some degree. Yet Villanueva shot down any possibility of further recklessness, saying, “This is purely an accident. … An accident is not a crime.”
All of which served to build a cushion between Woods and the mainstream media this past week, a calming effect that prompted much more sympathy than scrutiny. We live in a 21st-century culture, governed by social media, that usually assumes the worst in a celebrity narrative. How did Woods escape the cancel police? Why the amnesia about his previous arrest, SUV crashes and rehab stays? Did Woods’ longtime agent and image-shaper, Mark Steinberg, successfully orchestrate the soft coverage by conferring with the authorities before their official statements?
We know the who, what, when and where.
We still don’t know the why.
To read and hear the gushy accounts of most media, including columnists normally suspicious and hard-bitten, we’re supposed to be rooting now for the next Tiger comeback. Can we find out if his system was free of drugs before we start the cheerleading? If that sounds harsh, it actually serves as a life favor to Woods, who, as a result of his latest and most serious injuries, already is plunging down a familiar rabbit hole in his L.A. hospital room: the dangerous necessity of constant medication to ease his pain. A man who was addicted to opioids is back on them.
Will Woods come out of this in the right frame of mind? He must. It allows him a better chance of a normal and higher quality of life, of being a father to 13-year-old Sam and 12-year-old Charlie, of helping Charlie launch a golf career if he wants one. And if Tiger does harbor hopes of playing competitively, impossible as it seems, his head must be clear and committed. It might be a long time before we know.
How moving to see several players pay tribute Sunday, wearing Woods’ customary outfit of red shirt and black pants during the final round of the WGC-Workday Championship. Woods grew emotional, tweeting from his hospital bed: “It is hard to explain how touching today was when I turned on the tv and saw all the red shirts. To every golfer and every fan, you are truly helping me get through this tough time.” It’s good to know he’s capable of a public response after his camp stated two days earlier: “Tiger and his family want to thank you all for the wonderful support and messages they have received over the past few days. We will not have any further updates at this time. Thank you for your continued privacy.”
Said tournament winner Collin Morikawa, who joins Woods as the only players to win a major and World Golf Championship title before age 25: “Tiger means everything to me. I hope he is all right and makes a quick recovery. Sometimes we don’t say thank you enough, and I wanted to say thank you to Tiger. Sometimes you lose people too early. I lost my grandpa about a month ago, and you don’t get to say thank you enough.”
The most realistic post-crash commentary came from Rory McIlroy. As one of many current Tour stars inspired by Woods in their youth, he refused to paint another fairy tale. “He’s not Superman,” McIlroy said. “I think everyone should just be grateful he’s here, that he’s alive, that his kids haven’t lost their dad.”
Meaning, the scope of the Woods story is so much larger than when, or if, he’ll pick up a club again. McIlroy never will forget having lunch with Woods in 2017, after his back fusion procedure and just weeks before his DUI in Florida. He could barely walk or stand. “All he was thinking about was quality of life, watching his kids grow up, which sort of told me he’s sort of thinking about this could be it,” McIlroy said.
Two years later, Tiger won the Masters. “Golf was not in my near future or even distant future,” Woods said at Augusta in 2019. “I knew I was going to be part of the game, but playing the game again, I couldn’t even do that with my son, Charlie. I couldn’t even putt in the backyard.” Which is why millions of dreamers worldwide, clutching hope amid a pandemic, want to see another miracle. McIlroy is realistic, as the rest of us should be.
“I don’t think people, to this day, realize the struggle and the things he had to deal with to get to the point where he won at Augusta,” he said last week. “I can’t think of any greater comeback in sports than the journey he made from that lunch in 2017.”
The sport of golf, already struggling through Woods’ dramas and health issues of the 2010s, should prepare for a permanent future without him. He didn’t play in 10 of 20 majors between 2014 and his Masters triumph, and the sport waned without him. Golf will have to carry on with Dustin Johnson, the Bryson DeChambeau android and other standouts who never will approach the grandeur or starpower of Woods. “I just hope he can get out of the hospital, and he can still play with his kids and have a normal life,” said Jon Rahm, ranked No. 2 in the world.
