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NBC Sets June Premier For Peyton Manning’s College Bowl

“During the quiz show, teams of three represent their college, working together to answer questions on a variety of topics. The top two schools advance to the final round where they will compete for the Capital One College Bowl trophy.”

Brandon Contes

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Aaron Rodgers isn’t the only great quarterback capable of hosting a game show. While the focus is on Rodgers and his two-week tenure on Jeopardy!, Peyton Manning was announced as the host of College Bowl on NBC. 

The series revives a program which aired on radio stations in the 1950s, later moving to CBS and then NBC between 1959 and 1970. Peyton’s brother Cooper Manning will also be part of the new show set to premiere Tuesday, June 22 at 10pm ET. 

“I’ve always loved intense college competition, so I’m thrilled to be part of the team bringing back College Bowl,” Peyton said in a press release. “Having personally seen the profound impact scholarships can make on deserving students, I can’t wait for the moment when we get to award life-changing scholarships to the winning team.”

During the quiz show, teams of three represent their college, working together to answer questions on a variety of topics. The top two schools advance to the final round where they will compete for the Capital One College Bowl trophy. 

NBCUniversal partnered with Capital One where the financial corporation will help promote the show, also providing tuition assistance to participants in the form of scholarships totaling $1 million.

According to Variety, participating schools include University of Alabama, Auburn University, Columbia University, University of Michigan, University of Minnesota, Ole Miss, Morehouse College, University of Tennessee, University of Southern California, UCLA, University of Virginia and Xavier of Louisiana.

Sports TV News

Jimmy Pitaro: Reaching Younger Audience A Priority for ESPN

“The thing that keeps me up at night is how do we reach the younger audience. As an industry in general, we need to figure out how to be more relevant to younger people.”

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Many in the media industry have voice concern that millennials and Gen Z aren’t consuming traditional media outlets like previous generations. ESPN President Jimmy Pitaro said it’s a priority for the network.

“The thing that keeps me up at night is how do we reach the younger audience,” Pitaro said, quoted by Morning Consult sports business reporter Mark J. Burns. “As an industry in general, we need to figure out how to be more relevant to younger people.”

Pitaro made the comments at Sports Business Journal’s Media Innovators conference Wednesday. It is a continuation of comments he has made in recent years.

In 2018, Pitaro said at ESPN’s upfront “I think we are doing a fantastic job serving the sports fanatic,” said Pitaro. “What about the casual sports customer? Are we doing all we can to serve him or her?”.

In 2019, Pitaro said it was “all hands on deck” to reach a younger audience and women. “We have to be open and go to where our customers are,” he said in regards to reaching younger viewers on social media platforms like Instagram, Snapchat, and TikTok.

Earlier this year, Pitaro added that ESPN won’t be leaving linear television anytime soon.

“What I will tell you is that as I sit here right now, that business is still incredible,” Pitaro said. “We serve the sports fan anyway and at any time. I know there are a lot of people that still want ESPN in that traditional ecosystem.”

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Sports TV News

Don Mattingly Joining Blue Jays Staff After YES Network Courtship

The former Dodgers and Marlins manager had been mentioned as a someone YES Network was interested in potentially hiring to be an analyst.

Jordan Bondurant

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YES Network

The New York Yankees regional sports network can take Don Mattingly off its talent wish list. Mattingly was announced Wednesday as a bench coach for the Toronto Blue Jays starting in 2023.

The former Dodgers and Marlins manager had been mentioned as a someone YES Network was interested in potentially hiring to be an analyst.

But Mattingly told Andrew Marchand of The New York Post this week that he had another opportunity in the works but wouldn’t elaborate.

YES also has been considering luring Yankees legend and Hall of Famer Derek Jeter into broadcasting. But no formal talks have taken place.

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Sports TV News

ESPN Paying Nearly $45 Billion For Rights Fees Through 2027

Currently, the network’s largest spending comes for its Monday Night Football package, which is $2.6 billion annually

Jordan Bondurant

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The last year or two has been evident that the price of rights to airing major college and professional sporting events on television are only going up. But the various networks either with longstanding relationships with leagues and conferences or looking to break into the media rights landscape are willing to pay up. That’s no more evident with Disney, which will be shelling out tens of billions of dollars to have regular season and postseason events air on ESPN.

According to Sportico, which reviewed Disney’s annual filing with the Securities and Exchange Commission, ESPN is set to spend $44.9 billion on sports media rights through 2027.

Currently, the network’s largest spending comes for its Monday Night Football package, which is $2.6 billion annually. Additionally, ESPN will pay $1.4 billion through the 2024-25 season for NBA rights.

The Sportico report noted ESPN will generate more than $8.1 billion in affiliate revenue to help offset those costs. The network will soon be entering talks to renew its media rights deal to be the exclusive home for nearly all NCAA Division I championships, as well as engaging in new NBA rights negotiations.

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