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Gonzaga Is The Dominant Story — And The Smart Pick

When circumstances suggest anything is possible in this NCAA tournament, including COVID-19 forfeitures, it’s wise to go with the chalk — the Zags and their quest for perfection.

Jay Mariotti

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It wasn’t long ago, remember, when America was clanking both free throws. Was the upstart pronounced Gon-ZAH-ga or Gon-ZAG-uh? From Spo-KANE or Spo-KAN? And who were these interlopers, not far removed from sharing a practice court with intramural leagues and volleyball teams while renting a band to play at games?

Could they really escape a mid-major existence somewhere in the Great Northwest, where the team bus used to break down on the same hill at the start of road trips? Hell, didn’t the Gonzaga administration almost downsize the program in the late-1990s, recommending a Division III reset amid severe enrollment declines and near-bankruptcy? When Mark Few was promoted from assistant to head coach, didn’t the school president at the time, Father Robert Spitzer, ask athletic director Mike Roth, “OK, good … which one is he?”

Marcy Laca, Mark Few's Wife: 5 Fast Facts You Need to Know | Heavy.com

Looking back, as the university’s resources and reputation thrive amid new national prestige and Nike fortunes, it’s not a stretch to draw two conclusions in 2021: Just as big-time college basketball saved Gonzaga, Gonzaga might save big-time college basketball. This inspiring tale, a made-for-Rinaldi epic if there ever was one, cannot be told enough. In a sport where bluebloods have lorded like an organized crime family, Gonzaga — firm emphasis on the ZAG, as in Zags — gradually blazed a Lewis-and-Clark trail through privileged hoops territories. While behemoth programs cheated and cut deals with corruption snakes, Gonzaga was assembling a culture rooted in values and methods. While broadcast networks embraced traditional power conferences, Gonzaga was comfortable growing its brand in relative obscurity, mixing non-league litmus tests with West Coast Conference games in Moraga and Malibu, where cozy gyms have brick walls behind the baskets.

And the one-and-done NBA hopscotchers? They generally weren’t all that welcome in Spokane, as in CAN.

What began as a charming oddity just in time for a new millennium, with the Zags’ first NCAA tournament berth and a shocking Elite Eight run, became an annual March Madness storyline. Familiarity led to expectations, the same that accompany Duke, Kansas, Kentucky and North Carolina. Suddenly, Gonzaga was a self-made, tried-and-true blueblood. And now, two decades after the program’s introduction to the sporting masses, Few has taken his masterpiece to a place few have reached — as only the fifth team in 45 years to enter the tournament with an unbeaten record, six wins from the first perfect national championship season since 1976.

Some coaches would run from the hype, especially when continued spring failure will begin to hinder everything that has been accomplished. Few, after a title game loss in 2017 and other near-misses, is only happy to embrace the commotion ahead, six years after an unbeaten Kentucky team departed March a loser. “We just talked about it in there. We finally, finally acknowledged, like, look, this is a big deal,” Few said after Gonzaga clinched its 23rd consecutive NCAA berth. “It puts us in some incredible company. That Kentucky team … it’s a heck of an accomplishment. And it’s really a heck of accomplishment in lieu of these atmospheres that have been so stale.”

I’m glad he pointed that out. At 26-0, Gonzaga not only is the best team and predominant story but the wisest pick to win, in a pandemic scenario fraught with unpredictability and potential bracket chaos. The champion will be the team that navigates COVID-19 responsibly, meaning we all should be taking notes on which groups have avoided disruptions this season and which have succumbed to COVID-iocy. Duke, for all its royalty, will be remembered for the positive test that ended the Blue Devils’ season, proving Mike Krzyzewski is no Dr. K. Kansas and Virginia had to bow out of conference tournaments because of positive tests. Baylor, once considered prime championship material, hasn’t been the same since a February outbreak that infected nine players. Who knows which programs are next in the coming days and weeks?

