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Chris Tannehill Makes Everyone And Everything At 670 The Score Better

“He’s just always thinking out of the box and you hear audio on a show and you’re like ‘wow I didn’t know that existed’ or ‘how the heck did he do that,’” said Rosen.

Kate Constable

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As the “Laurence Holmes Show” was wrapping up, Chris Tannehill (Tanney) stepped into the control room to take his seat at the soundboard in preparation for the “Parkins & Spiegel Show” to begin at the top of the hour.

He reached over to the right of the board and grabbed what looked to be an old Folgers coffee container plastered with stickers from musical artists. With COVID-19 still very prevalent, Tannehill pulled out his own set of headphones and foam mic cover to place over the microphone as midday audio producer Herb Lawrence removed his and the two swapped positions.

Chris Tannehill on Twitter: "If you missed my appearance on  @LaurenceWHolmes show, here it is! @670TheScore https://t.co/SpkD26M5JK… "

Hosts Danny Parkins and Matt Spiegel joined Holmes live on the air as the trio transitioned out of the midday show and into the afternoon drive time.

“When we come back, we’ll have Tanney’s open,” Parkins said as he sent the show to commercial break.  

Approximately four minutes later, the “Parkins and Spiegel Show” officially began, the same way it does every day, drawing listeners in with an open only Tannehill could produce.

A Chicago native, Tannehill grew up listening to The Score as a kid, so when the opportunity to intern with his favorite local radio station presented itself, he jumped on it. Tannehill began as an intern in May of 2007 before earning a part-time position doing White Sox baseball five months later.

In 2012, Tannehill was hired to replace Jason Goff as the audio producer on “Boers and Bernstein.” He worked with Terry Boers and Dan Bernstein until 2017 when Goff took over for Boers after he retired. He ran the board for “Bernstein and Goff” from 2017-18, for “McNeil and Parkins” from 2018-20, and now for “Parkins and Spiegel.”

“Maybe I’m the reason why there’s so many changing faces on the afternoons now that I think about it,” Tannehill said sarcastically with a chuckle.

But at a station with an unusual amount of turnover over the last few years, Tannehill has been the constant of afternoons at The Score for the better part of the last decade.

“Hosts have their choice of what executive producer they want and what sound guy they want,” said Shane Riordan who has been the executive producer of the “Parkins and Spiegel Show” in an official capacity for the last two months. “Every host that’s come into that timeslot has said ‘Chris Tannehill is obviously my choice, of course I don’t want to make a change, there’s no one else better.’”

Ask around at The Score and you’ll quickly get a sense of why Tannehill is so coveted.

“He’s the audio overlord,” said Riordan.

“Chris is an artist, a producer, a storyteller,” said Mitch Rosen, longtime program director at The Score. “I would purely consider him a radio production creative genius.”

“His talents and skillset and timing and feel is undeniable,” said Spiegel.

“This guy could work for Howard Stern, he could work for Dan Patrick,” said Parkins. “I’ve literally never heard a better audio producer in radio.”

Tannehill is quiet, yet witty. Confident, yet humble. He’s not someone you’ll ever hear boasting about his skills or accomplishments but instead will let his work do the talking.

It’s common for audio producers to put together a montage or open for special guests they have on their shows. What’s uncommon, is putting together an open for the start of every single show, something that Tannehill does daily for the “Parkins and Spiegel Show.”

“The open, he’s just a savant at it,” said Parkins. “People tune in at 2 p.m. to the afternoon on The Score to hear Tanney’s opens, like it’s a thing.”

According to Tannehill, putting together an open is pretty routine at this point and typically only takes him 20 minutes. He then spends the morning finding good content for the show and topics he can build off of.

While Tannehill’s opens have become a staple, his work goes far beyond that. When someone retires, is traded away or gets fired, he’s ready with a career retrospective package, often set to the theme song from “Goodfellas.” For any guest that is brought onto the show, Tannehill has an extremely well-thought-out production package ready to roll.

“The ultimate compliments are when there’s a guest on, whether it’s a celebrity or a journalist, and the first thing you hear from them when they are welcomed on the air is ‘man that was a hell of an open,’ or ‘holy cow, what I just heard, that’s incredible,’” said Rosen. “And that’s Chris Tannehill.”

