With respect to the bards at Augusta National, who would try to channel Herbert Warren Wind if Godzilla was pulverizing Kong at Amen Corner, this is no time for poetry about Tiger Woods’ absence. The Masters is underway with warm spring temperatures, yet a dark, haunting, almost macabre chill hangs in the Georgia air.
In a February crash he doesn’t remember, on a road with a 45 mph speed limit, Woods was driving an SUV between 84 and 87 mph on a stretch of curvy, downhill pavement. In real life, people who drive this maniacally are presumed to be under the influence, mentally ill or on a death wish. In Tiger’s world, the grisly accident was simply “a solo traffic collision,’’ said the sheriff in Los Angeles County, in southern California, which, by no coincidence, is where Woods grew up and made people proud.
If those official police numbers aren’t disturbing enough, given the opioids-and-THC cocktail consumed by Woods before his 2017 DUI arrest, consider this: The vehicle’s event data recorder indicates he hit not the brake but the accelerator before crossing two oncoming lanes, mauling a “Welcome to Rolling Hills Estates’’ sign and striking a curb before smashing into a tree that sent the SUV airborne in a semi-pirouette. Law enforcement officials, who have pulled muscles protecting Woods since the wreck that left him with potentially crippling leg and ankle injuries, think he might have hit the gas by mistake.
See if that line works the next time you’re in a fender-bender. Last time I couldn’t distinguish between the brake and pedal was in driver’s ed class.
I’m not certain how Alex Villanueva, the sheriff, has a job today. Because when Woods could have killed other drivers or pedestrians that morning, or himself, we’re still not getting answers about why a man with a drug-addictive past was going almost double the speed limit on the back roads of the Palos Verdes Peninsula. And why that man, of considerable wealth and fame, was not charged with reckless driving or even issued a speeding ticket, with Villanueva citing procedure that requires a police officer or independent witness to observe the act to trigger a citation.
And why, despite his troubled history, Woods’ blood was not tested for drugs or alcohol. Deputies at the scene simply took the golf great at face value when they asked if he’d used medication or been drinking before the crash. If this had been anyone else with a fairly recent DUI in the police data base, not to mention his previous SUV crash outside his home in 2009, warrants for blood samples would have been obtained and the tests administered. In Tiger’s world, the police believed him at face value, never mind that he was in a stupor after a crash of which he has no recollection.
“Those questions were asked and answered,’’ said Sheriff’s Capt. James Powers. “There was no evidence of any impairment. There was no odor of alcohol. There are no open containers in the vehicle and no narcotics or any evidence of medication in the vehicle or on his person.’’
So Woods couldn’t possibly have taken prescription drugs — say, earlier in his hotel room — only three weeks after undergoing his fifth back procedure in a life of surgical wards and medication? Why would police assume he wasn’t under the influence just because containers weren’t spotted inside the vehicle — a vehicle that was mangled, by the way, and couldn’t have offered much clarity amid the wreckage? We’re just supposed to accept this speculative rationale as gospel?
Further aspersions were cast when TMZ conducted a deep dive into a 22-page police report, which said sheriff’s deputies found an “empty plastic pharmaceutical container’’ inside a backpack close to the totaled vehicle. According to the report, “The container had no label and there was no indication as to what, if anything, had been inside.’’ Um, did they open the container and take a look? The report also indicated Woods was “somewhat combative,’’ telling emergency medical technicians that he believed he was in Florida. Eerily, he had told police during his 2017 pill bender that he thought he was in California.
Even Villanueva acknowledged Woods was endangering himself and others on the road, saying, “The primary causal factor for this traffic collision was driving at a speed unsafe for the road conditions and the inability to negotiate the curve of the roadway.’’ I mean, bystanders at a nearby resort, where Woods had stayed the previous night, have told the Los Angeles Times that he’d sped recklessly out of the parking lot en route to the ill-fated, early-morning film shoot. Wouldn’t they be considered witnesses?
Doesn’t matter. The investigation is over, says the sheriff, with Woods free to continue his long, excruciating rehabilitation in peace inside his mansion in Jupiter, Fla., the affluent village where he was found asleep at the wheel in a daze four years ago.
