The most interesting people in radio typically have a lot of life experiences. Ian Beckles, an afternoon drive host on WDAE in Tampa, Florida, certainly qualifies as one of these people. The former offensive lineman had a nine-year NFL career — including seven with the Tampa Bay Buccaneers. He teamed up with Hall of Famers Warren Sapp, Derrick Brooks, and John Lynch. A native of Montreal, Beckles made his way from Canada to Bloomington where he graduated with a BS in business while playing his college ball at Indiana University. Beckles also opened Dignitary Cafe, which merges his passion of all things food with his growing knowledge of CBD products.
I feel like I practically need to rob a bank to compete with Ian’s life experiences.
Beckles drops by to discuss a wide range of topics. He touches on the retirement of Ron Diaz last December, his former partner who spent four decades on the Tampa airwaves. Beckles talks about his new on-air partner, Jay Recher, who moved from producer to co-host. The ambassador of all things tasty in Tampa Bay also speaks about fluffy radio, being yourself, Angelo Dundee, what fans know nothing about, and caps it off with an excellent Stevie Wonder comparison. Enjoy.
Brian Noe: How did you get your start in sports radio after your playing days?
Ian Beckles: I never even knew sports radio existed. When I played, and even afterward, I never listened to sports radio, not one time. I was at a gym with a young lady, Jayne Portnoy, who used to work for the Bucs. She said to me you’d be great in sports radio and they’re looking for somebody at 620. Once again I didn’t know what was going on. I went to 620. They had about 10 people in there looking to get a Sunday job for pregame. I won, I guess, because I got the job. I started my Sunday show with Sandy Penner. That one might have been 20 years ago. That turned into a Monday night show on 620, which kind of turned into me filling in for Chris Thomas and ultimately me taking over for Chris Thomas with Ron Diaz.
BN: How do you think your style has changed over the last two decades, if it even did?
IB: I’d like to believe that my style didn’t change, because I think when you’re behind the mic, you’re just doing yourself. That’s what I’m trying to do anyway. If I was to give somebody advice, I would say just be yourself. Some people get behind the mic and they want to change and make it more professional. I just open the mic and just talk like I’d be talking to my buddies and we’re having a cocktail.
I don’t think my style has changed. I really don’t. I’ve learned a lot because we talk about a lot of different sports and one of the things that you learn is that if you don’t know a whole lot about something, you don’t want to elaborate too much on it. If we’re talking about NASCAR, I’ll joke around and say I don’t know much about NASCAR. The worst thing to do is try to be smart when you don’t know anything, so I guess I just learned a lot of little lessons throughout the years.
BN: What did you enjoy most about working with Ron before he retired?
IB: What I enjoy the most working with Ron was what I learned. What’s funny is I think Ron and I survived together because we’re both professionals. A lot of people will say hey man, you and Ron, you guys hang out all the time like you’re best friends. Although Ron and I were friends and we respected each other, we didn’t hang out afterwards. We just respected when that mic came on, we’re going to put on the best product. I think the reason why it succeeded so much is that we were so different. I always tell people if you have a show with Tucker Carlson and Hannity, it might be too much, but you put Tucker Carlson and Anderson Cooper together, it’d be a great show. I think that’s what Ron and I did.
There’s going to be people that don’t like me, and the people that don’t like me, would like Ron. I think vice versa as well. There are certain times when you get into an argument, I know there’s people on the other side of the radio saying, don’t let up Ian, or don’t let up Ron. Sometimes there are no right answers. I thought it worked because we hit the whole spectrum.
For me, working with somebody who’s been in radio that long and was a pioneer, I’m a sponge. I was like that in the locker room as well. When Anthony Muñoz came in the locker room or one of those old-school guys, I listened to everything they said. I understand you got there for a reason. I got a chance to grow up with Brooks and Sapp and those guys, so we all learned together. But I’ve always learned to listen. I watch too. I watched a lot of things Ron did and a lot of things Ron said, and the way he said them. I think I adopted a lot, and hopefully in my older age young, young cats like Jay Recher and some of the other kids coming up can hear it and adopt it and hopefully learn from me. I thought about the other day, I’m becoming one of the elder statesmen because I’ve been on the air for a while now.