“There have been many times where a guest will notice something that’s been played and it will immediately make them feel more comfortable,” said Spiegel. “It does some of the work that the host is usually supposed to do which is to get the guests comfortable and feeling like we care right away.”

What’s helped make this process so turnkey over the years is Tannehill’s unique process for logging sound in which he saves every show he’s ever worked on in its entirety. Unbeknownst to many, Tannehill has a keen ability to recall specific moments and bring them back at just the right time.

“He’s able to turn things that nobody else would think to turn something into, into magic,” said Riordan. “He’s unreal.”

While he’s constantly pulling original audio clips to use throughout various shows, this process has allowed him to create longer montages for larger events that no one in the business can replicate.

Frank Thomas’ Hall of Fame induction, Vin Scully’s retirement and the Cubs’ World Series highlight just a few of the more in-depth pieces he’s put together. Depending on the project, Tannehill could spend up to a year working on it, adding bits and pieces every step of the way throughout a team’s season or playoff run.

“The Cubs one was very important to me even though I’m a White Sox fan,” said Tannehill. “I wanted to serve the base of Cubs fans as best as I could and sort of give them something to hold on to and to make that moment for them even better, something that would just be there forever for them to go back and listen to and remember when times were at their best as a Cubs fan.”

When it comes to the day-to-day, producing afternoon radio can be a challenge because each show prior has likely already talked about what you plan on discussing for the next four hours. Hosts have had time to voice their opinion on the day’s biggest topics and the best sound has already been used. However, according to Riordan, this isn’t an issue when working with Tannehill.

“He’s got audio somehow that nobody else has and he has an ear for what no one else here has,” said Riordan. “So, the fact that we can differentiate ourselves from all the other shows and put new spins on the audio that they’ve already played and talked about is largely due in part to his ability to find it, and to hear things in audio that other sound producers can’t hear.”

“He’s just always thinking out of the box and you hear audio on a show and you’re like ‘wow I didn’t know that existed’ or ‘how the heck did he do that,’” said Rosen.

Tannehill’s skills are unique in that, working on four different afternoon shows throughout the course of his career, he’s had to go through the process of building out a sound library for each show and catering the sound to the hosts and their specific tastes.

According to Parkins, Tannehill has been flawless when it comes to developing that rapport with his hosts while also making important journalistic decisions in terms of which pieces of sound he uses.

“I’m pretty Type-A when it comes to the show, a little overbearing at times, a little demanding at times, but not with him,” said Parkins. “He absolutely has a reason for cutting it where he cut it. There’s a purpose to it.”

“With Tannehill nothing is left to chance,” said Spiegel. “If it doesn’t have direct relevance, then the lyric has direct relevance, you know? He’ll use something lyrically that fits exactly what we’re talking about, nothing is by chance.”

There’s no doubt his attention to detail on the board elevates his show, but he’s also had a positive affect on other shows at The Score.

“I say this all the time, ‘Tanney is better at his job than any of us are at ours,’” said Parkins. “Like there’s no question about that.”

“Having somebody great on a team will make all the rest of the people great because they see that and are like ‘ok that’s something to shoot for,’” said Lawrence. “And even if you come up short, you’re still going to be exhausting your potential to the highest levels and that’s what I think Tanney does well for all the rest of us.”

Part of what has contributed to his success is his love for hip hop. He began producing hip hop during high school and college and spent time as a DJ, better known as Cosm Roks. Because of this, when he got to The Score, one of the people he tried to emulate his work off of was Jason Goff who ran the board for “Boers and Bernstein” at the time.

Goff, who is currently the Bulls pre- and postgame show host on NBC Sports Chicago, made an effort to work more of a hip hop influence into the bumpers he played, and Tannehill took notice. He eventually took over Goff’s position on the board and continued incorporating that style of music into his work.

“The idea is taking that to the next level, everything they learned, and building on that,” said Tannehill.

When Goff began getting part-time hosting shifts, Tannehill put together the first open for him as a host, integrating a song Goff was fond of at the time, Exhibit C by Jay Electronica.