The legal system, in this case, has failed America. Tiger Woods ignored the road signs, tried to drag-race himself to an appointment and is very fortunate not to have arranged funerals for himself and others — the vehicular equivalent of holding a loaded gun. But the fix was in from the minute his 2021 Genesis GV80 settled in a twisted, smoking heap 70 feet from the road. Whether they were starstruck or sympathetic to the endless health and personal dramas that have disrupted Woods’ life, Villanueva and his obedient deputies investigated a horrific crash with all the seriousness of a litter violation. When they had every right to consider his drug history and be suspicious about his erratic driving, they refused to hold Woods accountable.
Meaning, I don’t want to be in the same zip code — or county, or state — the next time he drives an SUV. Having been given a break, Woods might push the pedal to 100.
The proper tone, according to the assembled fraternity at Augusta National, is to voice deep sorrow for Woods’ condition and hope that he’ll return to play competitively. Two of his closest friends on the PGA Tour, Rory McIlroy and Justin Thomas, visited Woods at his home recently and reflect what the golf community feels as a whole: He is missed dearly.
“Spent a couple hours with him, which was nice. It was good to see him,” McIlroy said. “It was good to see him in decent spirits. When you hear of these things and you look at the car and you see the crash, you think he’s going to be in a hospital bed for six months. But he was actually doing better than that.”
Said Thomas: “I went over and saw him a couple times last week and try to go over whenever I’m home and see him. We texted Friday morning, and he said it’s kind of starting to set in. He’s bummed he’s not here playing practice rounds with us, and we hate it, too.”
I feel the same way about Woods, the all-time sportsman, except for the little thing about going 80-something in a 45 zone. I’m also braced for reality. Even if he resumes a normal walking function, which was becoming a problem before the crash, his days of battling for major and even minor championships are over. He’ll serve as a captain of a U.S. Ryder Cup team or two and help his son, Charlie, develop his promising golf skills through his teens. But with a club in his hands, Woods faces a future as a ceremonial player.
Golf will proceed without him. Yet as the first round showed Thursday, it’s unclear who, if anyone, will create interest among the masses. McIlroy hit his father with a wayward shot in what remains a perplexing career. Defending champion Dustin Johnson, on a course playing much more difficult than it did in October, struggled and shot 74. Jordan Spieth, the betting and sentimental fave, already was far behind leader Justin Rose. Bryson DeChambeau, lighter and supposedly smarter about crushing his way to glory, imploded with an early double bogey and bogey.
“I should ask him for an autographed glove,’’ said McIlroy, whose dad must be as mystified as the rest of us.
It only confirmed the obvious: Woods, in recovery, remains golf’s biggest story as the sport fades into meh-dom without him. We forget he has missed the Masters four times in eight years and that his famous final scene, in a life made for a movie, was his comeback victory at Augusta two years ago. Golf needs to move on from Tiger.
But whither Tiger without golf? At this point, his friends are trying to keep him alive and well. “What I want to do for him is just be like, `Dude, I’ll do anything you want,’ ’’ Thomas said. “If you need me to help out with your kids, I can do that. If you’re craving McDonald’s and you want me to bring it over, dude, I don’t care. I’m here for you, and I’ll help out however I can.’’
The unspoken concern at Augusta, of course, is that Woods is dealing with tragic life issues he refuses to address. Are his fellow golfers too intimidated to intervene with tough talk? It should bother his friends — and all of us — that Villanueva’s press conference was followed almost immediately by an online statement from Woods. Was the entire day orchestrated by Tiger and his control-freak agents? “In the last few days, I received word from the Los Angeles County Sheriff’s Department that their investigation regarding my traffic accident back on February 23rd in Los Angeles has been completed and closed,’’ Woods wrote. “I am so grateful to both of the good Samaritans who came to assist me and called 911. I am also thankful to the LASD deputies and L.A. firefighter/paramedics, especially L.A. sheriff’s Deputy Carlos Gonzalez and LAFD Engine Co #106 fire paramedics Smith and Gimenez, for helping me so expertly at the scene and getting me safely to the hospital.’’
