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NBC, NFL Extend Sunday Night Football Agreement For 11 More Years

The NFL is keeping Sunday Night Football on NBC.

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Sunday night football viewers won’t have to change their viewing habits for the next 11 years. The NFL is staying put on NBC. The two parties have announced a brand new 11-year extension which calls for NBC Sports to continue as the exclusive home for primetime television’s #1 show for the past 10 years, Sunday Night Football.

The deal will officially go into place in 2023. Under the terms of the new agreement, NBC and Peacock, NBCUniversal’s streaming service, will broadcast the Sunday night game thru 2033. Starting with the 2021 season, Peacock will begin streaming all NBC Sunday Night Football games and the Football Night in America studio show. Peacock will also create a new exclusive and expanded postgame show following each week’s game.

“We are excited to expand upon our relationship with the NFL, which is the most powerful content in sports and entertainment,” said Pete Bevacqua, Chairman, NBC Sports Group. “Sunday Night Football has been television’s most-watched primetime show for a decade, and we look forward to continuing our best-in-class presentation of SNF, Super Bowls, and playoff games for many years to come, while also broadening our audience with Peacock becoming the live streaming home for all NBC NFL games.”

“Comcast and the NBC family have been outstanding partners for us and we are excited to continue that relationship long into the future,” said NFL Commissioner Roger Goodell. “Sunday Night Football is firmly established as the No. 1 show in primetime television, and we are looking forward to working with NBC and Peacock to continue to bring the NFL to more fans in more ways than ever before.”

According to NBC’s press release, the network will broadcast a Divisional Playoff game in each of the next 13 seasons. They will also televise two Wild Card playoff games during the 2021, 2022, 2023, 2026, and 2031 seasons, with a single Wild Card telecast in all other seasons. In each of the next seven seasons, NBC will carry a Sunday primetime Wild Card game. All NBC NFL postseason games will stream live on Peacock.

Peacock will also serve as the exclusive national home of six NFL regular-season games – one each year from 2023-28 (giving NBC Sports an additional regular-season game in those seasons) – and will launch a virtual NFL channel, highlighting classic games, as well as NFL Films’ series, library, and archival content, which will all also be available on demand. NBC Sports will have the option to incorporate enhanced and interactive features in game presentations to be streamed live on NBC digital platforms, including Peacock.

Another positive for NBC/Peacock, they’ll have the opportunity to produce four of the next 13 Super Bowls, including an additional three Super Bowls as part of the new deal. The events which will fall under NBC’s control are the 2022 Super Bowl in Los Angeles, and Super Bowl games that will be played in 2026, 2030, and 2034. The cities for those games have not yet been determined.

One tidbit that did cause a few media pundits to raise their eyebrows, the NFL will have the opportunity to terminate the agreement with NBC on a one-time basis after seven years of the new deal have been completed. Whether they do or not will depend largely on the appetite for media rights at that time.

Sports TV News

Pedro Martinez: ‘Never Imagined’ TV Career

“And the reason I’m here, it’s not because of the camera, it’s actually because it gives me an opportunity to remain linked to the game, remain linked to what’s going on, the different changes the game is offering right now, adjusting to different things.”

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As the Major League Baseball season comes to a close and preparations for the playoffs begin, MLB Network and TNT analyst Pedro Martinez joined The Press Box podcast to discuss his time as a television analyst.

When asked what he liked about working in television, Martinez didn’t hesitate with his answer.

“I think it’s a platform and the opportunity I have to bring to the audience what I know, what I think, what I understand and broadcasting gives me the opportunity to continue to have that communication with the people, the young athletes and fans. At the same time, I’m able to continue to learn and transmit some of the things that I would love to show everybody by playing but my body doesn’t allow me, but my mind does.

“This is a great way to bring the right information to the people, but I take advantage of the platform to communicate with my fanbase, the player’s fanbase, and the voice behind the players and the situations that come up, I can actually teach the audience some of the things that I understand from my point of view.”

A media career was never in the cards for Martinez. At least that’s what he thought during his playing career.