“Now anytime I hear it I think of a bad show getting ready to start, which is what I was doing back in the early days,” Goff said with a laugh. “Or I think of Chris. We’ve got that special bond because of that Exhibit C and Jay Electronica song.”

Hip-Hop Nostalgia: Jay Electronica "Exhibit C" (December 22, 2009)

Coupling his use of hip hop with his vast knowledge and feel for not just sports, but pop culture, movies and TV, Tannehill has learned to use his artistic side to build a relationship with his audience.

“What people remember about the show is benchmark bits, funny moments, and if you keep those in rotation enough then people feel like they have this relationship with the show,” said Tannehill.

“His ability to retain and speak in show references is unparalleled,” said Riordan. “There are tens of thousands of Chicago radio listeners, or just Chicagoans who don’t even listen to the radio, that speak in references that Chris Tannehill created.”

The next step in Tannehill’s career came in February 2020 when he joined Lawrence as a co-host on the “Locked on Sox” podcast. Lawrence initially began the venture solo, but since Tannehill joined, the two have hosted nearly 200 episodes together and have seen a steady climb in the number of listeners.

“He’s too modest to say those things and I’ve said it in shows, like, the show has gone from good to great, because of Chris Tannehill, not because of me,” said Lawrence. “I’m Good. Chris Tannehill and myself makes it great because Chris Tannehill takes me up to those levels.”

What started as a fun side project for the two best friends and lifelong Sox fans, has quickly grown into something that’s benefitted both in their work at The Score.

“I’m not always comfortable with the on-air part of it, but I wanted to do something that would sort of make me uncomfortable,” said Tannehill. “And I was like okay, I want to get better at that element because that’s going to immediately translate to being better with Parkins and Spiegel.

“[Parkins] and [Spiegel] have kind of empowered me to be more of a voice, so the podcast has helped in that regard to just be a little more articulate.”

Beyond the voice Tannehill continues working to develop on-air, the one he’s already established within the walls of The Score has had a profound impact on those he’s worked directly with.

“When you look across that glass or through that glass you want to make sure that you feel like you got teammates and he was always the dude who made sure I was in the right place for whatever the segment or whatever the show needed,” said Goff. “He always made sure I was cool. So, on top of being technically proficient, he was also always a calming force for me.”

“He’s a guy that you want on your team, and you know that what he does on an everyday basis is just incredible and I respect the hell out of him,” said Rosen.

Each day, at the end of every show, Parkins signs off by thanking guests, producers, Spiegel and, of course, Tannehill, uttering a statement that he believes couldn’t be truer.

Spiegel & Parkins "Christmas at Halas" Song Review w/ Chris Tannehill (670  The Score) - YouTube

“Chris Tannehill makes us sound better than we really are each and every day.”

BSM Writers

John Mamola Didn’t Overthink New WDAE Lineup

“I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things.”

Brady Farkas

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Just over one month ago, WDAE in Tampa Bay reshuffled its daily line-up. The iHeartMedia station, programmed by John Mamola, moved the Ronnie and TKras program from mornings to afternoons and moved the midday Pat and Aaron show into mornings, while creating a new midday show centered around Jay Recher and producer-turned-host Zac Blobner.

The station let previous host Ian Beckles go as part of the reshuffling.

Barrett Sports Media caught up with Mamola this week to talk about the new line-up, the Tampa Bay market, the importance of developing from within and much more.

(Some of the answers have been edited for brevity and clarity)

BSM: It’s been just over a month since these changes took hold, what would you say is the overall response to them?

JM: Overall, really positive. We lost a really important piece and a pillar of the station in Ian Beckles, but with the moves that we did make, it was overall a pretty positive response from the listeners.

BSM: This wasn’t just creating one new show and calling it a day, this was moving multiple shows into new dayparts. How do you as a programmer get multiple hosts on board with re-arranging their schedules in that manner?

JM: My morning show went into afternoons so they didn’t have to wake up early, so they were very open and welcome to that. As for the original midday show, I knew they were early risers, so moving to mornings didn’t really affect their sleep schedules. And then my midday show, which is the new one, putting those two together is just a combination of some very young, hungry guys that always want new opportunity and are always looking to capitalize on opportunity.

