I can’t tell you how many times I hear it: “baseball is so boring”. It makes me crazy because I know how much strategy goes into every pitch, every play and every moment. It’s just that these moments aren’t always flashy or entertaining. The attention span of the average fan is getting smaller and smaller, thanks in part to the smart phone. As a fan trying to watch a baseball game these days, I find I want more. I want the broadcast to be interesting enough for me not to be surfing Twitter or checking emails during the game.
Keep my attention. Give me some personality, not just from the announcers, but from the players during the broadcast.
Baseball telecasts try to make things more interesting with graphics and interviews, but something is missing. In order to make fans more aware of the personalities of some of their favorite players, why not hear from them ‘in game’? Microphones on key players would solve this issue and allow fans that peek behind the curtain that many crave. Major League Baseball needs to do a much better job of showcasing its superstars and this would be one easy way to do this. Show off the players’ personalities. Athletes are entertainers as well. They get paid a ton to play a game we’ve all played for free so why not get them more involved? In this day and age of social media and instant reaction, fans would eat up this extra layer of access. I realize there’s a lot that would have to go into this, but let’s examine the facts and what has been done before.
Fox has done a brilliant job in televising the All-Star Game in recent years. It’s great because the network and the players understand what the game is intended to be, an exhibition featuring the best of the best in each league. Once the ridiculousness of the game counting was cast aside like a dirty shirt, the personalities came out and that’s what it’s all about. Fox’s booth conducts interviews with players on field as the actual game is going on. With the proper camera shots for perspective, it’s a real look into what the player is seeing from his vantage point. Plus, we get to hear some of the banter between teammates too. I’m fascinated by the inside look into what it takes to play the field.
There has to be a way to do the same thing during a regular season game and into the playoffs. Mic’d-up players would make more people interested in a game that could use an injection of some fun for a change. The two, fun and baseball, have been mutually exclusive over the years. This would help the cause immensely. The biggest sales job would probably be on the managers and front offices. Dodgers Manager Dave Roberts wasn’t too thrilled that Justin Turner was mic’d up during the playoffs last year against Milwaukee. It didn’t negatively affect Turner’s performance so it wasn’t a big deal.
To avoid those types of pitfalls, interviews could be recorded in between innings near the dugout and played back over the current action. Use a box in the lower right or left to keep viewers in tuned with what is happening on the field. How cool would it be to hear from the left fielder that just made a sliding catch to save two runs and end the inning? Very, is the answer.
To appease those nervous about this idea, you could figure out a way to capture sounds of the game without the player even wearing a mic individually. Mets’ first baseman Pete Alonso gave the league permission to place a mic near first base at Mets games last season to pick up conversations between himself and the baserunner.
“I think it’s fun to actually share kind of like live, almost like first stream of conscious type deal going on,” he told reporters in 2020. “It’s interesting for sure.” Yes, as interesting as an inadvertent F-bomb he uttered during one broadcast. Ok, so there’s another point for not airing these conversations live. There’s the matter of conversations between coaches and teammates that could be intercepted by live mics.
As a baseball fan, I’ve always wondered what those conversations are like at first base. But why stop there? Take me inside the conversation when a manager comes out to pull a pitcher from the game. If the pitcher just walked the bases loaded what does the manager say? If the hurler wants to stay in, how does he lobby to do that? Interesting, behind the scenes stuff.
Ok, how about taking me to the bullpen, what is the bullpen coach telling the reliever about the upcoming hitters and who to get ready for? What are the catcher and home plate umpire talking about during a game? What happens during and after a bench clearing incident? How do those conversations go? Imagine during a replay review, hearing the players on the field looking at the video board and reacting to the call? I want to know how that sounds. I think you want to know as well.
Come on, you know you do!
I really don’t think we’re asking too much as fans, are we? NFL Players are mic’d up every week in regular season games. These guys are playing a much more physically demanding game and still wear the wire. Reading lips is fine, but actually hearing those words would be riveting. What better reason to stick around and watch a long, boring game, to see what Player X is going to say next. I don’t think I’d be alone in that thought process. The same can be true in an exciting, tension filled game, how are players reacting to situations? Coming through, not coming through, cheering on a teammate or celebrating a win. I would love to get that nearly instant reaction straight from the player. What better way to fill the lulls? As you know, there are many in a typical game.
Ok, so say the players aren’t game to do this. I’ve got other ideas that could be pretty interesting, at least to me. Let’s from time to time hear the TV control room in action. I want to hear (and see) the director talking to his/her camera operators, the producer talking to the booth setting up the next element. Or, how about putting a mic on the bat boy? Maybe the folks running the scoreboard? How about the organist? Give me something, please.
Baseball could use the boost for its product. Regional Sports Networks could use the “hook” to lure in new viewers and keep some of its dedicated viewers engaged. Even if this doesn’t happen every game, I’m good for Mic’d up Monday, aren’t you?
