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Sports Radio WIP Delivers Dominant Performance in 2021 Winter Ratings Book

“Every single show on WIP produced double digit shares, two programs earned 1st place finishes, and Cataldi despite being 2nd had the best share in the market.”

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Covid-19 has presented a ton of challenges in terms of the way we live, the way we consume media, and the way radio stations and their shows operate. Despite chaos caused by a global pandemic, one thing has remained consistent in Philadelphia – sports radio listeners remain loyal to Sports Radio WIP.

In the 2021 Winter Book, Philadelphia’s sports radio ratings king remained on top for the full week (M-SU 6a-Mid) among Men 25-54, producing an 11.7 share (2.1 on the stream), which was enough to secure a 2nd place ranking. 97.5 The Fanatic closed out the quarter for the full week with a respectable 6.6, 3rd place finish. The separation between the two brands was greater among Adults 25-54 and Persons 6+. WIP was 3rd with P25-54 and 4th with 6+. The Fanatic was 9th with P25-54 and 15th with 6+.

Turning our attention to the shows, WIP’s Angelo Cataldi and the WIP Morning Show did what they usually do, lead the entire market. Cataldi’s program delivered a massive 13.3 share (2.9 on the stream), which placed him 2nd with Men 25-54. The show was also 2nd with Adults 25-54 and 3rd with Persons 6+. On the other hand, the first book for 97.5 The Fanatic’s John Kincade was solid. John generated a 6.9, strong enough for 3rd place.

In middays, WIP’s team of Joe DeCamara and John Ritchie also produced double digit shares. The duo recorded a 10.0 (1.7 on the stream) with Men 25-54, strong enough to lock up 2nd place. The Fanatic’s Anthony Gargano produced the same share as Kincade, a 6.7 with Men 25-54, which put him in 5th.

Shifting to afternoons, the team of Jon Marks and Ike Reese gained bragging rights for the quarter by becoming one of two sports radio shows in the market to deliver a 1st place finish. Marks & Reese’s 12.7 share (2.3 on the stream) with Men 25-54 elevated them to the top spot and in front of The Fanatic’s Mike Missanelli, who was strong as well, once again popping the best number on 97.5 with an 8.6, good enough for 3rd place.

Closing things out at night, WIP’s Joe Giglio joined Marks & Reese as the other local sports talk show to gain a 1st place finish for the quarter during his 6p-10p timeslot. Giglio generated an 11.3 share (2.4 on the stream) with Men 25-54, which was 5 points higher than The Fanatic’s 6.3 which helped them secure a 6th place finish.

WIP’s quarter was outstanding and deserves to be celebrated. Every single show produced double digit shares, two programs earned 1st place finishes, and Cataldi despite being ranked 2nd had the best share of any sports talk show in the market. There isn’t much you can do but tip your cap to Spike Eskin and his crew on a job well done. Props to Audacy as a company as well, as they took the steps necessary to make sure WIP’s digital performance was being officially monitored by Nielsen. Based on the early returns, it appears to be a smart business decision.

Although WIP is the king for the quarter, and we’re all competitive and like to highlight who won and lost, I think it’s important to put a few things into perspective. Someone is always going to finish ahead and behind. That’s just how it goes when you measure competitions. But if you’re looking at The Fanatic’s performance and thinking they should turn out the lights, you’re missing the point. People inside their building should remain driven, competitive, and eager to turn the tide, but feeling bad about an overall good quarter makes little sense.

First, if you ran 97.5 and I told you at the start of the year that your brand new morning show was going to line up against the market’s most influential talent (Cataldi) and finish 3rd in its first book, you’d sign up for it immediately. If that same share performance was then carried over to your midday show, that’d be seen as a positive too. Then to cap it off with Missanelli lifting the brand nearly 2 full points in afternoons, those are strong performances. Ranking 3rd, 5th, and 3rd in three prime dayparts is excellent, and money can be made if they perform that way consistently.

In closing, the gap between WIP and The Fanatic is wide right now. A 3-4 point advantage isn’t something a station usually reduces in one or two books. However, given the fragile nature of ratings measurement, anything can happen at anytime, so nothing is guaranteed. That said, WIP is clicking on all cylinders, and they’re in the driver’s seat until further notice. For now, let’s just appreciate that we have two great brands in the format battling in a passionate sports city to create sports radio worth listening to.

Sports Radio News

Craig Carton Making Responsible Gambling Content For FanDuel

“He will help shape the company’s responsible gaming policy, play a role in FanDuel building AI that can spot problematic gambling patterns, and host events in which he will help younger bettors understand what an addiction looks like.”

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FanDuel announced yesterday that it has hired its first ever “responsible gaming ambassador”. WFAN’s Craig Carton has agreed to take on the role. He has been open about his gambling addiction and advocated for those that believe they have a problem to seek help on air since returning to New York radio last year.

The content he creates for FanDuel will have a very specific focus. A press release says Carton will promote messages of “advocacy, prevention awareness and content development focused on the importance of wagering within limits”.