So I wouldn’t say necessarily the convincing was the hard part because it just made a lot of sense for the people involved. The guys in the morning didn’t have to wake up early. The guys in the mornings are early risers anyway, and you get two young, hungry guys to take care of that opportunity so the convincing part was quite easy.

BSM: I got to know Zac Blobner a little bit on the Producers Podcast. He was highlighted a few episodes back and I thought really highly of him. Why was this the right time to get him into a full-time on-air role?

JM: Zac’s been doing some on-air stuff for on the weekends for a number of years. He had his own show and then we tried him out with a couple people on staff on Saturday mornings. That just didn’t necessarily work out but he has hosted a fantasy football show, which we actually air Orlando and in Miami as well as Tampa, live for the last five years.

So his on-air persona – he was a huge part of the morning show and the success of the Ronnie and TKras Show for their run in mornings. So if we were to elevate someone from inside, it just seemed like he was the right guy to elevate, and to pair with Jay Recher. It’s two young, hungry guys and they play well off each other. Some of the best highlights of my day are just sitting in their pre-show meetings with them and their producer Jon Dugas and just listening to how they collaborate together as a threesome on how to attack content, what sound to use, and what guests to book.

Really, it’s three producers in one room all talking about how to collaborate and do a show. Zac has earned the opportunity, just like Pat Donovan who was a producer first. Aaron Jacobson was a producer at first. It was Zac’s time and he’s done a tremendous job with it so far, albeit it’s only a month, but I totally expect it to be a very high ceiling for that show and for Zac in particular.

BSM: Some programmers believe on developing and promoting from within and some programmers believe in always looking for a splashy hire from the outside. Why is developing talent and promoting from within important to you and WDAE?

JM: I think it’s vital for every brand to have a good bench and to continue to find different ways to utilize that bench. Maybe not on the Monday through Friday, but definitely on the weekends in some capacity. And if not there, then on the digital product. You bring in certain guys to push everyone else. Zac was one of those guys. Jay Recher was one of those guys. Pat Donovan was one of those guys. Ronnie and TKras were two of those guys. I like to bring in guys that have a goal and want to push everyone to be better, not just themselves, but push everyone to be better. We have a tremendous team atmosphere on WDAE and we’ve had it for a number of years.

And when you do a lot of change, like we did about a month ago, you don’t want to keep it too foreign. You want to keep it with somebody that the audience knows and the audience has grown to know. Because the minute you start bringing in out of town people that nobody’s ever heard of or you start going to syndication instead of staying live and local, you start to lose your cume, and you start to lose that branding.

We like to put out as much as we can with whatever we have and I think having good, driven people in the hiring process, albeit I’ve hired a little young over my time here, it’s continued to push the narrative that we are continually growing from within and this was just the latest step of that. I don’t think that’s going to change anytime soon.

BSM: When you have new shows and shows in different dayparts, are you mentioning things like ratings and revenue to them? Or do you just tell them to build the shows and worry about it later?

JM: I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things. It’s important, but it’s not the biggest thing. For me, it’s the sound of the show. If the show sounds like it’s got energy, if it sounds like it’s progressing, if it sounds like we’re creating more attention by what we’re saying and we’re developing as talents and as a station, you feel it. You don’t need to see the numbers. The numbers are the numbers.

The system is great when it’s great but when it’s terrible, it’s still flawed. You know? I mean, Neilson ratings only get you so far but If I start seeing stream numbers go up, which I’ve seen, that’s a positive.  If I see digital traffic or social media growth or something like that, that’s a metric I can track. Today I went to the gas station and they had our sports station on. If I can hear that, that means we’re doing something right. I don’t look book-to-book. I think PDs that dive into numbers and analytics and, and clocks…. Look, if you put out entertaining stuff, they’ll stick with you. And it starts with giving that confidence to your talent. And that’s how I program.

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BSM Writers

Brock Huard Believes The Third Time’s The Charm For Brock and Salk

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity.”

Tyler McComas

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It just felt right for Brock Huard when he stepped back behind the mic at Seattle Sports 710. On September 6th, he returned to the airwaves with longtime partner Mike Salk in morning drive. It’s been almost three months since Huard returned to radio, but it still feels as right as it did that early September morning. That’s because the business is in his blood. 

