Connect with us
Jim Cutler Demos

Media Business

Spotify Reaches Deal With Ringer, Gimlet Media Union

“Under the deal, salary minimums with The Ringer are established at $57,000 plus overtime as an entry-level floor and Gimlet Media beginning at $73,000 for associate producers.”

Ryan Hedrick

Published

on

A photo of the Spotify logo

Producers from Gimlet Media and The Ringer formed a union as members of the Writers Guild of America, East. Both companies are owned by Spotify and the agreement affects a total of 113 employees.

Under the deal, salary minimums with The Ringer are established at $57,000 plus overtime as an entry-level floor and Gimlet Media beginning at $73,000 for associate producers.

“The collective bargaining agreements at Gimlet Media and The Ringer demonstrate that the people who make podcasts, from writers to producers to editors, bring enormous value to the major platforms for whom they create content,” said Writers Guild of America, East executive director Lowell Peterson. “Collective bargaining ensures creative professionals have a seat at the table to address issues like inclusion and equity, intellectual property concerns, and sustainability of careers.”

Employees will also see a two percent pay increase and 11 weeks of severance regardless of tenure.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.

Media Business

YouTube, Libsyn Partner for Real-Time Podcast Metrics

“Libsyn was the first hosting company to support publishing podcasts to YouTube and this data integration furthers our commitment to the multi- channel approach.”

Avatar photo

Published

on

A data integration partnership between Liberated Syndicated — also known as Libsyn — and YouTube has been announced, with podcast advertisers specifically in mind.

Nearly 57% of podcast listeners claim they prefer podcasts with video, with YouTube being the chief driver of video podcasts.

“Podcasters are increasingly uploading their shows to YouTube as both a distribution and marketing channel and AdvertiseCast is continuing to offer richer data and insights on campaign performance for brand partners,” said AdvertiseCast Senior Vice President of Sales Anthony Savelli.

“YouTube is one of the most popular podcast listening platforms in the U.S. and usage share has steadily grown from 14% in 2019 to 24.2% in 2022. Libsyn was the first hosting company to support publishing podcasts to YouTube and this data integration furthers our commitment to the multi-channel approach and will provide better transparency to brands and advertisers.”

Libsyn’s AdvertiseCast has now partnered with YouTube to give real-time Interactive Advertising Bureau-compliant data to equip podcasters and advertisers with access to accurate podcast data from the streaming video platform.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Media Business

Programmatic Podcast Ads To Triple By 2027

“Programmatic is vastly different today, and we’re much more smart with it.”

Avatar photo

Published

on

Podcast Growth

A new survey from podcast company Acast shows that ad buyers expect programmatic podcast advertisements to triple over the next four years.

“Programmatic is really having a moment of rebirth and it’s now being defined as what programmatic was meant to be — and maybe shedding some of the bad rap that it got because the way programmatic was launched 15 years ago,” said Acast Global Head of Ad Innovation Elli Dimitroulakos told Inside Radio. “Programmatic is vastly different today, and we’re much more smart with it.”

The company says while only 39% of marketers could define programmatic advertising, almost 60% have previously purchased programmatic ads.

Currently, 4-6% of podcast ad sales are of the programmatic variety, with that number projected to rise to 11-15% by 2027.

“Back in the day, programmatic was network buying, it was remnant inventory, and publishers adding a lot of ad slots on their websites – it was very much the Wild West,” Dimitroulakos said. “Today, when we talk about programmatic, it’s clean and the inventory is premium. It’s really just a way to transact.”

The survey also reveals that ad buyers view podcasts as a growth vehicle, with 84% saying the medium currently has low advertising loads.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Media Business

Nick Clegg: Donald Trump Must Play By Rules After Meta Reinstates Accounts

Nick Clegg, Meta President for Global Affairs, told Bret Baier Wednesday that there will be guardrails in place if Donald Trump returns to the platforms again.

Ryan Hedrick

Published

on

Meta, the parent company of Facebook and Instagram, announced that it was ending its two-year suspension of accounts held by former President Donald Trump. According to The Hill, the suspension will be lifted in the coming weeks. 

Nick Clegg, Meta President for Global Affairs, told Fox News’ “Special Report” with Bret Baier Wednesday that there will be guardrails in place if Trump decides to use those platforms again. 

“He’s gotta play by the rules,” said Clegg. “We are announcing some additional ones today to encourage him to stick to the rules that exist when people use Facebook and Instagram.” 

Trump was suspended in the wake of the Jan 6th riots at the U.S. Capitol. The mainstream media and Big Tech alleged the events of that fateful day amounted to an insurrection. His Twitter account was reinstated in November when Elon Musk completed the purchase of the company.

“At the end of the day we believe that the American people should hear from and including on our apps and services, from those who want to lead them. Trump is the former president of this country and vying to be the next president in 2024. We don’t want to stand in the way.” 

Clegg said it’s up to Trump whether he wants to use Facebook and Instagram. Last October, Trump launched Truth Social in response to his ban from Big Tech. According to Reuters, Trump has 34 million followers on Facebook and 23 million on Instagram. 

“We are not a political entity,” Clegg added. “We don’t try to make decisions which kind of help one side or the other. We believe in free and open debate. We are trying to strike the right balance between free expression, free and open political debate, while also at the same time making sure for all the users that use Facebook and Instagram. It’s an enjoyable experience.” 

If Trump agrees to return to the platforms but violates community standards, the social media outlet will remove his content, and he will be suspended for between one month and two years. 

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading
Advertisement

Advertisement

Upcoming Events

Barrett Media Writers

Copyright © 2024 Barrett Media.