Sorry, but my first thought was that he’d cut a deal with the authorities. He publicly thanks them, they let him off. When the heart suggests we should feel compassion and encourage him to walk 72 holes again, amid the dogwoods and azaleas of Georgia, the mind says Tiger Woods was dangerously close to committing manslaughter. Even Herbert Warren Wind would know as much.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
Marty Smith Loves The ‘Pinch Me’ Moments
“I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have.”
I tell this story all the time. It is told for laughs, but it is absolutely true. Marty Smith once gave me a giant box of beef jerky.
I was in Charlotte visiting him and Ryan McGee on the set of Marty & McGee as part of a larger feature I was doing on the SEC Network. We spent probably 3 hours together that day. It was a lot of fun. The last thing I watched the duo shoot was a promo for Old Trapper Beef Jerky, the presenting sponsor of their show.
As they finished, I shook their hands and told them I had to get on the road. That is when Smith presented me with a box of twelve bags of Old Trapper and told me, in as sincere a voice as you can imagine, that he wanted me to have it.
“I mean, listen, if you give a man beef jerky, by God, you like him,” Smith said to me when I reminded him of that story earlier this week. “That’s redneck currency right there, bud.”
There just aren’t a lot of people in this business like Marty Smith. ESPN definitely knows it too. That is why the network finds every opportunity it can to use him to tell the stories of the events and people it covers.
Last week, he spent Monday and Tuesday with the Georgia Bulldogs in Athens. He got a day back home in Charlotte before he headed to Atlanta for the SEC Network’s coverage of the SEC Championship Game on Thursday. Saturday, after his duties for SEC Nation and College GameDay were done, he hit the road for Tuscaloosa to interview Nick Saban and be ready for ESPN’s coverage of the reveal of the final College Football Playoff rankings.
As if that isn’t enough, this week he heads to New York. It will be the second time ESPN will use him to conduct interviews and tell stories during the telecast of the Heisman Trophy presentation. It’s an assignment that Marty Smith still cannot believe is his.
“I’ve had a ton of pinch-me moments, but in the last five, six years, seven years, there are two that kind of stand out above the rest. One was when Mike McQuaid asked me to be part of his team to cover The Masters. The other was last year when my dear longtime friend Kate Jackson, who is the coordinating producer over the Heisman broadcast, asked me to be a part of her Heisman broadcast team and interview the coaches, players and families of the finalists,” Smith says. “You know, brother, I’ve been watching the Heisman Trophy my whole life.”
We talk about what the broadcast around the Heisman Trophy presentation is and how it differs from being on the sideline for a game. He is quick to point out that on a game day, the old adage “brevity is king” is a reality. In New York though, he will have more time to work with. He plans not to just fill it, but to use it.
Marty’s interest in his subjects’ backgrounds and their emotions is sincere. It is part of a larger philosophy. He respects that everyone has a story to tell and appreciates the opportunity to be the one that gets to tell it, so he is going to do all he can to make sure the people he is talking to know it and know that they matter to him. That means putting in the time to be respectful of his subject’s time.
“When I’m interviewing these players or coaches before a game, I want to interview them, and I’m saying not on camera, but when I’m doing the record. I want to get as thorough as I can get. Then you take all of that and you try to pare it down into a very small window. It’s not easy. I mean, look, most of the time you come home with reams of notes that never even sniff air.”
Marty Smith has always been a unique presence. As his profile has grown and he shows up on TV more often and in more places, more people question who this guy really is.
That is par for the course though, right? Someone with a unique presence sees their star rise and out come the naysayers ready to question how authentic the new object of our affections really is.
For me, there is a moment that defines Marty Smith, at least in this aspect. I cannot remember the year or the situation, but he was on The Dan Le Batard Show, back when it was on ESPN Radio. Smith was telling Dan about friends of his that are stars in the country music world and Dan asked what it is like when they are hanging out backstage before one of these guys goes out to perform.
I cannot remember Smith’s exact answer, but a word he used stood out to me. He said it was just buddies having a cold beer and “fellowshippin'”.