“I think we were all — you know, all sort of heading toward that day Tiger wasn’t going to be a part of the game,” McIlroy said. “Before this accident, he was rehabbing a back injury. It’s inevitable that one day he won’t be a part of it, and that’s just going to be something that the game of golf and the tour is going to have to deal with and adapt to. Obviously, hopefully he comes back and is able to play, but if he’s not, he’ll still be a part of the game in some way, whether it’s his design business and foundation and hosting golf tournaments.
“It may be the end of seeing the genius at work with a club in his hand, but there’s still a lot of other ways he can affect the game in a great way.”
Consider it a polite way of stating the obvious: Let’s make sure Tiger Woods survives before making projections or assumptions about the rest of his life. Much as we loved his other comebacks, there won’t be another green jacket moment. Is he Alex Smith, who overcame a compound fracture that broke the tibia and fibula in his right leg, then overcame a flesh-eating infection that turned the leg black? Realistically, Smith was nine years younger than Woods when he returned to play with the Washington Football Team last season. He hadn’t undergone five back surgeries and three knee surgeries.
And, perilous as quarterbacking life can be in an NFL pocket, Smith didn’t have to use his leg and back and knees to furiously strike golf balls, then walk 72 holes in four days.
Is he Ben Hogan? Struck head-on in his Cadillac by an oncoming bus in 1949, the golf great was given little chance to walk again, let alone return to the competitive links, after a double pelvis fracture, life-threatening blood clots, a broken ankle, a fractured collarbone, rib injuries and deep cuts around his left eye. Not a year and a half later, after a hospital stay of 59 days, he won the U.S. Open, with British Open and Masters victories soon to follow. But Hogan, like Alex Smith, was only 36.
I get it. The world wants to show tender, loving care. Alas, the Tiger Woods story never has been about that. The social media mob attacked a CNN sports reporter named Andy Scholes, who said this when asked for his initial reaction to the single-vehicle crash: “Stunned, I guess. But not entirely surprised by what we’re seeing here. You know, Tiger, back in 2017 was found by police, pulled over on the side of the road, you know, asleep in his car. You know, he had said he had taken a lot of painkillers at that time because we all know, Tiger has undergone a lot of surgeries over the years and painkillers have become a part of his life.”
Scholes apologized. He needn’t have. For the record, these were the drugs in Tiger Woods’ system during that DUI bust, as revealed by a toxicology test: Vicodin, Dilaudid, Xanax, Ambien and THC.
We need to see another toxicology test in Los Angeles. Until then, we have every right and reason to wonder what else is going on here.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
John Mamola Didn’t Overthink New WDAE Lineup
“I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things.”
Just over one month ago, WDAE in Tampa Bay reshuffled its daily line-up. The iHeartMedia station, programmed by John Mamola, moved the Ronnie and TKras program from mornings to afternoons and moved the midday Pat and Aaron show into mornings, while creating a new midday show centered around Jay Recher and producer-turned-host Zac Blobner.
The station let previous host Ian Beckles go as part of the reshuffling.
Barrett Sports Media caught up with Mamola this week to talk about the new line-up, the Tampa Bay market, the importance of developing from within and much more.
(Some of the answers have been edited for brevity and clarity)
BSM: It’s been just over a month since these changes took hold, what would you say is the overall response to them?
JM: Overall, really positive. We lost a really important piece and a pillar of the station in Ian Beckles, but with the moves that we did make, it was overall a pretty positive response from the listeners.
BSM: This wasn’t just creating one new show and calling it a day, this was moving multiple shows into new dayparts. How do you as a programmer get multiple hosts on board with re-arranging their schedules in that manner?
JM: My morning show went into afternoons so they didn’t have to wake up early, so they were very open and welcome to that. As for the original midday show, I knew they were early risers, so moving to mornings didn’t really affect their sleep schedules. And then my midday show, which is the new one, putting those two together is just a combination of some very young, hungry guys that always want new opportunity and are always looking to capitalize on opportunity.
So I wouldn’t say necessarily the convincing was the hard part because it just made a lot of sense for the people involved. The guys in the morning didn’t have to wake up early. The guys in the mornings are early risers anyway, and you get two young, hungry guys to take care of that opportunity so the convincing part was quite easy.