Gonzaga learned quickly from a late November issue — a player and staff member testing positive — and, remarkably, zagged through the landmines in an unlikely march toward perfection. Never has a flawless run been so quiet, without cheering worshippers at home and hostile crowds on the road; yet, the lack of hullabaloo didn’t slow the mission or blunt the joy. Internally, the team’s performance director kept close watch on the mental health of young men in their early 20s and teens. With the 34-member travel party ensconsed in the tournament’s Indiana bubble, after producing a required seven negative tests over seven straight days, it’s possible the most vulnerable period will pass quickly for a mature team that has been conscientious and focused for months. The Zags know the lowdown, as do anxious gamblers and bracket holders: Once the tournament starts, any team hit by an outbreak will forfeit and go home if at least five players can’t suit up. If RPI once was a quantity used in the selection and seed process, now it stands for Responsible Pandemic Index.

And as we gather for this new form of Madness, we must weigh RPI savvy and accountability within a bubble environment — young people isolated for weeks until a winner is declared April 5 — as much as basketball skill and coaching acumen. Illinois is primed for a lengthy run and possible title game showdown with Gonzaga, behind Ayo Dosunmu and 7-footer Kofi Cockburn, but this must be asked: With campus an easy drive from Indianapolis, will players be conveniently tempted to meet on the sly with family and friends? Gonzaga doesn’t have those issues, setting up shop 2,000 miles from home. Everyone is raving about Cade Cunningham, the world’s next great playmaker, but is he really ready to bunker down and contend with Oklahoma State when NBA franchises already are playing Fade For Cade and multiple millions await him?

Also, look at the competition in the West Regional. See any? Creighton might have been a chore, but the program is embroiled in a racial scandal involving coach Greg McDermott, he of the “plantation” references, and the players looked weary in their weekend no-show against Georgetown. Virginia, the last national champion, has its COVID issues and might not survive the Ohio University Bobcats and Jason Preston. Kansas has its COVID issues and might not survive USC and 7-footer Evan Mobley. The likely opponent in the regional final is Iowa, featuring the nation’s top player, Luka Garza.

Unfortunately for the Hawkeyes, Gonzaga is the first team ever to have four players named as Naismith Award finalists.

Then consider the chaos, non-COVID-related, that is sure to clog all logic. Please explain how Georgetown — after coach Patrick Ewing was hassled by security in the building he trademarked, Madison Square Garden — won the Big East tournament. And how Oregon State won the Pac-12. And how Georgia Tech won the ACC. And how 68-year-old Rick Pitino, left for dead in a European pro league after too many scandals to count, made Iona the fifth team he’s led to the tournament in an unimaginably madcap career. Call him what you’d like — he has heard it all — but do not say he can’t coach. For that reason, Iona’s matchup against Alabama is among the best of the first round.

“If we don’t go to a Final Four, I’m quitting, and I’ll be very disappointed and going back to Greece,” Pitino cracked.

Now more than ever, we’re looking for sensibility. Chalk, in this case, works two ways. Gonzaga is the smartest basketball prediction. And Gonzaga is the smartest pandemic prediction. If the Zags pass two additional PCR testing rounds before resuming practice in the heartland, America safely can begin to ask if we’re watching one of the special stories in college sports history. Few took note of Duke’s situation and paused in dread, telling radio host Dan Patrick after hearing the news that the unknown still scares him.

“That’s what we all fear,” Few said. “The tough thing is, we’re all doing our protocols and sitting away from each other and spacing in meetings. Literally, we’ve been doing it all year. It’s tough when one player tests positive and that the whole group goes out. That’s our worst nightmare. I just wait to get the text from the trainer that everybody is OK and we passed the tests.

“We’re doing everything that we possibly can.”

Unlike Duke. Krzyzewski handled matters poorly last week, preferring to endure 100-mile round-trip commutes to the ACC tournament so his team could stay overnight on campus when — gulp — the student population was having an outbreak uptick. Not that the Blue Devils were worthy of a bid, having gone 11-11 in the regular season, but had we envisioned leaders who might be airtight in a crisis, Coach K would have come to mind. “We are disappointed we cannot keep fighting together,” he said. “This season was a challenge for every team across the country and as we have seen over and over, this global pandemic is very cruel — and is not yet over. As many safeguards as we implemented, no one is immune to this terrible virus.”