I told Marty about this memory of him and said that I am not accusing him of being inauthentic or his persona on television being an act, but I was curious if he was concious of the words he chooses. Even if the version we get of Marty Smith on TV is the same one we would get if we were part of the fellowshippin’, does he think about how he wants people to think about him?
He is quick to note that is isn’t an act at all. What you see when you see Marty Smith isn’t a persona he cooked up when he decided he was going into television. That is just his personality.
“It is a lifelong field from where I’m from to where I am,” he says of what we see on TV. “It is relationships made that pinched my clay and remolded who I was to who I am and reshaped me as a person.”
Anyone from The South can tell you that there is no one monolithic “South”. The gregarious, larger-than-life personalities in Louisiana may not always feel real to people from the more reserved and anglo-influenced South Carolina. The Southern accent I got from growing up in Alabama sounds nothing like the Southern accents I live near now in North Carolina.
If Marty Smith doesn’t seem authentic to you, maybe it is because his version of “Southern” isn’t one you’re familiar with. Maybe it is a version of “Southern” that only exists in one dude on the entire planet.
Smith is from Pearisburg, Virginia just outside of Blacksburg. Surely that informs who he is, but he is also shaped by the wealth of conversations he has had and the characters he has met from his professional life.
“At our company, you have to work really hard to not only make it, but to sustain it. I try hard to do that every day,” he says. “I’m sure I’ve said it before, man. I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have. You piece all of those different things together, and along with opportunity you can do something special, and I’m trying to do that every day.”
The Marty Smith you see on TV is the guy that will hand you a box of beef jerky just because you had a great conversation. He is the guy you see in that viral video from a few years back giving a young reporter advice and encouragement.
You can be confused by Marty Smith. You can have your questions about him and his motivations. They aren’t going to change him though. It took too long for him to become who he is to start second-guessing it now.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.
Another World Cup Run Ends And There’s Still No Soccer Fever In The USA
“We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.”
Soccer fever? Hardly. Not in the United States at least. The US Men’s National Team lost in the round of 16 against the Netherlands 3-1 last Saturday. The ratings are in. And the ratings are revealing.
An average of 12.97 million viewers tuned in to see the Netherlands-United States World Cup match on FOX. Before you say, “Hey, not bad,” consider the fact that the ratings are down from eight years ago when 13.44 million viewers watched the USMNT lose to Belgium in the knockout stage on ESPN.
Even more damning are the ratings of the USMNT’s initial match in the 2022 World Cup against Wales, an unhealthy 8.31 million viewers.
Let me get this straight; fans waited, waited, and waited some more to finally see the USMNT in World Cup action, and the first game in eight years drew 8.31 million viewers? Really?
There were 5.5 million viewers across TV and digital that watched the NFL Network’s telecast of the New York Giants-Green Bay Packers game in London. That was a Week 5 game in the NFL compared to the World freaking Cup. Network television (FOX) compared to cable TV (NFL Network). And the ratings are comparable? Come on, US Soccer. Y’all gotta do better than this.
*Mini rant alert — it drives me crazy when soccer in this country is consistently compared to soccer in this country. The promoters of the sport paint an obnoxiously rosy picture of the growing popularity by comparing US soccer now to US soccer then. It’s a joke.
It would be like comparing Nebraska’s 4-8 record in college football this year, to Nebraska’s 3-9 record last year. “Hey, things are looking up!” Never mind the fact that the Cornhuskers are significantly trailing several teams in its conference and many other teams across the country. That’s US soccer in a nutshell. Don’t compare it to other leagues and sports that are crushing it, just say we’re up 10% from last year. Ridiculous.
*Mini rant continuing alert — the Michigan-Ohio State game drew 17 million viewers last month. The New York Giants-Dallas Cowboys game on Thanksgiving drew 42 million viewers. Those are regular-season matchups compared to the biggest stage soccer has to offer. But go ahead and just compare US soccer to itself.