“Once radio is in your blood, it doesn’t leave,” said Huard.

If you talk sports radio with Huard for any length of time, you won’t question his love or intelligence about the industry. He truly loves and understands the business. When you have a former player that has an incredible amount of passion for sports radio, you really have something. Seattle Sports 710 really has something with Huard and his return to the airwaves made locals in the Pacific Northwest very happy. 

Brock & Salk haven’t had to deal with the challenges that new shows experience in the first few months. They’re not trying to establish a chemistry and flow together. They’ve had it after doing a show together twice before, plus a podcast the two hosted together.

“He and I had still done the podcast together for the last couple of years, and had a number of conversations over that time about how fun that hour and a half was, each and every week,” said Huard. “We never really missed a podcast and we both thoroughly enjoyed it. Had we not done that podcast for two years, I don’t know if we would have come back for a third iteration. The third time has been the charm on this iteration.”

What makes the show isn’t just Huard being a former athlete or Salk being a very dynamic and experienced host. The two share an incredible chemistry that shines through on the air. However, Huard thinks there’s one reason in particular that the two mesh so well on air. 

“Because we listen,” said Huard. “That’s number one. I will listen to so many radio shows when I’m on the road and I’m like, this is bad radio. And you can tell hosts aren’t listening to one another, they’re just waiting for their time to talk and they fill and it’s terrible.

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity. I think for 14 years he’s still genuinely curious about me and how my mind works, world views, ideology and sports views. After 14 years, I’m equally interested in how he thinks and it’s very different than me.

“It was hard to be able to listen and respect one another, because we come from two totally different world views, in many ways. But at the same time, when you do, and you’re curious to listen to the other side and what they have to say, you create unique content.

“He and I used to have to build these big show sheets when we started and we still have structure and everyday there’s still show sheets, but a consultant by the name of Rick Scott told me this early on, he said you know your show will be good, when you don’t get to half of the stuff on your show sheet. And he was absolutely right 14 years ago.”

Co-hosting morning drive at Seattle Sports 710 isn’t the only gig Huard has in sports media. He’s also a college football analyst for FOX. He’ll be on the call Friday night for the Pac-12 Championship game between USC and Utah. But everything ties back to radio for Huard and a recent experience on an airplane made him realize it again. 

“I was sitting next to this very smart gentleman the other day on my trip home from college football, and he was crushing crossword puzzles like I’ve never seen before,” said Huard. “He’s a very successful attorney and you could see for him, that was such a tool to keep his mind sharp. For me, radio is the same thing. It’s been the best training ground for everything I do with media, especially television.

“If you can do live radio and equip your mind to listen and strengthen that listening muscle, while also creating content, it’s a pretty good active tool. It keeps my mind sharp and plays to my mind’s strengths, I think, with just how wackado I can be between my ears at times. If you have a tremendous partner that helps shape you, like Salk is to me, then it’s just addictive and gets in your blood and doesn’t leave.”

As it relates to radio, being a college football analyst has its perks, because of the access it gives Huard. Every week before calling a game, he gets production meetings with head coaches, which gives him insight that others may not have. It also awards Huard the opportunity to create relationships with coaches. But how much of what’s said does he feel like he can use on the game broadcast or his radio show?

“99.9 percent is used on the air, on the show and sometimes I gain insight and share it with coaches that I know to encourage them,” said Huard. “It baffles me how many times I will hear from my peers, oh, I hate these coaches meetings. I don’t get anything out of them. And I’m like, God bless you. I will have a career for the rest of my life if that’s the way you approach it. It’s the most valuable real estate we have. It’s a forum that nobody else has.

“Yeah, they have press conferences, but if you build true trust and relationship and confidence, they want to tell you their story. They want to share their team. I can’t tell you how many times content from those meetings comes to life in my sit downs with Pete Carroll or Jerry Dipoto, GM of the Mariners or Scott Servais, or on the air or off the air.”

Huard has an insight to college football that few in the Pacific Northwest has, but that doesn’t mean he and Salk will jam pack content from that sport into the show. The duo knows that Seattle cares about. Sure, there’s an interest for college football, but not anywhere near the hunger from Seahawks and Mariners content. 