BN: What has it been like getting used to Jay who was a producer and now is your co-host?
IB: I didn’t have to. When Ron was out, me and Jay did the show. That happened probably a half-dozen times and every time we did the show, we were like “Oh my God, that was cool. That was relaxing.”
We were chill. Jay and I like each other; we hang out. Jay comes over here to watch sporting events. We hang out more than Ron and I used to. Once again it doesn’t make it a better show. But I never at any time questioned whether Jay and I would have good synergy because like I said we like each other. We challenge each other because the worst crap is fluffy radio. Nobody wants that. I think Jay is so strong-minded that he won’t allow that to happen. When the bosses came to me and they go “Do you want it to be Jay Recher?” I said it has to be Jay Recher. I go it has to be. That was it. I didn’t give them a choice. I think we made the right choice for sure.
BN: As a former player, how often do you hear sports radio hosts that didn’t play professionally, say things that are incorrect?
IB: It happens a lot. I’ll give you an example, throughout the years there’s been a couple football players I’ve been very critical about, and they were Buccaneer players. Way back in the day it was Barrett Ruud. I was like you guys keep telling me this guy is good, but he’s running backwards to make tackles. Barrett Ruud would have 150 tackles in a season but we would be last at stopping the run and you’re a middle linebacker. They don’t go together. People were upset with me; “No, you’re wrong, you’re wrong.” And I go well, you know what, if you remember what I did for a living — do you know how much film I’ve watched? I feel like saying are you going to question Stevie Wonder on music because I don’t know very many people that have better credentials than I do to evaluate a middle linebacker. After that we had Gaines Adams. I go he can’t play. He just can’t play. He’s not strong enough. He’s not mean enough. He’s too nice. He’s just running around the edge and that didn’t work out. When Barrett Ruud left here, he never played good football. With Gaines Adams, may he rest in peace, he didn’t either.
The last one was Gerald McCoy. I go you guys keep on telling me how good this guy is. He doesn’t make any plays. He doesn’t get sacks. Our defense is last always and you guys keep on telling me he’s good. I go the second he leaves, Ndamukong Suh comes in here, I go see what happens. And what happens? Our defense got better immediately.
I don’t think, I know I see football different than everybody else because that’s all I did my whole life. Sometimes I want to stop people — it can sound pretentious at times — but I don’t care. Like I said if Stevie Wonder is going to teach me music, I’m going to listen. There’s times where I feel like saying just listen, because this is my thing. I wasn’t good in school. I wouldn’t cheat off me in school. But if we’re talking about football and inside line play, I’d be the one to cheat off of because I have a world of knowledge.
BN: Does the common fan and most of the media know the least about inside line play, which is your area of expertise?
IB: They know nothing actually. I’m starting to realize this with old age; football is a very complicated game. It’s way complicated because sometimes when I have people over here and we’re watching football — we may have Tony Mayberry here, a former teammate of mine, or Michael Clayton, or Shaun King, and we’re all talking football. I realize I don’t know what they’re talking about. I wasn’t in the wide receiver room. And God forbid I know anything about what a quarterback is doing.
When you hear the commentators speak sometimes, I realize even the commentators are speaking over the normal fans’ heads. Let me give you some common things, they’ll say he’s a 3-technique. I swear to God, ask the average person what a 3-technique is — and I’m talking about football fans — and they won’t know what it is.
They’ll say this is a two-gap defense. If you ask 10 football fans, one of them will know what the hell they’re talking about. But this is something they’ve been talking about forever, and they keep on hearing it, and they think they know what it is, but they have no idea. Football gets way more complicated than that. Inside play is not any more complicated than DB play or tight end play, it’s just different, that’s all. But football in general is very, very complicated.
BN: What’s good and bad about a lack of local competition for your radio station?
IB: Since I’ve been in radio there was another radio station that popped up 98-something The Fan, I believe it was. When they went away everybody was like, I bet you’re happy they went away. I go why would I be happy? Life is better when there’s competition. When people’s contracts are up in radio, your company has the ability to say, well where else are you going to go? There ain’t nowhere else to go. Obviously nobody wants to leave the Tampa Bay area, but everybody wants to get your going rate for what you’re worth. I wanted the other station to work. Listen we’ve crushed a lot of people throughout the time, so I don’t feel bad for everybody. We’ve been king for a while, and hopefully it stays that way.