Duke basketball withdraws from ACC tournament due to COVID | Raleigh News &  Observer

All of which feels like a sea change, a passing of the standard-bearer torch. If Krzyzewski once kickstarted a dead-horse program and created a dynasty, now that visionary is Few. All he lacks is the first championship. The son of a Presbyterian pastor from a small Oregon town, he’s the poised antithesis of the bully coach who once owned the state where Gonzaga is attempting to make history — the scowling, chair-throwing, player-choking Bob Knight, who led 32-0 Indiana to the last unbeaten championship season. Sports fans don’t know much about Few, but corporate CEOs do, venturing to the private Jesuit school to poke his brain for success secrets.

If the evolution of Gonzaga basketball was fascinating, the finished product is no miracle. This is a powerhouse that only can be described as progressive and state-of-the-art, a double-digit-victory machine featuring an NBA-style offense that averages 92 points a game and shoots 55 percent from the field. If Jalen Suggs can find Spokane, any five-star recruit can. Now, everybody knows who Gonzaga is, where Gonzaga is and what Gonzaga is. And there’s no reason one title, if it finally happens, can’t becomes two or three. Think about it. While elite programs beat up each other in the Big Ten, Big 12, ACC and SEC, the Zags can keep cruising through a breezy WCC, polishing their annual pedigree for March while most of their starters stick around for three, even four years. College basketball, if you haven’t noticed, is in some deep doo-doo, with one-and-done mania soon to be crushed by a monumental NBA policy change — the best high school players will be allowed to jump directly to the league as teens. The likes of Krzyzewski and Kentucky’s John Calipari, who just finished a miserable season, will have to consider The Gonzaga Way.

A perfect season would only magnify what already is clear.

“It’s hard not to think about it,” Suggs said. “But I think we’ve all done a good job of staying focused. At some point, you kind of have to acknowledge how special of a thing and how special of a ride we’re on right now. I think the best part about it is that we’re all excited. We’re all excited to keep it going.”

Some think this is the year when a newbie emerges from the periphery to reach the Final Four while throwing an elbow at COVID. Alabama or Texas, anyone? Houston or Arkansas? “Regardless of what you’re doing, you’ve got to be a little lucky,” Florida State coach Leonard Hamilton said. “Regardless of how much you’re washing your hands, wearing masks, practicing all the safety measures and regulations that we’ve been practicing all year long — and then you come up here at the end and something unfortunately happens. You really don’t even know where it came from and how it happened. That’s just the nature of what we’re dealing with.”

This is what I know: The pandemic champions of sports have a common component. Seasoned by years of obstacles, they’ve had a better idea of how to approach an unprecedented challenge. LeBron James, Tom Brady, Nick Saban, the Dodgers, the Lightning, Dustin Johnson and Bryson DeChambeau, Naomi Osaka and Novak Djokovic — the best prevailed.

So why deny the obvious now?

“It’s time,” said guard Andrew Nembhard, per Sports Illustrated.

Back to School: N.C.A.A. Tournament Bracket Won't Be Built as Usual - The  New York Times

Besides, wasn’t Aloysius Gonzaga known as the patron saint who helped Romans through the plagues of the late 1500s? In a global pandemic, we’re really going to pick against a team named for a saint honored by a Spokane statue — of Aloysius carrying a sick man to a hospital? If we consider how the students have made a connection to modern-day basketball prominence — they call him “Alo-swish-us” — well, this is more than symbolism.

It’s chalk.

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How to Help Your Clients with Low Website Conversions

Don’t assume there isn’t enough traffic; focus on optimizing user engagement once visitors arrive on the site.

Jeff Caves

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Graphic for how to increase website conversions
Credit: WPDesigner.Biz

Are your clients dealing with low website conversions? Whenever a marketing campaign is run, and the goal is to convert website visitors into leads, the temptation is to blame low traffic, amongst other issues, for low form fills or appointments being generated.  Just spend more money, you may think! Sometimes, you must look at at least four other potential issues to tackle poor conversion rates. Here are some actionable steps using the IT services industry to increase website conversions.

