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Amazon Considers Broadcaster-Free Version Of Thursday Night Football

“Without the need to generate ratings for one network, a streaming-only platform like Amazon has the flexibility to offer as many alternate viewing options as it wants.”

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While networks shell out big dollars for broadcasters, Amazon is considering a Thursday Night Football stream without announcers. 

Last year, when CBS and ESPN engaged in a bidding war for NFL analyst Tony Romo, it begged the question, how important are broadcasters to a sporting event? CBS is paying Romo $18 million per year to talk during a premium NFL matchup that most of us will watch regardless of who is in the booth. That’s not to say Romo’s analysis can’t be a net positive on a broadcast, but it’s fair to question if $18 million a year is an overall net positive investment. 

When Amazon takes over as the exclusive home of Thursday Night Football in 2023, they’ll have announcers, but according to Andrew Marchand of The New York Post, the tech giant is also considering a stream without broadcasters as a customized viewing option. Marchand notes Amazon executives are using the saying “Your game, your way,” to describe their plans for delivering sports to their consumers. 

If Amazon does offer an announcerless stream, it wouldn’t be without precedent in the NFL. In 1980, NBC attempted the experiment of broadcasting without announcers during a matchup between the Jets and Dolphins. 

It was a success in terms of generating enough intrigue to see a ratings boost, but was ultimately a one and done broadcast. More than four decades later, technology is vastly improved in a way that would allow mics and cameras to create a more authentic experience for viewers. 

Without the need to generate ratings for one network, a streaming-only platform like Amazon has the flexibility to offer as many alternate viewing options as it wants. It gives them the opportunity to be more creative than a traditional network whose most innovative ideas feature throwing money at the biggest names in broadcasting. 

Sports Online

BetRivers, PlaySugarHouse Launch Sports Betting CityCasts

These podcasts will start this month focusing on several local markets specific to each host’s home market.

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Sports betting fanatics may have just gotten their one shop stop for all of their gambling content.

Rush Street Interactive has announced they are premiering city specific sports betting audio and video podcasts across the U.S. for BetRivers and PlaySugarHouse brands. These podcasts will start this month focusing on several local markets specific to each host’s home market.

”These CityCasts are locally focused, which is consistent with our strategy to offer our players Hometown Sportsbooks.” said Richard Schwartz the CEO of RSI.

There are currently RSI CityCasts in 4 cities including Chicago, Detroit, Pittsburgh, and Philadelphia. CityCasts are set to launch in 4 more cities in the coming weeks including New York, Denver, Washington D.C., and Los Angeles.

RSI has already added some big names in sports media for these new markets, adding Mark Schlereth as a brand ambassador for the new market of Denver earlier this month.

”The hosts’ expert analysis will assist BetRivers and PlaySugarHouse bettors in making knowledgeable sports betting decisions, whether they’re experienced or brand new to the action.” added Schwartz.

This new podcast series will be widely available on nearly every streaming platform, including the BetRivers and VSiN websites, for fans of every market to get their fix in the world of sports betting content.

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Sports Online

PFT Commenter Goes Off On Peyton Manning On Pardon My Take

On Wednesday’s edition of Pardon My Take, PFT Commenter had a lot to say about the Manningcast, Peyton Manning’s reaction to his tweet in particular.

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Pardon My Take host PFT Commenter didn’t take kindly to Peyton Manning’s rebuttal in a little back and forth that the two had on Monday Night.

PFT tweeted a little joke about the size of Peyton’s head during the first Manningcast of the NFL season.

ESPN put the tweet on the screen for the new hall-of-famer to react to in real time. Manning corrected the spelling of prescription, which PFT bungled in the tweet.

On Wednesday’s edition of Pardon My Take, PFT Commenter had a lot to say about the Manningcast, Peyton Manning’s reaction to his tweet in particular.

”They brought my tweet up on the broadcast, it was nice to be back on ESPN 2” PFT commenter said referring to the short time that Pardon My Take was on ESPN 2 under the show name Van Talk.

”Peyton started roasting me for my spelling, and it’s like hey Peyton listen, I know in your family your wife probably spells out the word prescription more than you do. I can spell HGH, how about that one” he added, referring to accusations that Peyton Manning used a banned substance during his NFL career. Manning was ultimately cleared of any wrongdoing.

Funny enough, this is not the first time that Peyton was roasted for his forehead by the Pardon My Take crew. During an appearance on the show in August, Manning explained that he was told that it was good that his helmet always left a red mark on his forehead. That meant that it was tight and in the best position to provide the most protection.

“Sorry to break it to you, but I think the training camp was f***ing with you your entire career,” Big Cat responded.

After the shots fired by PFT Commenter, it is probably a safe bet that the August appearance was Peyton Manning’s last on Pardon My Take.

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Sports Online

Maxim Launches MaximBet Sportsbook

“The Carousel Group targeted Maxim as a strong licensing brand that can help them grab a foothold in an already crowded space.”

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Courtesy: Maxim

The Maxim Hot 100 might be featuring some streaky gamblers alongside their list of beautiful women over the next few years as the brand launches a sportsbook. The platform launched in Colorado earlier this month and is making its way to Ohio soon.

According to Forbes, the media company is joining the likes of Sports Illustrated with the MaximBet platform. The gambling site is majority-owned by online gambling company Carousel Group. Biglari Holdings, which owns Maxim, licensed the brand to the Carousel Group earlier this year.

The Carousel Group targeted Maxim as a strong licensing brand that can help them grab a foothold in an already crowded space. MaximBet is trying to compete with names like DraftKings, FanDuel, MGM, Wynn Resorts, and Caesar’s Entertainment.

“We spent a fair amount of time looking for partnerships that will give us brand recognition in the market,” Graetzer said in an interview with Forbes. “It is an absolute game-changer for us to be able to carve out what we believe to be a unique space in the market.”

They are hoping to distinguish themselves through a lavish lifestyle projection. Maxim hosts annual Super Bowl parties and is hosting their first MaximBet party in Denver, CO, on Halloween.

“Sports betting is a big business,” Maxim senior vice president of operations Kai Olderog said. “We hope and anticipate that sports betting is a significant part of our future.”

Biglari Holdings gave insight into the deal in their latest earnings report. The publicly-traded company bought Maxim under “The idea of transforming its business model” through “nonmagazine” revenue, by “licensing, a cash-generating business related to consumer products, services, and events.”

As magazines continue to drop in popularity established media brands are having to pivot towards where their audience is going, not try to reel them back in. Respected voices like the Associated Press and ESPN have all engaged with sports betting companies as the vice comes out of the shadows.

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