BN: I love your Twitter profile, ‘Ambassador of all things tasty in Tampa Bay.’ What is it about food that interests you so much?
IB: When I talk about all things food, I mean from the ground up. I love restaurants. I love the experience of restaurants. I love just about every type of food. I love to cook. I love to get the best meats. It’s all important; just like everything else, if you want to be great at something, you’ve got to get great product. I’m cooking it with great pots. I’m searing meats and it’s just a passion of mine. I catch myself when I’m not watching sports, I’m watching YouTube videos of cooking, or grilling meats. Let me say the word foodie gets kicked around a lot. Whatever the hell that means, I’m substantially deeper than that. If some people go to restaurants once a week and they go to Bennigan’s and they say I’m a foodie, well okay, good for you. It’s just like this, the guy that thought he was a good football player until he came and hung out with us, and then you find out that maybe you’re not so good.
BN: How much do you talk about it on your show?
IB: Well, we actually have a segment now that we can do once a month called Flavor of Tampa Bay. This is something that I’ve created a long time ago and I’ve had different shows called Flavor of Tampa Bay. Ray Lampe was one of my co-hosts for a while, Dr. BBQ. We’re going to go out of our way to talk about food because people really enjoy that. If there’s one thing about food it’s, I don’t care where you’re from, if you say I don’t like to eat, or I don’t enjoy food, well then I’m going to move on. I don’t really understand that. I’m sorry to hear that, but when you start talking about great restaurants and great ways to prepare food and stuff like that, their ears perk up because it’s something everybody loves. Not everybody loves sports, but everybody loves to eat good food. We definitely try to implement as much food talk in our show as possible.
BN: What would you say is your highest high in sports radio during your career?
IB: Oh boy, the highest high I would say it happens probably once a year where I’ll come in and they’ll say we’re interviewing whoever it may be. I’ll give you an example; we talk to Phil Esposito every week. I grew up hating Phil Esposito because I was Montreal Canadiens fan, but I also respected the hell out of who Phil Esposito was. Being from Montreal I tell my buddies back home I’m good friends with Phil Esposito; they’re like get outta here.
It’s the exposure. A couple of years ago, we’re interviewing Scotty Bowman or we’re interviewing Jack Nicklaus. And I’m like “Wow! I never thought in my career I’d ever talk to Jack Nicklaus or Scotty Bowman would know who I am.” I ran into Scotty Bowman at a hockey game and I told him who I was, and he said, “Oh I remember that, it was a great interview.” That’s the best. We’re talking about the best of the best.
I got a chance to become friends with Angelo Dundee. His son hit me up one time and he goes hey I’m Angelo Dundee’s son. And I go, the trainer? He goes yeah, he’d like to meet you, he’s a big fan of your show. Oh my — I was like, okay. So he says well meet him at Anthony’s Coal Fired Pizza tomorrow. So I went to Anthony’s Coal Fired Pizza. It’s the first I ever went there. I had a meeting with Angelo for about an hour — maybe the most likeable, personable, easygoing guy I’ve ever met. I came back on air the next day, talked about him, talked about Anthony’s Coal Fired Pizza, that became an endorsement for years, which is comical. But I became friends with Angelo Dundee.
Angelo Dundee is at my house on Sunday watching football and telling stories about hanging out with Malcolm X and Martin Luther King and Frank Sinatra. Nobody’s watching football, they’re just listening to Angelo Dundee’s stories. Some of the relationships that I got a chance to develop where you never thought that would happen. To make a long story short Angelo Dundee passed and his son asked Ron and myself to speak at his funeral. Twenty feet in front of me was Muhammad Ali. He’s staring at me as I’m speaking at Angelo Dundee’s funeral. Weird things can come about through sports radio, but weird good things.
BN: Is there anything goals wise that you would like to accomplish over the years coming up?