IT Solutions specializes in providing products, services, or solutions related to technology, particularly in areas such as software development, hardware sales, IT consulting, cybersecurity, cloud computing, networking, and digital transformations. They faced challenges with their website conversions. Despite driving substantial traffic through Google Ads and other SEO tactics, they struggled to convert website visitors into form fills for appointment requests. A 2% to 5% conversion rate could be considered reasonable. Of course, conversion rates can vary based on various factors, such as the competitiveness of the local market, the quality of the website (and radio stations help most to fix that) and its user experience, the effectiveness of marketing campaigns, and the reputation and offerings of the IT solutions business. Focusing on improving the quality of leads and providing exceptional customer service can be just as crucial as achieving high conversion rates. Don’t blame EVERYTHING on the marketing tactics! 

The Diagnosis

Upon thorough analysis, several critical issues were identified with IT Solutions’ website:

1. High Bounce Rate: Nobody was checking out the business. If 70% or more of website visitors only visit the landing page, that is an issue.  It could be slow loading times, irrelevant content, poor user experience, or unclear calls-to-action that prevent them from wanting to know more about IT Solutions. You can check the bounce rate on the Google Analytics page for the website in the left-hand sidebar, click on “Behavior” to expand the menu, then click on “Site Content,” and finally, click on “Landing Pages.” You’ll see a list of landing pages and their respective bounce rates.

2. Complex Navigation: It was hard to move around the website to find relevant information about IT services, and it was unclear who they were initiating contact with and for what purpose.

3. Unclear Calls-to-Action (CTAs): The website lacked clear and compelling CTAs guiding visitors toward requesting an appointment. Simply stating “click here for an appointment” is like asking for a meeting whenever or without establishing value. Here are 28 CTAs for free.

4. Lengthy Forms: The appointment forms were long, without qualifying information, and requested excessive information upfront, deterring potential leads from completing them.

Action Plan

1. Optimize Landing Pages:

   – Redo high-traffic landing pages with clear messaging and compelling CTAs.

   – Showcase IT Solutions’ services as benefits, making it easier for users to request appointments, thereby increasing user engagement and conversions.

2. Simplify Navigation:

   – Reorganize the menu and add more action-oriented links.

   – Provide additional options for users to access relevant information, such as “Get a free IT Solutions 15-point checkup NOW” and “Take this 5-question survey to diagnose your IT issues,” motivating them to book appointments.

3. Enhance CTAs:

   – Utilize concise and persuasive messaging throughout the website.

   – Encourage visitors to take action, whether requesting a free download about “5 things you can do to solve your IT issues on your own” or “get a free pizza for booking an appointment.”

4. Improve the Form Fill:

   – Add a further line about the number of employees who qualify for incoming leads.

   – Highlight the value of leads based on company size, prioritizing forms with higher potential impact.

Review landing pages, navigation, CTAs, and form experience to address website conversion issues. Don’t assume there isn’t enough traffic; focus on optimizing user engagement once visitors arrive on the site.

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‘NHL on TNT’ Gives Hockey Fans the ‘NBA on TNT’ Treatment

Watching Albert and Olczyk call a hockey game is like watching Picasso paint and da Vinci sculpt. They are masters of their respective crafts.

John Molori

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NHL on TNT studio

Let’s play a little word association, sports media style. If I say TNT, what is your response? Chances are it will be a three-letter abbreviation of your own, namely, NBA. Over the years, TNT has built a reputation as arguably the premiere network to telecast the National Basketball Association.

The NBA on TNT pregame and halftime shows have become the gold standard with stars like Ernie Johnson, Jr., Kenny Smith, Charles Barkley, and Shaquille O’Neal. Still, it’s not just this quartet of roundball royalty that has fortified TNT’s hoops coverage.

The rep was also built on tremendous play-by-play announcers like Bob Neal and Kevin Harlan, color analysts like Doug Collins and Reggie Miller, and courtside reporters like the late Craig Sager and current sideline star Allie LaForce.

Indeed, TNT and the NBA have become synonymous, but I have some news for you. This network is not just about professional basketball. This past week I went off the grid with TNT looking at their in-game and studio coverage of the NHL.

On March 24, the NHL on TNT provided coverage of the Pittsburgh Penguins at Colorado Avalanche matchup. Kenny Albert did play-by-play with Eddie Olczyk on color. Albert is not as noted as his legendary broadcasting father Marv Albert, but he has certainly staked his claim as one of the best in the business – able to cross over to multiple sports with equal aplomb.

