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NBC, NFL Extend Sunday Night Football Agreement For 11 More Years

The NFL is keeping Sunday Night Football on NBC.

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Sunday night football viewers won’t have to change their viewing habits for the next 11 years. The NFL is staying put on NBC. The two parties have announced a brand new 11-year extension which calls for NBC Sports to continue as the exclusive home for primetime television’s #1 show for the past 10 years, Sunday Night Football.

The deal will officially go into place in 2023. Under the terms of the new agreement, NBC and Peacock, NBCUniversal’s streaming service, will broadcast the Sunday night game thru 2033. Starting with the 2021 season, Peacock will begin streaming all NBC Sunday Night Football games and the Football Night in America studio show. Peacock will also create a new exclusive and expanded postgame show following each week’s game.

“We are excited to expand upon our relationship with the NFL, which is the most powerful content in sports and entertainment,” said Pete Bevacqua, Chairman, NBC Sports Group. “Sunday Night Football has been television’s most-watched primetime show for a decade, and we look forward to continuing our best-in-class presentation of SNF, Super Bowls, and playoff games for many years to come, while also broadening our audience with Peacock becoming the live streaming home for all NBC NFL games.”

“Comcast and the NBC family have been outstanding partners for us and we are excited to continue that relationship long into the future,” said NFL Commissioner Roger Goodell. “Sunday Night Football is firmly established as the No. 1 show in primetime television, and we are looking forward to working with NBC and Peacock to continue to bring the NFL to more fans in more ways than ever before.”

According to NBC’s press release, the network will broadcast a Divisional Playoff game in each of the next 13 seasons. They will also televise two Wild Card playoff games during the 2021, 2022, 2023, 2026, and 2031 seasons, with a single Wild Card telecast in all other seasons. In each of the next seven seasons, NBC will carry a Sunday primetime Wild Card game. All NBC NFL postseason games will stream live on Peacock.

Peacock will also serve as the exclusive national home of six NFL regular-season games – one each year from 2023-28 (giving NBC Sports an additional regular-season game in those seasons) – and will launch a virtual NFL channel, highlighting classic games, as well as NFL Films’ series, library, and archival content, which will all also be available on demand. NBC Sports will have the option to incorporate enhanced and interactive features in game presentations to be streamed live on NBC digital platforms, including Peacock.

Another positive for NBC/Peacock, they’ll have the opportunity to produce four of the next 13 Super Bowls, including an additional three Super Bowls as part of the new deal. The events which will fall under NBC’s control are the 2022 Super Bowl in Los Angeles, and Super Bowl games that will be played in 2026, 2030, and 2034. The cities for those games have not yet been determined.

One tidbit that did cause a few media pundits to raise their eyebrows, the NFL will have the opportunity to terminate the agreement with NBC on a one-time basis after seven years of the new deal have been completed. Whether they do or not will depend largely on the appetite for media rights at that time.

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‘Hard Knocks’ to Feature AFC North Division for In-Season Edition

“We are ecstatic to expand the ‘Hard Knocks’ universe with our partners at NFL Films to the always thrilling AFC North division race.”

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Hard Knocks AFC North
Courtesy: HBO, NFL Films

HBO and NFL Films have announced that Hard Knocks will spotlight the AFC North in its first in-season edition following an entire division. The 18-time Emmy Award-winning series will feature the Baltimore Ravens, Cincinnati Bengals, Cleveland Browns and Pittsburgh Steelers, documenting their journeys during the final six weeks of the NFL regular season and subsequent playoff run for the division champion and teams that qualify in the Wild Card.

Among the athletes within the series are quarterbacks Lamar Jackson, Joe Burrow, Deshaun Watson, Russell Wilson and Justin Fields, along with other stars such as Derrick Henry, Ja’Marr Chase, Myles Garrett and TJ Watt. This new iteration of the series will take the air on Tuesday, Dec. 3 at 9 p.m. EST/PST on HBO and available to stream on Max. New episodes of the series will be available to watch on Tuesdays through the end of the NFL regular season and continue into the NFL Playoffs.

“Last season the AFC North became the first division ever to have all four teams finish with a winning record, making it the perfect place to launch this new approach to ‘Hard Knocks,’” Keith Cossrow, vice president and head of content for NFL Films, said in a statement. “We thank the Bengals, Browns, Ravens and Steelers for the opportunity to showcase some of the greatest rivalries in football and present the intensity of a playoff chase from all four corners of this incredibly competitive division.”

The Ravens were the first team featured on Hard Knocks when the training camp series first premiered in 2001. In the summer of 2009, the Bengals debuted on the program and reappeared in the 2013 edition as well. The Browns were on the show in 2018, while the Pittsburgh Steelers are going to be making the first appearance in the history of the organization. Last season, the Ravens won the division for the first time in four years after the Bengals had secured the division crown in the previous two seasons.

The in-season edition of Hard Knocks spanning an entire division officially renders the series into a venture with coverage of all facets of the NFL season – the offseason, training camp, regular season and the playoffs. HBO and NFL Films announced last month that the New York Giants would be part of the new offseason edition of the show debuting on Tuesday, July 2. Following the conclusion of that series, the training camp edition of the show will return with the Chicago Bears premiering on Tuesday, Aug. 6.

