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Sampson, Baylor, The Drew Manchu — Have Mercy

As Gonzaga’s perfect season looms inevitably, the best human stories of the NCAA tournament — like them or not — have been the redemption of Baylor and Kelvin Sampson … and one bad mustache.

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When Drew Timme is allowed to wear his Drew Manchu in public view — a handlebar mustache so hideous and 1981-ish that even his mother hates it — you know the NCAA tournament has become forgiving. Normally, the gods of March are punitive, known for forcing cheaters to vacate victories and remove banners. But this year, even in its vulnerable, Supreme Court-threatened state, March Madness has opened the Final Four doors to redemption.

Kelvin Sampson made impermissible phone calls not once but twice as a coach, a double-jeopardy disgrace that led him to college basketball’s gates of hell. Thirteen years later in Indiana, the state where he committed his second set of transgressions, he’s two victories from a national title with Houston, a program he willingly inherited in tatters.

How Kelvin Sampson repaired his career at Houston and resurrected the  Cougars, who are back in the Final Four - CBSSports.com

Have mercy on Sampson, says the tournament.

“You’re not a loser in anything until you quit. Don’t quit,” he once said of his exile. “Get up. Regardless of how it happened or why it happened, you get up — and you fight.”

The Baylor program was guilty of sins far uglier than recruiting violations. Patrick Dennehy was murdered by teammate Carlton Dotson in 2003, all while coach Dave Bliss was trying to cover up the homicide with a lie that Dennehy was a drug dealer. Enter Scott Drew, a coach of deep faith and ample patience amid substantial probation penalties. Eighteen years later, he has completed a historic sports resurrection by leading the Bears in their first Final Four since 1950, with the team best equipped to spoil the unbeaten championship season of Timme and Gonzaga.

“I felt led to come here,” said Drew, a spiritual presence amid all the sports-related wrongdoing in Waco, which should be spelled Wacko.

Have mercy on Baylor, says the tournament.

In the most imperfect season the sport has known, how preposterous that these two stories would emerge as the final potential disruptors to perfection. Houston and Baylor will meet Saturday not in the heart of Texas but in Lucas Oil Stadium in downtown Indianapolis, for the likely right to play the Zags in the national title game. It’s startling to see Sampson, looking every bit his 65 years, climbing a ladder and cutting down nets. He hasn’t spoken much about the broken rules that led to his purge from Indiana and the college game in general, opening up most memorably when he told the Washington Post, “I was angry after Indiana. I was angry at myself. I blamed myself. I was mad about how it all went down. I had a lot of emotions, but I also had a wife and a family. I had to take care of my family. That was my No. 1 goal.”

He has shared hugs with his wife and grown children after the Cougars’ four tournament victories. They’ve been with him every tortured step since 2008, when he was banned by the NCAA for five years and banished to assistant coaching roles on NBA benches. Working in Houston with the Rockets, he kept an eye on the campus crosstown, wondering if he might kickstart a sleeping giant that hadn’t won a March Madness game in 30 years and toiled in worse facilities than some YMCA leagues.

“I knew how bad it was,” Sampson said. “There was no guarantee this thing was going to get turned around, it was so bad. The thing that drove me back then — and I appreciate everybody on the wagon with us now — was the apathy. It doesn’t take much to motivate me. It doesn’t take much to activate this chip I have on my shoulder. You’re either with us or against us. If you want to be against us, we’re still going to do it anyway.”

Channeling his chip without bitterness, he recruited players who would adopt his toughness. He made a lunch date with Tilman Fertitta, the Rockets owner and avid Cougars booster, and said a national title was winnable with better facilities. Fertitta wrote a check for $20 million. Phi Slama Jamma, the brand name of those long-ago explosive teams that never won a title, was now Phi Swarma Jama — built on defense and snarl. Every bit of that swagger will be needed to beat Baylor, blessed with the country’s best guards and two-way dominance recently on display. The concern is that Houston hasn’t faced top competition, having played only one top-30 team all season — Texas Tech — and sliding through the NCAA brackets against 15th-seeded Cleveland State, 10th-seeded Rutgers, 11th-seeded Syracuse and 12th-seeded Oregon State.