And no, the edge you might feel in my words isn’t born out of fear that soccer will somehow surpass the popularity of football. That would be like Mike Tyson being scared that the Stanford Tree mascot could beat him up. US soccer isn’t a threat, it’s a light breeze. I just hate a bad argument. And many soccer apologists have been making bad arguments on the behalf of US soccer for years. *Mini rant over
The World Cup didn’t prove that American fans are invested in soccer. It proved that we love a big event. It’s the same recipe every four years with the Olympics.
During the 2016 summer games in Rio, when swimmer Michael Phelps was in the pool for what turned out to be his final outing in an Olympic competition, the ratings peaked at 32.7 million viewers. Phelps helped Team USA win gold in the men’s 100-meter relay and then rode off into the sunset.
We don’t really care about swimming. When’s the last time you asked a friend, “You heading out tonight?” and the response was, “Are you crazy? The Pan Pacific Championships are on.”
Whether it’s the Olympics or World Cup, Americans care about the overall event much more than the individual sport. We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.
Ask yourself this, at the height of US swimming’s popularity, would you have paid $14.99 per month to watch non-Olympic events? Me either. US soccer isn’t exactly on fire following its showing in the 2022 World Cup, so the timing isn’t awesome to introduce a paywall for the sport’s top league in this country.
Apple and Major League Soccer have announced that MLS Season Pass will launch soon. I know you’re excited, but try to stay composed. Yes, MLS Season Pass will launch on February 1, 2023. It’s a 10-year partnership between MLS and Apple that features every live MLS regular-season match, the playoffs, and the League’s Cup.
Have I died and gone to heaven?
It’ll run you $14.99 per month or $99 per season on the Apple TV app. For Apple TV+ subscribers — make sure you’re sitting down for this, you lucky people — it’s $12.99 per month or $79 per season. If you don’t have US soccer fever right now, I doubt you’re running out to throw down cash on a product you aren’t passionate about.
Now if the USMNT won the 2022 World Cup, cha-ching. The popularity of US soccer would definitely grow in a major way. Even if they had a strong showing while reaching the quarterfinals, the momentum would be much greater. But a 3-1 loss to the Netherlands in the group of 16? Nope. This isn’t it. I don’t expect much more than some tumbleweed rolling by instead of cash registers heating up for MLS Season Pass.
Colorado Hiring Deion Sanders Will Be Constant Gift for College Football Media
“If Coach Prime achieves the same sort of success that he did with the Tigers, he will be far more than a curiosity. Sanders will be a disruptor.”
Deion Sanders quickly made it clear why the University of Colorado chose him to be its next head football coach.
Coming off a weekend in which the four College Football Playoff teams were announced and all of the other bowl-eligible teams accepted their invitations, Colorado — which went 1-11 this past season — made news for hiring Sanders, the former NFL star who was phenomenally successful at Jackson State.
The media that covers college football and sports as a whole should be thrilled that the Buffaloes program decided to take a big leap for attention and notoriety. Sanders is a bold, risky hire. But he’s also been successful in virtually every venture he’s taken. “Primetime” had a Hall of Fame NFL career and also played Major League Baseball. And he’s a master at drawing attention to himself.
During his first meeting with his new team, Sanders made sure to mention that he has Louis Vuitton luggage to make the point that some of his Jackson State players are coming with him to Boulder — including his son, quarterback Shadeur Sanders. Nick Saban and Kirby Smart probably don’t cite luxury fashion when explaining to their players that they’ll have to compete for starting positions.
Coach Prime will not be boring to cover. (That self-appointed “Coach Prime” title, which was on his name plate at his introductory press conference, is a big clue there.) He never has been. This is a man who said during the 1989 NFL Draft, after being selected No. 5 overall by the Atlanta Falcons, that if the Detroit Lions had selected him at No. 3, he “would’ve asked for so much money, they’d have had to put me on layaway.”
Even if he doesn’t win as much as Colorado hopes, Sanders will pursue top talent — players who want to perform on a larger stage than the FCS-level Jackson State allows — and impact athletes will be attracted to him. He got the No. 1 recruit in the nation, cornerback and wide receiver Travis Hunter, to play for him. (Hunter is following his coach to Boulder.) Now that Sanders is at an FBS school in a Power 5 conference, more stars will surely come.