“I swear to god, it’s the only thing I never imagined. I never thought I would like being in front of a camera,” Martinez said. “And the reason I’m here, it’s not because of the camera, it’s actually because it gives me an opportunity to remain linked to the game, remain linked to what’s going on, the different changes the game is offering right now, adjusting to different things.

“You learn so much just by having access to information, having access to so many other different things. A lot of people would be surprised how much you can dig into and I think for everybody else, if they knew the kind of information we have access to, they’d be intrigued to come do what we do.”

He then said one of the things he would have never picked up on was how many pitchers tip their pitches, but due to all of the information, video, and relationships broadcasters have make that information readily available. He added his work in television has enabled more relationships with baseball players from his home country, the Dominican Republic.

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Sports TV News

Stephen A. Smith and Malika Andrews Get Heated Over Ime Udoka Coverage

“Excuse me, excuse me, excuse me, I listened to you,” Smith interjected, “you’re the one telling me to stop on my show. It ain’t happening.”

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Stephen A. Smith, Malika Andrews

On Friday’s First Take, Stephen A. Smith continued his stance regarding the public leaking of information surrounding Celtics’ Head Coach Ime Udoka relationship with a team staffer. He also went further by sharing his dismay that Udoka was seemingly the only person punished for the violation of company policy.

“Only he is in violation of the company policy?” Smith asked. “The woman who elected to have a consensual relationship with him is not in violation?” 

Before the end of the show, ESPN NBA Today host Malika Andrews called in the program and wanted to address Smith’s comments.

“Stephen A., with all do respect, this is not about pointing the finger. Stop,” Andrews said. “The fact that we are sitting here debating whether somebody else should have been suspended or not, we are not here, Stephen A., to further blame women.”

Smith would replay saying that his intention was not blame anyone outside of the Celtics coach.

“First of all, let me be very clear, I don’t appreciate where you’re going with that, I’m not blaming anybody but Ime Udoka,” Smith stated. “The fact of the matter is, he deserves to be fired if they were going to fire him. If you’re not going to fire him, then don’t fire him. My issue is all of this being publicized.”

Andrews tried to jump back in for further commentary but Smith stopped that and noted he didn’t appreciate being interrupted on “my show”.

“Excuse me, excuse me, excuse me, I listened to you,” Smith interjected, “you’re the one telling me to stop on my show. It ain’t happening.”

Andrews did thank Smith for clarifying his stance at the end of the segment. ESPN has removed access to the video from its YouTube channel by making it private.

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Rich Eisen on Tom Brady Joining FOX: ‘I Gotta See It to Believe It’

“I think what Peyton Manning has done with his post-playing career is more of a blueprint that I would think Brady would follow.”

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Is 2023 the year we see Tom Brady in the broadcast booth for FOX? Rich Eisen isn’t so sure.

“I still gotta see it to believe it, I’ll be honest with you, man. I know it’s a great chunk of change and it’s a lot of money. I don’t know,” the NFL Network icon said on the most recent edition of the Sports Illustrated Media Podcast.

Tom Brady has taken his foot off the gas in 2022 in a more public way than fans are used to. He voluntarily missed eleven days of training camp and has announced that he will not be available to the Tampa Bay Buccaneers on Wednesdays during the season.

Eisen says if Brady is looking for a less demanding career, broadcasting isn’t the best option.

“It is a lot of work. And I’m not saying Brady’s not up for it, but if he’s been grinding for 23, 24 years, it’s still a grind in its own way.”

FOX signed Brady to a ten-year deal reportedly worth $375 million to start after he retires. He will be in the network’s top broadcast booth and also serve as an ambassador for the network’s coverage of the NFL.

Eisen says there is a much better model for Brady’s media career in his old rival Peyton Manning.

“I think what Peyton Manning has done with his post-playing career is more of a blueprint that I would think Brady would follow,” Eisen said. “Peyton Manning could be making that much money in the booth himself, right? Instead, he’s got his own production company and he’s doing the games, but not all of them, only 10 of them. And he’s doing them from his basement and he’s got the rights to the games!”

He added that Tom Brady “write his own ticket like that” if he chose to do something similar to what Manning has done with Omaha Productions.

Brady has not had much to say about his deal with FOX since the news became public. In June, he told Dan Patrick that he knows his first season in the booth will come with a lot of growing pains.

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