Sports TV News
UFC Returning To ABC With Broadcast Utilizing TikTok Content
The promotion is using Tagboard to integrate TikTok content into the broadcast.
The UFC is returning to ABC this weekend, and they are bringing some new digital tricks to enhance the broadcast. UFC Fight Night: Vettori vs. Holland airs on ABC this Saturday, with prelims starting at 12 p.m. ET and the main event between Marvin Vettori and Kevin Holland commencing at 3 p.m. ET.
ESPN’s first broadcast of the UFC on ABC was a big success, bringing in the second most viewers for a UFC Fight Night main event since February 2019. UFC Fight Night: Holloway vs. Kattar maxed out at 1.6 million viewers on Saturday, Jan. 16. It was the first live MMA event on ABC, which last aired a boxing card in 2000.
This MMA card won’t be a run-of-the-mill production. UFC has partnered with Tagboard to use their technology on live broadcasts. UFC is using Tagboard to integrate their own TikTok content into their fight productions.
“We are diving into our partnership with TikTok in a big way, by not only bringing content to our fans on their platform but also by utilizing athlete and fan-generated content to tell stories across our linear broadcast,” said David Shaw, Senior Vice President of International and Content for UFC. “Our partnership with Tagboard offers unparalleled access for us to tell the UFC story with more immediacy and powerful context, benefiting our fans and viewers around the world.”
Fans can expect the new integration to happen during the Sam Alvey vs. Julian Marquez fight. Both fighters have been “digitally sparring” on TikTok. Content that the UFC is integrating into their fight broadcast using Tagboard’s platform.
“We simply love to work with media companies who want to push the boundaries of how stories are told,” said Tagboard’s President, Nathan J. Peterson. “Our partners at UFC and TikTok have challenged us to help them think through the most innovative ways to tell stories across both broadcast and the TikTok platform. This is where Tagboard thrives, and I’m excited to see our collaboration grow, starting this Saturday!”
Russ Heltman is a daily news writer for BSM. He is the morning host and producer for 89.3 WMKV in Cincinnati, OH. He also works in gameday communications for FC Cincinnati and additionally contributes to the AllBengals blog for Sports Illustrated. Russ can be found on Twitter @RussHeltman11 or you can reach him by email at Heltmandm@yahoo.com.
Sports TV News
Charles Barkley ‘Was so Mad’ at ESPN Coverage of LeBron James
“We all love LeBron, [but] he didn’t say he was retired yet. It should’ve been all about the Denver Nuggets.”
When the Denver Nuggets advanced to the NBA Finals for the first time in the 47-year history of the franchise, ESPN showed the team’s celebration for all of four seconds. It then quickly switched to a shot of LeBron James, stoic but obviously disappointed, walking through the tunnel back to the Los Angeles Lakers locker room.
Tuesday on ESPN’s First Take, JJ Redick criticized the network’s NBA coverage for highlighting larger markets and a small faction of players considered to be “superstars.” There’s no way to tell if Charles Barkley was watching, but Redick’s point is one he agreed with.
That night on Inside the NBA, Barkley said he was annoyed with the amount of attention put on LeBron James after the game. He wanted to see the reactions of Nuggets stars Nikola Jokić, Jamal Murray and head coach Michael Malone to making the NBA Finals. Instead, he and other viewers were inundated with more content centered around the Los Angeles Lakers.
“I was so mad this morning I actually turned the TV off,” Barkley said last night on Inside the NBA, “because the Denver Nuggets sweep and get to the Finals for the first time. We all love LeBron, [but] he didn’t say he was retired yet. It should’ve been all about the Denver Nuggets.”
James, for the record, did not even say that he was seriously considering retiring. In a post-game press conference following the Lakers’ elimination, he said he “had a lot to think about” in the offseason.
The Walt Disney Company has reported its most-watched NBA playoffs on ESPN platforms in the last 11 years, according to data provided by Nielsen Media Research. The games have averaged approximately 5.6 million viewers, a 9% increase from the year prior. Moreover, Game 4 between the Nuggets and Lakers peaked at around 11.5 million viewers from the 11 to 11:15 p.m. EST quarter hour window, and averaged 8.2 million over the duration of the contest.
Sports TV News
ESPN Layoffs Resume, NFL & NBA Talent Likely To See Biggest Cuts
“The company is beginning its latest phase of layoffs this week with Vice President of Research, Insights and Analytics Barry Blyn receiving a pink slip Wednesday morning.”
ESPN will look to slash $30 million in salary as The Walt Disney Company’s layoffs continue, with a majority of it coming from talent covering the NFL and NBA. The network’s goal is to have the layoffs completed by the end of June according to a report by Front Office Sports.
Through it all, Max Kellerman’s afternoon television show This Just In could be canceled in order to slot Pat McAfee’s show into the daily programming lineup. Kellerman’s show airs from 2 to 3 p.m. EST, meaning more moves could be on the way to hold McAfee’s statement that his show will air immediately following First Take, which concludes at noon.
Employee morale at ESPN’s headquarters in Bristol is reportedly quite low, with people questioning why the company chose to pay McAfee and lay off a litany of its dedicated and longtime staffers.
The company is beginning its latest phase of layoffs this week with Vice President of Research, Insights and Analytics Barry Blyn receiving a pink slip Wednesday morning. More names are surely to follow as The Worldwide Leader looks to do its part to contribute to Disney cutting $5.5 billion in costs. The final round is expected to impact 2,500 employees in different areas of the company.
The company expects to report its own earnings for the first time this November, and sources have stated that the numbers will be impressive. Conducting the layoffs in separate rounds and saving on-air talent for last, however, has certainly played a role in public perception of the moves, and this week’s round will largely impact executives and other personnel behind the scenes.
Sports TV News
Eli Manning: ‘People Enjoy’ When ManningCast Has to Apologize for Language
“We get a lot of curse words, some from Peyton, some from guests.”
The ManningCast on ESPN has become appointment viewing for select Monday Night Football games. Eli Manning loves the fun, laid-back nature of the show he and brother Peyton put on for fans.
But with live TV, sometimes unpredictable things happen, and sometimes people use profanity. Eli, speaking on Tuesday at the 4se sports and entertainment event in New York City, said viewers get a kick out of when the two let occasional profanities slip and have to scramble to say sorry.
“We get a lot of curse words, some from Peyton, some from guests,” he said. “I feel like we’re apologizing for a lot of things on the show, but I guess people enjoy that part.”
Manning has said previously that the goal is for viewers to get the sense that Peyton and Eli are right there with them on their couch watching the game. Eli said it’s been fun getting to show some authenticity now that he’s retired.
“When I was playing, there was a conscious effort; I didn’t want either my fans or coaches to think I had a life outside of football,” he said. “Once I retired, I realized I didn’t have to hold back.”
Jordan Bondurant is a features reporter for Barrett Sports Media. He’s a multimedia journalist and communicator who works at the Virginia State Corporation Commission in Richmond. Jordan also contributes occasional coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly, WRIC-TV 8News and Audacy Richmond. He can be reached by email at firstname.lastname@example.org or follow him on Twitter @J__Bondurant.