“We are ecstatic to expand the ‘Hard Knocks’ universe with our partners at NFL Films to the always thrilling AFC North division race,” Nancy Abraham and Lisa Heller, co-executive vice presidents of documentary and family programming at HBO, along with Bentley Weiner, vice president of sports documentaries at HBO, said in a statement. “In 2024, ‘Hard Knocks’ will feature the Pittsburgh Steelers, Baltimore Ravens, Cincinnati Bengals, Cleveland Browns, New York Giants and the Chicago Bears. What a year it will be on HBO and Max for football fans everywhere.”

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NHL Stanley Cup Final Game 4 Averages 3.1 Million Viewers on ESPN Networks

Through its first four games, the Stanley Cup Final is averaging 3.3 million total viewers, which is up 11% from last year’s matchup.

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ESPN on ABC
Courtesy: The Walt Disney Company

The Stanley Cup Final has extended to another game after the Edmonton Oilers defeated the Florida Panthers on Saturday night to attain its first win of the series. While Connor McDavid, Leon Draisaitl and Stuart Skinner seek to keep the Oilers’ season alive on Tuesday night, the Panthers aim to close out the first Stanley Cup championship in franchise history. The Panthers, however, will need to overcome giving up eight unanswered goals to the Oilers in Game 4 in order to achieve that task.

The Game 4 win-or-go-home matchup averaged 3.1 million viewers on ABC, according to Nielsen Media Research, which is up 20% from the comparable game last year. ESPN’s broadcast of the Stanley Cup Final on ABC peaked at 3.52 million viewers and attained a 1.4 rating, the latter of which is up 15% from last year’s Stanley Cup Final Game 4 between the Florida Panthers and Vegas Golden Knights televised on TNT, TBS and truTV.

Although the game elicited year-over-year gains, viewership is down 33% from the last Stanley Cup Final Game 4 on ABC, which was a matchup between the Colorado Avalanche and Tampa Bay Lightning in 2022. Moreover, the rating declined by a full share from the 2.4 share the matchup garnered last year. The fourth game of this year’s series is down from Game 2, which averaged 3.56 million viewers with a 1.9 rating, along with the 3.35 million viewers and 1.8 rating for the third game, according to Jon Lewis of Sports Media Watch.

Through its first four games, the Stanley Cup Final is averaging 3.3 million total viewers, which is up 11% from last year’s matchup in this regard. An average of 1.2 million viewers within the Persons 18-49 demographic are watching the Stanley Cup Final, a 25% year-over-year increase as well. Viewers within the Persons 18-49 demographic equated to an average of 1.1 million for Game 4, representative of a 20% year-over-year increase.

The Stanley Cup Finals on ESPN platforms have averaged 1.6 million total viewers and 633,000 viewers within the Persons 18-49 demographic, a year-over-year increase of 38% and 28% in those categories, respectively. The Walt Disney Company (ESPN/ABC) is nearing the conclusion of its third season of NHL broadcasts since reacquiring broadcast rights to the league and will have four more seasons to go on its current seven-year media rights deal.

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Tom Brady Makes FOX Sports Broadcast Booth Debut

“I can’t go down there on the field anymore, what are you talking about?”

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Screengrab from the UFL Championship game on FOX with Curt Menefee, Tom Brady and Joel Klatt
Screengrab: UFL Championship Game on FOX

If Spring Football gave us anything, it gave us this. Let the record show that the first time Tom Brady analyzed a pro football game from a broadcasting booth as an employee of FOX Sports, it was with teams from Birmingham and San Antonio, with the game being played in St. Louis.

That may someday be a trivia question hardly anyone will be able to answer. For now, it just marks the debut of Brady’s time as a football analyst as part of his 10-year $375 million deal he signed with FOX. Brady was not officially on the call of the UFL Championship game, but he did join play-by-play man Curt Menefee and analyst Joel Klatt in the second quarter on Sunday when the Birmingham Stallions beat the San Antonio Brahmas 25-0 at The Dome at America’s Center in St. Louis

“We bring in a little instant offense,” Menefee said. “You know him, you love him. Tom Brady, legendary quarterback, just had his number retired.”

“I can’t go down there on the field anymore, what are you talking about?” Brady quipped.

“He is joining us here at FOX sports as I am sure you have heard as an analyst this fall, can’t wait to see him,” Menefee said before asking Brady for his take on what he had seen in the UFL game. “So far, what are your impressions in this early going Championship game, sometimes teams can be a little bit tight, it looks like it may be right here.”

“They’re all a little different when you get into these games,” Brady said. “There’s a lot of defense out there right now. You see the defense out there playing with a lot of energy but someone’s gotta get the ball down the field and try and open this field up a little bit. It’s a lot of horizontal passes and the defense is swarming and trying to punch the ball out. ‘Make them defend every blade of grass,’ that’s what we used to say.’

At the conclusion of the game, Brady was on the field to present the championship game MVP award which went to Birmingham quarterback Adrian Martinez who played for both Nebraska and Kansas State and was the league’s regular season MVP.

Brady is set to work with Kevin Burkhardt this fall on the FOX No. 1 broadcast team. The pair will call the top game for FOX each week starting with the September 8 game between the Dallas Cowboys and the Cleveland Browns.

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