For example, Huard called the TCU vs. Baylor game two weeks ago, which featured one of the best endings in college football this year, when the Horned Frogs nailed a field goal as time expired. The call of the moment was spectacular and could be the shining moment of the season for a TCU team that looks destined for the College Football Playoff. On the Monday after, Huard and Salk made it a part of the show, but never had the intention of making it the majority of the show. 

“Our audience is dominated by the Seahawks and Mariners,” said Huard. “That dominates 80 to 90 percent of our conversation. I would say lifestyle is probably the rest. For example, we played that highlight today four times over the course of the show. We rank things at the end of every show and it was my Top 5 games of my broadcast life in 14 years on the road and that was number 1.

“I often use conversations and things I learned from those games and players and relate them to the Seahawks and Mariners. Dave Aranda talked about living with expectations and how hard that is in our meeting on Friday. He said, you watch, TCU is going to have to live in an entirely different world, where you’re on the mountain top instead of climbing it. And then you relate that toward the Seahawks or the Rams this year.

“Inevitably, yes, those moments create content, either emotionally or football 101. Radio is all encompassing in that way. I never understand radio hosts who try to play it straight. I just don’t. I think it’s bad radio. You have to be willing to live your life and put your life out there, whether it’s good, bad or ugly. The more you do that, the more you attach yourself and connect with your audience.”

It feels like the third time is truly the charm for Huard and Salk. They listen, they have chemistry and the content is a refreshing mix of sports and lifestyle. 

“He and I are not comedians,” said Huard. “We don’t play fake laugh tracks like others do. He and I will land way more on the analytical information side than maybe a consultant would tell us what morning radio people want. But I think where it cuts through is he and I put our lives out there. Our parenting success and failures. Relationship struggles, kids, sports, youth sports, that’s probably where we connect in a way that’s more lifestyle. That’s the word I would use.”

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BSM Writers

Chuck Swirsky Embodies ‘Always A Pleasure’

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV.”

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It’s hard to imagine there are any more positive thinking people in the world than Chuck Swirsky. If you don’t believe me, just check out his daily tweets. Swirsky has a lot to be upbeat about, he’s doing what he’s always wanted to, and now he’s written a book.

Always a Pleasure” is his creation, putting thoughts on paper, or iPad or whatever, about stories and people he’s encountered over the more than 40-years he’s been in the business.

The title is aptly accurate. Chuck is always a pleasure to be around and is one of the most supportive people I’ve ever met. He encourages those that need it. Swirsky always has time for people in the business and those trying to get into this crazy racket. I’ve seen and experienced it for myself, so trust me when I tell you, it’s the truth.

There are those that have worked multiple decades in play-by-play, and I’ll bet each and every one of them has been asked at some point, ‘hey, why don’t you write a book?’. Sounds easy enough, I’m sure. But when you really think about it, how can a person be expected to fit 40 plus years of work into a book that wouldn’t be the size of a dictionary?

More on that in a moment. I was wondering what makes someone in Swirsky’s position to write a book. So, I asked him. He outlined the main reason he decided to put pen to paper and tell some of his favorite stories and recall good memories.

“Over the past several years I was approached by several publishers and writers who were interested in detailing my journey in sports broadcasting, featuring my stops calling major college athletics and NBA basketball in addition to sports talk.” Swirsky told me. “I was reluctant to do so but a year ago I had a change of heart knowing 2022-23 Bulls season would be my 25th in the NBA, including my 2-thousandth NBA play-by-play game.”

Swirsky didn’t use a sportswriter or an author to tell his tale. “For years I have saved notes and decided to write the book myself, in my own words. I love my job. I have no desire to retire. I want to continue broadcasting Bulls game for many more years as long as my health and clarity allow me to do so.” he said.

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV. I have the utmost respect for the Reinsdorf  family and our entire organization.  I just felt this was the right time to write a book.”

I have followed Swirsky’s career closely and gotten to know him over the years. Growing up in Chicago, I was fortunate enough to hear him in his early days here, at the old WCFL (now ESPN 1000), where he became one of the pioneers of sports talk radio. He’s called games on radio and television.

For DePaul, Michigan, select White Sox games, the Raptors and now over the last nearly 2 decades, the Bulls. That’s a lot of experience and a lot of experiences for one person. It made ‘editing’ the book a little difficult.