BSM: I got to know Zac Blobner a little bit on the Producers Podcast. He was highlighted a few episodes back and I thought really highly of him. Why was this the right time to get him into a full-time on-air role?
JM: Zac’s been doing some on-air stuff for on the weekends for a number of years. He had his own show and then we tried him out with a couple people on staff on Saturday mornings. That just didn’t necessarily work out but he has hosted a fantasy football show, which we actually air Orlando and in Miami as well as Tampa, live for the last five years.
So his on-air persona – he was a huge part of the morning show and the success of the Ronnie and TKras Show for their run in mornings. So if we were to elevate someone from inside, it just seemed like he was the right guy to elevate, and to pair with Jay Recher. It’s two young, hungry guys and they play well off each other. Some of the best highlights of my day are just sitting in their pre-show meetings with them and their producer Jon Dugas and just listening to how they collaborate together as a threesome on how to attack content, what sound to use, and what guests to book.
Really, it’s three producers in one room all talking about how to collaborate and do a show. Zac has earned the opportunity, just like Pat Donovan who was a producer first. Aaron Jacobson was a producer at first. It was Zac’s time and he’s done a tremendous job with it so far, albeit it’s only a month, but I totally expect it to be a very high ceiling for that show and for Zac in particular.
BSM: Some programmers believe on developing and promoting from within and some programmers believe in always looking for a splashy hire from the outside. Why is developing talent and promoting from within important to you and WDAE?
JM: I think it’s vital for every brand to have a good bench and to continue to find different ways to utilize that bench. Maybe not on the Monday through Friday, but definitely on the weekends in some capacity. And if not there, then on the digital product. You bring in certain guys to push everyone else. Zac was one of those guys. Jay Recher was one of those guys. Pat Donovan was one of those guys. Ronnie and TKras were two of those guys. I like to bring in guys that have a goal and want to push everyone to be better, not just themselves, but push everyone to be better. We have a tremendous team atmosphere on WDAE and we’ve had it for a number of years.
And when you do a lot of change, like we did about a month ago, you don’t want to keep it too foreign. You want to keep it with somebody that the audience knows and the audience has grown to know. Because the minute you start bringing in out of town people that nobody’s ever heard of or you start going to syndication instead of staying live and local, you start to lose your cume, and you start to lose that branding.
We like to put out as much as we can with whatever we have and I think having good, driven people in the hiring process, albeit I’ve hired a little young over my time here, it’s continued to push the narrative that we are continually growing from within and this was just the latest step of that. I don’t think that’s going to change anytime soon.
BSM: When you have new shows and shows in different dayparts, are you mentioning things like ratings and revenue to them? Or do you just tell them to build the shows and worry about it later?
JM: I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things. It’s important, but it’s not the biggest thing. For me, it’s the sound of the show. If the show sounds like it’s got energy, if it sounds like it’s progressing, if it sounds like we’re creating more attention by what we’re saying and we’re developing as talents and as a station, you feel it. You don’t need to see the numbers. The numbers are the numbers.
The system is great when it’s great but when it’s terrible, it’s still flawed. You know? I mean, Neilson ratings only get you so far but If I start seeing stream numbers go up, which I’ve seen, that’s a positive. If I see digital traffic or social media growth or something like that, that’s a metric I can track. Today I went to the gas station and they had our sports station on. If I can hear that, that means we’re doing something right. I don’t look book-to-book. I think PDs that dive into numbers and analytics and, and clocks…. Look, if you put out entertaining stuff, they’ll stick with you. And it starts with giving that confidence to your talent. And that’s how I program.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at email@example.com.
Brock Huard Believes The Third Time’s The Charm For Brock and Salk
“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity.”
It just felt right for Brock Huard when he stepped back behind the mic at Seattle Sports 710. On September 6th, he returned to the airwaves with longtime partner Mike Salk in morning drive. It’s been almost three months since Huard returned to radio, but it still feels as right as it did that early September morning. That’s because the business is in his blood.
“Once radio is in your blood, it doesn’t leave,” said Huard.