IB: Goals wise, I think I’ve already exceeded anything I thought was even possible in radio. Really a lot of my goals stem away from radio. I’ve done football, I’ve done radio, television, I have a cafe I just opened here in South Tampa. I want to become a spokesperson and a face for CBD products. I have some different people that I represent in this area, New Balance Tampa, Curaleaf, and Master Purveyors. I’m not a sports radio guy; I’m somebody who’s a marketer. I do a lot of different things; photo shoots and real fun things. I’ve never really worked. I’ve never dreaded going to work. I’ve been very, very blessed. Any more goals, it wouldn’t be straight sports radio; it’d just be in general and just building my brand. My brand is Dignitary and hopefully a year from now you’ll be seeing Dignitary everywhere.
BN: The CBD stuff, as a former player, how much does it work for you?
IB: I literally take CBD every single day in the morning, during the day, and listen, I’m an overweight old offensive lineman, and I pop up in the morning. I feel good. I look around, I see people limping around and I’m blessed. I feel better than 95 percent of them. Do I say it’s because of CBD? I don’t know, but it seems to be working for me.
Whatever equation I’m doing right now works because my body feels good, my mind is good. Listen if my mind goes, everybody is going to know. It’s not like some guys you hear were on the couch for three weeks. I can’t do that. I’ve got to get up in the morning and I go. I’ve got to be on all the time. I’ve got radio shows and I’ve got television appearances. I’ve got interviews like this. I’ve got podcasts, so I’ve got to be on. If it ever hits the fan, everybody’s going to know real, real quick.
CBD has been a blessing for me and there’s a lot of different ways you can take it. I would just suggest it to anybody who has any issues with pain, focus, the whole nine yards. Read up on CBD. People are very ignorant to CBD. They’re still saying does it get me high? No, it doesn’t get you high. The stuff you get at Theraleaf gets you high, not the stuff that you get here at Dignitary Cafe. We sell it in a lot of different forms, so come check it out.
BN: Do people know less about CBD or interior offensive line play?
IB: Ooo, that’s a good question. That’s a toss-up. [Laughs]
Brian Murphy is Preparing to Write His Next Chapter at KNBR After Layoffs Ended ‘Murph and Mac’
“I don’t want to say, ‘This too shall pass,’ or, ‘Time heals all wounds,’ but you’re only as good as your next ratings book.”
After the morning show signed off at KNBR last Wednesday, co-host Brian Murphy was called into a meeting with Cumulus Media market manager Larry Blumhagen. Although there had been signs of potential changes, Murphy had partnered with Paul McCaffrey for nearly 18 years and survived all of the turmoil.
A simple look around the building represented proof of an alteration, evinced by reductions in the number of stations under its roof. A once powerful news station, KGO-AM, underwent a sudden format flip last year after nearly a century on the air. A few years earlier, alternative rock station KFOG was eliminated from the company’s portfolio as well. KNBR has weathered the storms, but not without alterations to the station’s programming department.
“I would say everything has shrunk,” Murphy expressed, “and that includes sending us on road trips or to Super Bowls, etc.”
Layoffs have reemphasized the importance of the quantitative bottom line, sometimes overshadowing the qualitative utility and widespread impact derived from talent and popular shows. It is partially why the deluge of palpable support after Murphy learned in a short meeting that McCaffrey was being laid off was surprising and reinvigorating. But first came an immediate, jarring feeling surrounding the decision.
“Truthfully numb,” Murphy said regarding his sentiment after learning what happened. “I guess it’s a cliché to say that people go into shock, but to know that Paulie and I wouldn’t be together was something that didn’t register. I mean, it registered, but it didn’t register until fully; the next 48 hours is when it really started to really hit.”
McCaffrey was one of seven laid off at KNBR that day. Morning show producer Erik Engle, former programmer Lee Hammer, host F.P. Santangelo and members of the outlet’s digital department lost their jobs as well. Even the long-running KNBR Tonight evening show, which aired for decades was canceled, and replaced with CBS Sports Radio programming. While Murphy always hoped that the morning show would continue in the iteration before the end of his contract, he is now facing a new reality without his longtime colleagues.