Hockey is a strong suit for Albert. His rat-tat-tat, drama-building style draws viewers in and keeps us on the edge of our seats. Similarly, Olczyk is one of the top four or five NHL game analysts in the business. His style is understated, providing calm and clear analysis of key plays. They work really well together.

Albert eschews any kind of hackneyed and trite catch phrases for his goal calls. An emphatic, “He shoots and scores!” is plenty enough.

Hockey is a different beast when it comes to play-by-play. Unlike basketball, baseball, football, or even soccer and tennis, there is a minimum of breaks in the action. With hockey, a play-by-play announcer has to know the names of the players like he or she knows her kids’ names.

To me, it is the hardest sport for play-by-play and equally difficult for a color analyst. In basketball, after a team scores, the play-by-play announcer will keep silent and give the color analyst time to talk until the play crosses center court. In baseball and football, there is ample room for commentary.

Hockey does not offer such space, but Olczyk gets the most out of the minimal amount of time. Watching Albert and Olczyk call a hockey game is like watching Picasso paint and da Vinci sculpt. They are masters of their respective crafts.

Coming back from a break in the game, Albert and Olczyk provided on air commentary and then tossed to ice level reporter Brian Boucher who has grown into a tremendous asset to the TNT broadcasts. Boucher provided real talk about Colorado’s objectives of staying on top of their division and vying for the top seed in the Western Conference.

The Penguins, squarely in a rebuilding year having dumped talent at the NHL trade deadline, surprisingly jumped out to a 2–0 lead in this game, and the TNT between periods studio crew was all over it. The excellent Liam McHugh hosted alongside Colby Armstrong, Anson Carter, and Keith Yandle.

Armstrong was especially entertaining. With Pittsburgh outshooting the Avs 16-4, Armstrong noted that it’s the best he’s seen Pittsburgh play in a long time. His reasoning was that teams get geared up for playing Colorado even if it’s out of fear. Great stuff.

Both teams tallied two goals in the second period giving Pittsburgh a 4-2 lead heading into the final frame. When Colorado’s Nathan MacKinnon set up Jonathan Drouin for a goal to make it 4-3, Albert and Olczyk showed their strengths.

Albert called the pass from MacKinnon and one-timer goal from Drouin, and immediately noted that MacKinnon now had a point in all 34 of Colorado’s home games this season. On the goal replay, Olczyk showed how the play developed pointing out how McKinnon allowed Pittsburgh’s Evgenii Malkin to come in close before making the past to Drouin.

The TNT production team then showed a graphic displaying that McKinnon is now second all-time in longest home points streaks trailing only Wayne Gretzky. This was a sublime sequence of symmetry between talent and technicians like a songwriter, musician, and singer creating beautiful music.

What was supposed to be a blowout win for Colorado had now become a hockey barn burner, and the TNT crew was up to the task. Every goal and key play was followed up with replays from multiple angles showing the genesis of the action.

TNT has certainly taken to the velocity of the hockey broadcast with movement that challenges directors, graphics professionals, and videographers.

When there were breaks in this non-stop action, Olczyk was at his best. No hockey analyst draws on his experience as a player and explains that experience better to viewers. The TNT broadcast also lets Boucher freewheel and join in the flow of discussion without having to be introduced.

TNT does not merely rely on the traditional wide shot of the entire rink. We see close-up shots of each goaltender after a great save and the sweat of players on the bench or in the penalty box.

When McKinnon tied the game at 4-4 with 4:38 left in the third period, we got a series of tremendous crowd shots showing the Colorado fans going absolutely berserk. The sage Albert and Olczyk wisely remained quiet for several seconds, letting the cheers do the talking.

When Drouin scored the game winner at 4:06 of overtime, Albert exercised controlled enthusiasm, raising his voice on the call of the goal, but not becoming the show and overshadowing the play itself. He is definitely in the mold of Dan Kelly, Gary Thorne, and Sean McDonough, announcers who enhance but do not supersede the game.

Putting a cherry on top of this hockey Sunday, TNT showed a graphic that the Avalanche now led the NHL in comeback wins this season with 25 and that they were riding a 9-game winning streak. In analyzing the goal, Olczyk opined that the altitude of playing in Colorado was prevalent as the Penguins seemed to tire as the game progressed – really interesting insight.

