Connect with us
BSM Summit
blank

Sports TV News

UFC Returning To ABC With Broadcast Utilizing TikTok Content

The promotion is using Tagboard to integrate TikTok content into the broadcast.

Russ Heltman

Published

on

blank

The UFC is returning to ABC this weekend, and they are bringing some new digital tricks to enhance the broadcast. UFC Fight Night: Vettori vs. Holland airs on ABC this Saturday, with prelims starting at 12 p.m. ET and the main event between Marvin Vettori and Kevin Holland commencing at 3 p.m. ET.

ESPN’s first broadcast of the UFC on ABC was a big success, bringing in the second most viewers for a UFC Fight Night main event since February 2019. UFC Fight Night: Holloway vs. Kattar maxed out at 1.6 million viewers on Saturday, Jan. 16. It was the first live MMA event on ABC, which last aired a boxing card in 2000.

This MMA card won’t be a run-of-the-mill production. UFC has partnered with Tagboard to use their technology on live broadcasts. UFC is using Tagboard to integrate their own TikTok content into their fight productions.

“We are diving into our partnership with TikTok in a big way, by not only bringing content to our fans on their platform but also by utilizing athlete and fan-generated content to tell stories across our linear broadcast,” said David Shaw, Senior Vice President of International and Content for UFC. “Our partnership with Tagboard offers unparalleled access for us to tell the UFC story with more immediacy and powerful context, benefiting our fans and viewers around the world.”

Fans can expect the new integration to happen during the Sam Alvey vs. Julian Marquez fight. Both fighters have been “digitally sparring” on TikTok. Content that the UFC is integrating into their fight broadcast using Tagboard’s platform.

blank
UFC Fighter Aljamain Sterling reacts to TikTok content he created around a popular challenge on the app.

“We simply love to work with media companies who want to push the boundaries of how stories are told,” said Tagboard’s President, Nathan J. Peterson. “Our partners at UFC and TikTok have challenged us to help them think through the most innovative ways to tell stories across both broadcast and the TikTok platform. This is where Tagboard thrives, and I’m excited to see our collaboration grow, starting this Saturday!” 

Sports TV News

Al Michaels: Condensed Prep Time For Thursday Night Football ‘A Downside’

“It’s not that they don’t want to be with us, but they’re condensed too, so there’s less time to give to us.”

blank

Published

on

blank

There were bound to be unexpected hiccups and unintended consequences as Al Michaels moved to Thursday Night Football with Amazon Prime Video.

He told The Boston Globe Thursday that one of the downsides of the week’s schedule is less prep time with the teams playing in the game.

“When we go to see the teams, it’s not that they don’t want to be with us, but they’re condensed too, so there’s less time to give to us,” Michaels said. “And all the time I’ve been doing this, I’ve built some great relationships with coaches and players and GMs and owners and you name it, and I don’t get that much time to spend with them anymore. That’s a downside part of it for me. Some of the best stories you get come from those relationships.”

Michaels has raised eyebrows this season while not being shy about his disdain for some poor matchups early in the schedule. However, he now understands that there are quality games as the season approaches its close.

“The schedule was a little leaky with the Carolina-Atlanta game and a couple of other games that we’ve had, but now we’re positioned for a nice run down the stretch,” said Michaels.

The 78-year-old was also asked how he remains energetic and passionate for the job he’s held for so long.

The games are exciting. I love sports. You don’t know what’s going to happen. There’s no script. And unscripted television is the greatest.”

Continue Reading

Sports TV News

Jimmy Pitaro: Reaching Younger Audience A Priority for ESPN

“The thing that keeps me up at night is how do we reach the younger audience. As an industry in general, we need to figure out how to be more relevant to younger people.”

blank

Published

on

blank

Many in the media industry have voice concern that millennials and Gen Z aren’t consuming traditional media outlets like previous generations. ESPN President Jimmy Pitaro said it’s a priority for the network.

“The thing that keeps me up at night is how do we reach the younger audience,” Pitaro said, quoted by Morning Consult sports business reporter Mark J. Burns. “As an industry in general, we need to figure out how to be more relevant to younger people.”

Pitaro made the comments at Sports Business Journal’s Media Innovators conference Wednesday. It is a continuation of comments he has made in recent years.

In 2018, Pitaro said at ESPN’s upfront “I think we are doing a fantastic job serving the sports fanatic,” said Pitaro. “What about the casual sports customer? Are we doing all we can to serve him or her?”.

In 2019, Pitaro said it was “all hands on deck” to reach a younger audience and women. “We have to be open and go to where our customers are,” he said in regards to reaching younger viewers on social media platforms like Instagram, Snapchat, and TikTok.

Earlier this year, Pitaro added that ESPN won’t be leaving linear television anytime soon.

“What I will tell you is that as I sit here right now, that business is still incredible,” Pitaro said. “We serve the sports fan anyway and at any time. I know there are a lot of people that still want ESPN in that traditional ecosystem.”

Continue Reading

Sports TV News

Don Mattingly Joining Blue Jays Staff After YES Network Courtship

The former Dodgers and Marlins manager had been mentioned as a someone YES Network was interested in potentially hiring to be an analyst.

Jordan Bondurant

Published

on

YES Network

The New York Yankees regional sports network can take Don Mattingly off its talent wish list. Mattingly was announced Wednesday as a bench coach for the Toronto Blue Jays starting in 2023.

The former Dodgers and Marlins manager had been mentioned as a someone YES Network was interested in potentially hiring to be an analyst.

But Mattingly told Andrew Marchand of The New York Post this week that he had another opportunity in the works but wouldn’t elaborate.

YES also has been considering luring Yankees legend and Hall of Famer Derek Jeter into broadcasting. But no formal talks have taken place.

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.