“I think what we were disappointed by was sort of an abrupt and premature end, particularly to our partnership, which I think we’ve learned from an incredible outpouring of social media is way more than we knew,” Murphy said. “We learned our partnership for whatever reason connected to a lot of people for a long time. It’s funny they say radio is dying, but radio sure is personal and effective in many ways baked on what we’re hearing from our listeners.”
During the next two days, Murphy was off the air and contemplating his future. There were moments where he thought about leaving KNBR. However, he knew that he had a contract to fulfill and a family to support. Additionally, the person that he was set to work with on Monday and beyond – Markus Boucher – had contributed to the morning show for nearly four years, rendering familiarity and comfortability.
“There’s a chance that Markus and I could do this for a long time; we’ll see how it goes,” Murphy said. “Maybe things go great and that would be awesome, and I’m definitely leaving that door open. For whatever reason, we recover from the pain of losing my partner for almost two decades and the next chapter works out.”
In 2023, KNBR has experienced two subpar quarterly ratings books. The decrease in performance has affected all dayparts on the outlet. Murphy knows that when the San Francisco Giants do well, it generally leads to KNBR succeeding. The station did improve in its summer and fall books for 2023, but there already were repercussions being felt.
“I just know that that happened and it damaged people’s perception of the station, but I don’t think it was an accurate reflection of all of our listenership at all; I just don’t,” Murphy said. “I know for a fact that we still had a huge audience, and it’s evident by what happened after the news; just so many people reacted and people in the demo too.”
Even though he knows it does not directly relate to his role as an on-air host, Murphy believes that the local advertising market was damaged because of the impact the COVID-19 pandemic had on the city. San Francisco was one of several major metroplexes that instituted strict health and safety protocols in an effort to slow the spread of the disease, which had an effect on sports talk radio consumption. With more people working remotely and fewer people commuting to the office, the transition to digital content and audio on-demand offerings has hastened in order to realize previous levels of engagement and keep the format alive.
“KNBR is going to have to weather this storm,” Murphy said, “and there’s this feeling of, I don’t want to say, ‘This too shall pass,’ or, ‘Time heals all wounds,’ but you’re only as good as your next ratings book.”
The station recently held an all-staff meeting to discuss its direction, which has been somewhat complicated by three program directors at the outlet over the last five years. Following the departures of Jeremiah Crowe and Kevin Graham, Adam Copeland took over the responsibilities last month. The layoffs took place two weeks into his tenure, causing some people to question how involved he was in the decisions and whether or not he advocated for the morning show.
“I think these things come from beyond San Francisco,” Murphy said. “Our headquarters are in Atlanta, and I think something this big – like I said, it wasn’t just Paulie Mac; it was seven people. Paulie Mac is personal for me, but that to me says, ‘Well, that’s obviously a big budget decision that’s being made at a level far above the San Francisco program director.’”
Although Copeland has minimal previous experience as a program director, Murphy is confident that he will be able to effectively lead the station through his energy, youth and passion for the medium. Copeland grew up listening to KNBR and worked at the station over the last several years as a producer and host, eventually earning a spot in afternoons alongside Tom Tolbert. Copeland remains in that time slot, pulling double duty for the radio station. His relatability and familiarity with the craft is something that Murphy views as an advantage.
“I think people are pretty excited that we have somebody who cares as much as Adam Copeland does about KNBR,” Murphy said, “I think if there’s anything to be optimistic about in 2024 that despite this ending to 2023, it’s that we have a program director who’s all-in on the station.”
Thinking about what comes beyond the immediate future though is not within Murphy’s mindset. At the moment, he feels it is too soon to determine if there will be a potential Murph & Mac reunion on a digital platform. Instead, he is focused on being able to continue to serve San Francisco sports fans without his longtime on-air partner. Murphy realizes how fortunate he was to have someone like McCaffrey by his side and valued both his consistency and dependability on a daily basis.
“Every single segment he was the same energetic, relentless, hilarious partner who only wanted what was good for the show – not what was good for him; not what was good for me – he only wanted what was good for the show,” Murphy said, “and it was such a lesson for this newspaper guy to learn, for lack of a better word, showbusiness.”
