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Sportradar Acquiring Synergy Sports

Sportradar is one of the leading sports analytics services in professional sports.

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Sportradar is deepening its influence within the sports analytics community. The company announced they’ve acquired Synergy Sports, which focuses on automated sports technology solutions. Synergy Sports boasts analytics coverage spanning NBA, FIBA, College, and International basketball. Sportradar provides sports data intelligence to various leagues and is the official U.S. partner of the NFL, NBA, MLB, and NHL.

The addition of Synergy Sports bolsters their current product suite while expanding relationships with other international leagues. The new relationship is also building on the Synergy Automated Camera System. Sportradar will layer its video and OTT product suite on top of the system.

“Sportradar is the leading data and technology provider to betting operators as well as media companies and sports leagues globally,” Sportradar CEO Carsten Koerl said in a statement. “Adding Synergy Sports to the Sportradar family will expand our product offering into U.S. college sports data and video analytics and further cements our relationships with the major sports organizations in the U.S. and around the world.”

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Warren Moon On Manningcast: ‘I Don’t Want To See Comedy’

When asked about the Manningcast, he said that he isn’t a fan and couldn’t see himself ever being won over.

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Peyton and Eli Manning are winning over a lot of fans with their Manningcast coverage of Monday Night Football on ESPN 2. One person they won’t be winning over any time soon though is Hall of Famer Warren Moon.

The Oilers and Vikings legend stopped by Outkick’s tailgate party ahead of Georgia’s destruction of Vanderbilt on Saturday. When asked about the Manningcast, he said that he isn’t a fan and couldn’t see himself ever being won over.

“It’s a little bit different. I’m a hardcore football guy, so I don’t want jokesters in the game, I want to analyze the game,” Warren Moon said. “I look at the game a lot differently than most people look at em’, I’m really quiet about it and so that’s kind of what I want to see when I see a game. I don’t want to see a lot of comedy.”

During his visit with the Outkick crew, Moon touched on several quarterback related subjects. He said that rules make it possible for quarterbacks to have much longer careers than they would have in the past.

When it comes to Tom Brady though, Warren Moon said that career is not merely the result of being treated with kid gloves. He even admitted that he is a little jealous of what the Buccaneers’ QB has accomplished.

“I should have ate more avocado ice cream when I was playing and maybe I’d still be playing right now. But, he takes great care of his body. His body is like his temple. He trains well in the offseason, and then he went to a super talented football team, I mean he’s got four All-Pro receivers.”

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Study Finds ESPN Leading Sports Media’s Gender & Racial Diversification

“Sports media at large made little progress towards a more diverse workplace as white-male influences are still dominant.”

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Courtesy: TIDES

The Institute for Diversity and Ethics in Sport (TIDES) released a report card detailing race and gender among sports media recently for the first time since 2018. Dr. Richard Lapchick and his team at the University of Central Florida put together the report. Lapchick is the endowed chair at UCF’s Devos Sport Business Management Program.

Sports media at large made little progress towards a more diverse workplace as white, male influences are still dominant.

The 2021 Sports Media Racial and Gender Report Card: Associated Press Sports Editors (APSE) Racial and Gender Report Card showed minor improvements for the organization compared to 2018. APSE improved on its racial grade with a B-plus but still received an F in gender grade. 

“We need more women in this industry,” former APSE president Lisa Wilson said in an ESPN article. “We need those voices. We need that perspective. We need them making coverage and hiring decisions.”

Racial demographics showed a much larger improvement across the board in a few key areas. Something the Rainbow PUSH Coalition has been hard at work to change.

“The stories that are being told should reflect those on the field as well as the audiences that they reach,” The Rev. Jesse L. Jackson, founder and president of the Rainbow PUSH Coalition, said to ESPN. “Dr. Lapchick’s report indicates there has been some progress, but the sports media world is still overwhelmingly white and male.”

Lapchick noted that ESPN is a big driver in sports media’s racial and gender equity growth, so much so that removing ESPN from the equation massively impacts diversity across the industry. 

Removing ESPN from the study brings the total female percentage of sports editors from 16.7% to 13.5% and columnists from 17.8% to 13.8%. The same is true on the racial side of the equation.

Taking ESPN out of the data completely, means sports editors of color would decrease from 20.8% to 18.9%, assistant sports editors from 27.7% to 22.7%, columnists from 22.9% to 18.1%, reporters from 22.9% to 22.5%, and total staffs from 23.5% to 22.0%.

ESPN takes plenty of heat in sports media circles, but they deserve a lot of respect and acknowledgment for how they have tried to level the playing field with their gender and racial hiring practices. 

Check out the full report here.

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Ariel Helwani To Produce Content For BetMGM

“Helwani noted how much he enjoys MGM properties every time he goes out to the Nevada desert for a big fight.”

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Courtesy: BetMGM

MMA reporter Ariel Helwani announced on his Substack that he is joining BetMGM as a content producer. Helwani is cooking up content for the service leading up to UFC fight cards while having access to the sports book’s treasure trove of data for his analysis.

“I’m working with great people each and every day. This is the dream. But there was one more partnership I was looking to secure,” Ariel Helwani wrote in his announcement post. “As you all know, sports gaming has exploded in America, and, of course, it’s a massive part of the way people talk about and consume combat sports.”

Helwani has put on a bunch of different hats since leaving ESPN, including new roles with SB Nation, BT Sport, and The Ringer.

“So, I wanted to partner with a gaming company, too,” Helwani continued. “To provide content for and to share content leading up to events. This was big for me. And, truth be told, there was only one entity I wanted to team up with and only one that I actually spoke to: BetMGM.”

Ariel Helwani noted how much he enjoys MGM properties every time he goes out to the Nevada desert for a big fight. He also mentioned one key relationship that threaded his time at ESPN with this new role, his connection to BetMGM COO Ryan Spoon.

“Spoon was the digital content chief at ESPN during my time there,” Helwani wrote. “He’s a great guy. Very non-corporate, which is my style. I enjoyed working with him very much.

“Well, late last year, he announced that he would be leaving ESPN to become the new COO of BetMGM. I found this move to be fascinating on many levels, but it also told me that if Ryan was willing to leave a great gig at ESPN for BetMGM, BetMGM was a special place to be.”

Like so many ESPN ex-pats before him, Ariel Helwani is leveraging his brand just fine during a fresh stage of his career.

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