In the postgame show, Anson Carter made a great point that the chemistry between Drouin and MacKinnon stems from the fact that they have been playing together going back to junior hockey. McKinnon joined in from the arena for a postgame interview. The analysts asked solid questions and even did a funny MVP chant together as the interview ended.

The NHL on TNT takes no back seat to its elder NBA sister. The broadcast provides viewers with flash, dash, and serious hockey talk from every angle – in studio, from the broadcast booth, and on the ice.

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Kim Mulkey Now Has Everyone Anticipating Washington Post Story

I can’t imagine what headline, under normal circumstances, the Washington Post would have to put on a Kim Mulkey story to make me want to read it.

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photo of LSU women's college basketball coach Kim Mulkey
Credit: Dailymail.co.uk

The Washington Post, you might’ve heard, has a story coming out about controversial LSU women’s basketball coach Kim Mulkey. The reason you might’ve heard is because Kim Mulkey told you. The Tigers coach read a fiery prepared statement just before her team started the Women’s NCAA Tournament. In the statement, Mulkey threatened to sue The Post for defamation before the first word was even published.

Now, I’ve never run a public relations firm but that did not seem like a good idea. The Washington Post story on Mulkey is one of the bigger stories in sports right now and nobody even knows what’s in it. The reason the story, apparently unflattering to Mulkey, is even on anyone’s radar screen is Mulkey herself.

It all started with an innocuous social media post by Sports Illustrated’s Pat Forde right in the middle of the most anticipated two days in sports, the NCAA Tournament Round of 64. On his X account, Forde posted: “Hearing some buzz about a big Washington Post story in the works on LSU women’s hoops coach Kim Mulkey, potentially next week. Wagons being circled, etc.”

You know what generally will go unnoticed at 4:00 on the first Friday of the NCAA Tournament? A post on X about a women’s basketball coach. But don’t tell Mulkey, she saw Forde’s post and decided to fight fire with nuclear weaponry. The result: the average person like me now is really interested in what has Mulkey so incensed. By “average person like me” I mean that I can’t imagine what headline, under normal circumstances, the Washington Post would have to put on a Kim Mulkey story to make me want to read it. Maybe:

“LSU Women’s Coach Discovers Ark of the Covenant”

Or:

“Mulkey Reveals True JFK Assassin(s)”

Perhaps:

“Famed Women’s Basketball Coach Reveals the Mystery Behind Slow Drivers in the Left Lane”

Literally any of those catch my attention more than whatever will likely be the Washington Post headline about Mulkey. But now Mulkey is “Mad as Hell and is not going to take this anymore” so I now have an interest I would never before have had in this story. It has been fascinating to watch the online speculation about the subject of the article and all we really know, as of now, is that it will be written by Kent Babb. This is a dream come true for Babb; he writes an article that is, presumably, not flattering about Kim Mulkey and, before it is even published, she gives the article the greatest commercial anyone could give it. Babb couldn’t have entered into a business agreement with Mulkey and had this turn out better for him.

For those who don’t follow Babb, he is a former NFL reporter who now is an award-winning writer for the Washington Post. In his 14 years with The Post, he has written sports features and authored a couple of books. One of those sports features stories was a deep dive into what he viewed as a large inequity in the level of pay for LSU head football coach Brian Kelly and his LSU players. It is this piece Mulkey described as a “hit piece” and, based on that piece, referred to Babb as a “sleazy reporter.” Babb, and many others, resented the fact his story was labeled as a hit piece. In fact, Babb essentially confirmed he was the author Mulkey was referencing when he shared the original article on X with the comment: “Hit piece?”

Whether a printed piece or a recorded interview, I can’t imagine a better promotion for it than the subject of the interview threatening a libel/slander lawsuit, especially before it is even released. That simply screams “This piece is salacious!!” Also, libel and slander suits get settled all the time, right? Of course they don’t, they seem to never even get filed. That little thing called discovery is a scary thing for most public figures.

The NCAA Tournament has been very entertaining, and I think the Sweet 16 and Elite Eight will be terrific. For only the fifth time ever, the top two seeds have advanced to the third round which sets up for a remarkable weekend. For me, I guess it will now include a Washington Post article, not a sentence I’d normally say.

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