If you talk sports radio with Huard for any length of time, you won’t question his love or intelligence about the industry. He truly loves and understands the business. When you have a former player that has an incredible amount of passion for sports radio, you really have something. Seattle Sports 710 really has something with Huard and his return to the airwaves made locals in the Pacific Northwest very happy.
Brock & Salk haven’t had to deal with the challenges that new shows experience in the first few months. They’re not trying to establish a chemistry and flow together. They’ve had it after doing a show together twice before, plus a podcast the two hosted together.
“He and I had still done the podcast together for the last couple of years, and had a number of conversations over that time about how fun that hour and a half was, each and every week,” said Huard. “We never really missed a podcast and we both thoroughly enjoyed it. Had we not done that podcast for two years, I don’t know if we would have come back for a third iteration. The third time has been the charm on this iteration.”
What makes the show isn’t just Huard being a former athlete or Salk being a very dynamic and experienced host. The two share an incredible chemistry that shines through on the air. However, Huard thinks there’s one reason in particular that the two mesh so well on air.
“Because we listen,” said Huard. “That’s number one. I will listen to so many radio shows when I’m on the road and I’m like, this is bad radio. And you can tell hosts aren’t listening to one another, they’re just waiting for their time to talk and they fill and it’s terrible.
“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity. I think for 14 years he’s still genuinely curious about me and how my mind works, world views, ideology and sports views. After 14 years, I’m equally interested in how he thinks and it’s very different than me.
“It was hard to be able to listen and respect one another, because we come from two totally different world views, in many ways. But at the same time, when you do, and you’re curious to listen to the other side and what they have to say, you create unique content.
“He and I used to have to build these big show sheets when we started and we still have structure and everyday there’s still show sheets, but a consultant by the name of Rick Scott told me this early on, he said you know your show will be good, when you don’t get to half of the stuff on your show sheet. And he was absolutely right 14 years ago.”
Co-hosting morning drive at Seattle Sports 710 isn’t the only gig Huard has in sports media. He’s also a college football analyst for FOX. He’ll be on the call Friday night for the Pac-12 Championship game between USC and Utah. But everything ties back to radio for Huard and a recent experience on an airplane made him realize it again.
“I was sitting next to this very smart gentleman the other day on my trip home from college football, and he was crushing crossword puzzles like I’ve never seen before,” said Huard. “He’s a very successful attorney and you could see for him, that was such a tool to keep his mind sharp. For me, radio is the same thing. It’s been the best training ground for everything I do with media, especially television.
“If you can do live radio and equip your mind to listen and strengthen that listening muscle, while also creating content, it’s a pretty good active tool. It keeps my mind sharp and plays to my mind’s strengths, I think, with just how wackado I can be between my ears at times. If you have a tremendous partner that helps shape you, like Salk is to me, then it’s just addictive and gets in your blood and doesn’t leave.”
As it relates to radio, being a college football analyst has its perks, because of the access it gives Huard. Every week before calling a game, he gets production meetings with head coaches, which gives him insight that others may not have. It also awards Huard the opportunity to create relationships with coaches. But how much of what’s said does he feel like he can use on the game broadcast or his radio show?
“99.9 percent is used on the air, on the show and sometimes I gain insight and share it with coaches that I know to encourage them,” said Huard. “It baffles me how many times I will hear from my peers, oh, I hate these coaches meetings. I don’t get anything out of them. And I’m like, God bless you. I will have a career for the rest of my life if that’s the way you approach it. It’s the most valuable real estate we have. It’s a forum that nobody else has.
“Yeah, they have press conferences, but if you build true trust and relationship and confidence, they want to tell you their story. They want to share their team. I can’t tell you how many times content from those meetings comes to life in my sit downs with Pete Carroll or Jerry Dipoto, GM of the Mariners or Scott Servais, or on the air or off the air.”
Huard has an insight to college football that few in the Pacific Northwest has, but that doesn’t mean he and Salk will jam pack content from that sport into the show. The duo knows that Seattle cares about. Sure, there’s an interest for college football, but not anywhere near the hunger from Seahawks and Mariners content.