“We may not have the brightest lights, but our lights shine as bright as anybody else’s because it’s all about team,” Sampson said. “We’ve taken a group of kids to get them to believe, and they’ve accomplished something nobody can take from them. They’ll always be known as a Final Four participant. They earned it too. I mean, they earned it.”

Like Gonzaga, Baylor has ascended into the ranks of the new bluebloods as the almighty likes of Kentucky and Duke wobble in uncertainty. The American sports mainstream is just getting to know Davion Mitchell, Jared Butler and MaCio Teague, but they all share a common denominator — they fit Drew’s vision, which prioritizes team over NBA lottery dreams. “I think it all comes back to one thing, and that is knowing your team and knowing your culture: who’s going to fit in and represent your program how you want it represented, if you bring in people that add to that,” Drew said. “No matter which avenue you look to bring in someone, do they meet what you’re really looking for?”

No longer a dream deferred, Baylor punches ticket to Final Four after  defeating Arkansas

From the tragic stench of the Bliss era to the sexual assault crisis in the football program, Baylor has been a sickening example of how not to run big-time athletics. This team is hoping to change the national perception, with a championship perhaps easing the pain of what could happen June 15: Dotson, serving a 35-year prison sentence, is eligible for parole.

For a time, it seemed Waco could host champions in men’s and women’s basketball. But the officials didn’t blow their whistles when Baylor’s DiJonai Carrington was fouled in the final seconds, preserving a Connecticut win in a women’s regional final more compelling than anything the men have produced. The social media mobs erupted, including LeBron James. “It doesn’t matter,” Baylor coach Kim Mulkey said. “It doesn’t matter what you write. It doesn’t matter what I say. It doesn’t matter what we saw. It doesn’t matter what we think. Life goes on.”

Life might not go on if Mulkey was put in charge of the infectious disease initiative in America. In a bizarre comment, she demanded the NCAA stop testing the Final Four teams for COVID-19 at the women’s and men’s sites. “They need to dump the COVID testing. Wouldn’t it be a shame to keep COVID testing and then you got kids that test positive or something and they don’t get to play in the Final Four?” she said. “So you just need to forget the COVID tests and get the four teams playing in each Final Four and go battle it out.”

The NCAA is damned fortunate only one outbreak has impacted the tournaments — when Virginia Commonwealth’s men’s team reported several positive tests and forfeited a first-round game to Oregon. And the referee who collapsed in the first half of the Gonzaga-USC regional final — might Bert Smith have been dealing with symptoms? No one needs Kim Mulkey acting like a COVID-iot, flip-flopping from her January comments after she contracted the virus. Said Mulkey at the time:  “The answer is this: The season will continue on. It’s called the almighty dollar. The NCAA has to have the almighty dollar from the men’s tournament. The almighty dollar is more important than the health and welfare of me, the players or anybody else. One conference does this, one conference does that. The CDC says this. Everybody is confused. I’m confused. I’m uncomfortable coaching. I understand, COVID is real. I’ve had it — come talk to me sometime.”

Maybe it’s a good thing the refs swallowed their whistles. We don’t have to hear her 180-degree ramblings this weekend in San Antonio.

The biggest college basketball story of this and other year begins today, when the Supreme Court considers whether “student-athletes” — currently treated like slave labor as the NCAA accepts another $1 billion payout from CBS and Turner — should be paid. This while Gonzaga tries to complete the first perfect season in 45 years, an apparent fait accompli after a rout of seemingly formidable USC.

Baylor, Kelvin Sampson, the First-Four-to-Final-Four UCLA Bruins … can anyone give the Zags a game? Or coax Timme, the best player of March, to shave his ‘stache, which is accompanied by a Will Ferrell headband? Did he actually pretend he was slicking down the ‘stache after a two-handed dunk Tuesday night?