But if Coach Prime achieves the same sort of success that he did with the Tigers — going 27-5 in three seasons, including a 12-0 campaign in 2022 — he will be far more than a curiosity. Sanders will be a disruptor. And he’ll get the attention that such figures typically draw from media and fans. According to the Denver Post‘s Sean Keeler, at least 400 people attended what felt more like a celebration than a press conference.
Coach Prime wasn’t going to just win the press conference, which is what any school and fanbase want when a new coach is introduced.
If Colorado wanted someone to sit at a podium, and give platitudes like “We want to win the Pac-12 and get to the College Football Playoff,” “We’re going to build a program with young men you’ll be proud of,” or “It’s time to restore Colorado to the football glory we remember,” Sanders isn’t the guy for that.
“Do I look like a man that worries about anything? Did you see the way I walked in here? Did you see the swagger that was with me?” Sanders said during his introductory presser. “Worry? Baby, I am too blessed to be stressed. I have never been one for peer pressure. I put pressure on peers. I never wanted to worry, I make people worry. I don’t get down like that. I am too darn confident. That is my natural odor.”
To no surprise, Sanders announced his presence in Boulder with authority. He had cameras following him as he met with Colorado players for the first time. How many other coaches would have recorded what many would see as a private moment for posterity and post it online?
Sanders caused a stir by putting his players on notice. He warned them he was coming, telling them they’ll be pushed so hard they might quit. He told them to enter the transfer portal and go someplace else if they don’t like what he and his staff are going to do.
That candor, that brutal honesty surprised many fans and media when they saw it Monday morning. For some, that message might have felt too familiar. How many in media — or many other industries — have worried about their job status when a new boss takes over? What may have seemed secure days earlier is now uncertain.
But how do we know other coaches haven’t said something similar when taking over at a new job and addressing their team? We just hadn’t seen it before. But Sanders has been in the media. He knows social media. He understands controlling his own message and telling his story.
Sanders also knows what kind of value he brings to any venture he takes on. How many people would have left an NFL Network gig for Barstool Sports? But Sanders went to where his star would shine, where he was the main show, where he could be Deion Sanders. Maybe he’ll have to turn that down just a bit at Colorado. But athletic director Rick George knows who he hired.
Colorado could have made a safer choice, including previous head coaches Tom Herman, Bronco Mendenhall, or Gary Patterson. A top assistant from one of this year’s Playoff contenders — such as Georgia’s Todd Monken, USC’s Alex Grinch, Alabama’s Bill O’Brien, or Michigan’s Sherrone Moore — could also have been an option.
But what fun would that have been? What kind of tremor would Colorado have created in the college football news cycle? How much attention would a more conventional hire have received? Yes, Sanders has to recruit and win. However, if the objective was to make Colorado football a talking point again, that’s been accomplished.
There could be some friction too. Sanders has already been criticized for being a champion of HBCUs, only to bolt for a mainstream Power 5 program when the opportunity opened. (To be fair, other columnists have defended the move.)
At Jackson State, Sanders tried to control local media when he didn’t like how reporters were addressing him or covering a story. Last year during Southwestern Athletic Conference Media Day, he balked at a Clarion-Ledger reporter addressing him as “Deion,” not “Coach,” insisting that Nick Saban would’ve been shown that respect. Earlier this season, Sanders admonished a school broadcaster (and assistant athletic director) for speaking to him more formally on camera than he did off-camera.
Will that fly among Boulder and Denver media, or the national college football press? It’s difficult to imagine. Maybe Sanders will ease back on his efforts to control reporters within a larger university environment, metropolitan area, and media market. But we’re also talking about Deion Sanders here. He doesn’t bend to outside forces. He makes them bend to him.
Sanders’ stint in Boulder — whether it lasts the five years of his contract and beyond, or less than that — will not be dull. There could be no better gift for the media covering Colorado football. Or college football, a sport already full of bold personalities, eccentric to unhinged fanbases, and outsized expectations. Coach Prime will fit right in.
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at email@example.com.