When Murphy entered the studio Monday to host his first show without McCaffrey, everything felt surreal to him on the air. There was ostensible tension in the room and from listeners about how he would address the news, and share his feelings with the audience. The program ended with a monologue from Murphy regarding McCaffrey, something that he is grateful Boucher did not raise objection to and that he was able to make his statement on the air.
“The 49ers had just destroyed the Philadelphia Eagles, which actually was a huge positive break for us because it allowed everything to happen Monday with the backdrop of great positivity because that was a huge game for the Niners and people were pretty jacked up about that game,” Murphy said. “So I opened the show by saying, ‘I know it’s corny, but that one was for Paulie.’”
The shock and surprise from McCaffrey being laid off is hardly evanescent, but Murphy is now thinking about how to optimize the morning program with Boucher. Predicting what may come next is an arduous task. Murphy considers himself fortunate to have had nearly 18 years hosting with McCaffrey, and he is now thinking about the next chapter of his time at KNBR while having reference for the enduring legacy of Murph & Mac.
“For whatever reason, I’ve never lost my absolute joy and passion for the sports world – sports content; sports stories; sports history; sports media – everything about it,” Murphy said. “And so every morning when my alarm goes off and my feet hit the floor, I’m like, ‘Let’s go! I’m stealing money. This isn’t work.’”
Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
How Big Noon Kickoff Turned Into a Legitimate College GameDay Challenger
Big Noon Kickoff is like a college football tailgate on TV. Panelists good-naturedly rip each other, toss the football around on a makeshift field, and talk smack whenever possible.
The best college football pregame show on television emanates every Saturday from a different college campus. It features close-up shots of a boisterous crowd flashing banners and signs and is hosted by an excellent mix of TV pros, former players, and coaches, but it’s not the show you might think. To use college football vernacular, ESPN’s College GameDay is the Granddaddy of them all in collegiate gridiron pregame fare, but FOX’s Big Noon Kickoff is College GameDay on amphetamines.
It has taken the genre to new heights of volume, vigor, and vivacity. The camera shots are more intense, smoke and flashing lights are the order of the day, and the panelists are vociferous, rowdy, and sky-high-pumped.
Veteran host and reporter Rob Stone is the ringleader of this pigskin circus. Brady Quinn, Mark Ingram II, Matt Leinart, and Urban Meyer fill out a crowded anchor desk. In Week 13 of the college football season, both Big Noon Kickoff and College GameDay were live at the University of Michigan in anticipation of the gargantuan matchup between the Buckeyes of Ohio State and the Wolverines.
FOX’s coverage was on point. Unlike on ESPN, where the mad throng of students and fans are set off a bit by the talents, the crowd on Big Noon Kickoff was right on top of the FOX panelists, and they certainly let Meyer, the former Buckeye head coach, know how they felt about him. He was booed roundly and consistently. Every time he spoke, the jeers would rise to new decibels. It was fun to watch.
On the flip side, Big Noon Kickoff analyst and ex-Wolverine Charles Woodson was greeted by a thunderous ovation. Woodson actually got up close with the crowd and high-fived the fans.
On ESPN, only Pat McAfee elicits such closeness and raucousness from the faithful in attendance. In fact, in my opinion, the emergence of Big Noon Kickoff as real competition is the reason why McAfee was added to the College GameDay roster.
This edition of Big Noon Kickoff featured an electrifying feature story on the fabled Ohio State-Michigan rivalry. Also helping the broadcast is the presence of that eminent reporter Tom Rinaldi.
Rinaldi, a former ESPN’er, talked about Ohio State’s preparation for the big game and revealed that Buckeye players were inspired by constantly viewing social media posts proclaiming Michigan’s dominance.
Reporter Jenny Taft chimed in as well, providing important Michigan injury updates. I really like the diversity of the Big Noon Kickoff team. You have a solid host in Stone, a coach’s perspective from Meyer, offensive insight from Leinart, Ingram II, and Quinn, and a defensive standpoint from Woodson.
Leinart stood out from the pack making the point that the game was about more than just a rivalry. It was really about winning a Big 10 title and gaining positioning for the college football playoff and a shot at a National Championship.