Sam Mayes Got A Raw Deal But Tyler Media Made The Right Call
“You are being naive if you think a company should stand behind an employee that has put themselves in this situation.”
I do not envy whoever at Tyler Media had to make a decision about Sam Mayes’s future with the company after audio of a private conversation in 2016 was leaked to the media. Mayes and now-former co-worker Cara Rice made a few racist jokes at the expense of Native Americans.
The recording, according to Mayes, was made without his knowledge and leaked illegally. He says in a recorded statement that he should have been given the opportunity to address the recording on air and make amends.
Maybe that is true, maybe it isn’t. I hate for Sam to lose his job as the result of an illegal recording of a private conversation, but the fact is, that conversation isn’t private anymore. Tyler Media didn’t really have an option here. Sam Mayes had to go.
Someone had an illegal recording of the conversation and created an anonymous email account to send it to people in the Oklahoma City media. I was shown a copy of the email. The author states clearly that their goal is to see Mayes and Rice out of a job. There is nothing fair or just about that person getting exactly what they want. It feels slimy. I can’t say that it feels like it wasn’t the right call though.
We have debated whether or not someone should lose their job over comments made in a private conversation many times before. It happens in every field. It wasn’t long ago at all that we were having this same debate about Jon Gruden. His emails to Bruce Allen and others were sent in private. Is it fair he had to go when they were made public? No matter what horrible things were in there, they were said with the understanding that it would stay between friends.
I am going to say the same thing about Sam Mayes that I did about Gruden when that story first broke. You are being naive if you think a company should stand behind an employee that has put themselves in this situation.
You read that right. The circumstances of how the conversations in these examples came to light are absolutely unfair, but the conversations came to light. How it happened is irrelevant. Any sponsor or boss that stands behind Sam Mayes or Jon Gruden would be endorsing the language they used, either inadvertently or very much on purpose. Try explaining that to a sponsor.
People at Tyler Media may know Sam Mayes’s heart. He doesn’t seem like a bad guy. The fact of the matter is, once the audio became public, their hands were tied. There is no mistaking what was said or who said it.
How can any seller or manager take Mayes to advertisers now? How can they put him in front of the Lucky Star Casino, one of the station’s biggest advertisers? They can ask for an audience to let Sam explain himself and try to make amends. The Cheyenne and Arapahoe Tribes, who own the casino, are under no obligation to forgive or even listen.
Maybe the day will come where Sam Mayes bounces back. I hope it does. I hope he gets the chance to address his comments with members of Oklahoma’s Native American community and listen to what they have to say in response. I do think it sucks that this is how his time at The Franchise comes to an end, but I get it.
If I have to explain to you why not to say dumb, racist shit, then I don’t think we have much to talk about. But, it is worth noting that the recording of Mayes and Rice’s conversation is proof that privacy is always an assumption, not always a fact.
In his audio statement, Mayes admits it is his voice on the recording. He also says that he was uncomfortable with Rice’s comments and he tried to end their conversation. I’ll take him at his word, but I will also point out that before he tried to end the conversation, he joined in on the jokes. Maybe when someone says that Native Americans are “too drunk to organize” it isn’t a great idea to respond. All it leads to is proof of you saying something dumb and racist.
Again, I’ll reiterate that how these comments came to light is unfair, but they did come to light. That is Sam Mayes’s voice on the recording. He is joining in on the jokes about Native Americans being drunks and addicts. At the end of the day, the only thing that was done to him was the audio being released. He fully and willingly committed the firable offense.
What is the response to a client or potential client when they bring that up? All Tyler Media can do is try to recover and move forward. The company cannot do that with Mayes on the payroll.
Stop Prospecting, Start Strategizing!
“You cannot put a price tag on authenticity. It’s very rare and hard to find these days.”
Struggling to get new business appointments? Dreading making prospecting calls? Having trouble writing creative emails that seemingly never get a response?
Generating responses to new business outreach is easier than you think. Just make sure you do your homework first and keep it “Simple Stupid”.
To do that, start with asking yourself these (3) simple questions:
#1: Did I do my home work on the business itself, their competition and those I plan on reaching out to?
#2: If I were on the other end of the phone and/or email with myself would I want to engage in conversation and/or reply to that email?
#3: Am I prepared to make a one call close given the opportunity to?
If the answer to any of these is “No”… do NOT pick up the phone and by all means do NOT hit the send button on that initial outreach email! Doing so will all but ensure you fall flat on your face. On the off chance you do happen to get the decision maker on the phone you won’t make that great first impression that sometimes can be so crucial. First impressions are always important… ALWAYS!
Skipping over these critical steps is a sure-fire way to ensure your email is completely ignored and will not generate the engagement from the prospect you’d hope for. Successful prospecting is all about the front end digging and research. Do your homework first then strategize a plan of attack for your call and/or email. Taking these extra measures on the front end is absolutely “Mission Critical” and will set you up for much more success with your prospecting endeavors.