“It’s something that really can’t be tamed,” Timme said. “I can’t even control it. I’m just glad everybody is having fun with it. That was the whole point of it.”

Drew Timme's mustache is the story of March Madness as Gonzaga advances to  Sweet 16 | Sporting News

“Every time he has that ‘stache, he’s been playing well,” teammate Andrew Nembhard said. “I’m all for the ‘stache, honestly. He’s that type of person with that type of personality. It fits, and we’re all for it at this point.”

Have mercy on the Drew Manchu, says the tournament.

BSM Writers

Keeping Premier League Games Shouldn’t Be A Hard Call For NBC

“Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans.”

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NBC Sports is facing some tough, costly decisions that will define its sports brand for the rest of this decade.  A chance to connect with viewers in a changing climate and grow Peacock’s audience as well.  However, making the right choice is paramount to not losing to apps like Paramount+ (pun intended).

NBC is currently in the business of negotiating to continue airing the Premier League as their current deal ends after this 2021-2022 season.  NASCAR is contracted to NBC (and FOX) through the 2024 season.

NBC’s tentpole sports are the NFL and the Olympics.  

Negotiations for the EPL are expected to go down to the wire. Rather than re-up with NBC, the league is meeting with other networks to drive up the price. NBC has to then make a decision if the rights go north of $2 billion.

Should NBC spend that much on a sport that is not played in the United States? It’s not my money, but that sport continues to grow in the US.

If NBC re-ups with the Premier League, will that leave any coins in the cupboard to re-up with NASCAR? Comcast CEO Brian Roberts hinted that there might be some penny pinching as the prices continue to soar. This may have been one of the reasons that NBC did not fight to keep the National Hockey League, whose rights will be with Disney and WarnerMedia through ESPN and TNT, respectively.

“These are really hard calls,” Roberts said. “You don’t always want to prevail, and sometimes you’re right and sometimes you’re wrong, but I think the sustainability of sports is a critical part of what our company does well.”

Roberts was speaking virtually at the recent Goldman Sachs 30th Annual Communacopia Conference. He told the audience that between NBC and European network Sky, that Comcast has allocated approximately $20 billion towards these sports properties.

Comcast CFO Michael Cavanagh spoke virtually at the Bank of America Securities 2021 Media, Communications and Entertainment Conference and echoed that the company is in a good position to make some strong choices in the sports realm. 

“The bar is really high for us to pursue outright acquisitions of any material size,” Cavanagh added. “We got a great hand to play with what we have.”

While the European investments involve a partnership with American rival Viacom, the US market seems to have apparent limits.

Last Saturday’s NASCAR Cup Series at Bristol Motor Speedway was seen by around 2.19 million people. It was the most-watched motorsports event of the weekend. That same week eight different Premier League matches saw over 1 million viewers. More than half of those matches were on subscription-based Peacock. 

Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans. A game of typical soccer fan is used to a sport that is less than two hours long. The investment in a team is one or two games a week. 

My connection to the Premier League began before the pandemic.  When I cut the cord in late 2017, I purchase Apple TV.  Setting it up, it asks you to name your favorite teams.  After clicking on the Syracuse Orange and the New Jersey Devils, I recalled that my wife has family based in London, England.  They are season ticket holders for Arsenal, and that family redefined the word “die-hard” fans.

I’ve long been a believer that sports allegiances are best when handed down by family. I love hearing stories of people loving the New York Giants because their parents liked them, and they pass it down to their children.

I’ve successfully given my allegiance to the Devils to my young daughters. 

By telling Apple TV that I liked Arsenal, I get alerts from three different apps when the “Gunners” are playing. The $4.99 is totally worth it to see Arsenal.

Whenever I told this story, I was amazed to see how many other American sports fans had a Premier League team. Students of mine at Seton Hall University rooted for Tottenham Hotspurs, while an old colleague cheers on Chelsea.