Ingram II added that the most physical team would win the game, while Quinn, a Columbus, Ohio native, gave some insight on what this game means to both states and fan bases. It’s a challenge to pass around the airtime when you have six bodies at the desk, but Stone does a good job of laying back in the weeds and letting the analysts analyze.
Perhaps the brightest light on Big Noon Kickoff is the presence of Chris “The Bear” Fallica. Plucked from ESPN, Fallica has been a tremendous addition. He brings serious college football chops and really puts things in perspective.
I always felt that this guy was underutilized on College GameDay. The dude does more than just pick game results. In this episode, he provided a lucid explanation of how 2023 is a watershed year for college football with realignment coming. In addition, he wrote an excellent script for the Leinart feature on the demise of the Pac-12 conference.
Big Noon Kickoff moves at a furious and frenzied pace, and viewers are enthralled to be along for the ride. I actually found myself on the edge of my seat wondering what feature or analysis would come next.
Coming back from a break, the show does not cut right back to the panelists. Cameras pan the crowd and audio goes up so viewers can hear the crowd cheer and sing team songs. This style really brings home the atmosphere of a major college football game.
While the show is mostly about the game being played at the broadcast site, Big Noon Kickoff offers a deep dive into highlights, previews, and analysis of games around the country.
One of the best parts of Big Noon Kickoff is the contribution of FOX’s Joel Klatt a model of excellence and versatility. Klatt excels in numerous venues: live game coverage, interviews, studio shows, guest shots on other programs, and more. His knowledge is unmatched and he always asks the right questions.
This was evident on the December 6 edition of The Joel Klatt Show: Big Noon Conversations where Klatt presented a terrific one-on-one interview with Big 12 Commissioner Brett Yormark. Klatt is always prepared and even-tempered. He listens to his subject and offers pinpoint follow-up questions.
Big Noon Kickoff is like a college football tailgate on TV. Panelists good-naturedly rip each other, toss the football around on a makeshift field, and talk smack whenever possible – pretty much everything short of beer pong.
Stone further added to the fury by encouraging Meyer to flash his Ohio State National Championship ring to the Michigan crowd. And Meyer did it, risking a damn near riot.
Having two former quarterbacks on set is a plus, especially when it comes to analyzing the game’s most important position. You can make the point that both Quinn and Leinart fizzled out in the NFL, but you cannot deny their fine college quarterbacking pedigree. They offered real talk on QB’s Kyle McCord and J.J. McCarthy.
Fallica once again showed his singular insight and was absolutely prophetic stating that without quarterback Travis Jordan, Florida State would not be looked upon as a top 4 team even if they finished undefeated.
In true FOX style, there is never a lack of star power on Big Noon Kickoff. The panel welcomed none other than Michigan native and Wolverines fan Derek Jeter as a guest. Jeter revealed that he actually signed to play baseball at Michigan and took some classes there before joining the Yankees organization.
He also added some humor saying that all ballplayers want to get out of the minors as soon as possible, but he did even more so because he was playing for the Yankees Triple-A team in Columbus, home of the Buckeyes.
Amid all the fanfare, you know if Tom Rinaldi is around, there is going to be a heart-wrenching feature story. His piece on McCarthy and boyhood teammate Ryan Keeler was top-notch.
Keeler would go on to play at UNLV and was scheduled to play at Michigan against McCarthy this past September. Tragically, Keeler passed away from a heart condition in February 2023.
Big Noon Kickoff is always moving, literally. Later in this show, the anchor desk moved from outside the stadium to down on the field in the Big House. The different settings bring variety and an intimate feel to the production.
Former Wolverine and current Detroit Lion Aidan Hutchinson joined the panelists on the field for some commentary. Keep your eyes on Hutchinson. His NFL career has just begun, but this young man has a future and broadcasting. He was at ease, personable, and insightful.
As for the ratings on this November 25 day in Michigan, well as they say, it depends on whom you ask. FOX public relations tweeted that Big Noon Kickoff averaged 2.34 million viewers adding that it was “Saturday’s most-watched college football pregame show on any network.”
