Covid-19 has presented a ton of challenges in terms of the way we live, the way we consume media, and the way radio stations and their shows operate. Despite chaos caused by a global pandemic, one thing has remained consistent in Philadelphia – sports radio listeners remain loyal to Sports Radio WIP.
In the 2021 Winter Book, Philadelphia’s sports radio ratings king remained on top for the full week (M-SU 6a-Mid) among Men 25-54, producing an 11.7 share (2.1 on the stream), which was enough to secure a 2nd place ranking. 97.5 The Fanatic closed out the quarter for the full week with a respectable 6.6, 3rd place finish. The separation between the two brands was greater among Adults 25-54 and Persons 6+. WIP was 3rd with P25-54 and 4th with 6+. The Fanatic was 9th with P25-54 and 15th with 6+.
Turning our attention to the shows, WIP’s Angelo Cataldi and the WIP Morning Show did what they usually do, lead the entire market. Cataldi’s program delivered a massive 13.3 share (2.9 on the stream), which placed him 2nd with Men 25-54. The show was also 2nd with Adults 25-54 and 3rd with Persons 6+. On the other hand, the first book for 97.5 The Fanatic’s John Kincade was solid. John generated a 6.9, strong enough for 3rd place.
In middays, WIP’s team of Joe DeCamara and John Ritchie also produced double digit shares. The duo recorded a 10.0 (1.7 on the stream) with Men 25-54, strong enough to lock up 2nd place. The Fanatic’s Anthony Gargano produced the same share as Kincade, a 6.7 with Men 25-54, which put him in 5th.
Shifting to afternoons, the team of Jon Marks and Ike Reese gained bragging rights for the quarter by becoming one of two sports radio shows in the market to deliver a 1st place finish. Marks & Reese’s 12.7 share (2.3 on the stream) with Men 25-54 elevated them to the top spot and in front of The Fanatic’s Mike Missanelli, who was strong as well, once again popping the best number on 97.5 with an 8.6, good enough for 3rd place.
Closing things out at night, WIP’s Joe Giglio joined Marks & Reese as the other local sports talk show to gain a 1st place finish for the quarter during his 6p-10p timeslot. Giglio generated an 11.3 share (2.4 on the stream) with Men 25-54, which was 5 points higher than The Fanatic’s 6.3 which helped them secure a 6th place finish.
WIP’s quarter was outstanding and deserves to be celebrated. Every single show produced double digit shares, two programs earned 1st place finishes, and Cataldi despite being ranked 2nd had the best share of any sports talk show in the market. There isn’t much you can do but tip your cap to Spike Eskin and his crew on a job well done. Props to Audacy as a company as well, as they took the steps necessary to make sure WIP’s digital performance was being officially monitored by Nielsen. Based on the early returns, it appears to be a smart business decision.
Although WIP is the king for the quarter, and we’re all competitive and like to highlight who won and lost, I think it’s important to put a few things into perspective. Someone is always going to finish ahead and behind. That’s just how it goes when you measure competitions. But if you’re looking at The Fanatic’s performance and thinking they should turn out the lights, you’re missing the point. People inside their building should remain driven, competitive, and eager to turn the tide, but feeling bad about an overall good quarter makes little sense.
First, if you ran 97.5 and I told you at the start of the year that your brand new morning show was going to line up against the market’s most influential talent (Cataldi) and finish 3rd in its first book, you’d sign up for it immediately. If that same share performance was then carried over to your midday show, that’d be seen as a positive too. Then to cap it off with Missanelli lifting the brand nearly 2 full points in afternoons, those are strong performances. Ranking 3rd, 5th, and 3rd in three prime dayparts is excellent, and money can be made if they perform that way consistently.
In closing, the gap between WIP and The Fanatic is wide right now. A 3-4 point advantage isn’t something a station usually reduces in one or two books. However, given the fragile nature of ratings measurement, anything can happen at anytime, so nothing is guaranteed. That said, WIP is clicking on all cylinders, and they’re in the driver’s seat until further notice. For now, let’s just appreciate that we have two great brands in the format battling in a passionate sports city to create sports radio worth listening to.
Arizona Sports 98.7 Delivers Top 10 Finish in Phoenix Winter Book
“The Phoenix sports radio leader closed the quarter in 8th place among Men 25-54 in weekday prime.”
The winter book results are in for Phoenix, and once again Bonneville’s Arizona Sports 98.7 FM delivered.