For example, Huard called the TCU vs. Baylor game two weeks ago, which featured one of the best endings in college football this year, when the Horned Frogs nailed a field goal as time expired. The call of the moment was spectacular and could be the shining moment of the season for a TCU team that looks destined for the College Football Playoff. On the Monday after, Huard and Salk made it a part of the show, but never had the intention of making it the majority of the show.
“Our audience is dominated by the Seahawks and Mariners,” said Huard. “That dominates 80 to 90 percent of our conversation. I would say lifestyle is probably the rest. For example, we played that highlight today four times over the course of the show. We rank things at the end of every show and it was my Top 5 games of my broadcast life in 14 years on the road and that was number 1.
“I often use conversations and things I learned from those games and players and relate them to the Seahawks and Mariners. Dave Aranda talked about living with expectations and how hard that is in our meeting on Friday. He said, you watch, TCU is going to have to live in an entirely different world, where you’re on the mountain top instead of climbing it. And then you relate that toward the Seahawks or the Rams this year.
“Inevitably, yes, those moments create content, either emotionally or football 101. Radio is all encompassing in that way. I never understand radio hosts who try to play it straight. I just don’t. I think it’s bad radio. You have to be willing to live your life and put your life out there, whether it’s good, bad or ugly. The more you do that, the more you attach yourself and connect with your audience.”
It feels like the third time is truly the charm for Huard and Salk. They listen, they have chemistry and the content is a refreshing mix of sports and lifestyle.
“He and I are not comedians,” said Huard. “We don’t play fake laugh tracks like others do. He and I will land way more on the analytical information side than maybe a consultant would tell us what morning radio people want. But I think where it cuts through is he and I put our lives out there. Our parenting success and failures. Relationship struggles, kids, sports, youth sports, that’s probably where we connect in a way that’s more lifestyle. That’s the word I would use.”
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.
Chuck Swirsky Embodies ‘Always A Pleasure’
“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV.”
It’s hard to imagine there are any more positive thinking people in the world than Chuck Swirsky. If you don’t believe me, just check out his daily tweets. Swirsky has a lot to be upbeat about, he’s doing what he’s always wanted to, and now he’s written a book.
“Always a Pleasure” is his creation, putting thoughts on paper, or iPad or whatever, about stories and people he’s encountered over the more than 40-years he’s been in the business.
The title is aptly accurate. Chuck is always a pleasure to be around and is one of the most supportive people I’ve ever met. He encourages those that need it. Swirsky always has time for people in the business and those trying to get into this crazy racket. I’ve seen and experienced it for myself, so trust me when I tell you, it’s the truth.
There are those that have worked multiple decades in play-by-play, and I’ll bet each and every one of them has been asked at some point, ‘hey, why don’t you write a book?’. Sounds easy enough, I’m sure. But when you really think about it, how can a person be expected to fit 40 plus years of work into a book that wouldn’t be the size of a dictionary?
More on that in a moment. I was wondering what makes someone in Swirsky’s position to write a book. So, I asked him. He outlined the main reason he decided to put pen to paper and tell some of his favorite stories and recall good memories.
“Over the past several years I was approached by several publishers and writers who were interested in detailing my journey in sports broadcasting, featuring my stops calling major college athletics and NBA basketball in addition to sports talk.” Swirsky told me. “I was reluctant to do so but a year ago I had a change of heart knowing 2022-23 Bulls season would be my 25th in the NBA, including my 2-thousandth NBA play-by-play game.”
Swirsky didn’t use a sportswriter or an author to tell his tale. “For years I have saved notes and decided to write the book myself, in my own words. I love my job. I have no desire to retire. I want to continue broadcasting Bulls game for many more years as long as my health and clarity allow me to do so.” he said.
“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV. I have the utmost respect for the Reinsdorf family and our entire organization. I just felt this was the right time to write a book.”
I have followed Swirsky’s career closely and gotten to know him over the years. Growing up in Chicago, I was fortunate enough to hear him in his early days here, at the old WCFL (now ESPN 1000), where he became one of the pioneers of sports talk radio. He’s called games on radio and television.
For DePaul, Michigan, select White Sox games, the Raptors and now over the last nearly 2 decades, the Bulls. That’s a lot of experience and a lot of experiences for one person. It made ‘editing’ the book a little difficult.