Global Is Cool': The Growing Appeal of Premier League Soccer in America
Courtesy: Morning Consult

This is not meant to say that NBC should sign the EPL on my account. The key for any US-based soccer fan is that between Bundesliga, Serie A, and other leagues, there will be no shortage of soccer available on both linear television and streaming services.

Besides, Dani Rojas did say that “Football is life.”  NBC, originator of the Ted Lasso character, should make keeping its Premier League US connection a priority.

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BSM Writers

Media Noise – Episode 45

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Today, Demetri is joined by Tyler McComas and Russ Heltman. Tyler pops on to talk about the big start to the college football season on TV. Russ talks about Barstool’s upfront presentation and how the business community may not see any problems in working with the brand. Plus, Demetri is optimistic about FOX Sports Radio’s new morning show.

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BSM Writers

6 Ad Categories Hotter Than Gambling For Sports Radio

“Using sports radio as a back page service for gambling will have a limited shelf life.”

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For years sports radio stations pushed sports gambling advertisers to early Saturday and Sunday morning. The 1-800 ads, shouting, and false claims were seedy, and some stations wouldn’t even accept the business at 5 am on Sunday.

Now, with all but ten states ready to go all in on sports gambling, sports radio stations can’t get enough of that green. Demetri Ravanos wrote about the money cannon that sports gambling has become for stations. Well, what if you are in one of those ten states where it isn’t likely to ever be legal like California or Texas? Where is your pot of gold?

A Pot of Gold Articles - Analyzing Metals
Courtesy: iStockphoto

Or, let’s face it, the more gambling ads you run, the more risk you take on that the ads will not all work as you cannibalize the audience and chase other listeners away who ARE NOT online gambling service users and never will be. So, what about you? Where is your pot of gold?

Well, let’s go Digging for Gold. 

The RAB produces the MRI-Simmons Gold Digger PROSPECTING REPORT for several radio formats. In it, they index sports radio listeners’ habits against an average of 18+ Adult. The Gold Digger report looks at areas where the index is higher than the norm – meaning the sports radio audience is more likely to use the product or service than an average 18+ Adult who doesn’t listen to sports radio. The report, generated in 2020, indicates that sports radio listeners are 106% more likely to have used an online gambling site in the last thirty days. That’s impressive because the report only lists 32 activities or purchases a sports radio listener indexes higher than an average adult. I looked at those 32 higher indexes, and I think we can start looking for some gold.

Using sports radio as a back page service for gambling will have a limited shelf life. The gambling companies who commit significant money to get results will continue advertising and chase the others away. So, the future of sports radio needs to include other cash cows.

If it is evident to online sports gambling services that sports radio stations are a must-buy, who else should feel that way?  I looked at the Top 32 and eliminated the media companies. ESPN, MLB/NHL/NFL networks, and others aren’t spending cash on sports radio stations they don’t own in general. But Joseph A Bank clothing, Fidelity, and Hotwire should! Here’s your PICK-6 list I pulled together that’s hotter than sports gambling:

  • Sportscard collectors, Dapper Labs, Open Sea- read about Sports NFT $.
  • Online brokerage firms-Fidelity, Charles Schwab, Robinhood, Webull, TD Ameritrade
  • Golf courses, resorts, equipment, etc.- we play golf at home and vacation
  • Hotwire.com, Booking.com, TripAdvisor, Airbnb, Carnival Corporation, and Priceline.com- we’ve used Hotwire in the last year.
  • FedEx, UPS, U.S. Postal Service, Venmo, PayPal, Zelle-we wired or overnighted $ 
  • Jos. A. Bank, shein.com, macys.com, nordstroms.com- we went to Jos. A. Bank in last three months

The sports card/NFT market is 32% hotter than the sports betting market for sports radio listeners. Everything on the PICK-6 is at least 100% more likely to purchase than an average 18+ Adult who doesn’t listen to sports radio. All listed are at or above indexing strength compared to sports betting. The individual companies I added are industry leaders. Bet on it! Email me for details. 

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