Meanwhile, ESPN PR tweeted that College GameDay averaged 2.4 million viewers and was “the top CFB pregame program of the week.” Beyond the numbers, it is the overall feel of the broadcast that sets Big Noon Kickoff apart.
Whether it is the dramatic shots during pre-produced interviews and feature stories, the rapid-fire edits and cuts to of the crowd and players, or the majestic overhead images of both teams taking a pregame knee in prayer, Big Noon Kickoff brings viewers to the campus, on the field, and into the action in a manner that is fast-paced, frenetic, and just plain fun.
John Molori is a weekly columnist for Barrett Sports Media. He has previously contributed to ESPNW, Patriots Football Weekly, Golf Content Network, Methuen Life Magazine, and wrote a syndicated Media Blitz column in the New England region, which was published by numerous outlets including The Boston Metro, Providence Journal, Lowell Sun, and the Eagle-Tribune. His career also includes fourteen years in television as a News and Sports Reporter, Host, Producer working for Continental Cablevision, MediaOne, and AT&T. He can be reached on Twitter @MoloriMedia.
How Radio Sellers Can Be the Solution For Small Business Owners
In the face of these challenges, putting on a positive perspective can become a guiding light for SMBs.
The landscape for small business owners is rife with challenges, often leading to a cloud of negativity about their future. Radio sellers can be a ray of light.
The September NFIB Small Business Optimism Index reveals that 57% of these entrepreneurs do not expect improved business conditions in the next six months.
Despite improvement in their outlook from last year, this pessimism is still at recession levels. The majority of small-to-medium businesses are concerned with Top of Form inflation and labor shortages. We must get on The Energy Bus and help turn these negatives into positives.
The survey conducted among small business owners laid down the reasons for their negs:
Economic Uncertainty: A significant percentage expressed concerns about the unpredictable economic landscape, making strategic planning and decision-making difficult.
Inflationary Pressures: The rising costs and inflationary trends have worried them about maintaining profit margins and sustaining operations.
Labor Shortages or Quality of Labor: Finding and retaining quality employees amidst the ongoing labor shortage has emerged as a considerable challenge, affecting business operations and growth prospects.
In the face of these challenges, putting on a positive perspective can become a guiding light for SMBs.
See the Concerns and Offer Support
Address Their Worries: Acknowledge their concerns about the uncertain economic climate, rising costs, and labor challenges. Don’t let them drag on and on about it. But make sure to show some empathy and understanding towards their situation. If appropriate, share experiences of other station clients’ challenges and how your solutions or products have helped them navigate similar situations. Watch their ears perk up when they realize they are not the only business having issues.
Be a Partner: Position yourself as a partner rather than just a salesperson. Offer insights and strategies you have heard or read about that can help them navigate through these challenges. Be well-read and a resource for change.
Highlighting the Power of Radio Advertising: Showcase how your proposal can boost visibility, reach target audiences cost-effectively, and drive sales. Ensure you have a few different price point proposals that fit their budget. Don’t tell them to spend their way to success, especially on credit cards.
Success Stories: Share success stories of businesses similar to theirs that overcame challenges through effective radio marketing. Demonstrate how strategic advertising helped these businesses thrive despite economic uncertainties. This is your most powerful ally, and you must ask all the salespeople to share any success you can pass along.
Instilling Hope and Encouragement
Inspire Positive Vibes: Share uplifting anecdotes and stories of resilience to inspire hope and instill optimism in small business owners. Emphasize that challenges are temporary and can be overcome with the right strategies and a positive mindset. Recall how you watched businesses go through the same thing 2007-09. Please read up on those stories and pass them along.
Continued Support and Engagement: Maintain regular communication and send them stories you find. Stay engaged and offer hope by consistently being there for them.
The concerns SMBs have are valid. There is no argument there. However, amidst this negativity, we can play a transformative role. Before you go down this road, make sure you find the things to believe about why this business will succeed.
Focus on those positives. You are the person who is on the street dealing with dozens of local SMBs just like them. You are the voice of reason. Your positivity and support can drive their renewed optimism, and you will forever be seen as part of the Solution, not the problem.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at [email protected] or find him on Twitter @jeffcaves.
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