“I could have easily written another 100 pages featuring additional sports personalities and stories.” Swirsky said. “But I elected to highlight specifics of a timeline allowing the reader to understand that my quest to reach a childhood goal of broadcasting NBA basketball was met with challenges, setbacks and ultimately persevering through hard work, focus, passion and positivity.”

Writing books can be a way to look back on a career. Swirsky if far from done. He never really reflected on things, because he was always looking forward. But the retrospective allowed him to realize a few things along the way.

“I would say this. I am my own worst critic.  I very seldom look back on my career. While I was writing “Always A Pleasure” I had to stop and truly reflect how blessed I  am to be in the position where  I am today. I never take it for granted. Never have. Never will.” Swirsky said.  “Nothing is easy. It’s hard. This business can be exhilarating yet so difficult. I never get too high nor too low although I’m very sensitive and my insecurities get the best of me which is probably not a good thing , especially in radio-television.”

In looking back there’s bound to be a few lessons learned from the past. Swirsky did find a few things in writing the book that he remembered, educated him along the way. “I learned that anyone who applies themselves, making  a commitment to work on their  skill set, and their weaknesses through hard work, dedication, passion and purpose, can be successful.” he said. 

“For example, not every professional athlete is going to hit .330. Let’s say another player is hitting .240. What is keeping him in the big leagues? Is it his  glove,  his ability to play multiple positions?  His  character in the locker-room? The same principle is in effect in our industry. Maximize your strengths and do it with a great attitude, humility and kindness.”

Swirsky’s book details his interactions with some very familiar people in the business and the sports world. “I have plenty of stories featuring some of the biggest names in sports ranging from Hall of Fame baseball star Willie Mays who many consider perhaps the greatest player of all time to Kobe Bryant who left our world way too soon.” he says. “When you’ve been a professional broadcaster for 46 years, one  meets many, many players, coaches, executives, media and sports personalities along the way.” 

The one thing you can say about Swrisky, is he is real. There’s no pretense or facade. A genuine human being that is interested in what people have to say. Athletes, coaches, broadcasters and yes, even fans. His book has been reviewed by some of the greats. Mike Breen, Chris Bosh and even Steph Curry. Here’s the 2-time NBA MVP’s take on Swirsky and the book.

Having known Chuck since my days as a still-developing youth player in Toronto, where my dad was a member of the Raptors, I can attest to the fact that his passion for people and basketball is deep and sincere.

Chuck’s unique desire to mentor young people, especially minorities and those of different cultures and backgrounds, will help inspire those who share the same dreams, dreams that enabled him to persevere to the top of his profession.

I’m proud of Chuck, and excited that others can become enlightened by his exciting broadcasting journey, which includes nearly 25 years in the NBA and, of course, a trio of Curry family members shooting from the stars, just like him.

A book written by someone as accomplished in this industry as Swirsky draws interest because of who he is. But the Bulls’ play-by-play man is always thinking of others and trying to help where he can, just like Curry said. Along with stories, he lends his knowledge and relates it to those who are already in broadcasting and those trying to get in.

“I’m hoping those in our industry who read the book even those outside the radio-tv, new media field will come away knowing that perseverance is a powerful resource to help withstand the emotional heartache of rejection, disappointment and loneliness.” said Swirsky. He adds, “I have experienced everything. The good. The bad. The ugly. I’m talking all levels.  My message is to stay true to your core values. In this case,  my foundation is  built on respect,  kindness, honesty, sincerity and selflessness.”  

Given the opportunity to beam about the finished product, Swirsky in typical fashion, deflected any praise. Simply saying, “I am very humbled and appreciative of  the professionalism of the book’s publisher, Eckhartz Press. They allowed me to be me. That’s all I wanted. Mission accomplished. I am grateful.”

The entire industry should be grateful for people like Swirsky. There are so few in the business who are as kind and caring as he is. There are just as few people that take interest in others, and help mentor the next generation like Chuck. Inspiring stories, a career chronicle and life lessons, “Always a Pleasure” is going to be on my must-read list for the holidays. Congrats “Swirsk” keep up the great work.

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