The Phoenix sports radio leader closed the quarter in 8th place among Men 25-54 in weekday prime (M-F 6a-7p). The other sports radio brands in the market, ESPN Phoenix 620, FOX Sports 910, 1580 The Fanatic, and KDUS Sports AM 1060 were further behind for the quarter.
Among 98.7’s local shows, Burns and Gambo produced the best performance for the quarter. The popular afternoon duo generated a 4.4 share, placing them 6th in their timeslot. Having worked together for a decade, Dave and John continue to thrive with no signs of slowing down.
Next best was Bickley and Marotta, the station’s midday show. Dan and Vince were just one tenth lower than afternoons with a 4.3 share. That earned them a 9th place finish in their daypart.
Finishing up in mornings, Doug & Wolf had a setback for the quarter. They turned in a 14th place finish with a 3.0 share. Doug Franz and Ron Wolfley have enjoyed fifteen strong years in mornings, becoming one of the most popular shows in Phoenix. Just two years ago they were 4th. I’d expect them to regain their footing and perform stronger in the spring, summer and fall books.
1010XL/92.5 FM Introduces ‘Alumni Week’
“Jacksonville’s 1010XL/92.5 FM is reflecting on 15 years of history by returning to its roots, producing a special ‘Alumni Week’.”
Jacksonville’s sports radio leader, 1010XL/92.5 FM is reflecting on 15 years of history by returning to its roots. Starting Monday May 10th, the station will produce a special ‘Alumni Week‘, showcasing popular hosts of the past, re-teaming hosts who previously worked together, and re-airing old audio, infamous moments, and classic characters who helped the brand become what it is today.
Frank Frangie, the station’s afternoon drive host, and Rick Ballou will reunite in afternoon drive for the entire week. The duo handled afternoons for more than seven years together beginning in 2009. They will be joined periodically throughout the week by Jessica Blaylock. The current Miami Marlins reporter was a mainstay on the show for most of Frangie and Ballou’s run as partners.
Mike Dempsey, host of Jaguars Today, will reconnect all week with his former cohost, former Jags’ linebacker Tom McManus. Guests on the show will include Jeff Lageman, David Garrard, John Oehser and Mike DiRocco.
Helmets and Heels, the station’s groundbreaking weekly show featuring all female hosts, will air every night during the week from 6-8 p.m. Current hosts Lauren Brooks and Donna Murphy, who have been on the show since its inception, will be joined by show regular Taylor Doll. Joining the trio will be former cast members Blaylock, Blythe Brumleve, Amanda Borges and others.
The station’s popular morning show, The Drill, will have interview segments with former co-hosts Jordan DeArmon, Mackenzie Thirkill, and Tony Boselli, along with a few surprises. Hays Carlyon, who is curently one third of the afternoon show, will spend the week on XL Prime Time with Joe Cowart, Matt Hayes and Leon Searcy. XLPT will welcome Chadd Scott, Terry Norvelle, Scott Manze and more. Last but not least, Frangie and Ballou will reconnect with Joe Block, Ryan O’Halloran, Borges, former program director Jason Dixon, and others.
It’ll be a fun week revisiting some of the best times in Jacksonville sports radio history with the market’s undisputed sports talk leader, 1010XL/92.5 FM.
Radio Only Gets 2.2% Of Sports Gambling Ad Money
“Whether or not the percentage of advertising dollars will increase for radio, the amount certainly will over time.”
Sportico recently revealed that FanDuel outspends all of its competitors when it comes to sportsbooks advertising on local television. Nielsen ad-spend data shows that the company made up for 38% of the industry’s TV advertising dollars in the first quarter of 2021.
The study also showed where and how the sports betting industry is spending its ad dollars. More than 78 percent of the industry’s money went to spot advertising at local stations. Another 3.7 percent went to national TV buys, bringing the total sportsbooks spend on TV advertising to well over $160 million in Q1.
Radio is cashing in. It just isn’t cashing in the way TV or digital is.
According to Nielsen, just 2.2% of gambling ad money is spent in radio. That trails even traditional outdoor advertising. Nielsen estimates that radio took in $4.3 million during the first quarter.
Whether or not the percentage of advertising dollars will increase for radio, the amount certainly will over time. Sports radio in particular has inventory, live reads, and segment sponsorships that will be very attractive to advertisers as sports gambling legalization spreads across more states.
Forget getting more money than TV. Sportico suggests that radio should be optimistic for TV and excited to ride its coattails. Anthony Crupi suggests that by 2024, local spot television advertising could generate $590 million from sportsbooks. That is on top of the more than 1300 percent growth the category has seen in the last two years. That growth in TV likely means similar growth for other platforms as well.