“I could have easily written another 100 pages featuring additional sports personalities and stories.” Swirsky said. “But I elected to highlight specifics of a timeline allowing the reader to understand that my quest to reach a childhood goal of broadcasting NBA basketball was met with challenges, setbacks and ultimately persevering through hard work, focus, passion and positivity.”
Writing books can be a way to look back on a career. Swirsky if far from done. He never really reflected on things, because he was always looking forward. But the retrospective allowed him to realize a few things along the way.
“I would say this. I am my own worst critic. I very seldom look back on my career. While I was writing “Always A Pleasure” I had to stop and truly reflect how blessed I am to be in the position where I am today. I never take it for granted. Never have. Never will.” Swirsky said. “Nothing is easy. It’s hard. This business can be exhilarating yet so difficult. I never get too high nor too low although I’m very sensitive and my insecurities get the best of me which is probably not a good thing , especially in radio-television.”
In looking back there’s bound to be a few lessons learned from the past. Swirsky did find a few things in writing the book that he remembered, educated him along the way. “I learned that anyone who applies themselves, making a commitment to work on their skill set, and their weaknesses through hard work, dedication, passion and purpose, can be successful.” he said.
“For example, not every professional athlete is going to hit .330. Let’s say another player is hitting .240. What is keeping him in the big leagues? Is it his glove, his ability to play multiple positions? His character in the locker-room? The same principle is in effect in our industry. Maximize your strengths and do it with a great attitude, humility and kindness.”
Swirsky’s book details his interactions with some very familiar people in the business and the sports world. “I have plenty of stories featuring some of the biggest names in sports ranging from Hall of Fame baseball star Willie Mays who many consider perhaps the greatest player of all time to Kobe Bryant who left our world way too soon.” he says. “When you’ve been a professional broadcaster for 46 years, one meets many, many players, coaches, executives, media and sports personalities along the way.”
The one thing you can say about Swrisky, is he is real. There’s no pretense or facade. A genuine human being that is interested in what people have to say. Athletes, coaches, broadcasters and yes, even fans. His book has been reviewed by some of the greats. Mike Breen, Chris Bosh and even Steph Curry. Here’s the 2-time NBA MVP’s take on Swirsky and the book.
Having known Chuck since my days as a still-developing youth player in Toronto, where my dad was a member of the Raptors, I can attest to the fact that his passion for people and basketball is deep and sincere.
Chuck’s unique desire to mentor young people, especially minorities and those of different cultures and backgrounds, will help inspire those who share the same dreams, dreams that enabled him to persevere to the top of his profession.
I’m proud of Chuck, and excited that others can become enlightened by his exciting broadcasting journey, which includes nearly 25 years in the NBA and, of course, a trio of Curry family members shooting from the stars, just like him.
A book written by someone as accomplished in this industry as Swirsky draws interest because of who he is. But the Bulls’ play-by-play man is always thinking of others and trying to help where he can, just like Curry said. Along with stories, he lends his knowledge and relates it to those who are already in broadcasting and those trying to get in.
“I’m hoping those in our industry who read the book even those outside the radio-tv, new media field will come away knowing that perseverance is a powerful resource to help withstand the emotional heartache of rejection, disappointment and loneliness.” said Swirsky. He adds, “I have experienced everything. The good. The bad. The ugly. I’m talking all levels. My message is to stay true to your core values. In this case, my foundation is built on respect, kindness, honesty, sincerity and selflessness.”
Given the opportunity to beam about the finished product, Swirsky in typical fashion, deflected any praise. Simply saying, “I am very humbled and appreciative of the professionalism of the book’s publisher, Eckhartz Press. They allowed me to be me. That’s all I wanted. Mission accomplished. I am grateful.”
The entire industry should be grateful for people like Swirsky. There are so few in the business who are as kind and caring as he is. There are just as few people that take interest in others, and help mentor the next generation like Chuck. Inspiring stories, a career chronicle and life lessons, “Always a Pleasure” is going to be on my must-read list for the holidays. Congrats “Swirsk” keep up the great work.
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at Andy@Andy-Masur.com.