Now once you’ve answered “Yes” to all of the above, you’re ready to attack with the knowledge and confidence that should set you a part from your competition. It’s all about the Game Plan, and if you don’t have one, you’re destined for failure time and time again. Incorporate these (5) things into your prospecting Game Plan for your next call/email and watch your results dramatically improve:
#1: MAKE IT PERSONAL & CASUAL – Be informal, find out something interesting about them.
#2: MAKE IT SHORT & CONCISE – Be straight forward and to the point, people are busy.
#3: MAKE IT TIMELY & RELEVANT TO THEM AND/OR THEIR BUSINESS – Give them a good Valid Business Reason.
#4: MAKE IT INTERESTING, COMPELLING & INFORMATIVE – Be the expert they’re missing.
#5: MAKE IT FUN – Fun people are easy to do business with and make it less like “work”.
Lastly, and most importantly, Be Yourself! You cannot put a price tag on authenticity. It’s very rare and hard to find these days. When clients do find it trust me, they value it and appreciate it way more than you’ll ever know!
Good Producers Can Teach The World A Lot About Christmas
“A lot has to be accomplished in the lead-up to Christmas. So much of it happens in the background without much recognition.”
Who is Carl Christmas in your house? Who is the one that makes sure everyone that needs to get a card does? Who comes up with the plan for the lights? Who takes the reins on the shopping?
Every home needs one and in my house, that’s me. December (including the last week of November) is my time to shine, baby!
One thing I have tried to impress upon my mom and wife this year is that shipping and supply chain delays are real. So, if you are planning on procrastinating on your online shopping this year (you know, like usual) someone (me) is going to have no presents under the tree.
Veteran producers are used to operate this way. Young producers, listen up. Your job involves the most delicate balance of any in sports radio. You have to help bring your host’s and PD’s visions to life. That means you have to be able to take their direction. But you also have to keep the host on target. That means you cannot be afraid to be forceful and lead when the moment demands it.
There’s no value to being an unrepentant asshole to people, but you do have to hold them accountable. Look at that Christmas shopping example again. If you want to get what you want, you need to keep on task the people you know aren’t paying attention to the potential roadblocks. It isn’t selfish. It is making sure everyone gets the holiday W they are expecting. Sure, you would be disappointed if your gift doesn’t arrive on time, but so will the gift giver.
Being a stickler for the clock or moving a host off of a topic that has no value is the same thing. Of course there is something in it for you, but you are also helping the host do his or her job better. They may get annoyed with you now, but if you save them from an ass-chewing from the bosses or slipping ratings, then they have reaped the benefits.
I guess the unfortunate difference here is that there may be no acknowledgment of what you did or helped them to avoid. Oh well. Every producer has to expect a certain level of thanklessness.
Producers have to take on that Carl Christmas role in dealing with sales too. Remember, just because the producer’s name isn’t on the show doesn’t mean that isn’t every bit his or her show that it is the hosts’.
It’s like decorating your house for the holidays. You may have a certain design in mind. Maybe you have a traditional look you stick to every year. If your spouse or your kid comes home with a giant, inflatable Santa Claus in a military helicopter that they want on the lawn, you have a decision to make. Are you going to say no and suggest an alternative that aligns more with your goal or are you going to let your plan get run over?
Sales has a job to do. It is to make sure their clients’ messages are heard and to make money for the station. Both can be accomplished without sacrificing your show’s quality.
If a seller comes to you and says he wants his client to come in for five minutes and talk about now being the time to book an appointment to have your garage floors redone, you have to speak up. You have an obligation to make sure that the seller knows that even five minutes of that will hurt the show and have listeners diving for the preset buttons on their car stereo. That isn’t good for the station or his client.
Instead, offer to work with the seller and the client to come up with a piece of content that the client can put his name on and a 20-second ad read behind. Will the audience stick around to listen to some dude named Jerry talk about garage floors or will more people listen to you talk about the NFL playoff picture in a creative way and then still be there to hear Jerry’s message about garage floors? The answer seems obvious.
A lot has to be accomplished in the lead-up to Christmas. So much of it happens in the background without much recognition. If the background work wasn’t done though, the problems would be right out on the front lawn for everyone to see.
“Gatekeeper” is a term I really hate. It implies that someone is telling others what they are and are not allowed to enjoy. It is a necessary term though to properly describe what it is that a great producer and a great Carl Christmas do.
We don’t shut people out from being able to enjoy or be a part of what it is we are creating. We set or are handed down expectations and we block anything that can get in the way of achieving them. Sometimes, that is more thankless work than it should be. It is necessary though.
As my home’s self-appointed Carl Christmas and a former producer, let me give my countrymen the thanks others forget. We are the ones that make it possible for everyone else to be mindless. Wear it as a badge of honor. We may not get the kind of recognition we deserve everyday, but when plans go off without a hitch, we are usually the first to be recognized for making it happen.
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