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Carton & Roberts Score Their First Afternoon Drive Ratings Win on WFAN

“‘Carton & Roberts’ finished 3rd overall with Men 25-54 with a 5.3 share, holding off ‘The Michael Kay Show’, which finished 4th with a 4.8.”

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Mark Chernoff’s final run as program director of WFAN may be coming to an end in the near future, but the longtime PD of New York’s dominant sports radio station is making sure that when he passes the baton, he’s turning over a well oiled machine with strong ratings success to whoever follows him.

The Winter Book results were released today in the big apple, and the headline that will generate the most attention throughout the industry was Craig Carton and Evan Roberts unseating The Michael Kay Show for the top spot in afternoon drive according to the Nielsen Audio ratings. ‘Carton & Roberts’ finished 3rd overall with Men 25-54 with a 5.3 share, holding off Kay’s program, which finished 4th with a 4.8. Those numbers take into account both the over the air, and streaming numbers (combined audience) for both brands. The winter book reflects the ratings generated by both stations between January 7th and March 31st.

The win was an important one for the WFAN afternoon duo. It was their first full book together and it reversed a trend that saw Kay enjoy previous success against Roberts and his former partner Joe Benigno. Carton and Roberts did team up for part of the Fall 2020 book, but because they started their show on November 9th, they weren’t responsible for most of the quarter’s performance.

One additional point worth sharing, Kay’s program, which previously started at 3pm ET, has since moved up an hour to 2pm ET. That means during the spring book, we’ll see the two shows battling for audience during similar time periods. The reason that’s important, 98.7 ESPN NY got crushed during the 2pm hour in this book. Carton & Roberts smoked Max Kellerman’s national show 9.0 to 2.1, leaving Kay with ground to make up. Regardless, Carton & Roberts did what they had to do, they put WFAN back in the win column in PM drive.

In middays, WFAN had to be satisfied with the performance turned in by Marc Malusis and Maggie Gray. The midday team placed 2nd overall with a 5.9 share from 10a-2p ET. During that same period, 98.7 ESPN NY received a 2.4, 16th place finish from Mike Greenberg, and a 2.9, 12th place showing from Bart Scott & Alan Hahn.

Closing things out in mornings, the WFAN powerhouse team of ‘Boomer & Gio’ led the market once again, finishing 1st overall with a 7.6. Their performance was the best of WFAN’s weekday programs for the quarter. The mixture of ESPN Radio’s ‘Keyshawn, J-Will & Zubin’, and 98.7 ESPN NY’s trio of Rick DiPietro, Chris Canty, and Dave Rothenberg came in 17th between 6a-10a with a 2.6 share.

For WFAN, this has to feel good, because it’s what the station expected when it brought Carton back. Craig’s ability to create interest, entertainment, and conversation is unquestioned. The buzz around WFAN’s afternoon show has been very different because there’s a daily question of what Carton might do next. Craig’s skill combined with Evan’s insight and ability to adjust to the #2 chair, and show another side of himself that hadn’t been heard as much previously, has allowed the show to perform well, and the station to generate new momentum. With the lineup strong and in a consistent place, New York’s sports radio king is positioned to enjoy future wins.

On the other hand, 98.7 ESPN NY is paying a price for shaking up its lineup. The Michael Kay Show is still a force and has nothing to feel bad about or apologize for. Moving up an hour earlier should help them in trying to reverse the latest results, and given the show’s dynamic, they’re good enough to bounce right back next book. The bigger question is the rest of the lineup. Kay’s show is drastically outperforming everything else on 98.7’s airwaves. It does take time for new shows to connect with an audience, but national programs have always faced an uphill climb in New York City. Making matters worse, Carton & Roberts started in November and six months later they’re riding high. If ESPN New York can get their national shows to finish in the Top 10, they’d probably feel good about it because there’s money to be made if you’re ranking that high in market #1. If they continue to hover around 16th-20th though, that might create more discussions inside their Bristol and NYC offices.

Sports Radio News

Jerry Jones On Listening To Sports Radio: ‘I Like Pain’

“I guess I’m one of the few people that can’t stand it and want to see what people are saying.”