Craig Carton was sentenced to three years in prison for his role in a ponzi scheme to defraud investors of money they were told was being invested in tickets for resale. In reality, Carton was using the money to repay some of his gambling debts.

“My story and personal history with gambling has been well documented,” said Carton. “More than ever, I want to use my experience and platform to shine a meaningful spotlight on the issue of problem gambling. It was important to me that I find a real partnership with a company that shared my passion for this issue. It became clear FanDuel shared the same goals and was comfortable working transparently with me for the sole purpose of protecting people.”

FanDuel is planning to utilize Carton in a number of ways. He will help shape the company’s responsible gaming policy, play a role in FanDuel building AI that can spot problematic gambling patterns, and host events in which he will help younger bettors understand what an addiction looks like.

He will also create audio and video for FanDuel’s Play Safe Campaign. FanDuel will help Carton’s WFAN program “Hello, My Name is Craig” find a bigger audience. The show airs on weekends and features Carton discussing his addiction and offering advice to others seeking help.

“We are absolutely thrilled to partner with Craig to place even more emphasis on responsible gaming behaviors,” said Mike Raffensperger, FanDuel Group’s Chief Marketing Officer. “Everyone at FanDuel understands the importance of protecting our customers who are also our family, friends, neighbors and community members. Craig’s powerful personal story will help fuel our mission of making sure no bet placed results in hurting a loved one.”

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Sports Radio News

Marc Malusis: Stephen A Smith Spouting ‘Complete & Utter BS’

“Listen, I get he’s on ESPN and we’re doing out thing here, but it’s affecting a team we cover on a day-in-day-out basis with the Brooklyn Nets with Kyrie Irving, who is a very polarizing figure in this city.”

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WFAN’s Marc Malusis wants Stephen A. Smith to acknowledge that he either has inside information regarding the Nets or that he completely made up a trade rumor on First Take earlier this week. Smith said on First Take that the Brooklyn Nets would trade Kyrie Irving to Philadelphia if it meant they got Ben Simmons back in return, but the idea has been nixed by Kevin Durant.

Stephen A. Smith accused some in the media of lying about his report. He tried to claim that he what said on First Take was that the Irving for Simmons deal is a trade the Nets could do. That was enough to sett Malusis off.

“This is just complete and utter BS,” he shouted. “I mean, get the boots on!”

Marc Malusis claims that the idea of an Irving for Simmons trade isn’t totally absurd. Having James Harden on the roster would allow Brooklyn to bring in someone that does everything well but shoot. Still, he says Smith framed his stance as something he knows happened and Malusis is adamant it didn’t.

He was even more upset that Smith would say people in the New York media “lied” about what Smith had said. Marc Malusis pointed out that when you are the local media, you have to dive into a rumor like that. It doesn’t just get to be something that was said on ESPN.

“Listen, I get he’s on ESPN and we’re doing out thing here, but it’s affecting a team we cover on a day-in-day-out basis with the Brooklyn Nets with Kyrie Irving, who is a very polarizing figure in this city.”

It sounds like Malusis’s greatest objection is to Smith’s indignation at the idea that someone took his trade rumor seriously.

“Don’t all the sudden start waking back and saying ‘everyone’s spewing lies about what I had to say yesterday’ because you know what? We had to weed through the BS of what you said yesterday.”

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Sports Radio News

104.5 ESPN’s Matt Moscona Sets Up $100K Donation to Local High School

”It’s been tough on these kids, and this will definitely help us.”

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Guaranty Media and 104.5 ESPN in Baton Rouge recently invited a local Athletic Director from South Lafourche High School Brian Callais to come and promote an upcoming fundraising event host by Central High School on After Further Review with Matt Moscona.

During the phone interview, Callais informed listeners of the impact that Ida had on their school, including major damages to the high school that there are no funds to repair. Additionally, the school’s sports teams will be forced to travel for every game this season as their facilities are not fit to host other schools.

Little did Callais know, Matt Moscona had invited the founder of a Baton-Rouge-based cryptocurrency business called Game Coin to join him in the 104.5 ESPN studio to surprise Callias with a donation of $100,000 dollars to the school.

“This will go a long way,” said Callais after learning of Game Coin’s donation to his program. “Our [senior] student-athletes have not had a normal high school year since their freshman year…Their sophomore year, they were hit with the pandemic, and we’re looking forward to a regular senior year for them. It’s been tough on these kids, and this will definitely help us.”

Gamecoin is one of the few cryptocurrencies that is not totally for profit, as 4% of their 10% transaction fee goes to charitable donations to help youth sports groups.

“Growing up, I didn’t have everything that I thought I should have,” said founder of Game Coin David Mahler on Moscona’s radio program. “I just always wanted to be able to provide for people…and since I’m able to do that now, I added that as a part of Game Coin.”

Mahler also said in the interview that three more similar donations are already arranged and they will be announced within the next two weeks.

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