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Jerry Jones
Dallas Cowboys

No one can accuse Jerry Jones of being shy. The Dallas Cowboys owner is always welcoming of the chance to be in the public eye. That includes making appearances on sports talk radio. Friday he was a guest on K&C Masterpiece on 105.3 The Fan in Dallas.

Jones has made headlines on the station before. Some of those headlines have been for getting angry with both K&C in the past and morning men Shan & RJ. On Friday, it was his thoughts on the format itself that made the headlines.

“I guess I’m one of the few people that can’t stand it and want to see what people are saying. Is that human nature or not?” Jerry Jones answered when asked why he listened.

He admits that plenty of people have wondered why he would continue to listen to sports talk shows when the Cowboys are so polarizing.

“I use to have people ask me, ‘why in the world do you listen to talk radio, because they’re wearing your proverbial butt out?’ (And my response was)’I like pain. I just like to hear it. Just put it in me.'”

While the Cowboys came out of Week 1 with a loss, sports talk in Dallas has largely been kind to the Cowboys. The aforementioned Shan & RJ said that Dak Prescott’s performance should be the story of week 1 considering that the Cowboys’ quarterback missed most of last season with a shoulder injury.

Time will tell if Jerry Jones is in for his beloved pain following the Cowboys’ visit to LA to take on the Chargers on Sunday.

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Sports Radio News

Joy Taylor Creates Scholarship At Barry University

“Taylor graduated from Barry University in 2009.”

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Joy Taylor

Barry University is a private, Catholic school in Miami. It also happens to be the alma matter of FOX Sports Radio star Joy Taylor, who announced today that she is giving back to the school and helping some of its current students.

On Friday, Joy Taylor took to Twitter to announce that she had created a scholarship. It will go to students in the school’s department of mass communications.

“It’s my honor to be able to give back to the next generation of journalists and broadcasters,” Taylor wrote. “It’s a personal goal of mine to improve the lack of diversity in my business at every level. Barry gave me that experience. Go Bucs!”

Taylor graduated from Barry University in 2009. She began her career in local radio in Miami shortly after.

She isn’t the only famous alumnus of the school. Barry University awarded Shaquille O’Neal a doctorate of education in 2012. The NBA Hall-of-Famer studied Human Resource Development at the school.

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Sports Radio News

Mike Golic, Dave Pasch Reunite On Westwood One Next Week

“The pair has the radio call after being on TV together for the first time last season.”

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GolicandPasch
Courtesy: ESPN

Mike Golic Sr. and Dave Pasch are reuniting on the Westwood One airwaves. Rudy Martzke reports that Golic and Pasch are calling next week’s Thursday Night Football clash between the Carolina Panthers and the Houston Texans.

The pair has the radio call after being on TV together for the first time last season. Pasch is the voice of the Arizona Cardinals and calls college football and basketball for ESPN. Golic exited ESPN last year after spending 25 years with the network as a radio host and football analyst.

Martzke had some thoughts on the pairing that he shared with Barrett Media.

“Very popular duo last season,” Martzke said. “Ton of games, unfortunately, were cancelled including an ND [Notre Dame] game. Chemistry, mostly remote, was lighting up Twitter how great they were calling the games.”

Golic has shown the broadcasting chops and personality to mesh into almost any broadcast team. He seemingly found a great partner in Pasch, who often pairs with Bill Walton on ESPN college basketball broadcasts. Although, don’t expect to see Golic eating a cupcake, lit candle and all, on the broadcast next Thursday.

Pasch actually worked Golic’s final event as an ESPN employee during the 2021 Playstation Fiesta Bowl. The crew built Golic a sendoff video and even brought in a cake for the analyst to eat on air.

“25 years ago,” Pasch described. “Mike Golic joined ESPN, did everything from NFL studio analyst to Monday Night Football and of course a long partnership with Mike Greenberg. Mike & Mike went 18 years. You get your son, Mike Golic Jr. now is an excellent broadcaster, both radio and calling games. Mike’s in the Broadcasting Hall of Fame, the National Radio Hall of Fame, the USA Wrestling Hall of Fame as well.”

On Thursday, it’s back to business for Pasch and Golic as they rekindle their burgeoning chemistry on the Westwood One airwaves.

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